Creating an inbound marketing strategy is a crucial first step that you need to take before setting out to execute your marketing efforts. This strategy must include your marketing goals, a detailed plan of attack and measurement and analytics tactics. In today’s market, it’s key that you reach and nurture your visitors with information that they want to see, when they want to see it.
Building your inbound marketing strategy is a complex process, and should include current brand and marketing analysis, analysis of your competition, development of your buyer personas and lifecycle stages, along with specific plans for your digital experience, content marketing, demand generation and lead nurturing. With a well thought-out strategy as your foundation, your marketing success will skyrocket. Join us as we take a look at how to build a strategy that will allow your organization to experience dramatic growth.
Reach your audience with content that they want to see, when they want to see it. Map your content to the different stages of the buyer's journey - awareness, consideration and decision - to ensure you're showing relevant content to leads who are at different stages in the purchasing process.
Leicester Digital - Facebook for B2B OrganisationsNeil Hannam
Anicca Digital's Head of Social Media and Content, Samantha Hearn, delivered a superb talk on how B2B business can get the most out of Facebook marketing.
How to Run a Successful Facebook ContestPost Planner
Struggling to get results from your Facebook contests? In this webinar from Post Planner and Wishpond, learn everything you need to know about running a successful Facebook contest.
Grab the video replay here: http://bit.ly/fbcontest-replay
Reach your audience with content that they want to see, when they want to see it. Map your content to the different stages of the buyer's journey - awareness, consideration and decision - to ensure you're showing relevant content to leads who are at different stages in the purchasing process.
Leicester Digital - Facebook for B2B OrganisationsNeil Hannam
Anicca Digital's Head of Social Media and Content, Samantha Hearn, delivered a superb talk on how B2B business can get the most out of Facebook marketing.
How to Run a Successful Facebook ContestPost Planner
Struggling to get results from your Facebook contests? In this webinar from Post Planner and Wishpond, learn everything you need to know about running a successful Facebook contest.
Grab the video replay here: http://bit.ly/fbcontest-replay
Drip Marketing vs. Lead Nurturing in Lead Life Cycle | Position2Position2
Drip Marketing engages a prospect whereas Lead Nurturing involves understanding the prospect, their associated needs, & develops a better, more qualified sales opportunity.
HubSpot customer ProofreadNOW has increased prospect engagement and inbound lead activity with integrated lead nurturing capabilities, letting this small company automate key activities to make a big impact.
These slides are from a webinar with HubSpot customer Conni Eversull, Director of Sales & Marketing at ProofreadNow which was moderated by HubSpot Director of Product Evangelism, Kirsten Knipp.
Power Hour 15 | 7 Steps to Grow Your Network on LinkedIn with Celia The Queen...TheoRuby
In this session, we will discuss the importance of LinkedIn for businesses and how to build a trusted network to accelerate your growth. Become a power-user by understanding the steps that will raise you to the top of LinkedIn and build an engaged audience.
7 Steps to Grow your Network on LinkedIn
1. First things first – make sure that you’ve got all your basic info covered
2. Create a professional introduction to attract your ideal audience
3. Include keywords throughout your profile to improve your visibility
4. Grow your network by adding existing contacts
5. Reach outside your network with Advanced Search
6. Creating posts and articles to grow your organic reach
7. Switch on Linkedin Nearby during all networking events
The session will include our top tips and tactics to grow your network on LinkedIn with expert feedback to improve your marketing efforts. Plus, an open Q&A at the end to have all of your questions answered.
Presentation to the Association of Continuing Higher Education, New England at U.Conn. Presentation reviewed marketing to adult learners in today\'s media climate and budget restrictions.
How Small Business Owners Can Nurture Their Warm Leads OutboundEngine
Here's a link to the webinar recording: http://outbnd.it/19x4scu
Small business owners have leads, whether they're past customers or new warm leads. Either way, there's a knowledge gap to be filled and we can help. We put together a webinar to help SMB owners out to figure out what to do with warm leads.
The slides will go over:
- Content Marketing & Lead Nurturing Overview
- Campaign Follow-up Tips & Tricks
- Campaign Performance Basics
- Leveraging Social Media
Presentation power hour 14 how to drive customers to your website TheoRuby
“How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish:
Setup | Learn how to set up intelligent tracking tools (Google Analytics, Console & CRMs)
Understand | Discover customer touchpoints and how to stand out from the crowd
Prepare | Ensure all marketing channels/lead magnets are consistent and in-line with core values
Attract | Create a compelling story that offers real value to the target audience
Nurture | Build long-lasting relationships and repeat customers
Review | Monitor results and adjust campaigns to maximise effectiveness
Power Hour 20 | Understanding the Power of Content TheoRuby
“Content is King” is a term that is thrown around a lot and I’m sure you all know the importance of having regular, impactful content as part of your marketing strategy. However, most businesses create the occasional blog and schedule a few Facebook posts and hope for the best.
After going through the steps required to create a long-lasting content strategy, we will look at some real life examples and discuss best practice approaches that convert leads into customers.
In this session we will discuss:
1) The types of content available and how to come up with new ideas
2) Differences between content for your website and social media
3) How to repurpose your content for maximum impact
4) Optimising content for SEO to help drive new visitors to your website
5) Updating content on a semi-regular basis to keep it working for you for years to come
Struggling with content for your own website? Book a free 60 minute WordPress focus session by emailing theo@theoruby.com (new contacts only)
Look out for our full Content guide coming soon as part of the Bitesize Marketing Guides
Lead generation is an integral part of today’s performance-oriented marketing efforts. There are two key post-lead-generation activities that marketers must pursue vigorously. First, lead scoring. Second, lead nurturing. While lead scoring helps assign a number to individual leads and provides a sense of priority, lead nurturing lays down the path of interaction to skilfully guide leads through the buying journey. Lead nurturing is the skilful process of engaging a defined target group by providing relevant information to guide them through the buying journey.
Digital Marketing Tips For Time-Strapped StartupsMark Colgan
The presentation from my talk at London Startup Marketing Event on 26th April 2016.
In the presentation you will learn about actual Digital Marketing strategies you can deploy to help grow your business as well as the recommended tools that you can use to achieve your growth goals.
These are just a few of the things you will discover:
• An overview of the foundations of Digital Marketing in 2016
• The importance of understanding the sales cycle and how it should inform your Content Marketing Strategy
• How you can use specific Digital Marketing tactics to increase traffic to your website
• How you can double your content creation and save time doing so
• The power of referrals and how you can harness them for your business
• What Marketing Automation is and what it means for your business
This marketing plan template was developed as a marketing tool for small businesses and nonprofit organizations to create successful marketing campaigns. Online or telephone assistance can be obtained using the enclosed links. In person consulting is available in the Dayton area.
A more complete slide presentation is available by request to art@ohiobusinesshelp.com
View this #sps17 Webcast on-demand here: http://dg-r.co/2fXqvEW
Join Paige Musto, Sr. Director, Corporate Marketing at Act-On Software as she walks you through six important steps that will help you jumpstart your 2018 marketing strategy and execution plan. Plus, learn the necessary tips to help you close out 2017 on a high note.
Attendees will benefit by learning how to:
● Build effective campaign themes to support their marketing goals;
● Pull the levers needed to grow brand awareness and influence in the market;
● Identify the keys to successful reporting;
● Make an impact on the business by championing a big idea!
Drip Marketing vs. Lead Nurturing in Lead Life Cycle | Position2Position2
Drip Marketing engages a prospect whereas Lead Nurturing involves understanding the prospect, their associated needs, & develops a better, more qualified sales opportunity.
HubSpot customer ProofreadNOW has increased prospect engagement and inbound lead activity with integrated lead nurturing capabilities, letting this small company automate key activities to make a big impact.
These slides are from a webinar with HubSpot customer Conni Eversull, Director of Sales & Marketing at ProofreadNow which was moderated by HubSpot Director of Product Evangelism, Kirsten Knipp.
Power Hour 15 | 7 Steps to Grow Your Network on LinkedIn with Celia The Queen...TheoRuby
In this session, we will discuss the importance of LinkedIn for businesses and how to build a trusted network to accelerate your growth. Become a power-user by understanding the steps that will raise you to the top of LinkedIn and build an engaged audience.
7 Steps to Grow your Network on LinkedIn
1. First things first – make sure that you’ve got all your basic info covered
2. Create a professional introduction to attract your ideal audience
3. Include keywords throughout your profile to improve your visibility
4. Grow your network by adding existing contacts
5. Reach outside your network with Advanced Search
6. Creating posts and articles to grow your organic reach
7. Switch on Linkedin Nearby during all networking events
The session will include our top tips and tactics to grow your network on LinkedIn with expert feedback to improve your marketing efforts. Plus, an open Q&A at the end to have all of your questions answered.
Presentation to the Association of Continuing Higher Education, New England at U.Conn. Presentation reviewed marketing to adult learners in today\'s media climate and budget restrictions.
How Small Business Owners Can Nurture Their Warm Leads OutboundEngine
Here's a link to the webinar recording: http://outbnd.it/19x4scu
Small business owners have leads, whether they're past customers or new warm leads. Either way, there's a knowledge gap to be filled and we can help. We put together a webinar to help SMB owners out to figure out what to do with warm leads.
The slides will go over:
- Content Marketing & Lead Nurturing Overview
- Campaign Follow-up Tips & Tricks
- Campaign Performance Basics
- Leveraging Social Media
Presentation power hour 14 how to drive customers to your website TheoRuby
“How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish:
Setup | Learn how to set up intelligent tracking tools (Google Analytics, Console & CRMs)
Understand | Discover customer touchpoints and how to stand out from the crowd
Prepare | Ensure all marketing channels/lead magnets are consistent and in-line with core values
Attract | Create a compelling story that offers real value to the target audience
Nurture | Build long-lasting relationships and repeat customers
Review | Monitor results and adjust campaigns to maximise effectiveness
Power Hour 20 | Understanding the Power of Content TheoRuby
“Content is King” is a term that is thrown around a lot and I’m sure you all know the importance of having regular, impactful content as part of your marketing strategy. However, most businesses create the occasional blog and schedule a few Facebook posts and hope for the best.
After going through the steps required to create a long-lasting content strategy, we will look at some real life examples and discuss best practice approaches that convert leads into customers.
In this session we will discuss:
1) The types of content available and how to come up with new ideas
2) Differences between content for your website and social media
3) How to repurpose your content for maximum impact
4) Optimising content for SEO to help drive new visitors to your website
5) Updating content on a semi-regular basis to keep it working for you for years to come
Struggling with content for your own website? Book a free 60 minute WordPress focus session by emailing theo@theoruby.com (new contacts only)
Look out for our full Content guide coming soon as part of the Bitesize Marketing Guides
Lead generation is an integral part of today’s performance-oriented marketing efforts. There are two key post-lead-generation activities that marketers must pursue vigorously. First, lead scoring. Second, lead nurturing. While lead scoring helps assign a number to individual leads and provides a sense of priority, lead nurturing lays down the path of interaction to skilfully guide leads through the buying journey. Lead nurturing is the skilful process of engaging a defined target group by providing relevant information to guide them through the buying journey.
Digital Marketing Tips For Time-Strapped StartupsMark Colgan
The presentation from my talk at London Startup Marketing Event on 26th April 2016.
In the presentation you will learn about actual Digital Marketing strategies you can deploy to help grow your business as well as the recommended tools that you can use to achieve your growth goals.
These are just a few of the things you will discover:
• An overview of the foundations of Digital Marketing in 2016
• The importance of understanding the sales cycle and how it should inform your Content Marketing Strategy
• How you can use specific Digital Marketing tactics to increase traffic to your website
• How you can double your content creation and save time doing so
• The power of referrals and how you can harness them for your business
• What Marketing Automation is and what it means for your business
This marketing plan template was developed as a marketing tool for small businesses and nonprofit organizations to create successful marketing campaigns. Online or telephone assistance can be obtained using the enclosed links. In person consulting is available in the Dayton area.
A more complete slide presentation is available by request to art@ohiobusinesshelp.com
View this #sps17 Webcast on-demand here: http://dg-r.co/2fXqvEW
Join Paige Musto, Sr. Director, Corporate Marketing at Act-On Software as she walks you through six important steps that will help you jumpstart your 2018 marketing strategy and execution plan. Plus, learn the necessary tips to help you close out 2017 on a high note.
Attendees will benefit by learning how to:
● Build effective campaign themes to support their marketing goals;
● Pull the levers needed to grow brand awareness and influence in the market;
● Identify the keys to successful reporting;
● Make an impact on the business by championing a big idea!
Watch this #COSeries webinar on-demand here: http://dg-r.co/2o4VYtx
Create a campaign ecosystem that builds brand, drives demand, and expands customer relationships.
Not sure where to start with your campaign and content plan? As marketers, our leaders expect us to show measurable growth in building brand, driving demand, and improving customer experience. Join us to get a 5-step blueprint for creating high-performance campaigns that will wow your executives, guide your content creation, and set you up to show measurable results at year’s end. We often find ourselves on the dreaded execution treadmill. Running from campaign to campaign and tactic to tactic without understanding the impact we’re having on the bottom line. Build a high-performance marketing plan that will give you the freedom to grow, push boundaries, and track success.
In this webinar we’ll cover:
Aligning your campaign mindset to the buyer's journey;
Building a content plan to fuel your campaigns;
Mind your gaps: uncover your best opportunities for driving buyer's through the funnel; and
Effective metrics for evaluating ROI, and developing reports that “Wow”.
Building the Business Case for Content Marketing - #SPARK15TrackMaven
Content marketing is most powerful when the C-suite understands how it drives revenue and builds the brand. And, other teams within an organization also need to understand how content marketing helps meet business objectives so that these teams can contribute as well. Learn how to talk about content marketing in a language that executives and other stakeholders understand and embrace. This includes having the data to demonstrate impact, particularly when it comes to growing share of voice in the market relative to competitors.
This presentation will cover the basics for all of your internet marketing needs. Learn the inbound strategies and web design tricks that increase internet traffic and let your customers find you.
Check out more at http://www.designandpromote.com
If your company needs to submit a Inbound Marketing Strategies Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2Na1TcE
The Problems at Small Marketing Agencies & How to Fix ThemPeter Caputa
How small and mid sized agencies can fix common problems like acquiring new clients, cash flow, revenue per client, proving ROI, client retention, client upselling and profitability.
Do you want to create product demand and pass on leads to sales? Of course you do, but you’ll need a demand generation strategy to do it right. Learn what sets demand generation apart, how to build and optimize your strategy, and the importance of paid marketing. Download the full Demand Generation Strategy Playbook on our website: https://hubs.ly/H0bvjyy0
Inbound Marketing: Buy-In, Budgets and Best PracticesKuno Creative
You may have heard of inbound marketing, but how can you use it to effectively market your products and drive revenue? This presentation will show you how to get other stakeholders in your company on board with inbound marketing, how it will impact your bottom line and how it has worked for others.
Request a Consultation: http://enterpriseinbound.kunocreative.com/inbound-services-quote
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
How can HubSpot help BabelQuest grow your businessEric Murphy
BabelQuest are a HubSpot Gold partner in Oxford, UK. We help drive business growth with inbound marketing and inbound sales. More than a marketing agency, we are a business growth partner.
Similar to How to Build Your Inbound Marketing Strategy (20)
Pyxl Webinar: Fast Forward: Mobile, Social Media & Video Predictions for 2016Pyxl
Hear Chad Elmore, Pyxl’s director of digital communication, break down mobile, social media and video trends, discuss what you can expect from each in the coming year and give you ideas about how to use each to your advantage.
Capture, Nurture & Close: How to Use Your Website to Turn Visitors into Custo...Pyxl
You have a nicely designed website, and you’ve done the hard work to get people to come to it. Now what? It’s time to convert those visitors into leads and those leads into customers! The question is, how? In this presentation, you’ll learn how to leverage lead capture and lead nurturing techniques to increase high-quality conversions and reduce your cost of customer acquisition.
Measuring Digital: How to Track Digital Marketing & Quantify ROIPyxl
Reaching customers has never been more difficult. Tracking engagement is even more difficult. However, as this presentation covers, there are 7 keys to measurable success you can use to do just that.
Rethinking Digital: The Evolution of Mobile & Its Impact on Web StrategiesPyxl
Many treat the web as one medium, similar to TV, radio or print. However, as this presentation will tell you, it's really three very distinct mediums: desktop, tablet and smart phone. Learn about the four approaches to mobile and which might be best for you.
Measuring Digital: How to Track Digital Marketing & Quantify ROIPyxl
Reaching customers has never been more difficult. Tracking engagement is even more difficult. However, as this presentation covers, there are 7 keys to measurable success you can use to do just that.
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share You...Pyxl
In the past few years, social media has revolutionized the way organizations communicate with their stakeholders, but it's not just businesses that can take advantage of this ever-changing medium; non-profits also have an opportunity - it's just a matter of altering the strategy. Using social media, non-profit organizations around the world are re-defining the way they build awareness, share their stories and raise support. But with a variety of social networks, where should an organization begin? This presentation touches on a variety of proven social media tactics that can easily be implemented to transform the way non-profits communicate with volunteers, donors and the community.
Re-thinking Digital: The Evolution of Mobile & Its Impact on Web StrategiesPyxl
Reaching customers has never been more difficult, and while many marketers treat "the web" as a
single medium like “print” or “TV” or “radio," that's not the way it should be looked at, as shown in this presentation given by founder Brian Winter.
Quantifying Digital Marketing Investments from Awareness through SalesPyxl
A two-part presentation given by Brian Winter, owner of Pyxl and CMO of Carpathia Hosting, that provides real-world ideas on the evolution of digital marketing strategy. With a focus on connecting marketing investment with sales results, the presentation provides a case study on how Carpathia drove 3x ROI using digital marketing techniques.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
3. The Traditional Marketing Playbook is Broken
• 91% of people have unsubscribed from
email lists.
• Two-out-of-three people who record TV
content do so to skip advertisements.
• The average click-through rate on display
ads is only 0.2%.
5. The Inbound Methodology
1. Attract 2. Convert 3. Close 4. Delight
Strangers Visitors Leads Customers Promoters
Content
Blog Posts
Social Media
Search
Premium Content
Calls-to-Action
Landing Pages
Forms
Email
Workflows
Lead Scoring
CRM Integrations
Social Media
Smart Content
Emails
Events
7. The Importance of a Solid Strategy
In a recent survey by DM News, 46% of
the executives surveyed stated that a
"lack of an effective strategy" was the
biggest obstacle in achieving their
inbound marketing goals.
8. The Process, Simplified
Set Your Goals & KPIs
Identify Your Audience
Create Your Tactical Plan
10. Example Goals & KPIs
GOAL: Sign up 50 new customers per month.
KPI KPI KPI KPI
Drive X new
visitors per
month.
Drive X top-of-the-funnel
(TOFU)
leads per month.
Drive X bottom-of-
the-funnel
(BOFU) leads
per month.
Close X% of
BOFU leads.
11. Reverse-Engineering Your Marketing Funnel
50 Customers
X% Conversion Rate
X% Conversion Rate
X% Conversion Rate
X Visitors
X TOFU Leads
X BOFU Leads
19. Example Goals & KPIs
GOAL: Sign up 50 new customers per month.
KPI KPI KPI KPI
Drive 8,350
new visitors
per month.
Drive 835 TOFU
leads per month.
Drive 167 BOFU
leads per month.
Close 30% of
BOFU leads.
21. Identifying Your Audience
• Establish What a
Quality Lead is
- What are your specific
qualifications?
• Identify Your
Audience Personas
- Who are they?
- What
questions/pains/problem
s do they have?
- Where do they hang out
online?
22. Example Persona: Sample Susan
BACKGROUND:
• Marketing manager
• Works at a large technology company
DEMOGRAPHICS:
• Skews female
• Age 35-50
• Married with children
• Suburban
GOALS:
• Meet quarterly lead generation goals
• Support corporate initiatives through the launch of
a variety of marketing campaigns
CHALLENGES:
• Getting everything done with a small staff
• Getting quality leads that the sales team can close
HOW WE HELP:
• Provide a large team to support campaign
initiatives
• Utilize lead generation and nurturing programs to
drive qualified leads
COMMON OBJECTIONS:
• Worried a marketing partner won’t be able to
understand the intricacies of the business
• Nervous about all the moving parts working with
a marketing firm
24. Components of the Plan
1 2 3 4 5
Digital
Experience
Demand
Generation
Lead
Generation &
Nurturing
Reporting
Content
Marketing
25. 1. Digital Experience
Critical Elements of an
Inbound-ready Website:
User-focused
(Responsive) Design
Blog
Effective
Calls to Action
Intuitive
Navigation
Well-written
Content
29. 2. Content Marketing
Sample Susan
Meet quarterly
lead generation
goals
eBook: Top Lead
Generation Tips,
Tricks & Ideas
30. 2. Content Marketing
Sample Susan
Meet quarterly
lead generation
goals
eBook: Top Lead
Generation Tips,
Tricks & Ideas
Case study
focused on lead
generation
31. 2. Content Marketing
Sample Susan
Meet quarterly
lead generation
goals
eBook: Top Lead
Generation Tips,
Tricks & Ideas
Case study
focused on lead
generation
Free consultation
33. 4. Lead Generation & Nurturing
Frequency Weekly
Topic: Whitepaper
Don’t Convert
* Form will help determine:
- Persona
* Form will help determine:
- Persona
LI FECYCLE STAGE:
Subscriber
LI FECYCLE STAGE:
Lead
LI FECYCLE STAGE:
MQL
LI FECYCLE STAGE:
SQL
LI FECYCLE STAGE:
Customer
LI FECYCLE STAGE:
Evangelist
LI FECYCLE STAGE:
Opportunity
Convert
Convert
Customer
Blog Digest
Email #1
Email #2
Topic: Demo
Convert on Demo Request Complete Demo
Email
Thank You for
Your Request
Email
Email #1
Topic: Welcome/Submit Your
Info
(internal)
Email #3
Topic: Request for Logos,
Photos, Images, Staff
Email #4
Topic: Process Overview &
Introduction
&
Location Info
Topic: Refer a Colleague
Email #2
Topic: Thank You
Email #5
Topic: PMS Integration
Email #6
Topic: Manual Mode
Overview
Email #7
Topic: Training Videos &
User Manual
Email #13
Topic: 90-day survey
Email #12
Topic: 60-day survey
Email #11
Topic: 30-day survey
Email #10
Topic: Congratulations
Chuck upgrades the
lead to an opportunity
in Salesforce.
Opportunity enters
the sales process.
Opportunity informs
Chuck of intent
to purchase and
customer w
experience
workflo
begi ns.
WORKFLOW
WORKFLOW
WORKFLOW
WORKFLOW
Persona 1
Persona 2
Persona 3
Persona 4
Persona 5
WORKFLOW
Email #1
Topic: Thank You for
Downloding
CTA: Request a Demo
Don’t Convert
Email #2
Topic: About Smart Clinic
CTA: Request Demo
Topic: Customized Hot Topic
CTA: Read the Blog Post
Frequency: Monthly
Topic: News
CTA: News
Frequency: Monthly
Topic: Customized Hot Topic
CTA: Read the Blog Post
Frequency: Monthly
Topic: News
CTA: News
Frequency: Monthly
Topic: Customized Hot Topic
CTA: Read the Blog Post
Frequency: Monthly
Topic: News
CTA: News
Frequency: Monthly
Topic: Customized Hot Topic
CTA: Read the Blog Post
Frequency: Monthly
Topic: News
CTA: News
Frequency: Monthly
Topic: Customized Hot Topic
CTA: Read the Blog Post
Frequency: Monthly
Topic: News
CTA: News
Frequency: Monthly
Email
Topic: HubSpot Alerts that
Customer Info Has Been
Received
Email #8
Topic: Promotional Support
Materials
Email #9
m Topic: Confira t ion of
Integration
(not automated)
Email #1
Topic: Intent to Purchase,
Hand Off
(internal)
Email
Topic: HubSpot Sends
Customer Info
Email #2
Registration Email &
Introduction
Introduce self & Pyxl, topic
Offer to ask questions throughout
Ask how many people are familiar with inbound/foing it now – may be able to move fast through first couple of slides.
These stats necessitate the need for change and a new approach for doing things! That’s where inbound comes in!
Traditional marketing is interrupt-driven. You’re interrupting someone’s day with marketing. With inbound marketing, your site and your content is the destination.
Inbound marketing is about attracting strangers to your site with great content, converting visitors into leads through calls to action and valuable offers, nurturing those leads until you close them into customers and ultimately turning customers into evangelists for your brand.
Of the people who do inbound? How many have an actually strategy in place?
Before you jump into creating content offers and re-building your site with CTAs, you need a solid inbound strategy!
Having a strategy is important because it’s incredibly hard to achieve your goals if you haven’t taken the time to map out your strategy and build a path to those goals.
Process can be fairly complex, but for the purpose of this presentation, I’m going to try to simplify it.
If your goal is X, you need to find the KPIs that map that goal.
Explain TOFU & BOFU.
This is an exercise we like to do with our clients, and sometimes it can be a bit sobering, but it helps set KPIs, based on the goal.
Example
Example
Example
Example
Example
Example
Example
Now you know what you’re working towards, and it’s time to move onto the next step.
For us, we use BANT - Budget, Authority, Needs, and Timeline
You have the information to build these. Just sit down and think about who your best customers are!
Just an example, these can be built out a lot deeper.
This exercise can take some time and you will likely have about 5 of these, maybe more.
Once you have your personas built out, you’re going to need to spend some time creating the tactical plan to reach them online.
Not going into reporting for time sake, but wanted to include it here to ensure it’s something that’s focused on within the implementation of the plan.
Your website is the hub of your inbound marketing outreach. Is it setup to achieve your goals?
Once your digital presence is in order, you need content to bring in visitors and leads. Map content to personas, as well as stages of the buying cycle.
Start with Sample Susan
Map content to personas, as well as stages of the buying cycle.
Map content to personas, as well as stages of the buying cycle.
Map content to personas, as well as stages of the buying cycle.
Map content to personas, as well as stages of the buying cycle.
Once you have content, you need to get traffic to it.
Visualize the progression you want someone to go through and all the different paths they may take on the path to becoming not just a customer but an evangelist.
That’s of course a lot to take in, so I felt like it might help to learn more about Pyxl’s strategy process.