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ADD LIFE TO YOUR WEBSITE
WEBSITE: NOW WHAT?
Randall V. Wong, M.D.
AAO 2017 | New Orleans | Tech 10
Financial Disclosure
• I have the following financial interests or relationships to
disclose:
• Co-Founder:
• Medical Marketing Enterprises, LLC
• RussandRandy.com
Marketing
Solving the problems or answering the needs of your
customers/patients
“Optimization”
The processes and tactics by which you “maximize”
your ability to be found on the Internet
Making it easy for the Search Engines to Find you.
Content
• Search Engines Compare websites based upon
content…….
Website : Now What?
• Video
• Podcast
• Webinar
• Presentations
Alternatives to Web
• Different Learners
• Broaden Your Exposure
• Different Audience
Video
• YouTube, Vimeo
• 2nd largest search engine
• Appeals to different learners
• Cost effective (cheap)
• Personal
• Avoid Professional Production
YouTube “Channel”
• Cell phone
• Computer Camera
• DSLR
• Create Video
• Edit (iMovie)
• Upload
• Description
• Tags
• URL to website
Podcast
• Appeals to different
learners
• Audio
• Very portable
• Grow exposure
Podcast – “Radio”
• Record Audio Weekly
• Edit (Audacity)
• Libsyn.com ($5)
• Stitcher
• iTunes
• ReachMD.com
Webinar
• Easy
• Record audio
• Record video
• Repurpose
• Educational
• Anywhere
• Demio
• GotoMeeting
Hosting a Webinar
• Send invitation
• Website
• FaceBook
• Patients Register
• Login
• Audio/Video
• Presentation
• Q & A
• YouTube
Slideshare
• Share Presentations
• Power Point
• Upload
• Embed
AAO 2017 | My Schedule
I’ll be teaching several courses and will also be speaking at the Technology
Pavilion
Saturday | November 11, 2017
9:30 – 10:30 AM | TECH 01 | Tech Pav
Managing Your Online Reputation
1-4 PM | SPE06 | Rm: 335-336
“Marketing 101 – Kickstart Your Website, Social Media and Blog ”
Sunday | November 12, 2017
11:30 - Noon | TECH 10 | Tech Pav
”Add Life to Your Website”
AAO 2017 | Schedule
Monday | November 13, 2017
4:30 – 5:30 PM | 475 | 291
“Live Website Analysis: Critique Your Own Website”
Thank You
and
To Your Success!
Randall V. Wong, M.D.
www.MedicalMarketingEnterprises.com
Randall.V.Wong@gmail.com

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Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10

  • 1. ADD LIFE TO YOUR WEBSITE WEBSITE: NOW WHAT? Randall V. Wong, M.D. AAO 2017 | New Orleans | Tech 10
  • 2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • RussandRandy.com
  • 3. Marketing Solving the problems or answering the needs of your customers/patients
  • 4. “Optimization” The processes and tactics by which you “maximize” your ability to be found on the Internet Making it easy for the Search Engines to Find you.
  • 5. Content • Search Engines Compare websites based upon content…….
  • 6.
  • 7. Website : Now What? • Video • Podcast • Webinar • Presentations
  • 8. Alternatives to Web • Different Learners • Broaden Your Exposure • Different Audience
  • 9. Video • YouTube, Vimeo • 2nd largest search engine • Appeals to different learners • Cost effective (cheap) • Personal • Avoid Professional Production
  • 10. YouTube “Channel” • Cell phone • Computer Camera • DSLR • Create Video • Edit (iMovie) • Upload • Description • Tags • URL to website
  • 11. Podcast • Appeals to different learners • Audio • Very portable • Grow exposure
  • 12. Podcast – “Radio” • Record Audio Weekly • Edit (Audacity) • Libsyn.com ($5) • Stitcher • iTunes • ReachMD.com
  • 13. Webinar • Easy • Record audio • Record video • Repurpose • Educational • Anywhere • Demio • GotoMeeting
  • 14. Hosting a Webinar • Send invitation • Website • FaceBook • Patients Register • Login • Audio/Video • Presentation • Q & A • YouTube
  • 15. Slideshare • Share Presentations • Power Point • Upload • Embed
  • 16. AAO 2017 | My Schedule I’ll be teaching several courses and will also be speaking at the Technology Pavilion Saturday | November 11, 2017 9:30 – 10:30 AM | TECH 01 | Tech Pav Managing Your Online Reputation 1-4 PM | SPE06 | Rm: 335-336 “Marketing 101 – Kickstart Your Website, Social Media and Blog ” Sunday | November 12, 2017 11:30 - Noon | TECH 10 | Tech Pav ”Add Life to Your Website”
  • 17. AAO 2017 | Schedule Monday | November 13, 2017 4:30 – 5:30 PM | 475 | 291 “Live Website Analysis: Critique Your Own Website”
  • 18. Thank You and To Your Success! Randall V. Wong, M.D. www.MedicalMarketingEnterprises.com Randall.V.Wong@gmail.com

Editor's Notes

  1. Medical Marketing Enterprises, LLC was started to teach and consult for Healthcare and Medical Internet Marketing. RussandRandy.com is a podcast focused on Healthcare and Medical Internet Marketing. I am a retina specialist practicing in Fairfax, Virginia.
  2. One advantage of using a CMS such as WP.org is that you can easily change your website depending upon your needs. Most practices have a “resource” type site; hours of operation, about pages, directions, insurance information, etc. No marketing value, but at least a footprint on the web. With time, you may want to change or add function….no problem with CMS such as Wordpress (really anything blog).