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INTRODUCTION TO
SEO
Search engine optimization (SEO) is the process of improving the quality
and quantity of website traffic from search engines to your website or
webpage. SEO targets free traffic (known as "natural" or "organic" results)
instead of direct or paid traffic.
What is Search Engine Optimization ?
The first Search Engine was named as Archie founded in
the year 10 September 1990
Internet founded in the year Jan 1 1983
History Of SEO
A search engine is a software
program that helps you find the
information you are looking for
online using keywords and
phrases. Search engines can
provide fast results, even when
there are millions of websites
online.
What do you mean by Search Engine?
IMPORTANCE OF SEARCH ENGINE
Search engines essentially act as filters
for the wealth of information available on
the Internet. This allows users to quickly
and easily find information of genuine
interest or value without having to hunt
through dozens of irrelevant websites.
● Google
● Yahoo
● Baidu
● Yandex
● Ask.com
● Bing
LIST OUT SOME SEARCH ENGINES YOU KNOW?
Crawling : Crawling is the
process that search engine
web crawlers (bots or spiders)
use to visit a page, download
it, and extract its links to
discover more pages.
How Search Engine Works ?
HOW SEARCH ENGINE WORKS ?
t
WEBSITE 1 PAGE 1 WEBSITE 1 PAGE 2
WEBSITE 1 PAGE3 WEBSITE 1 PAGE4
WEBSITE 2 PAGE 1 WEBSITE 2 PAGE 2 WEBSITE 2 PAGE 3
WEBSITE 2 PAGE 4 WEBSITE 2 PAGE 5
HOW CRAWLING WORKS?
Indexing : Indexing means
categorising web pages which
are derived from crawling and
ranking of the webpages. For
example in the library we group
the books as per the shelves
specification for smooth process .
How Search Engine Works ?
Restaurants Recipes Food Reviews Food Delivery Apps
A2B Madras Samayal Foodie Prabhu Zomato
Hidden Door Hebbars Kitchen Irfan view Swiggy
Zaitoon Bake & Shivesh Hungry Guys Dineouts
Thalapakkati Nishamadhulika Chahat khanna Ubereats
Meghna’s Biriyani Food Network Viwa bros Door Dash
Zomato Pakoda Boys
Swiggy Zomato
FOOD INDUSTRY (INDEXING) (EXAMPLE)
Ranking: Search engine ranking refers to
the position a URL occupies on a search
engine results page. A website's ranking is
determined by many factors. These factors
can be influenced by both search engine
optimization and ad buying.There are 206
ranking factors
How Search Engine Works ?
Outbound Links :- Outbound links are the links which link from your website to
another .
Inbound Links : - Inbound Links are those links where other websites links to
your website .
OUTBOUND LINKS AND INBOUND LINKS
Bounce rate refers to the percentage of readers that leave the
webpage without taking any action . For example going to a
grocery store and not purchasing anything
BOUNCE RATE
The amount of space that your website
occurs in the search engine result
pages is known as Search Engine
Saturation .Search Engine Saturation
can be of two types
1.Crawl Saturation
2.Index Saturation
SEARCH ENGINE SATURATION
Occupies in Recipe Page
: Hebbars kitchen
Occupies in Videos
: Hebbars kitchen
Crawl saturation is a situation in which a website is extensively crawled by search
engine bots, resulting in an increase in the frequency and volume of crawl
requests.
CRAWL SATURATION
Index saturation is a situation where search engines are indexing most or all of the
available pages on your website.
INDEX SATURATION
The surface web refers to the portion of World Wide Web which is accessible to
the general public with the help of Search Engines like Google , Yahoo and Bing
.Its the part of the internet that can easily be indexed , searched and visited using
traditional web browsers .
SURFACE WEB
The deep web refers to the parts of the internet that are not indexed by standard
search engines and not easily accessible by traditional means. This includes
content not available to the public or searchable in the standard web browser. The
deep web is often characterized by restricted access, requiring specific
credentials, authentication, or special software to access its content.
DEEP WEB
Dark Web refers to the list of sites that are hidden but can only be accessed by a
hidden browser . It is used for keeping activity anonymous and private which is
used for running illegal activites .
DARK WEB
1.On Page SEO
2.OFF Page SEO On Page SEO
3.White Hat SEO OFF Page SEO
4.Black Hat SEO Types of SEO
5.Grey Hat SEO White Hat SEO
6.Local SEO Black Hat SEO
7.Technical SE Grey Hat
8.Mobile SEO
Types of SEO
Forms Of Seo
SERP stands for Search Engine Results
Pages .
There are various types of Search Engine
results which are as follows .
1.Paid results
2.Organic results
3.Map Pack
TYPES OF SERP Results
Paid results means the advertisers will
need to pay a certain amount of money
while their ads are being clicked by a
user .
You can see here that the keyword
being used are cars and these are the
paid results it is showing .
PAID RESULTS
Organic Results are the unpaid listings which
appear on the search engine result page
.The results are based on the factors like
users search query , incoming links ,valid
search engine efforts .In the image on the
right side ,you can see the paid results as
well as organic results .
ORGANIC RESULTS
ON PAGE SEO
On Page Factors
On-Page Factors
1. Title tags and meta descriptions
2. Header Tags
3. URL’s and URL Structure
4.Image alt text
5.Internal links
6.Site Maps
ON Page Factors
1.Title tags and meta descriptions
2.
Sitemaps
Sitemaps allow both humans and computers to better understand the structure and hierarchy of a site.
HTML Sitemap
- additional file which shows the hierarchy and priority of each page
On-Page SEO Don’ts
1. Keyword stuffing: Keywords that are used multiple times in the same content
2. Hidden text
Only search engines can read the hidden text
Hidden text can negatively affect website rankings
3.Repetitive anchor text
Creating pages thar contain redundant sentences , unnecessary links and confusing information flow with the intention of improve the ranking
4.Cloaking : Cloaking is where you show one kind of information to search engine and other kind of information to the users .Cloaking is against the search engine guidelines
On Page Factors
1.Page Title
2.Page Headings
3.Keyword based url
On Page SEO means the front end operations which happen in the website .This can include
1.Technical optimisation 3.Internal Links
i Server Speed 4.Design
ii Source Code
iii IP address
2.Content Optimisation
i. Text
ii.Graphics
Iii. Videos
ON PAGE SEO
Meta Tags are tags which used to
describe the details of a page for
search engine purpose and clients
.There are two types of meta tags .
One is meta title and the other one
is meta description as well as URL
.It also gives details of a website .
WHAT ARE META TAGS?
Meta Title
Meta Description
Meta title refers to a text of a
webpage which is above the
description .Meta title indicates
the title of a webpage .The
number of characters in the meta
title are 560 px .
META TITLE
META TITLE
Meta Description reminds user what to
expect from a website . It gives a
description of the website for search
engine purpose . The number of
characters for meta description is 960
px.
META DESCRIPTION
META DESCRIPTION
Rich Snippets are additional
information which are
situated in the google search
results with some data
.Common rich snippets
includes reviews , recipies
and events .
RICH SNIPPETS
RICH SNIPPET SHOWING REVIEWS RATINGS
A sitemap is a file where u provide
the latest details of a website such
as pages , information , videos and
the relationship between them
.Search Engines use sitemap to
crawl your pages efficiently .
SITEMAP
XML sitemap is a file which lists all
the pages making sure Google can
find and crawl them all .
XML SITEMAP
Step 1 : Install Rank Math Seo
Plugin in your wordpress dashboard
.Go to appearance and select
plugins . Next to the plugin you will
see an option called as Add New .
Select Add New and search for Rank
Math SEO .Choose the blue button
for installing the app and it will take a
few minutes for the installation to
happen
STEP BY STEP INSTALLATION GUIDE OF RANK MATH SEO PLUGIN
Step 2 : Activate the plugin
STEP 3 : A dialog box will
appear . Click on the blue
button called as Start Wizard .
Click on Start Wizard Button
STEP 4 : Customize your
website Layout for the SEO
part .Then click the next step
Save and Continue .
STEP 5 : Connect your Google
account
Click on Connect your Rank Math
account
Step 6 : Activate the plan
Click here
STEP 7 : Your Website is now
ready for doing ON Page SEO
.Click on the blue button to return
to dashboard .
There are 6 types of Heading Tags .
1. <H1> This is Heading Tag </H1> Can
be used only once .
2. <H2> </H2>
3.<H3> </H3>
4.<H4> </H4>
5. <H5> </H5>
6 <H6> </H6>
HEADING TAG OPTIMISATION
OFF PAGE SEO
Domain authority is a search engine score which is developed by Moz to identify
how a website is likely to rank in the search engine . Domain authority ranges from
1 -100
Page authority is a search engine metric which indicates how well a website page
is ranked in the search engine . Page authority ranges from 1 -100
For checking a score of a website , go to Pa Da checker
DOMAIN AUTHORITY AND PAGE AUTHORITY
Off Page SEO means the activities which take place in the back end of the website to improve
the rankings . The various activities of Off Page SEO are
1.Link Building
2.Social Bookmarking
3.Blog Submission
4.Article submission
5.PDF Submission
6.Business Listing
OFF PAGE SEO
Link building is an art of acquiring
hyperlinks from other websites to your
website .For search engine
optimization, the goal of link building is
to increase the quantity of high-quality
inbound links to a webpage in order to
increase ranking.
LINK BUILDING
SOCIAL BOOKMARKING
GOOGLE SEARCH
CONSOLE
LOCAL SEO
MOBILE SEO

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Introduction To SEO (2).pdf

  • 2. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic from search engines to your website or webpage. SEO targets free traffic (known as "natural" or "organic" results) instead of direct or paid traffic. What is Search Engine Optimization ?
  • 3. The first Search Engine was named as Archie founded in the year 10 September 1990 Internet founded in the year Jan 1 1983 History Of SEO
  • 4. A search engine is a software program that helps you find the information you are looking for online using keywords and phrases. Search engines can provide fast results, even when there are millions of websites online. What do you mean by Search Engine?
  • 5. IMPORTANCE OF SEARCH ENGINE Search engines essentially act as filters for the wealth of information available on the Internet. This allows users to quickly and easily find information of genuine interest or value without having to hunt through dozens of irrelevant websites.
  • 6. ● Google ● Yahoo ● Baidu ● Yandex ● Ask.com ● Bing LIST OUT SOME SEARCH ENGINES YOU KNOW?
  • 7. Crawling : Crawling is the process that search engine web crawlers (bots or spiders) use to visit a page, download it, and extract its links to discover more pages. How Search Engine Works ?
  • 9. t WEBSITE 1 PAGE 1 WEBSITE 1 PAGE 2 WEBSITE 1 PAGE3 WEBSITE 1 PAGE4 WEBSITE 2 PAGE 1 WEBSITE 2 PAGE 2 WEBSITE 2 PAGE 3 WEBSITE 2 PAGE 4 WEBSITE 2 PAGE 5 HOW CRAWLING WORKS?
  • 10. Indexing : Indexing means categorising web pages which are derived from crawling and ranking of the webpages. For example in the library we group the books as per the shelves specification for smooth process . How Search Engine Works ?
  • 11. Restaurants Recipes Food Reviews Food Delivery Apps A2B Madras Samayal Foodie Prabhu Zomato Hidden Door Hebbars Kitchen Irfan view Swiggy Zaitoon Bake & Shivesh Hungry Guys Dineouts Thalapakkati Nishamadhulika Chahat khanna Ubereats Meghna’s Biriyani Food Network Viwa bros Door Dash Zomato Pakoda Boys Swiggy Zomato FOOD INDUSTRY (INDEXING) (EXAMPLE)
  • 12. Ranking: Search engine ranking refers to the position a URL occupies on a search engine results page. A website's ranking is determined by many factors. These factors can be influenced by both search engine optimization and ad buying.There are 206 ranking factors How Search Engine Works ?
  • 13. Outbound Links :- Outbound links are the links which link from your website to another . Inbound Links : - Inbound Links are those links where other websites links to your website . OUTBOUND LINKS AND INBOUND LINKS
  • 14. Bounce rate refers to the percentage of readers that leave the webpage without taking any action . For example going to a grocery store and not purchasing anything BOUNCE RATE
  • 15. The amount of space that your website occurs in the search engine result pages is known as Search Engine Saturation .Search Engine Saturation can be of two types 1.Crawl Saturation 2.Index Saturation SEARCH ENGINE SATURATION Occupies in Recipe Page : Hebbars kitchen Occupies in Videos : Hebbars kitchen
  • 16. Crawl saturation is a situation in which a website is extensively crawled by search engine bots, resulting in an increase in the frequency and volume of crawl requests. CRAWL SATURATION
  • 17. Index saturation is a situation where search engines are indexing most or all of the available pages on your website. INDEX SATURATION
  • 18. The surface web refers to the portion of World Wide Web which is accessible to the general public with the help of Search Engines like Google , Yahoo and Bing .Its the part of the internet that can easily be indexed , searched and visited using traditional web browsers . SURFACE WEB
  • 19. The deep web refers to the parts of the internet that are not indexed by standard search engines and not easily accessible by traditional means. This includes content not available to the public or searchable in the standard web browser. The deep web is often characterized by restricted access, requiring specific credentials, authentication, or special software to access its content. DEEP WEB
  • 20. Dark Web refers to the list of sites that are hidden but can only be accessed by a hidden browser . It is used for keeping activity anonymous and private which is used for running illegal activites . DARK WEB
  • 21. 1.On Page SEO 2.OFF Page SEO On Page SEO 3.White Hat SEO OFF Page SEO 4.Black Hat SEO Types of SEO 5.Grey Hat SEO White Hat SEO 6.Local SEO Black Hat SEO 7.Technical SE Grey Hat 8.Mobile SEO Types of SEO Forms Of Seo
  • 22. SERP stands for Search Engine Results Pages . There are various types of Search Engine results which are as follows . 1.Paid results 2.Organic results 3.Map Pack TYPES OF SERP Results
  • 23. Paid results means the advertisers will need to pay a certain amount of money while their ads are being clicked by a user . You can see here that the keyword being used are cars and these are the paid results it is showing . PAID RESULTS
  • 24. Organic Results are the unpaid listings which appear on the search engine result page .The results are based on the factors like users search query , incoming links ,valid search engine efforts .In the image on the right side ,you can see the paid results as well as organic results . ORGANIC RESULTS
  • 26. On Page Factors On-Page Factors 1. Title tags and meta descriptions 2. Header Tags 3. URL’s and URL Structure 4.Image alt text 5.Internal links 6.Site Maps
  • 27. ON Page Factors 1.Title tags and meta descriptions 2.
  • 28. Sitemaps Sitemaps allow both humans and computers to better understand the structure and hierarchy of a site. HTML Sitemap - additional file which shows the hierarchy and priority of each page On-Page SEO Don’ts 1. Keyword stuffing: Keywords that are used multiple times in the same content 2. Hidden text Only search engines can read the hidden text Hidden text can negatively affect website rankings 3.Repetitive anchor text Creating pages thar contain redundant sentences , unnecessary links and confusing information flow with the intention of improve the ranking 4.Cloaking : Cloaking is where you show one kind of information to search engine and other kind of information to the users .Cloaking is against the search engine guidelines On Page Factors 1.Page Title 2.Page Headings 3.Keyword based url
  • 29. On Page SEO means the front end operations which happen in the website .This can include 1.Technical optimisation 3.Internal Links i Server Speed 4.Design ii Source Code iii IP address 2.Content Optimisation i. Text ii.Graphics Iii. Videos ON PAGE SEO
  • 30. Meta Tags are tags which used to describe the details of a page for search engine purpose and clients .There are two types of meta tags . One is meta title and the other one is meta description as well as URL .It also gives details of a website . WHAT ARE META TAGS? Meta Title Meta Description
  • 31.
  • 32. Meta title refers to a text of a webpage which is above the description .Meta title indicates the title of a webpage .The number of characters in the meta title are 560 px . META TITLE META TITLE
  • 33. Meta Description reminds user what to expect from a website . It gives a description of the website for search engine purpose . The number of characters for meta description is 960 px. META DESCRIPTION META DESCRIPTION
  • 34. Rich Snippets are additional information which are situated in the google search results with some data .Common rich snippets includes reviews , recipies and events . RICH SNIPPETS RICH SNIPPET SHOWING REVIEWS RATINGS
  • 35. A sitemap is a file where u provide the latest details of a website such as pages , information , videos and the relationship between them .Search Engines use sitemap to crawl your pages efficiently . SITEMAP
  • 36. XML sitemap is a file which lists all the pages making sure Google can find and crawl them all . XML SITEMAP
  • 37. Step 1 : Install Rank Math Seo Plugin in your wordpress dashboard .Go to appearance and select plugins . Next to the plugin you will see an option called as Add New . Select Add New and search for Rank Math SEO .Choose the blue button for installing the app and it will take a few minutes for the installation to happen STEP BY STEP INSTALLATION GUIDE OF RANK MATH SEO PLUGIN
  • 38. Step 2 : Activate the plugin
  • 39. STEP 3 : A dialog box will appear . Click on the blue button called as Start Wizard . Click on Start Wizard Button
  • 40. STEP 4 : Customize your website Layout for the SEO part .Then click the next step Save and Continue .
  • 41. STEP 5 : Connect your Google account Click on Connect your Rank Math account
  • 42. Step 6 : Activate the plan Click here
  • 43. STEP 7 : Your Website is now ready for doing ON Page SEO .Click on the blue button to return to dashboard .
  • 44. There are 6 types of Heading Tags . 1. <H1> This is Heading Tag </H1> Can be used only once . 2. <H2> </H2> 3.<H3> </H3> 4.<H4> </H4> 5. <H5> </H5> 6 <H6> </H6> HEADING TAG OPTIMISATION
  • 46. Domain authority is a search engine score which is developed by Moz to identify how a website is likely to rank in the search engine . Domain authority ranges from 1 -100 Page authority is a search engine metric which indicates how well a website page is ranked in the search engine . Page authority ranges from 1 -100 For checking a score of a website , go to Pa Da checker DOMAIN AUTHORITY AND PAGE AUTHORITY
  • 47. Off Page SEO means the activities which take place in the back end of the website to improve the rankings . The various activities of Off Page SEO are 1.Link Building 2.Social Bookmarking 3.Blog Submission 4.Article submission 5.PDF Submission 6.Business Listing OFF PAGE SEO
  • 48. Link building is an art of acquiring hyperlinks from other websites to your website .For search engine optimization, the goal of link building is to increase the quantity of high-quality inbound links to a webpage in order to increase ranking. LINK BUILDING