An introduction to Search Engine Marketing and building the foundation of a valuable website. Topics include: how search engines work, keyword research, on page optimization, link authority, and the basics of a PPC campaign.
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Ryan Stewart
This document is an in depth guide on how to perform a search engine optimization audit. Contents include:
1. Site Profile – Page 4
2. Crawlability – Page 6
3. HTML Status Codes – Page 8
4. Indexability – Page 9
5. On Page Content - Page 11
6. Security Audit – Page 16
7. Off Page Audit – Page 17
8. Mobile Audit – Page 22
9. Competitive Analysis – Page 25
10. Glossary of Tools – Page 26
This is the same SEO audit and checklist we have used for almost 5 years. It outlasts any Google algorithm update because it checks the factors that Google really looks for.
Please feel free to download and use for your own audits.
An introduction to Search Engine Marketing and building the foundation of a valuable website. Topics include: how search engines work, keyword research, on page optimization, link authority, and the basics of a PPC campaign.
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Ryan Stewart
This document is an in depth guide on how to perform a search engine optimization audit. Contents include:
1. Site Profile – Page 4
2. Crawlability – Page 6
3. HTML Status Codes – Page 8
4. Indexability – Page 9
5. On Page Content - Page 11
6. Security Audit – Page 16
7. Off Page Audit – Page 17
8. Mobile Audit – Page 22
9. Competitive Analysis – Page 25
10. Glossary of Tools – Page 26
This is the same SEO audit and checklist we have used for almost 5 years. It outlasts any Google algorithm update because it checks the factors that Google really looks for.
Please feel free to download and use for your own audits.
This slide is made for computer science students to learn search engine optimization (SEO). By SEO , students can easily increase traffic on his website.
Internet Marketing Strategies for Small Businessgowebsol
Marketing online is still a mystery for many small businesses, so I recently did a presentation for Local First Arizona to help small business owners get a handle on the concept of online marketing and where to spend their time. This presentation will help you understand the elements of online marketing, such as SEO, Social Media, Email Marketing, and then put together a plan to use them effectively to promote your company.
SEO Service Corp (SSC) provides free preliminary SEO audit reports of websites upon request. The report is worth $799 in the market. Here is a sample audit report for reference. Visit our website to request a free audit report of your website and identify opportunities for enhancing your visibility.
Search Engine Optimization Services by Regalix. Visit http://www.regalix.com or call 1 888 REGALIX to Request a Proposal. For a free sample report email bvictor@regalix-inc.com
What it SEO, how does web searching work, why are keywords so crucial (and how to optimize them), how to harness Google Analytics to master your campaign; plus- QR Codes, building a trackable URL, Google Trends, AdWords and more!
If you have a web site, it’s easy to kind of forget about it. It’s built, you probably spent a lot of time on it at one point but now it’s done. We’ll go through a checklist of things you should have or update on your site and discuss tools that night help you keep your site updated. This is particularly good for anyone who hasn’t thought about their web site for a while – even a couple of years.
by Ann Treacy
What are the top 19 things business owners need to know about search engine marketing in 2011? This presentation covers search engine optimization (SEO), pay-per-click (PPC), social media, mobile & local search, and analytics.
Protecting Your Company's Brand & Reputation OnlineMarvin Dejean
Online Reputation Management (ORM) services work to maintain your positive reputation by counteracting malicious information on the Internet such as: erroneous rumors, unfair opinions and other negative information posted online.
This slide is made for computer science students to learn search engine optimization (SEO). By SEO , students can easily increase traffic on his website.
Internet Marketing Strategies for Small Businessgowebsol
Marketing online is still a mystery for many small businesses, so I recently did a presentation for Local First Arizona to help small business owners get a handle on the concept of online marketing and where to spend their time. This presentation will help you understand the elements of online marketing, such as SEO, Social Media, Email Marketing, and then put together a plan to use them effectively to promote your company.
SEO Service Corp (SSC) provides free preliminary SEO audit reports of websites upon request. The report is worth $799 in the market. Here is a sample audit report for reference. Visit our website to request a free audit report of your website and identify opportunities for enhancing your visibility.
Search Engine Optimization Services by Regalix. Visit http://www.regalix.com or call 1 888 REGALIX to Request a Proposal. For a free sample report email bvictor@regalix-inc.com
What it SEO, how does web searching work, why are keywords so crucial (and how to optimize them), how to harness Google Analytics to master your campaign; plus- QR Codes, building a trackable URL, Google Trends, AdWords and more!
If you have a web site, it’s easy to kind of forget about it. It’s built, you probably spent a lot of time on it at one point but now it’s done. We’ll go through a checklist of things you should have or update on your site and discuss tools that night help you keep your site updated. This is particularly good for anyone who hasn’t thought about their web site for a while – even a couple of years.
by Ann Treacy
What are the top 19 things business owners need to know about search engine marketing in 2011? This presentation covers search engine optimization (SEO), pay-per-click (PPC), social media, mobile & local search, and analytics.
Protecting Your Company's Brand & Reputation OnlineMarvin Dejean
Online Reputation Management (ORM) services work to maintain your positive reputation by counteracting malicious information on the Internet such as: erroneous rumors, unfair opinions and other negative information posted online.
PRESENTACION DEL PROYECTO NETWORKVIAL CON ESPERAMOS HACER LA DIFUSION MASIVA EN LA CIUDADANIA, SOLICITAMOS PATROCINADORES.EL FIN DE EVITAR ACCIDENTES VIALES EN AUTOMOVILISTAS, MOTOCICLISTAS Y PEATONES.
The webinar will discuss the concept for designing of TAPipedia, an information sharing platform currently being developed as part of the Tropical Agriculture Platform (TAP), with members of the TAP CD Expert Group and Chairs of the TAP Global Task Force & TAP Steering Committee. TAPipedia is expected to help TAP members and other stakeholders address a number of challenges relevant for a more coherent delivery of Capacity Development (CD) for Agricultural Innovation System (AIS). TAPipedia will assist TAP members to present, explain and communicate the Framework on CD for AIS, so that it may be more easily tested, improved, adopted and implemented by stakeholders. TAPipedia will also allow stakeholders at different levels to share their own applied and context specific CD for AIS resources and to discover such knowledge from different partners and regions.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
Getting an audit for an existing portal is an important task for digital marketing professionals encounter.
Are you ready for a website audit. But what exactly is a website audit? And how can a website audit help you achieve your goals?
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
SMO & SEO Training in Ambala ! Batra Computer Centre jatin batra
Are you in search of SMO & SEO Trainingin Ambala?
Now your search ends here... Batra computer centre provides you best training in SMO& SEO in Ambala Cantt. We provide you training in courses like Basics of Computer , C, C++,Php, Web Development, Web Designing, Seo, Smo etc.. We also offer you training in so many other courses also.
Comprehensive guide to search engine optimization for Ecommerce includes a 7-point SEO checklist, and 3 critical SEO mistakes common with Ecommerce websites. Lots of free tools, resources, and SEO trade secrets from the Ecommerce Marketing Institute.
Web Wise: Search Overview Sage Nonprofit Webinardanielgonzalez
Informative recorded webcast with Dan Gonzalez of Sage and special guest and industry expert, Katie McNally, of Sitewire Marketspace Solutions. In this second session of our Web Wise series, you will learn how to really drive visitors and potential donors to your donor-centric website. You\'ll learn about the fundamentals of organic search, paid search management, search campaign optimization, keyword strategy, ad copy testing, integrating campaigns, and more.
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...Abila
The second session in the Web-Wise series, learn how to really drive visitors and potential donors to your donor-centric web site. Learn about the fundamentals of organic search, paid search management, search campaign optimization, keyword strategy, ad copy testing, integrating campaigns and more with Dan Gonzalez, Web Manager, Sage Nonprofit Solutions and Katie McNally of Sitewire Marketspace Solutions.
Learn Digital Maketing With Mr. Mahesh Gangurde. Simple SEO Techniques By Mahesh Gangurde.Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular Keywords
2. WHAT IS SEARCH ENGINE
OPTIMIZATION
Search Engine Optimization is the process of
optimizing Web Pages or complete web sites to
improve the quality of traffic to a website from
Search Engines like Google, Yahoo, Msn and
many more.
It can also be considered as Web Marketing or
Web Promotion in generic terms
3. THERE ARE TWO TYPES OF RESULTS IN SEARCH ENGINE
Sponsored Results
Getting your business prominent placement in
Search Results by paying the Search Engine.
Organic Results
Search Engines are not paid for organic Search
Traffic. SEO techniques help in getting results on
Search Engine.
4. SEO PROCESS
Crawler/ Spider/Bot
Crawler reads the web pages, indexes it and
moves to other links on the web page.
Links – www.dead-links.com for broken links
5. PAGE RANK
Named after Larry Page
The patents are with Stanford University
Depends on two things
5. No of incoming links/BackLinks
6. Quality Of Links
o Google Ranks pages from 0 to 10 , 10 being the
best. 10 rank pages right now are google.com,
orkut, india.gov.in.
6. HOW TO INCREASE PAGE RANK
More Back Links
Quality of BackLinks ( Page rank 10 Back Links)
Monster Backlinks
Update web pages frequently
Add pages whenever possible
Update the content frequently
No broken links
Not too many banners
No spelling mistakes
7. HOW PR DECREASES
Bad Content
Spam Domains like poker, casino, Porn
No SEO Black Hat Techniques
8. GOOGLE SANDBOX
It is the probation period ( 1 to 6 months from
launching the website ) to get rank for the page
Google has done this because there are unethical
practices going on in the market like Black Hat
SEO techniques, buying of links in bulk, etc
10. Strengths
Content Unique
Good Design ( Look and Feel )
Navigability
Performance ( Fast Loading Time )
Compatible ( with browsers )
Message very clear
Security ( Financial Transactions )
No Virus Attack
No Broken Links
Technology
Features like Live Chat
11. WEAKNESS
Too many Banners
No Banners so it’s a positive point.
Misspelled words
No such mistakes.
Distractions (Moving Graphics)
It’s decent site with no heavy graphic work.
Links should change when mouse over them
Yes mouse over is working i.e. there is a change in icon when the
links are clicked.
Website Security especially of a financial website
It’s a simple site so not much security is needed. Probably once
the site gets content of nearly 20 pages then encryption or https
option could be a good choice.
12. OPPORTUNITIES
Too many Banners
Technology
Social Patterns
Multiple websites for multiple domains
For training a separate domain could be utilized with a separate
domain for successfully completed projects.
Strategize
Broadening business
Targeting new markets
Schools or Institutions could be targeted.
13. THREATS
Competition
Competition from similar service provider could be a big
challenge.
Technology
Free search engine listings *
New policies
Shift in consumer tastes
15. DIRECTORIES
Dmoz is the most trusted directory
Directories -- > Manually Submission
Search Engine -- > No Human Intervention
16. HOW TO GET KEYWORDS
Categories of your website
Target audience ( Corporate, Student, Business)
Target location (Mumbai, Maharashtra, India)
Products/Services Offered
Pricing
Brand
Kind of language they speak
B2B/B2C