2. It focuses on:
•Introduction of publishing
•Process and workflow of e-publishing
•Global Market – India SWAT
•Self Publishing : How to and Where
•Future of e-publishing in India
•Career opportunities in e-publishing
Way forward……….

3. Publishing :
Publishing is The activity of putting information in the public
arena, which includes document management. It is the process of
accepting the authors work, refining the content, and making the
document available to the readers.
e-Publishing :
The digital creation and distribution of electronic content,
including printed materials, Image , text , music, video and
software etc.

4. Publishing Magazines, Books, Comics etc.
Integration of Interactive Media like Voice,
Video, Hyperlink etc.
Payment Methods and Various
Subscription Offers.
Cross Platform and DRM Support.
Cloud based access mechanism.
Multilingual Support.
Direct and Indirect Ad Integration.

5. Publisher
Author & Publish eBook
Production
Import eBook / Magazine Metadata Server
& Download eBook Formats Online web portal
Internet
Internet Internet
Main Content Server
Individual Books and Magazine
Application for each Title
Internet
Reader Internet
Apps Store

6. • You write your book.
• Ensure your book is formatted correctly for the publisher.
• Send manuscript to publisher or decide on where you would
like to publish your e-book.
• Develop a key word, search engine friendly book description
for book. (less than 760 words and follow publisher’s
guidelines)
• Upload book to publisher, descriptions, author bio, cover of
book, etc.
• Start your promotions when it is available live for sale.

7. The Internet makes it easier to offer your materials to a global
audience
Self publishing includes writing, publishing and marketing your
materials
Newsletters are a popular medium for self publishing
Tips for Self-Publishing an ebook
• It's going to be good and Quality product :
• Create an arresting cover:
• Price your e-book cheaply:
• Avoid any outfits that don't let you set the price:
• Marketing is all about creating awareness for your e-book:

8. You will market your e-published books similar to your typical
book.
Press Releases (see my e-book!)
Book Reviews
Blogs, websites, twitter, facebook , linkedin etc.
Online Book signings if you are in print and book trailers for
the e-books…podcasts, blog interviews, youtube videos, etc.
Print – postcards, etc.

10. Several items to consider
• Their distribution and marketing efforts or ability to sell to our target
market.
• Royalties or ‘your share’ of the sales.
• What are the contract details?
• Rights – do you still own your work? By using Apple software there is
a question of ownership. By using an e-publishers ISBN rather than
you own?
• Accessibility and your ability to market the book?
• If you are offering both print and e-book can they do both?
• E-pub, PDF, Kindle formats offered?
• What will be your cost to create?
• And others depending on your circumstance.

11. Amazon Kindle Direct Publishing (KDP)
Smashwords
BookBaby
Barnes & Noble's PubIt
Lulu
Booktango
iBooks Author
Scribd
In sum

12. • Ebook sales grew 177% last year.
• 53% of those who buy eBook readers state that they now read more books
than they did before. (This is a good thing, right?)
• 51% of eReader owners increased their purchases of eBooks in the past year.
• 176% Increase in US electronic-book sales in 2009.
• 86% of eReader owners read on their device more than once a week.
• 51% of eReader owners read on their device on a daily basis. (Wow!)
• eReaders are now owned by 1 in 10 Americans. 12% of Americans plan to buy
one within 6 months. (Another wow to me!)
• The average Amazon customer buys 3.3x as many books after buying a Kindle
than before they had one.
• One out of five people who buy digital books from the Kindle store don’t own a
Kindle device. (i.e., 20% of sales are on iPads, etc.)
• iPad controls 16% of the eReader market and rising.
• iPad sales are expected to be 15.6 million this year and 46 million next year.

13. Interesting demographics here:
• iPad users: 65% male, 63% under 35, 39% make more than $80k.
• Kindle users: 52% male, 47% under 35, 44% make more than $80k.
• iPads and Kindles will be available through Best Buy, Staples, Target, Walmart
(iPad only) and other retailers by year’s end.
• 44% prefer Kindle on the iPad over the iBookstore.

14. Print-on-Demand is a new method for printing books which
allows books to be printed one at a time, or on demand. This
method helps publishers from the process of doing a
traditional print run of several thousand books at a time.
Custom printing will make every piece of content available in
a few minutes
Bookstores and libraries could offer print on demand services
Print-on-demand could help prevent waste and reduce
deforestation

15. Opportunities Strengths
•Cost and Revenue •Early Mover Advantage
-Lower salaries •India Brand
-New Markets •Multinational
•Time & Distributing work 24x7 Alliances
•Resources & Pool of worldwide •Balanced risk
talent
Threats Weaknesses
•Emerging players •Governance & Bureaucracy
•Unable to resolve differences •Unpredictable infrastructure
•Cultural/linguistic differences

16. E-publishing is another mode of publication having many advantages.
E-publishing is a very broad term that includes a variety of different publishing
models namely electronic books (ebooks), print-on-demand (POD), email
publishing and web publishing services.
Cost of production is lower than print publishing
Smaller investment in inventory
Storage is much less expensive than physical book storage
Updating is easier and economical

17. E-publishing is very broad and encompasses a variety of publishing patterns,
such as eBooks, print-on-demand, email publishing, web publishing services,
etc.
India is also known world-wide as a major book-publishing country. Having
more than around 20,000 publishing entities producing content in more than
29 regional languages, India is a huge market for ePublishing.
The publishing industry has been witnessing a paradigm shift from print to
digital publishing.
Peripheral IT and ITES companies has started working on it.
Technology will continue to drive evolution in the publishing industry.

18. E-publishing needs
Graduates, post-graduates, doctorates with science, math and
language background (English/German/French etc) to work at
various positions as:
Editors, Proofreaders, Programmers, imaging experts, copy-
editors, conversion specialists, quality Controllers etc.
As the industry is growing at faster pace it offers better prospects

19. The skills you need to enter, stay in, and progress in the world of work.
Fundamental Skills:
Communicate
•read and understand information
•write and speak so others pay attention and understand
•listen and ask questions to understand
•share information using information and communications technologies (e . g., voice, e-
mail,c omputers)
Manage Information
•locate, and organize information using appropriate technology
Think & Solve Problems
•assess
Situations and identify problems
•seek different points
Of view and evaluate them based on facts
•recognize the human, interpersonal, scientific dimensions of a problem
•identify the root cause of a problem

20. Personal Management Skills
Demonstrate Positive Attitudes & Behaviours
•feel good about yourself and be confident
•deal with people, problems with honesty, integrity and personal ethics
Be Adaptable
•work in dependently or as apart of a team
•be open and respond constructively to change
•learn from your mistakes and accept feedback Learn Continuously
•be willing to continuously learn and grow
•plan for and achieve your learning goals

21. Teamwork Skills
Work with Others
•understand and work with in the dynamics of a group
•be flexible: respect, be open to opinions and contributions of others
•recognize and respect people’s diversity and perspectives

22. Thank You
Yogesh Sahu
General Manager
NE Mobile India
yogesh.s@nemobile.in