SlideShare a Scribd company logo
Strategies to improve exposure to your company’s website… By Mark J. Geyman OhioBiz.com and OhioBiz Web Consulting, LLC www.ohiobiz.com
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Google Instant
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Typically KEI is the ratio of the square of the searches upon a particular keyword in a day divided by the number of websites that are listed for that keyword. For example, a keyword that has 100 searches a day and for which Google shows 5000 websites would have a KEI of 2. (100 * 100 / 5000) KEI =  P^2 C
 
On-Page Optimization Off-Page Optimization
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Update Your Business Listing for Accuracy: InfoUSA – http://dbupdate.infousa.com/dbupdate/startupdate?bas_request=A Acxiom –  http://www.mybusinesslistingmanager.com/ Localeze - https://webapp.localeze.com/extranet/addbusinessdesc.aspx
TMP Directional Marketing & comScore's Annual Local Search Study
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Places to submit: Local.com MerchantCircle.com Wire Fan  (www.wirefan.com) Mixx  (www.mixx.com) City Search  (www.citysearch.com) Super Pages  (www.superpages.com) Insider Pages  (www.insiderpages.com) Yelp  (www.yelp.com) Yellow Pages  (www.yellowpages.com) BrownBook.com OhioBiz.com  (of course!)
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Mark J. Geyman Owner OhioBiz.com / OhioBiz Web Consulting, LLC 216.381.1820 [email_address] www.ohiobiz.com LinkedIn:  www.linkedin.com/in/markjgeyman

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What is search_engine_optimization_(seo)

  • 1. Strategies to improve exposure to your company’s website… By Mark J. Geyman OhioBiz.com and OhioBiz Web Consulting, LLC www.ohiobiz.com
  • 2.
  • 3.
  • 5.
  • 6.
  • 7.
  • 8.  
  • 9.  
  • 10.  
  • 11.
  • 12.
  • 13.
  • 14. Typically KEI is the ratio of the square of the searches upon a particular keyword in a day divided by the number of websites that are listed for that keyword. For example, a keyword that has 100 searches a day and for which Google shows 5000 websites would have a KEI of 2. (100 * 100 / 5000) KEI = P^2 C
  • 15.  
  • 17.
  • 18.
  • 19.  
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.  
  • 28.  
  • 29.  
  • 30. Update Your Business Listing for Accuracy: InfoUSA – http://dbupdate.infousa.com/dbupdate/startupdate?bas_request=A Acxiom – http://www.mybusinesslistingmanager.com/ Localeze - https://webapp.localeze.com/extranet/addbusinessdesc.aspx
  • 31. TMP Directional Marketing & comScore's Annual Local Search Study
  • 32.
  • 33.  
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. Places to submit: Local.com MerchantCircle.com Wire Fan (www.wirefan.com) Mixx (www.mixx.com) City Search (www.citysearch.com) Super Pages (www.superpages.com) Insider Pages (www.insiderpages.com) Yelp (www.yelp.com) Yellow Pages (www.yellowpages.com) BrownBook.com OhioBiz.com (of course!)
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  • 41. Mark J. Geyman Owner OhioBiz.com / OhioBiz Web Consulting, LLC 216.381.1820 [email_address] www.ohiobiz.com LinkedIn: www.linkedin.com/in/markjgeyman