The document summarizes 5 marketing trends for 2015: 1) Adaptive databases that intelligently grow with new data sources, 2) Personalizing content across channels like email and websites, 3) Creating a diverse range of content to engage audiences, 4) Systematically optimizing conversions through experimentation, and 5) Aligning sales and marketing teams and goals through accountability measures like service level agreements. The webinar presentation provides an overview of each trend and examples of how organizations can apply the trends.
Smart Reporting: How to Stop Wasting Time and Make Better Marketing DecisionsHubSpot
Check out these webinar slides to learn about how to create more impactful reports in less time. Learn about why reporting can be a challenge, which reports don't tell you the whole truth, which metrics to start tracking and which are a waste of time.
A Roadmap to Inbound Marketing in the EnterpriseHubSpot
This year, 48% of marketers plan to increase their inbound marketing spending – the third year in a row that inbound budgets are increasing at a near 50% pace. This shift is happening for good reason. Inbound marketing consistently delivers 54% more leads into the funnel at a lower cost compared to traditional tactics.
Contrary to belief, inbound is not just for small business. Larger organizations such as Salesforce, NEC, Thermo Fisher, and Tufts have implemented inbound marketing to improve demand generation, ROI, and lead quality. And during in this webinar, we're going show you how they did it.
Inbound Marketers Depend on their Wits not WalletsKieran Flanagan
Inbound marketers are different from your typical marketer. They don't just rely on having the biggest budget to beat their competitors. They're able to set the right goals at the right time. They experiment to find creative solutions to hit those goals and they are very data driven.
MarketingSherpa hosted the official Media Center at the Internet Retailer Conference and Exhibition (IRCE) and interviewed industry experts and in-the-trenches marketers about what's working in ecommerce. Watch all of the interviews at: http://www.MarketingSherpa.com/IRCE
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
Wondering how many more blog posts you need to write in order to increase your search rank? Think again: there IS a way for you to increase blog conversions and traffic without publishing new content.
In this on-demand Google Hangout, Uberflip VP of Marketing Hana Abaza chats with HubSpot's Principle Optimization Marketing Manager on how to increase blog conversions... without creating another post!
Check out the page here: http://offers.hubspot.com/generate-traffic-and-conversions-on-your-blog-hangout
The power of integrating B2B influencer marketing with content marketing, a presentation given by Lee Odden of TopRank Marketing at the Oracle Modern Marketing Experience MME16 conference 2016.
Smart Reporting: How to Stop Wasting Time and Make Better Marketing DecisionsHubSpot
Check out these webinar slides to learn about how to create more impactful reports in less time. Learn about why reporting can be a challenge, which reports don't tell you the whole truth, which metrics to start tracking and which are a waste of time.
A Roadmap to Inbound Marketing in the EnterpriseHubSpot
This year, 48% of marketers plan to increase their inbound marketing spending – the third year in a row that inbound budgets are increasing at a near 50% pace. This shift is happening for good reason. Inbound marketing consistently delivers 54% more leads into the funnel at a lower cost compared to traditional tactics.
Contrary to belief, inbound is not just for small business. Larger organizations such as Salesforce, NEC, Thermo Fisher, and Tufts have implemented inbound marketing to improve demand generation, ROI, and lead quality. And during in this webinar, we're going show you how they did it.
Inbound Marketers Depend on their Wits not WalletsKieran Flanagan
Inbound marketers are different from your typical marketer. They don't just rely on having the biggest budget to beat their competitors. They're able to set the right goals at the right time. They experiment to find creative solutions to hit those goals and they are very data driven.
MarketingSherpa hosted the official Media Center at the Internet Retailer Conference and Exhibition (IRCE) and interviewed industry experts and in-the-trenches marketers about what's working in ecommerce. Watch all of the interviews at: http://www.MarketingSherpa.com/IRCE
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
Wondering how many more blog posts you need to write in order to increase your search rank? Think again: there IS a way for you to increase blog conversions and traffic without publishing new content.
In this on-demand Google Hangout, Uberflip VP of Marketing Hana Abaza chats with HubSpot's Principle Optimization Marketing Manager on how to increase blog conversions... without creating another post!
Check out the page here: http://offers.hubspot.com/generate-traffic-and-conversions-on-your-blog-hangout
The power of integrating B2B influencer marketing with content marketing, a presentation given by Lee Odden of TopRank Marketing at the Oracle Modern Marketing Experience MME16 conference 2016.
PERSONALIZING YOUR MARKETING WITH SMART CONTENT, PERSONAS, AND HUBSPOT [INBOU...HubSpot
Personalization across marketing channels and the website is a burgeoning strategy in inbound marketing. And for good reason, a 2013 Monetate/eConsultancy Study found that marketers who are personalizing their web experiences see on average increase of 19% in sales. But many marketers don’t know where to begin with personalization. This session will walk through how to develop a personalization strategy using HubSpot, focusing particularly on website personalization as a way to reduce friction and increase conversions in the sales process.
Ask any CEO what they want from their marketing team and they'll all say the same thing: growth. But with so many different things you could do, how do you know what you should do to unlock new growth?
The answers you're looking for are hiding in your data. In this presentation we'll cover exactly how you can analyze your data to uncover new growth opportunities and achieve your goals.
You'll learn how to:
Slice your data to find new growth opportunities
Validate ideas with simple tests before committing to expensive initiatives
Use data to drive product changes that maximize growth
You'll see real-world examples of how the growth teams at Airbnb, GrowthHackers and Facebook use this same process to unlock new growth from smart data insights.
The world of publishing has changed. We gathered some of the countries top media-minded experts to share their hard-won best practices for growing digital audiences, targeting content and advertiser offers to audience segments, acquiring advertisers, and ultimately growing revenue and margins using inbound.
The presentations from the day have been combined here for your convenience. To learn more, join the ongoing conversation at http://inbound.org/group/inbound-publishing
By now you have probably heard of this new type of marketing called Inbound Marketing, but do you really know its value or where to start? We thought this might be the case. Salesforce.com and HubSpot have joined forces to bring you the latest in Inbound Marketing on this free on-demand webinar.
knife,_tool_kit
This on-demand webinar featuring Mike Volpe, CMO of HubSpot and Dave Thomas, Senior Director of Content and Community at Salesforce.com, incorporates data from the "State of Inbound Marketing 2013" report, with responses from over 3,000 businesses and their use of inbound marketing.
B2B Content Marketing: Overcoming Challenges and Avoiding Common Pitfallscircle S studio
Content marketing continues to grow in popularity and play a bigger role in B2B marketing strategies. But while adoption of content marketing is on the rise and confidence in its effectiveness is growing, B2B marketers still face ongoing challenges and common pitfalls.
Marketing Automation Hacks: The Act-On EditionAct-On Software
If you’re already using Act-On, then you know that marketing automation is an indispensable tool for executing on your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
Act-On's Director of Digital Marketing, Linda West shares various #MAHacks to help you get ahead!
This is a crash course for marketing and sales best practices as an early stage startup. Learn how to attract visitors, convert leads, and close customers with the INBOUND methodology.
10 Growth Hacking Strategies for StartupsBrian Downard
If your looking for some effective early-traction growth strategies, check out these 10 super actionable growth hacks. This deck includes 10 great ways you can maximize your customer / user acquisition. Let me know what you think in the comment section!
What does it take to grow your customer base from 0 to 25,000 in just 2 years and multiply both revenue and clients 10X in 3?
In this webinar, find out the lead generation strategies behind these 2 REAL growth stories of startups LeadPages and WordStream. Conversion Educator Tim Paige and Founder and CTO of WordStream Larry Kim reveal the secrets and tactics behind their almost unbelievable success.
You’ll walk away with a trifecta of know-how:
-3 lessons learned from processing over 4 MILLION opt-ins per month
-3 ways to exponentially increase conversions with paid search advertising
-The 3 most important landing page elements to test
For more information, visit www.wordstream.com.
What Skills do B2B Marketers Need to be Truly Effective in 2014?Klaxon
Presentation delivered by Andy Bargery of Klaxon at a conference in London called The Evidence, March 2014.
The conference was organised by B2B Marketing Magazine and revolved around entries into the B2B Marketing Awards in 2013. This presentation was based on the submissions to those awards.
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSEHubSpot
There be monsters here. Inside our companies. Inside our very funnels. Ghouls so deadly, so insidious, they can eat your prospects alive!
Yes, 7 deadly demons may plague your funnel, eating your visitors, leads and prospects and killing your company's growth if you let them run wild. Undefeated, these monsters could even bring on... The #FUNNELPOCALYPSE!.
Read more: http://hubs.ly/y0fQ_W0
PERSONALIZING YOUR MARKETING WITH SMART CONTENT, PERSONAS, AND HUBSPOT [INBOU...HubSpot
Personalization across marketing channels and the website is a burgeoning strategy in inbound marketing. And for good reason, a 2013 Monetate/eConsultancy Study found that marketers who are personalizing their web experiences see on average increase of 19% in sales. But many marketers don’t know where to begin with personalization. This session will walk through how to develop a personalization strategy using HubSpot, focusing particularly on website personalization as a way to reduce friction and increase conversions in the sales process.
Ask any CEO what they want from their marketing team and they'll all say the same thing: growth. But with so many different things you could do, how do you know what you should do to unlock new growth?
The answers you're looking for are hiding in your data. In this presentation we'll cover exactly how you can analyze your data to uncover new growth opportunities and achieve your goals.
You'll learn how to:
Slice your data to find new growth opportunities
Validate ideas with simple tests before committing to expensive initiatives
Use data to drive product changes that maximize growth
You'll see real-world examples of how the growth teams at Airbnb, GrowthHackers and Facebook use this same process to unlock new growth from smart data insights.
The world of publishing has changed. We gathered some of the countries top media-minded experts to share their hard-won best practices for growing digital audiences, targeting content and advertiser offers to audience segments, acquiring advertisers, and ultimately growing revenue and margins using inbound.
The presentations from the day have been combined here for your convenience. To learn more, join the ongoing conversation at http://inbound.org/group/inbound-publishing
By now you have probably heard of this new type of marketing called Inbound Marketing, but do you really know its value or where to start? We thought this might be the case. Salesforce.com and HubSpot have joined forces to bring you the latest in Inbound Marketing on this free on-demand webinar.
knife,_tool_kit
This on-demand webinar featuring Mike Volpe, CMO of HubSpot and Dave Thomas, Senior Director of Content and Community at Salesforce.com, incorporates data from the "State of Inbound Marketing 2013" report, with responses from over 3,000 businesses and their use of inbound marketing.
B2B Content Marketing: Overcoming Challenges and Avoiding Common Pitfallscircle S studio
Content marketing continues to grow in popularity and play a bigger role in B2B marketing strategies. But while adoption of content marketing is on the rise and confidence in its effectiveness is growing, B2B marketers still face ongoing challenges and common pitfalls.
Marketing Automation Hacks: The Act-On EditionAct-On Software
If you’re already using Act-On, then you know that marketing automation is an indispensable tool for executing on your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
Act-On's Director of Digital Marketing, Linda West shares various #MAHacks to help you get ahead!
This is a crash course for marketing and sales best practices as an early stage startup. Learn how to attract visitors, convert leads, and close customers with the INBOUND methodology.
10 Growth Hacking Strategies for StartupsBrian Downard
If your looking for some effective early-traction growth strategies, check out these 10 super actionable growth hacks. This deck includes 10 great ways you can maximize your customer / user acquisition. Let me know what you think in the comment section!
What does it take to grow your customer base from 0 to 25,000 in just 2 years and multiply both revenue and clients 10X in 3?
In this webinar, find out the lead generation strategies behind these 2 REAL growth stories of startups LeadPages and WordStream. Conversion Educator Tim Paige and Founder and CTO of WordStream Larry Kim reveal the secrets and tactics behind their almost unbelievable success.
You’ll walk away with a trifecta of know-how:
-3 lessons learned from processing over 4 MILLION opt-ins per month
-3 ways to exponentially increase conversions with paid search advertising
-The 3 most important landing page elements to test
For more information, visit www.wordstream.com.
What Skills do B2B Marketers Need to be Truly Effective in 2014?Klaxon
Presentation delivered by Andy Bargery of Klaxon at a conference in London called The Evidence, March 2014.
The conference was organised by B2B Marketing Magazine and revolved around entries into the B2B Marketing Awards in 2013. This presentation was based on the submissions to those awards.
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSEHubSpot
There be monsters here. Inside our companies. Inside our very funnels. Ghouls so deadly, so insidious, they can eat your prospects alive!
Yes, 7 deadly demons may plague your funnel, eating your visitors, leads and prospects and killing your company's growth if you let them run wild. Undefeated, these monsters could even bring on... The #FUNNELPOCALYPSE!.
Read more: http://hubs.ly/y0fQ_W0
E-publishing is short form of electronic publishing, which refers to production of any work formatted to be read on a computer or by a hand-held device. This is an area that was never conceivable before the advent of the internet, particularly the web.
Buyers have so much information available to them that they typically have already made 60% of their purchase decision before even talking to a sales rep. We need to change our sales process in order to support the buying process. Learn how to make this transformation by providing a relevant, personal, and delightful experience for each of your prospects from start to finish!
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
5 Proven Lead Generation Tips You Can Do Right Now!HubSpot
The ultimate goal for every business is to generate more leads to convert into customers so that they can grow. In this SlideShare, we show you the tried and tested lead generation tactics that actually work, with little time, resource, or financial investment.
The Case for Enterprise Sales and Marketing AlignmentHubSpot
Companies with strong sales and marketing alignment achieve 20% annual growth rate. Learn how to build a SMarketing organization, agree on terminology, implement a service-level agreement (SLA), and manage your SMarketing teams.
The Anatomy of the Corporate Content Team: 5 Models to Inspire Your Team's St...HubSpot
How do most corporations structure their content teams? What can you learn from them?
In this presentation you'll learn about the five common content production models employed by old media, new media, brands, and agencies so that you can choose a content team structure for your organization based on your business model, content goals, and available resources.
Check out the associated blog post for more info: http://hubs.ly/y0fT2s0
A collection of the most surprising findings from the 2014-2015 State of Inbound.
Want to be a part of the 2015 State of Inbound (and, as an extension, inbound history)? Take the survey: http://bit.ly/SOI2015-Survey
- the application of the skills of electronic publishing and its mechanisms from the beginning and until the arrival of the source to the target groups.2 - briefing programs used for electronic publishing and the ability to evaluate to determine the most appropriate for the target.3 - the ability to know the areas that should be employed in electronic publishing, media type appropriate for that.
25 Powerful Quotes From #INBOUND15 SpeakersHubSpot
Need a little inspiration? We've collected 25 powerful quotes from some of this year's most brilliant #INBOUND15 speakers.
Wan't to see the complete list of speakers? Follow this link – http://hubs.ly/y0PRcv0
I'M A MARKETER, HOW CAN I JUSTIFY MARKETING ROI [INBOUND 2014]HubSpot
Marketing ROI is more important today then it ever has been. Did you know that Marketing is now a fundamental driver of IT purchasing, and that trend shows no signs of stopping –or even slowing down –any time soon? In fact, Gartner analyst Laura McLellan predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs. The evidence is mounting on how smart B2B marketing executives are connecting to revenue, transforming marketing from a cost to a revenue center, and in the process, helping their organizations outgrow their competition. As we all well know, a marketer's job doesn't stop at lead generation. Have you ever wondered what marketing analytics are important to measure, what will the executive team look for? Will I have a strategy and plan to improve revenue when I’m asked? This session Kim Walsh will leave you with key insights on how to be part of the revenue conversations and justify your marketing ROI.
Creating an inbound marketing strategy is a crucial first step that you need to take before setting out to execute your marketing efforts. This strategy must include your marketing goals, a detailed plan of attack and measurement and analytics tactics. In today’s market, it’s key that you reach and nurture your visitors with information that they want to see, when they want to see it.
Building your inbound marketing strategy is a complex process, and should include current brand and marketing analysis, analysis of your competition, development of your buyer personas and lifecycle stages, along with specific plans for your digital experience, content marketing, demand generation and lead nurturing. With a well thought-out strategy as your foundation, your marketing success will skyrocket. Join us as we take a look at how to build a strategy that will allow your organization to experience dramatic growth.
Making Account Based Marketing Work: Aligning ABM with the Buyer’s JourneyLookBookHQ
John Dering, Director of Marketing Programs at Demandbase explains how Demandbase is using LookBookHQ to accommodate and identify highly engaged accounts with deeper content engagement strategies.
Infographic: The ROI of Content Marketing (In Numbers Everyone Understands an...Julia McCoy
Content marketing is THIS effective:
- Content marketers get 6x more website conversions than non-adopters.
- Marketers who rate themselves as effective make sure at least 37% of their budgets go toward their content and content goals.
But the problem:
How do you explain the ROI of content marketing in a way that’s immediately understandable to people who aren’t you?
We're here to help.
This infographic will {FINALLY} help you solve the content marketing buy-in problem with important people like…
Clients
Executives
Stakeholders
Business partners
Instead of putting these key players to sleep with a long list of icky stats, you need to be more persuasive.
We put together a guide that might help you, with formulas based on real scenarios, and language that even the toughest boss will understand (ROI speaks!). This piece was a collaborative team effort.
See more here: https://expresswriters.com/the-roi-of-content-marketing/
Follow the Write Blog: https://expresswriters.com/write-blog
The Problems at Small Marketing Agencies & How to Fix ThemPeter Caputa
How small and mid sized agencies can fix common problems like acquiring new clients, cash flow, revenue per client, proving ROI, client retention, client upselling and profitability.
View this #sps17 Webcast on-demand here: http://dg-r.co/2fXqvEW
Join Paige Musto, Sr. Director, Corporate Marketing at Act-On Software as she walks you through six important steps that will help you jumpstart your 2018 marketing strategy and execution plan. Plus, learn the necessary tips to help you close out 2017 on a high note.
Attendees will benefit by learning how to:
● Build effective campaign themes to support their marketing goals;
● Pull the levers needed to grow brand awareness and influence in the market;
● Identify the keys to successful reporting;
● Make an impact on the business by championing a big idea!
Facebook ads - How much does it really cost to acquire customers? By Etienne ...TheFamily
Let's talk about Money! You know how to set up a Facebook Campaign but, when it's time to decide on a budget, things can get complicated... This workshop will break all the myths and give you all the insights you need to optimize your experience with Facebook Ads.
During this 45 min. worksop, Etienne Alcouffe will go even further:
- How to set your budget
- How to determine cost per acquisition
- How to set your objectives
- How to organize your campaigns: audience targeting, page metrics, etc.
Etienne Alcouffe is a Search Engine Marketing Specialist at the Effilab / Adsonwall group with a background in SEO, SMO, content and digital advertising.
Etienne is passionate about advertising and will transform you in an Ad Geek!
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
Bet on Bingeing: Why Content Consumption is the Key to Better Conversion Demandbase
Clicks, conversions and downloads only tell part of the story about how engaged your prospects are. To truly understand sales readiness and intent, B2B marketers need to identify bingeing behavior and act promptly when it occurs. Learn how leading organizations drive engagement and deliver better qualified sales opportunities.
How can HubSpot help BabelQuest grow your businessEric Murphy
BabelQuest are a HubSpot Gold partner in Oxford, UK. We help drive business growth with inbound marketing and inbound sales. More than a marketing agency, we are a business growth partner.
Ultimate Content Marketing Guide for your 2014 content marketing strategy.
We launched the content marketing guide on January 23rd, 2014 in a joint webinar with Evernote. If you missed it, fear not, you can see the presentation here.
Ecommerce: The Next Big Thing in B2B MarketingEpiserver
B2B commerce transactions are expected to hit $599 billion by the end of 2013, according to Forrester. With the launch of Amazon Supply and Google Marketplace, ecommerce is set to become the new competitive advantage for B2B organisations. This seminar will present the business case, key trends and challenges, and how to prepare for B2B ecommerce transformation.
How Retail Marketers can Boost Their Facebook Advertising ROI in 2016Tinuiti
CPC Strategy & AdEspresso have teamed up to bring you a LIVE 60min Facebook Advertising course. We will dive into Facebook advertising strategies that will help you create awareness & drive conversions for your products.
Similar to 5 Trends That Will Drive Marketing in 2015 (20)
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
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Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
5 Trends That Will Drive Marketing in 2015
1. There are only so many holiday shopping hours left.
We’re honored you’re spending one of them with us.
LET’S GET STARTED!
The webinar will start promptly at 2 pm.
2. Welcome to this afternoon’s webinar:
5 TRENDS THAT WILL DRIVE
MARKETING SUCCESS IN 2015
3. > Administrative
>> 30 mins of presentation
>> 15 mins for questions
>> Use chat pane for Q&A
>> Recording/slides tomorrow a.m.
> Agenda
>> Introductions
>> Looking back
>> Looking forward
>> Q&A
40. Diversified Content:
As content becomes more
prevalent as a marketing
strategy, marketers are turning
to a new range of voices and
formats to stand-out.
53. Stepping Stones to Smarketing
1.Agree on target personas and goals
2. Implement a Service Level Agreement
3. Set up closed-loop reporting
4. Add pizza and beer *
*arguably optional
54.
55. BEGINNER SLA:
How many leads do you
need?
• $500K Revenue goal
• $10k Avg revenue / customer
(ASP)
• 2% Avg lead to customer
conversion
$ Revenue Goal / ASP =
# New customers needed
# New cust needed / close % =
# leads needed
($500,000 revenue goal)
÷
($10,000 avg revenue / customer)
= 50 new customers needed
(50 new customers)
÷
(0.02 lead to customer ratio)
= 2,500 new leads needed
56. BEGINNER SLA:
How many website visitors
do you need?
• 2,500 leads goal
• 3% visitor to lead conversion
rate
# Leads needed / conversion
% = # Web visitors needed
(2,500 leads goal)
÷
(0.03 visitor to lead ratio)
=
83,333 website visitors
needed
Audio/visual check
Can you hear and see us, if you can our webinars are vastly more interesting
5 minute warning
2 minute warning
Ok, go time!
Welcome to this afternoon’s HubSpot webinar, I am your host Patrick Shea, more about who I am and what I do in a minute...did you know that we are 21 calendar days away from 2015? (Have it in hours too).
Whats on the minds of marketers in the last month before a new year?
I love spending time with family and friends around the holidays as much as anyone, and we hubspotters are not the kinds of people to wish the rest of the month away, but yikes....budgets, planning, hiring, what conferences are we going to sponsor, what are the KPIs that are going to be the most important in 2015....those things might be keeping you up at night. They’re keeping us up! You know what else is on the minds
Well you are in luck. We think we have a pretty firm grasp on where marketing is going. And we’re excited to talk about what we see as being the most impactful.
We are pumped for the presentation, i have an awesome co-presenter, but before we get started...
My bio
Hubspotter for 5 years
Director of field and channel marketing
Work super close with sales teams, manage SLAs, go to sleep with the month to date sales number under my pillow and wake up ready to smarket, like i know a lot of you do.
My co host
Meghan was a product marketer at a marketing automation company called performable, which hubspot acquired in 2010. meghan (thankfully) stuck around and now is the director and manager of our product marketing team. Her manages all product launches, customer communcations around updates we make to our software and 99% of the product specific positioning you see on hubspot.com. Big job, big mind. Pumped to have her.
OK trends. The future. Crystal balls, etc etc. Not so fast. Let’s go backwards first.
OK trends. The future. Crystal balls, etc etc. Not so fast. Let’s go backwards first.
Line for the ages. And maybe a mission statement for marketers everywhere? But for today it is a message we’re hoping to share together, all of us on the phone, as we look forward to next year? What do we need to know, what is going to make an impact?
The amount of marketers buying into content and that inbound mix of tactics continues to grow
This is what we use
If there’s one theme of this generation of marketers is data. Not just the standard analytics and form fields, but big data, data that is continually growing and feeds automatically into adaptive databases.
Here’s a mind-blowing figure for you: 90% of the worlds data has been created in the last two years. That’s according to SINTEF, an independent research organization.
Databases have begun to evolve from static upload and manual entry focused entities to more adaptive living organisms that tap into the vast array of data that’s available across the web.
Why are adaptive databases so important?
For starters, Left static, databases will decay at a natural rate of about 22.5% every year, particularly with B2B databases. People change jobs, change emails, opt-out and your audience begins to dwindle. A static database that only updates when new data is uploaded into it is going to quickly grow stale.
We actually have a free too you can use, a simple calculator, to assess how many new visits and leads you should target to compensate for this natural decay. You’ll find it at hubspot.com/database-decay. It’s rudimentary, but it’s a good start for goal setting in 2015.
We use a similar tool at HubSpot. The way we stay on top of database decay In HubSpot, is through our list analytics tool. For our database or any subsection of our database (in this case our blog subscribers) we’re able to generate a report as to the overall health of that list. Is it growing or plateauing? How active is it? What are the characteristics of it’s most active participants? How do you doubledown on the tactics that keep it growing.
It’s not just pure contacts that we’re trying to grow, but also information about each contact. Every person on the internet today carries with them an array of data that can be tapped and leveraged by adaptive databases
This is a look at our own marketing database in HubSpot where we pull in every interaction we have with our contacts. This includes pages they viewed on our website and emails they’ve opened, but through integrations, it can also include things like the videos they’ve viewed and the times they’ve mentioned us, a competitor or a keyword we care about on twitter. T
This enables two things:
1. It gives sales reps a more complete picture of every given sales opportunity. So they can cut through the sales pitch and get to what matters to each lead. The end goal here is more relevant conversations and better opportunity to close rates.
The second thing it enables is significantly more tailored communications from our marketing team
So we can in moments create a list or segment of our contacts based on interests, demographics, psychographics, behavior, really any combination of the above.
Our marketing team uses this for advanced segmentation and personalization across our email campaigns and website.
We can for example separate the people who attended this webinar from the people who attended it, tweeted about it, viewed our pricing page and generally seemed more interested. And then craft tailored responses for each. If we wanted to get that segmented.
More likely though, as a marketer I’m using adaptive databases to adjust our messaging based on the evolving interests and behaviors of our leads. So here in our marketing automation tool (workflows), I’m changing the frequency and focus of my email sends based on how someone interacts with the first one I’ve sent. The result for leads and customers ideally is a more relevant experience. I can also use an adaptive database to personalize content beyond email. And that brings me to my next trend to watch.
That brings me to our next trend. Cross channel personalization.
We think about personalization a lot when it comes to email. And that makes sense, personalized emails get about a 20% higher conversions than blast emails. Here’s an example of how we personalize subject lines for better opens. We’ve found that the more personal an email feels the better it does. In fact, we’ve had great success with emails that have little to no formatting and read like a one to one experience.
But one of the things that has really changed in the last few years is the expectations customers have for their entire experience to be tailor made. Janrain found that [stat]
Sites like amazon and netflix have really trained the consumer to expect personalization everywhere. From the inbox to the website and beyond.
And companies that do so are starting to see results. A Monetate/econsultany study from last year found that
To personalize, you need two things. The technology to power it and the strategy to make it useful rather than trivial.
On the technology side, the ingredients are an adaptive database, a segmentation tool – like you see here. And a personalization engine that can plug the database into your content tools. I’ll show you that next.
Here’s a look at that personalization engine at work. There are two types of personalization happening here. 1) the insertion of relevant details from an individual contact’s profile into the webpage and 2) the complete swap of a block of content for a given segment.
Everytime someone comes to your website they are bringing with them traces of information. Even people coming for the very first time. First time visitors will come with information about their country, device and referral source. You can use this to make content more relevant even at the first meeting.
As I mentioned the technology you need to pull this off is straightforward and more commonly available now than it used to be.
the basic technological components for personalization in your marketing are the same:
content tools,
a contact database,
and some sort of personalization engine that marries the two.
To varying levels of sophistication, this is all any company uses to personalize. Three things. Working together.
So technology has made this easier to do.
It has not however made it easy to do well. For that you need strategy. You need to know your audience, its segments, and where the points of friction are on your website. Personalization needs to be useful. It’s not useful to just plop someone’s first name or favorite ice cream flavor on your homepage. It is useful to elevate industry-specific content or remove unwanted or irrelevant material.
Done poorly, personalization can leave a bad taste in a prospective customers mouth. This is an example of a website that got personalization wrong. Certainly there’s data problems here, but more acutely, they’re optimizing for the wrong thing. They showing off all they claim know about me. That doesn’t help me, the prospective customer. What helps me as a customer is getting rid of irrelevatn content and raising up content that matters to me.
Here’s an example of how Intuit Quickbase solved a moment of friction through personalization.
The problem was this. When visitors first came to their website Intuit showed the Call to Action you see here to get them to download an educational ebook and become a lead. This was great for a first conversion, but when people came back to the site they saw the same ebook offer again and having already read that book – they missed an opportunity for a second conversion.
Intuit quickbase
Intuit solved that by creating a smart list (one based on criteria that grows continually) of people who had downloaded the change management ebook. Now, henever anyone comes back to the site, they don’t see that repeat ebook offer anymore, they see a new offer that sets them up for a deeper conversion in the funnel.
So you can get it wrong, but let’s talk about how you get it right.
Marketing / Product/ Engineers
These are actual notes from a planning session with our content team. I want to draw your attention to a few things there. 1) there is a diversity of formats here. From templates to PDFs/ebooks to visual offers). 2) these aren’t all net new pieces, we’ve found that some of our best content is evergreen content that we refresh and update with new information. 3) finally, you’ll want to note that there’s a distinct promotion plan for each. Those campaigns involve social promotion, emails, website updates etc, and all of these have to be organized in a unified editorial calendar.
Here’s an example of the calendar we use. This is built into hubspot – though if HubSpot’s not for you you can create a basic version of it using google calendar. What I want to draw you’re attention to is that we’re delegating tasks, and scheduling posts from a single unified place. So we can get a birds eye view to make sure our content hasn’t grown stale and spot gaps in the schedule.
So we’re trying to get more efficient as a team, but we’re also trying to figure out what content is actually working best to drive business. This is a view of a regular report we run to see which piece of content (in this case blog posts) led to a conversion for us (in this case someone becoming a lead. ) We did this assist report earlier this year and found that the top converting blog posts actually contained infographics. That’s not an instruction to all go out and create infographics, but it does show you the unexpected results that can come from this kind of analysis
That brings me to out next trend. Growth Hacking
There has been growing and significant interest in growth hacking over the last year. This is a graph of the number of times it has been searched on google.
Growth Hacking is not such a foreign concept for marketers though. Essentially growth hacking is a view of marketing that takes a systematic approach to optimizing conversions. In software companies, growth hacking often incorporates efforts from marketers and engineers a like to build points of leverage into things like a free trial or the product itself.
But essentially, we’re talking about running ongoing and disciplined experiments to to increase conversion rates thoughout the funnel. And then scaling the experiments that work.
Funnels
Search
Content
A/B testing is one of the best tools in growth hacking. Create two versions of a conversion page and test a hypothesis. For example, would adding a video to the page increase or decrease the conversion rate? Is it an influencer or a distraction?
Growth hacking also takes historical data and applies it to future actions. In this example, we’re sending an email and our email software is telling us in the yellow boxes what send times have historically led to the optimal open rate. What’s interesting about this in HubSpot is that the software will start off with giving you benchmarks for how well sends do for most of our customers but then as you send email, that send time optimization will adapt to your specific email results showing you what time and days have historically been best for your company. It also checks for things like likelihood of being seen as spam and how a given email will resolve in different inbox clients and devices.
In email, where it’s such a numbers game, this kind of focus on optimization can radically change your results.
The final trend I want to discuss is what we call Smarketing. Or what happens when sales and marketing are combined.
And yet, they’re sharing the same funnel. The sales process starts long before a lead talks to sales. And the marketing process doesn’t end once a sales rep picks up the phone.
Smarketing is…
When we decided we wanted to become a smarketing organization here at hubspot, we knew we had to get a few things right.
Getting on the same page starts with a core understanding of who you’re selling to, what his or her needs are and where their common objections lay. This keeps sales from arguing that marketing doesn’t send quality leads. This is a look at one of our personas, Corporate Cathy. We have a common understanding of who Cathy is and at any given point we know how many quote unquote cathies there are in our funnel (as you can see in the list to the left)
Once we got on the same page around personas, we sat down to create a service level agreement.
The SLA is an agreement between sales and marketing about how many leads marketing will generate in a given month and how many of those leads sales will work and close. Here’s an example of how to build a basic one.
Well, you take the sales goal, and you do some simple math to back into what the leads goal needs to be using the conversion rates you have seen in the past.
Let’s say your revenue goal is $500k, and the average customer pays $10k. That means you need 50 new customers.
If your historical lead to customer conversion rate is 2%, that means you need 2,500 new leads.
You can take this same principle and go further up the funnel.
If you know your visitor to lead conversion rate is 3%, then you need over 80,000 visitors to your website.
We’ve taken our service level agreement and built it into everything we do. This is a look at a past monthly waterfall inside HubSpot. The goals in this are set by the SLA and we consistently watch it so we can adjust mid-month if we are behind.
Every marketer gets a regular email to keep them focused on it.
If we do find that we need to adjust, we look to the channels and content that are working so we can double down. Connecting HubSpot to our CRM means we can pull in revenue numbers for each effort so we can really close the loop.
This is a look at our integration with saleforce. You can see marketing data pulled right into the contact view here.
We believe in the improtance of closed-loop marketing so wholly that we built a free CRM for HubSpot customers who didn’t have one to plug their marketing into.
Here sales can see the history of interactions a lead has had with marketing and marketing can be sure that leads are being followed up with appropriately.
I should note, the CRM is free but it’s just for HubSpot customers right now.
Everyone however can download this template to help you through the math equation I laid out before and help you develop an agreement with your sales team. We posted it at this link.
It looks like this. Sit down with your sales team to look back at your history and get on the same page about goals. If you don’t have the historical data, you can start with the simple equation I covered earlier and estimate your conversion rates.
We’ve seen a positive corrolation between marketing budget and having an SLA so if there’s a trend to hop on after this webinar, it’s this one. And you don’t need any software to do it.
Inbound unlocks ROI,
Alright that concludes our trendwatch today – here are those trends we’re keeping an eye on again.
My co host
Meghan was a product marketer at a marketing automation company called performable, which hubspot acquired in 2010. meghan (thankfully) stuck around and now is the director and manager of our product marketing team. Her manages all product launches, customer communcations around updates we make to our software and 99% of the product specific positioning you see on hubspot.com. Big job, big mind. Pumped to have her.
My co host
Meghan was a product marketer at a marketing automation company called performable, which hubspot acquired in 2010. meghan (thankfully) stuck around and now is the director and manager of our product marketing team. Her manages all product launches, customer communcations around updates we make to our software and 99% of the product specific positioning you see on hubspot.com. Big job, big mind. Pumped to have her.