This PPT describes the Introduction to SEO.
What is SEO ?: SEO is the practice of optimising the webpage to get ranked in the first place of SERP.
Forms of SEO: On-Page SEO , OFF Page SEO , Technical SEO
Digital Marketing Important Questions and Answers.Pampari Akhil
This a word document provided with the basic concepts of Digital Marketing. Prepared a list of questions and answered the queries which might help the job aspirants crack the interview. Please have a look at the document and I am sure it would be helpful.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
Digital Marketing Important Questions and Answers.Pampari Akhil
This a word document provided with the basic concepts of Digital Marketing. Prepared a list of questions and answered the queries which might help the job aspirants crack the interview. Please have a look at the document and I am sure it would be helpful.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
Learn Digital Maketing With Mr. Mahesh Gangurde. Simple SEO Techniques By Mahesh Gangurde.Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular Keywords
The basic things that begginers should know in SEO. Simplified explanation of basic search engine optimization and other SEO terms that you should know.
This presentation provides you with the invaluable compendium of useful information on 'SEO' that is Search Engine Optimization.
The Agenda here are as follows:
1. What are Search Engines?
2. How do Search Engines Work?
3. Examples of popular Search Engines
4. Search Engine Statistics
5. What is Search Engine Optimization (SEO)?
6. Goals of Search Engine Optimization
7. History of Search Engine Optimization
8. Techniques for Search Engine Optimization
9. Algorithm for Search Engine Optimization
10. Ranking factors for Search Engine Optimization
11. Tools for Search Engine Optimization.
This presentation aims at the industries currently trying to seek different solutions for SEO techniques.
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
SEO 101: Obstacles, Opportunities and the FutureRichDD
An SEO 101 overview with a look at some examples of present day challenges and areas of improvement. Also a look at the future of SEO and potential areas for future optimization
This slide is made for computer science students to learn search engine optimization (SEO). By SEO , students can easily increase traffic on his website.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Learn Digital Maketing With Mr. Mahesh Gangurde. Simple SEO Techniques By Mahesh Gangurde.Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular Keywords
The basic things that begginers should know in SEO. Simplified explanation of basic search engine optimization and other SEO terms that you should know.
This presentation provides you with the invaluable compendium of useful information on 'SEO' that is Search Engine Optimization.
The Agenda here are as follows:
1. What are Search Engines?
2. How do Search Engines Work?
3. Examples of popular Search Engines
4. Search Engine Statistics
5. What is Search Engine Optimization (SEO)?
6. Goals of Search Engine Optimization
7. History of Search Engine Optimization
8. Techniques for Search Engine Optimization
9. Algorithm for Search Engine Optimization
10. Ranking factors for Search Engine Optimization
11. Tools for Search Engine Optimization.
This presentation aims at the industries currently trying to seek different solutions for SEO techniques.
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
SEO 101: Obstacles, Opportunities and the FutureRichDD
An SEO 101 overview with a look at some examples of present day challenges and areas of improvement. Also a look at the future of SEO and potential areas for future optimization
This slide is made for computer science students to learn search engine optimization (SEO). By SEO , students can easily increase traffic on his website.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. Search engine optimization (SEO) is the process of improving the quality
and quantity of website traffic from search engines to your website or
webpage. SEO targets free traffic (known as "natural" or "organic" results)
instead of direct or paid traffic.
What is Search Engine Optimization ?
3. The first Search Engine was named as Archie founded in
the year 10 September 1990
Internet founded in the year Jan 1 1983
History Of SEO
4. A search engine is a software
program that helps you find the
information you are looking for
online using keywords and
phrases. Search engines can
provide fast results, even when
there are millions of websites
online.
What do you mean by Search Engine?
5. IMPORTANCE OF SEARCH ENGINE
Search engines essentially act as filters
for the wealth of information available on
the Internet. This allows users to quickly
and easily find information of genuine
interest or value without having to hunt
through dozens of irrelevant websites.
6. ● Google
● Yahoo
● Baidu
● Yandex
● Ask.com
● Bing
LIST OUT SOME SEARCH ENGINES YOU KNOW?
7. Crawling : Crawling is the
process that search engine
web crawlers (bots or spiders)
use to visit a page, download
it, and extract its links to
discover more pages.
How Search Engine Works ?
10. Indexing : Indexing means
categorising web pages which
are derived from crawling and
ranking of the webpages. For
example in the library we group
the books as per the shelves
specification for smooth process .
How Search Engine Works ?
11. Restaurants Recipes Food Reviews Food Delivery Apps
A2B Madras Samayal Foodie Prabhu Zomato
Hidden Door Hebbars Kitchen Irfan view Swiggy
Zaitoon Bake & Shivesh Hungry Guys Dineouts
Thalapakkati Nishamadhulika Chahat khanna Ubereats
Meghna’s Biriyani Food Network Viwa bros Door Dash
Zomato Pakoda Boys
Swiggy Zomato
FOOD INDUSTRY (INDEXING) (EXAMPLE)
12. Ranking: Search engine ranking refers to
the position a URL occupies on a search
engine results page. A website's ranking is
determined by many factors. These factors
can be influenced by both search engine
optimization and ad buying.There are 206
ranking factors
How Search Engine Works ?
13. Outbound Links :- Outbound links are the links which link from your website to
another .
Inbound Links : - Inbound Links are those links where other websites links to
your website .
OUTBOUND LINKS AND INBOUND LINKS
14. Bounce rate refers to the percentage of readers that leave the
webpage without taking any action . For example going to a
grocery store and not purchasing anything
BOUNCE RATE
15. The amount of space that your website
occurs in the search engine result
pages is known as Search Engine
Saturation .Search Engine Saturation
can be of two types
1.Crawl Saturation
2.Index Saturation
SEARCH ENGINE SATURATION
Occupies in Recipe Page
: Hebbars kitchen
Occupies in Videos
: Hebbars kitchen
16. Crawl saturation is a situation in which a website is extensively crawled by search
engine bots, resulting in an increase in the frequency and volume of crawl
requests.
CRAWL SATURATION
17. Index saturation is a situation where search engines are indexing most or all of the
available pages on your website.
INDEX SATURATION
18. The surface web refers to the portion of World Wide Web which is accessible to
the general public with the help of Search Engines like Google , Yahoo and Bing
.Its the part of the internet that can easily be indexed , searched and visited using
traditional web browsers .
SURFACE WEB
19. The deep web refers to the parts of the internet that are not indexed by standard
search engines and not easily accessible by traditional means. This includes
content not available to the public or searchable in the standard web browser. The
deep web is often characterized by restricted access, requiring specific
credentials, authentication, or special software to access its content.
DEEP WEB
20. Dark Web refers to the list of sites that are hidden but can only be accessed by a
hidden browser . It is used for keeping activity anonymous and private which is
used for running illegal activites .
DARK WEB
21. 1.On Page SEO
2.OFF Page SEO On Page SEO
3.White Hat SEO OFF Page SEO
4.Black Hat SEO Types of SEO
5.Grey Hat SEO White Hat SEO
6.Local SEO Black Hat SEO
7.Technical SE Grey Hat
8.Mobile SEO
Types of SEO
Forms Of Seo
22. SERP stands for Search Engine Results
Pages .
There are various types of Search Engine
results which are as follows .
1.Paid results
2.Organic results
3.Map Pack
TYPES OF SERP Results
23. Paid results means the advertisers will
need to pay a certain amount of money
while their ads are being clicked by a
user .
You can see here that the keyword
being used are cars and these are the
paid results it is showing .
PAID RESULTS
24. Organic Results are the unpaid listings which
appear on the search engine result page
.The results are based on the factors like
users search query , incoming links ,valid
search engine efforts .In the image on the
right side ,you can see the paid results as
well as organic results .
ORGANIC RESULTS
26. On Page Factors
On-Page Factors
1. Title tags and meta descriptions
2. Header Tags
3. URL’s and URL Structure
4.Image alt text
5.Internal links
6.Site Maps
28. Sitemaps
Sitemaps allow both humans and computers to better understand the structure and hierarchy of a site.
HTML Sitemap
- additional file which shows the hierarchy and priority of each page
On-Page SEO Don’ts
1. Keyword stuffing: Keywords that are used multiple times in the same content
2. Hidden text
Only search engines can read the hidden text
Hidden text can negatively affect website rankings
3.Repetitive anchor text
Creating pages thar contain redundant sentences , unnecessary links and confusing information flow with the intention of improve the ranking
4.Cloaking : Cloaking is where you show one kind of information to search engine and other kind of information to the users .Cloaking is against the search engine guidelines
On Page Factors
1.Page Title
2.Page Headings
3.Keyword based url
29. On Page SEO means the front end operations which happen in the website .This can include
1.Technical optimisation 3.Internal Links
i Server Speed 4.Design
ii Source Code
iii IP address
2.Content Optimisation
i. Text
ii.Graphics
Iii. Videos
ON PAGE SEO
30. Meta Tags are tags which used to
describe the details of a page for
search engine purpose and clients
.There are two types of meta tags .
One is meta title and the other one
is meta description as well as URL
.It also gives details of a website .
WHAT ARE META TAGS?
Meta Title
Meta Description
31.
32. Meta title refers to a text of a
webpage which is above the
description .Meta title indicates
the title of a webpage .The
number of characters in the meta
title are 560 px .
META TITLE
META TITLE
33. Meta Description reminds user what to
expect from a website . It gives a
description of the website for search
engine purpose . The number of
characters for meta description is 960
px.
META DESCRIPTION
META DESCRIPTION
34. Rich Snippets are additional
information which are
situated in the google search
results with some data
.Common rich snippets
includes reviews , recipies
and events .
RICH SNIPPETS
RICH SNIPPET SHOWING REVIEWS RATINGS
35. A sitemap is a file where u provide
the latest details of a website such
as pages , information , videos and
the relationship between them
.Search Engines use sitemap to
crawl your pages efficiently .
SITEMAP
36. XML sitemap is a file which lists all
the pages making sure Google can
find and crawl them all .
XML SITEMAP
37. Step 1 : Install Rank Math Seo
Plugin in your wordpress dashboard
.Go to appearance and select
plugins . Next to the plugin you will
see an option called as Add New .
Select Add New and search for Rank
Math SEO .Choose the blue button
for installing the app and it will take a
few minutes for the installation to
happen
STEP BY STEP INSTALLATION GUIDE OF RANK MATH SEO PLUGIN
43. STEP 7 : Your Website is now
ready for doing ON Page SEO
.Click on the blue button to return
to dashboard .
44. There are 6 types of Heading Tags .
1. <H1> This is Heading Tag </H1> Can
be used only once .
2. <H2> </H2>
3.<H3> </H3>
4.<H4> </H4>
5. <H5> </H5>
6 <H6> </H6>
HEADING TAG OPTIMISATION
46. Domain authority is a search engine score which is developed by Moz to identify
how a website is likely to rank in the search engine . Domain authority ranges from
1 -100
Page authority is a search engine metric which indicates how well a website page
is ranked in the search engine . Page authority ranges from 1 -100
For checking a score of a website , go to Pa Da checker
DOMAIN AUTHORITY AND PAGE AUTHORITY
47. Off Page SEO means the activities which take place in the back end of the website to improve
the rankings . The various activities of Off Page SEO are
1.Link Building
2.Social Bookmarking
3.Blog Submission
4.Article submission
5.PDF Submission
6.Business Listing
OFF PAGE SEO
48. Link building is an art of acquiring
hyperlinks from other websites to your
website .For search engine
optimization, the goal of link building is
to increase the quantity of high-quality
inbound links to a webpage in order to
increase ranking.
LINK BUILDING
