Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10

•Download as PPTX, PDF•

0 likes•395 views

Randall V. Wong discusses ways to add content to a website to keep visitors engaged and optimize search engine results. He recommends adding video, podcasts, webinars and presentations to appeal to different learners and broaden exposure. Specifically, he suggests creating a YouTube channel by recording with a phone, computer or DSLR camera and uploading videos with descriptions and tags. Podcasts can be recorded weekly using audio software and uploaded to platforms like iTunes. Webinars allow for remote educational presentations with video, audio and Q&A. Slideshare allows sharing presentations. The document also lists Wong's schedule and courses at the upcoming AAO conference on marketing and website optimization.

ADD LIFE TO YOUR WEBSITE
WEBSITE: NOW WHAT?
Randall V. Wong, M.D.
AAO 2017 | New Orleans | Tech 10

Financial Disclosure
• I have the following financial interests or relationships to
disclose:
• Co-Founder:
• Medical Marketing Enterprises, LLC
• RussandRandy.com

Marketing
Solving the problems or answering the needs of your
customers/patients

“Optimization”
The processes and tactics by which you “maximize”
your ability to be found on the Internet
Making it easy for the Search Engines to Find you.

Content
• Search Engines Compare websites based upon
content…….

Website : Now What?
• Video
• Podcast
• Webinar
• Presentations

Alternatives to Web
• Different Learners
• Broaden Your Exposure
• Different Audience

Video
• YouTube, Vimeo
• 2nd largest search engine
• Appeals to different learners
• Cost effective (cheap)
• Personal
• Avoid Professional Production

YouTube “Channel”
• Cell phone
• Computer Camera
• DSLR
• Create Video
• Edit (iMovie)
• Upload
• Description
• Tags
• URL to website

Podcast
• Appeals to different
learners
• Audio
• Very portable
• Grow exposure

Podcast – “Radio”
• Record Audio Weekly
• Edit (Audacity)
• Libsyn.com ($5)
• Stitcher
• iTunes
• ReachMD.com

Webinar
• Easy
• Record audio
• Record video
• Repurpose
• Educational
• Anywhere
• Demio
• GotoMeeting

Hosting a Webinar
• Send invitation
• Website
• FaceBook
• Patients Register
• Login
• Audio/Video
• Presentation
• Q & A
• YouTube

Slideshare
• Share Presentations
• Power Point
• Upload
• Embed

AAO 2017 | My Schedule
I’ll be teaching several courses and will also be speaking at the Technology
Pavilion
Saturday | November 11, 2017
9:30 – 10:30 AM | TECH 01 | Tech Pav
Managing Your Online Reputation
1-4 PM | SPE06 | Rm: 335-336
“Marketing 101 – Kickstart Your Website, Social Media and Blog ”
Sunday | November 12, 2017
11:30 - Noon | TECH 10 | Tech Pav
”Add Life to Your Website”

AAO 2017 | Schedule
Monday | November 13, 2017
4:30 – 5:30 PM | 475 | 291
“Live Website Analysis: Critique Your Own Website”

Thank You
and
To Your Success!
Randall V. Wong, M.D.
www.MedicalMarketingEnterprises.com
Randall.V.Wong@gmail.com

This was presented at the recent American Academy of Ophthalmology 2017 (AAO 2017) in New Orleans, LA. The lecture covers a variety of topics concerning healthcare and medical Internet marketing: blogging, SEO, website ranking, content marketing, social media?, podcasts, webinars, etc. If you have questions, please visit our website or email me. Randall Wong, M.D. randall.v.wong@gmail.com medicalmarketingenterprises.com https://www.linkedin.com/in/randallvwongmd/

WordPress: More-than-blog-software

Liam Dempsey

Website DIY for Small Business

Bill Hewson

You Broke It, You Bought It

Tim Senft

What 'The Walking Dead' Taught Me About Web Governance

Tim Nekritz

Wceu2019 word press for nonprofits

Charles Johnston

Socialise your website

Kate Davis

WordPress and Search Engine Optimisation (SEO)

Piers Midwinter

earning money from slideshare. Users can upload files privately or publicly in the following file formats: PowerPoint, PDF, Keynote or OpenDocument presentations. Slide decks can then be viewed on the site itself, on hand held devices or embedded on other sites.Launched on October 4, 2006, the website is considered to be similar to YouTube, but for slideshows. It was acquired by LinkedIn in 2012.The website was originally meant to be used for businesses to share slides among employees more easily, but it also has expanded to become a host of a large number of slides that are uploaded merely to entertain.Although the website is primarily a slide hosting service, it also supports documents, PDFs, videos and webinars. SlideShare also provides users the ability to rate, comment on, and share the uploaded content.

Web Design

Spy Seat

How To Drive Readers To Your Website With Locable's Print-to-Web Strategy [Re...

Locable (Hyper Local Media)

Drupal for Nonprofits

Monica S. Flores

Creating a Winning Content Strategy

Ektron

A content strategy... is not a single solution or a single deliverable It is a detailed process and an aggressive mindset It is a continual process of improvement, focused on the use of content and content messaging and focus to achieve strategic organizational goals If you're in tune with the realization that the content that you market for your business is constantly evolving - you're practicing Content Strategy

LinkedIn Profile and Connection Best Practices

Donna Gilliland

Your LinkedIn profile is the first window people have into who you are, what you do and your accomplishments. Learn best practices for building out a detailed and LinkedIn profile. Once on LinkedIn, connecting and engaging is a key strategy to use. In this presentation, you will learn best practices for use of Status updates, recommendations, skills and expertise, Groups and engagement in general.

Developing Effective Content for Your Website | TECH 01

Randall Wong, M.D.

"Developing Effective Content for Your Website" was presented at the AAO 2016. Learn how to define content. What content is best for your website? What about video and audio? Is one type of content easier to optimize and rank better than others? Why is text still the best content? Learn why I am augmenting my visibility with YouTube and podcasts. Questions?: randall.v.wong@gmail.com Thanks for watching!

Optimizing Your Web Presence on the Internet | Randall Wong M.D. | AAO 2015

Randall Wong, M.D.

This was presented at the American Academy of Ophthalmology, Tech Pav in Las Vegas 2015 by Randall Wong, M.D. Optimizing your web presence includes optimization of your website, blogs, videos and accounts on local business aggregators such as Yelp, Google+, Angie's List, Healthgrades, Facebook, etc. Optimizing your web presence really means allowing you and your medical practice to be easily found on the Internet. It all starts with the search engines such as Bing, Yahoo and Google. Please email me with questions. Randall Wong, M.D. Medical Marketing Enterprises, LLC randall.v.wong@gmail.com

What's hot

Art-of-wordpress

Chakrapani Anumula

The Recipe for a Dynamite Nonprofit WordPress Website

Andrew Stitt, MBA

Web 2.0

Ben Sobczak

Social Media Boot Camp Series Module 3 Blogging, Video and LinkedIn

Shane Gibson

Slideshare presentationSara Shadid

Slideshare christhianleon

ChristhianLeon2790

Community Sector Provincial Forum - St. John's [2010-10-01]

CanadaHelps / MyCharityConnects

Building a career with WordPressonefinejay

Introduction to Social Media - Sylvester Kwame Osei

Sylvester Kwame Osei

A Social Media Primer for Non-Profits

The Word Factory - B2B & B2C content marketing, brand journalism and consulting

Website Essentials: the key ingredients and getting started

Interactive Church

Websites for Leaders: Inspiring Action to Grow Your Community

Eric Huber

81 meyerSociety for Scholarly Publishing

Mission based WordPress - WordCamp Rhode Island

Michael McWilliams

Manisha Raika

Web Design

Spy Seat

How To Drive Readers To Your Website With Locable's Print-to-Web Strategy [Re...

Locable (Hyper Local Media)

Drupal for Nonprofits

Monica S. Flores

Creating a Winning Content Strategy

Ektron

LinkedIn Profile and Connection Best Practices

Donna Gilliland

What's hot (20)

Art-of-wordpress

The Recipe for a Dynamite Nonprofit WordPress Website

Web 2.0

Social Media Boot Camp Series Module 3 Blogging, Video and LinkedIn

Slideshare presentation

Slideshare christhianleon

Community Sector Provincial Forum - St. John's [2010-10-01]

Building a career with WordPress

Introduction to Social Media - Sylvester Kwame Osei

A Social Media Primer for Non-Profits

Website Essentials: the key ingredients and getting started

Websites for Leaders: Inspiring Action to Grow Your Community

81 meyer

Mission based WordPress - WordCamp Rhode Island

Web Design

How To Drive Readers To Your Website With Locable's Print-to-Web Strategy [Re...

Drupal for Nonprofits

Creating a Winning Content Strategy

LinkedIn Profile and Connection Best Practices

Similar to Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10

Developing Effective Content for Your Website | TECH 01

Randall Wong, M.D.

Optimizing Your Web Presence on the Internet | Randall Wong M.D. | AAO 2015

Randall Wong, M.D.

Seo presentation by seo services adelaidephillipb

Meet Optimizely X Web Experimentation

Optimizely

Creating Exceptional Learning Experiences

ron_springer

Creating Exceptional Learning Experiences

Esprit Productions

How to Grow Your Business Through Social Media - The Power of Facebook and VideoChris Appleton

Essential Components of an Engaging Blog/Magazine WordPress Website

Website School

SFHDIFeb2017-How DevOps Thinking Can Improve Service and Support

San Francisco Bay Area

The Hacks’ Guide to eLearning

Jason Brown

Ford module3Shane Gibson

5 Ways To Market Your Real Estate Business

Ulistic Inc.

McReynolds Resume

obreanna

Use Blogging and Social Networking to Super Charge Your Website | Randall Won...

Randall Wong, M.D.

Modern Link Building for SEO

Optimising

Woamtec Top 7 Tips for Building Personal Brand Through Social Media

Dawn Raquel Jensen, EMBA

Flash Class: 5 Key Steps to Launch a Successful Webinar - Drive New Business ...

Social Jack

In the current state of the world, it’s no secret going digital is the ultimate lifeline to all businesses. While adjusting your business to this digitalized world may seem daunting, we’re here to make it easy. Marketing and producing a successful webinar is more than just buying software and flipping the switch. Our team, who has delivered over 2,000 webcasts, will share some of the critical steps that you need to be successful. We will also talk about how to simulcast your current events and meetings, making it easier than ever to transfer your previously in-person events to entirely virtual. Whether you work for an organization or you are building one, webcasts are great for attracting an audience, generating leads, and producing content. With a plan and a few key steps, we show you how to get started on your path to online success. Survive the digital transition by joining this brief overview, where we show you how to jump in, have fun, and seamlessly pull off a successful, popular webcast. About Dean DeLisle Dean DeLisle, Founder and CEO of Forward Progress, and the creator of Social Jack, the number one Influencer Development Platform in the world, has developed training programs and services to help organizations and professionals become an influence in a very digital world. He and his team have trained and coached over 120,000 professionals, globally, throughout the last 15 years. About Jackson DeLisle Jackson has always been a production-enthusiast - with a passion for digital marketing stemming from childhood, he made it a priority to leverage and improve video strategies for his clients. For over 7 years, he has demonstrated the ability to effectively coach clients on building and maintaining their Influence on social media, as well as oversee the production of Social Jack’s live Influencer streaming programs such as monthly Flash Classes, webinars, and the weekly webcast/podcast, Influence Factory, which he was an integral part of creating. About Social Jack The Social Jack™ Team has successfully coached and trained over 120,000 professionals on Influencer Development, Social Selling, and B2B Influencer Marketing. Through their educational resources and services, they’ve helped thousands of individuals unlock their Influence and distinguish their digital presence.

Linked: Executives' 21st Century Career Accelerator

CSRA, Inc.

Seo presentation for the wine bloggers convention Timothy Resnik

Crash Couse in SEO | Randall Wong, M.D. | AAO 2015

Randall Wong, M.D.

This crash course gives you a very straight forward understanding of what SEO is and how it improves websites based on content, that is, how SEO improves your website rankings. Almost all websites are compared by the search engines based upon the content of the website. SEO are the processes and tactics of improving website rankings by allowing your website to be better indexed by the search engines. This was delivered at the American Academy of Ophthalmology, Las Vegas, 2015. R

Similar to Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10 (20)

Developing Effective Content for Your Website | TECH 01

Optimizing Your Web Presence on the Internet | Randall Wong M.D. | AAO 2015

Seo presentation by seo services adelaide

Meet Optimizely X Web Experimentation

Creating Exceptional Learning Experiences

How to Grow Your Business Through Social Media - The Power of Facebook and Video

Essential Components of an Engaging Blog/Magazine WordPress Website

SFHDIFeb2017-How DevOps Thinking Can Improve Service and Support

The Hacks’ Guide to eLearning

Ford module3

5 Ways To Market Your Real Estate Business

McReynolds Resume

Use Blogging and Social Networking to Super Charge Your Website | Randall Won...

Modern Link Building for SEO

Woamtec Top 7 Tips for Building Personal Brand Through Social Media

Flash Class: 5 Key Steps to Launch a Successful Webinar - Drive New Business ...

Linked: Executives' 21st Century Career Accelerator

Seo presentation for the wine bloggers convention

Crash Couse in SEO | Randall Wong, M.D. | AAO 2015

More from Randall Wong, M.D.

Ramp up Your Digital Marketing Plan | Internet Marketing for Healthcare

Randall Wong, M.D.

This was presented at the 2019 AAO (American Academy of Ophthalmology) meeting in San Francisco. Launching and maintaining a digital marketing strategy involves many moving parts. At the heart of your marketing strategy is a website. Your website should be up to date and optimized for best performance. Best practices and tips are reviewed for updating and improving the ability of your site to rank. If you need to start a website, we review the different types of plans, for instance, hosted vs. self-hosted sites. There are free website building platforms, but there are some potential pitfalls you'd like to avoid. Optimization (SEO) is the process of getting your website to rank. CMS (content management systems) allow the flexibility of turnkey design combined with a platform to best optimize your website. Other digital marketing strategies are explored as well: Youtube, podcasts and webinars are alternative ways to market your practice...after your website is established. Randall Wong, M.D. www.MedicalMarketingEnterprises.com www.RussandRandy.com www.SunriseHostingServices.com randall.v.wong@gmail.com

Healthcare Marketing 101 | Kickstart Your Website, Social Media and Blog

Randall Wong, M.D.

This lecture was delivered at the AAO (American Academy of Ophthalmology) 2018 in Chicago, Ill. This course has evolved over the past 10 years and reviews the basics of creating, maintaining and ranking your website. SEO, using the concepts of content marketing, is the process where search engines compare and rank webpages. Each search engine (Google, Bing, Yahoo, etc.) has its own SEO algorithm, a formula to rank webpages. Though each search engine has a unique algorithm, all heavily weight the content (words, articles, pages, posts) of your website to be the most important variable in ranking sites. Content is usually in the form of text (words) for most websites. Healthcare and medical websites are no different. Other types of content can include: podcasts (audio), images (visual), video, music, etc. At this time, SEO has developed to best rank sites containing text. Using different types of content to appeal to different learners is a method to broaden your digital exposure. Social media can be used to enhance digital identity. Not all platforms appeal to all users. Identify the platforms which may appeal to your patients before starting a particular social media campaign. Local SEO allows your practice to rank when patients are filtering a search by location. Ranking well depends upon several factors: consistency and number of claimed review sites, SEO of your website and reviews. Healthy and active websites which rank well have heavy influence on your practice ranking with local search. All the best! Randall Wong MedicalMarketingEnterprises.com SunriseHostingServices.com randall.v.wong@gmail.com

Live Website Analysis | AAO 2018 | Chicago | Wong | Medical Marketing Enterpr...

Randall Wong, M.D.

This is an annual favorite. The "Best" website is defined by value (the quality of content), navigation (user experience), branding and SEO. No medical website is perfect. Blending these attributes is a talent. Websites are submitted pre-talk and reviewed live in front of audience. This is somewhat difficult to present on slideshare.net as the live session is not recorded. If you are an ophthalmologist, we'll see you next year! Randall Wong Medical Marketing Enterprises, LLC Sunrise Hosting Services, LLC Medical Website Hosting, Design, SEO and Reputation Management

CostSeg Energy Solutions

Randall Wong, M.D.

Live Website Analysis | AAO 672

Randall Wong, M.D.

"Live Website Analysis" was presented at the AAO 2016. There was a short presentation on what constitutes a good website. An evaluation of several websites submitted by various attendees followed. A good website must be easily navigated, that is, information should be no more the 2-3 clicks. The home page should be free of clutter and quickly convey the goods and services your provide. There are other attributes which are important. Pay attention to the Home, About and Contact page. Do you want your website to rank? If so, it must be optimized. User experience is fast becoming an optimization variable. If it takes too long for a reader to find what they are looking for, your user experience decreases - same goes for sites which are not mobile responsive (fit on any size screen). Questions? Here's my email: randall.v.wong@gmail.com

Search Engine Optimization (SEO) Made "Easy"

Randall Wong, M.D.

Dominate Local Search and Monitor Online Reputation Simultaeously

Randall Wong, M.D.

Use Blogging and Social Networking to Super Charge Your Website | AAO 2016 | ...

Randall Wong, M.D.

Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.

Randall Wong, M.D.

Managing Your Online Reputation

Randall Wong, M.D.

This was presented at the American Academy of Ophthalmology, 2015 at the Tech Pav. This presentation discusses and defines where your medical online reputation can be found, how to monitor and do so virtually automatically. I also give suggestions as to how to respond to both negative and positive reviews. Whether or not you even had a website, like social media, you have an online reputation to find and protect!

Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong

Randall Wong, M.D.

This presentation was delivered at the Young Ophthalmologists meeting during the 2014 American Academy of Ophthalmology. Marketing is different than advertising. Doctors must learn to market - to understand the needs of their patients. Patients are looking for health related information and to learn about their doctors. Every medical practice needs to have a website. Websites are expected by your patients. Social media may or may not help your marketing efforts. If you choose to engage social media - make sure your website is current and functional before drawing attention to your site. Each social medial platform appeals to certain demographics and serves particular functions. At the very least, a website must be created, now, to start your digital presence.

Live Website Analysis | AAO 2014 | Wong

Randall Wong, M.D.

This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions: Randy randall.v.wong@gmail.com Every "great" website has a great theme (ease of use), navigates well (readers can find information fast and easily) and has been optimized (so it ranks with Google). Optimization (SEO) includes both "on-page" optimization and "off-page" optimization. For your website to rank well, it must be optimized, as well as its content. Make sure your website contains the requisite components (e.g. analytics, sitemap) required by Google, Bing and Yahoo to allow your website to rank.

Use Blogging & Social Networking to Super Charge Your Website | AAO 2014 | Wong

Randall Wong, M.D.

This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions: Randy randall.v.wong@gmail.com Every modern website should be created as a blog. Blogs are server based (accessible from any Internet connection), built for customized themes, but most importantly, can be optimized much better than traditional HTML generated sites. There are only 3 types of websites; resource sites, marketing sites and sites which engage the reader. Content marketing is the strategy that differentiates the 3 types of sites. For instance, a "resource" site only contains stale information about your business or practice. By using content marketing, a website starts to rank on Google, Bing and Yahoo. Content marketing is the only way to achieve and maintain high Internet rankings with the search engines. How does your medical practice website rank?

You Are What You Market: Young Ophthalmologists, AAO By Randall Wong, M.D.

Randall Wong, M.D.

I presented this to the Young Ophthalmologists (aka "The YO's) at the American Academy of Ophthalmology meeting in New Orleans, 2013. The message is simple. All doctors of today, but especially those just starting in practice need to understand the needs of their patients. Marketing, communicating, engaging on the Internet and transparency are now required by the American public. Viable medical practices must engage by maintaining a website, communicating digitally and be willing to exhibit both personal transparency and a willingness to operate a transparent small business.

Content Marketing: Getting Your Web Page Ranked

Randall Wong, M.D.

This lecture, course 511, was originally presented at the 2013 Academy of Ophthalmology (AAO) in New Orleans, LA. Content marketing is the only way a website can achieve and maintain high rankings in search. Content marketing is the only way a website can outrank another as search engines, such as Google, compare websites based upon the relevance of their content. Hence, great websites have great content. <a>Randall V. Wong, M.D.</a> <a>Medical Marketing Enterprises, LLC</a>

Use Blogging & Social Media to Super Charge Your Website

Randall Wong, M.D.

Course SPE08 Lecture delivered at the American Academy of Ophthalmology (AAO) 2013 in New Orleans, LA. Use of blogging is an essential not only to communicate with patients and customers, but is an easy way to add fresh and original content to your website. CMS (content management systems) such as Wordpress.org are the keys to high rankings on Google and other search engines as they are coded to optimize the content of a website rather than focusing on design. Design has no SEO value and does not help rankings whatsoever.

Double digit growth in 2013

Randall Wong, M.D.

#525 Mitigating Legal Risks: Social Media and the Doctor's Dilemma

Randall Wong, M.D.

#397: Social Media and the Workplace: Legal, Ethical and Practical Issues..."

Randall Wong, M.D.

#585 Essential SEO Tools for Your Website

Randall Wong, M.D.

This was presented at the American Academy of Ophthalmology meeting by Randall Wong, M.D. These are the fundamental components every website should have to maximize their search engine optimization. Search engine optimization, or SEO, is the technique of translating the text files, or content, of your website into meaningful words and phrases so the search engines can understand your content. SEO takes your content and tells the search engines how and what to rank your webpage. There are many variables or components of SEO. Here are my favorite ways to maximize my SEO. Enjoy! Thanks for visiting. Randy

More from Randall Wong, M.D. (20)

Ramp up Your Digital Marketing Plan | Internet Marketing for Healthcare

Healthcare Marketing 101 | Kickstart Your Website, Social Media and Blog

Live Website Analysis | AAO 2018 | Chicago | Wong | Medical Marketing Enterpr...

CostSeg Energy Solutions

Live Website Analysis | AAO 672

Search Engine Optimization (SEO) Made "Easy"

Dominate Local Search and Monitor Online Reputation Simultaeously

Use Blogging and Social Networking to Super Charge Your Website | AAO 2016 | ...

Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.

Managing Your Online Reputation

Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong

Live Website Analysis | AAO 2014 | Wong

Use Blogging & Social Networking to Super Charge Your Website | AAO 2014 | Wong

You Are What You Market: Young Ophthalmologists, AAO By Randall Wong, M.D.

Content Marketing: Getting Your Web Page Ranked

Use Blogging & Social Media to Super Charge Your Website

Double digit growth in 2013

#525 Mitigating Legal Risks: Social Media and the Doctor's Dilemma

#397: Social Media and the Workplace: Legal, Ethical and Practical Issues..."

#585 Essential SEO Tools for Your Website

Recently uploaded

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

Digital Marketing Training In Bangalore

syedasifsyed46

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Valters Lauzums

E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

Metaverse Marketing in the Generation of the Internet - Eugene Capon

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Email Marketing Master Class - Chris Ferris

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Forgotten Secret Weapon of Digital Marketing: Email Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email. Key Takeaways: Email has the best ROI of any digital tactic It can be used at any stage of the customer journey It is increasingly important as the cookie-less future gets closer and closer

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

The What, Why & How of 3D and AR in Digital Commerce

PushON Ltd

Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail. Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems. In this webinar, Vladimir will be covering the following topics: Applications of 3D and AR in Digital Commerce, Benefits of 3D and AR, Tools to create, manage and publish 3D and AR in Digital Commerce.

Is AI-Generated Content the Future of Content Creation?

Cut-the-SaaS

Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

How to Run Landing Page Tests On and Off Paid Social Platforms

VWO

Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion. This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights. The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation. The session will also cover data analysis techniques and criteria for graduating landing pages. In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.

Core Web Vitals SEO Workshop - improve your performance [pdf]

Peter Mead

Marketing as a Primary Revenue Driver - Lee Levitt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

DeepakTripathi733493

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

DMF Portfolio Piece Smart Goals - Artist Management.docx

TravisMalana

Recently uploaded (20)

Coca Cola Branding Strategy and strategic marketing plan

Digital Marketing Training In Bangalore

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Metaverse Marketing in the Generation of the Internet - Eugene Capon

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Email Marketing Master Class - Chris Ferris

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

The What, Why & How of 3D and AR in Digital Commerce

Is AI-Generated Content the Future of Content Creation?

How to Run Landing Page Tests On and Off Paid Social Platforms

Core Web Vitals SEO Workshop - improve your performance [pdf]

Marketing as a Primary Revenue Driver - Lee Levitt

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

ThinkNow 2024 Consumer Financial Wellness Report

Generative AI - Unleash Creative Opportunity - Peter Weltman

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DMF Portfolio Piece Smart Goals - Artist Management.docx

Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10

1. ADD LIFE TO YOUR WEBSITE WEBSITE: NOW WHAT? Randall V. Wong, M.D. AAO 2017 | New Orleans | Tech 10

2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • RussandRandy.com

3. Marketing Solving the problems or answering the needs of your customers/patients

4. “Optimization” The processes and tactics by which you “maximize” your ability to be found on the Internet Making it easy for the Search Engines to Find you.

5. Content • Search Engines Compare websites based upon content…….

7. Website : Now What? • Video • Podcast • Webinar • Presentations

8. Alternatives to Web • Different Learners • Broaden Your Exposure • Different Audience

9. Video • YouTube, Vimeo • 2nd largest search engine • Appeals to different learners • Cost effective (cheap) • Personal • Avoid Professional Production

10. YouTube “Channel” • Cell phone • Computer Camera • DSLR • Create Video • Edit (iMovie) • Upload • Description • Tags • URL to website

11. Podcast • Appeals to different learners • Audio • Very portable • Grow exposure

12. Podcast – “Radio” • Record Audio Weekly • Edit (Audacity) • Libsyn.com ($5) • Stitcher • iTunes • ReachMD.com

13. Webinar • Easy • Record audio • Record video • Repurpose • Educational • Anywhere • Demio • GotoMeeting

14. Hosting a Webinar • Send invitation • Website • FaceBook • Patients Register • Login • Audio/Video • Presentation • Q & A • YouTube

15. Slideshare • Share Presentations • Power Point • Upload • Embed

17. AAO 2017 | Schedule Monday | November 13, 2017 4:30 – 5:30 PM | 475 | 291 “Live Website Analysis: Critique Your Own Website”

18. Thank You and To Your Success! Randall V. Wong, M.D. www.MedicalMarketingEnterprises.com Randall.V.Wong@gmail.com

Editor's Notes

Medical Marketing Enterprises, LLC was started to teach and consult for Healthcare and Medical Internet Marketing. RussandRandy.com is a podcast focused on Healthcare and Medical Internet Marketing. I am a retina specialist practicing in Fairfax, Virginia.
One advantage of using a CMS such as WP.org is that you can easily change your website depending upon your needs. Most practices have a “resource” type site; hours of operation, about pages, directions, insurance information, etc. No marketing value, but at least a footprint on the web. With time, you may want to change or add function….no problem with CMS such as Wordpress (really anything blog).

Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10

Similar to Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10 (20)

More from Randall Wong, M.D.

More from Randall Wong, M.D. (20)

Recently uploaded

Recently uploaded (20)

Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10

Editor's Notes