Content marketing is THIS effective:
- Content marketers get 6x more website conversions than non-adopters.
- Marketers who rate themselves as effective make sure at least 37% of their budgets go toward their content and content goals.
But the problem:
How do you explain the ROI of content marketing in a way that’s immediately understandable to people who aren’t you?
We're here to help.
This infographic will {FINALLY} help you solve the content marketing buy-in problem with important people like…
Clients
Executives
Stakeholders
Business partners
Instead of putting these key players to sleep with a long list of icky stats, you need to be more persuasive.
We put together a guide that might help you, with formulas based on real scenarios, and language that even the toughest boss will understand (ROI speaks!). This piece was a collaborative team effort.
See more here: https://expresswriters.com/the-roi-of-content-marketing/
Follow the Write Blog: https://expresswriters.com/write-blog
Client Retention Workshop
Check out our next live webinar to find out how you can make sure the clients you acquire stay with you long-term.
It's all about the first 90 days.
You'll walk away knowing:
The right questions to ask to set expectations effectively
Quick wins you can utilize to prove value at the start of your relationship
How to build long-term credibility with your clients
Check out our next live webinar to find out how you can increase traffic to your business and generate long-term revenue.
You'll walk away knowing how to:
How to generate evergreen business value
How to create a healthy inbound lead flow
How to match your marketing objectives with your budget
When it comes to online advertising, it isn't about how much you spend, it's about how you spend it.
Should you be spending more on Facebook or Google? What is the best budget for your industry? When should you stop putting money behind a poor-performing campaign?
For these answers and more, join our live webinar with our in-house pay-per-click expert.
You'll learn:
- How to use 2018's results to set the best budget for your business in 2019
- What processes you can set up now to keep wasted spend in check all year long
- How to quickly determine which ad types are actually worth putting your budget behind
- What signs you should be looking for when managing your bids
State of Search session on unlocking budget and getting the most out of your PPC campaigns. We specifically cover lack of budget, can't spend the budget, and scaling.
It's been a big year for Google, are your ad strategies keeping up?
Are your ads on Google as competitive as they could be? Are you sure?
Make sure your advertising efforts aren't getting left behind in all of Google's updates.
Join our live webinar for expert insight on all the important changes Google introduced this year, and how to use them to grow your business.
You'll learn:
Exactly what changed in the transition to Google Ads, and how it could affect your profits
Which ads have seen the most success on Google this year, and what we've learned from them
A sneak peek on what changes you can expect to see in 2019
Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...Knoxville HUG
HubSpot's Sarah Posnak joined our 3rd quarter HubSpot User Group meetup to talk about personalization. Did you know that smart content can help cut the number of steps to conversion?!
CBE16 - Advanced Strategies to Predict Digital Marketing ROICraftBev
In this presentation, we explore how exactly to calculate ROI and ROAS in order to better understand your digital marketing and its return on investment. We cover core concepts, walk step-by-step through the calculation process, and highlight important considerations and tips. Originally presented at the 2016 Craft Beverage Expo in Oakland, CA.
Client Retention Workshop
Check out our next live webinar to find out how you can make sure the clients you acquire stay with you long-term.
It's all about the first 90 days.
You'll walk away knowing:
The right questions to ask to set expectations effectively
Quick wins you can utilize to prove value at the start of your relationship
How to build long-term credibility with your clients
Check out our next live webinar to find out how you can increase traffic to your business and generate long-term revenue.
You'll walk away knowing how to:
How to generate evergreen business value
How to create a healthy inbound lead flow
How to match your marketing objectives with your budget
When it comes to online advertising, it isn't about how much you spend, it's about how you spend it.
Should you be spending more on Facebook or Google? What is the best budget for your industry? When should you stop putting money behind a poor-performing campaign?
For these answers and more, join our live webinar with our in-house pay-per-click expert.
You'll learn:
- How to use 2018's results to set the best budget for your business in 2019
- What processes you can set up now to keep wasted spend in check all year long
- How to quickly determine which ad types are actually worth putting your budget behind
- What signs you should be looking for when managing your bids
State of Search session on unlocking budget and getting the most out of your PPC campaigns. We specifically cover lack of budget, can't spend the budget, and scaling.
It's been a big year for Google, are your ad strategies keeping up?
Are your ads on Google as competitive as they could be? Are you sure?
Make sure your advertising efforts aren't getting left behind in all of Google's updates.
Join our live webinar for expert insight on all the important changes Google introduced this year, and how to use them to grow your business.
You'll learn:
Exactly what changed in the transition to Google Ads, and how it could affect your profits
Which ads have seen the most success on Google this year, and what we've learned from them
A sneak peek on what changes you can expect to see in 2019
Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...Knoxville HUG
HubSpot's Sarah Posnak joined our 3rd quarter HubSpot User Group meetup to talk about personalization. Did you know that smart content can help cut the number of steps to conversion?!
CBE16 - Advanced Strategies to Predict Digital Marketing ROICraftBev
In this presentation, we explore how exactly to calculate ROI and ROAS in order to better understand your digital marketing and its return on investment. We cover core concepts, walk step-by-step through the calculation process, and highlight important considerations and tips. Originally presented at the 2016 Craft Beverage Expo in Oakland, CA.
MNsearch Event - "Success Stories in Digital Marketing"
Presented by Nick Noble, Digital Marketing Manager, Versique
Focus area: PPC
An inside look at the playbook that took one eCommerce company’s AdWords account to the big league of results. We’ll count down the top 10 plays that made the account great. This is a Wednesday night highlight that you won’t want to miss.
Engagement 2.0 New Mindset For B2 B Marketers OmsSilverpop
Adam Needles, SIlverpop presentation from the OMS Roadshow events in Portland and Seattle - discussing a new mindset that B2B marketers need to embrace. B2B marketers need focus on engaging in dialog with prospects, focusing on nurturing leads with content and conversation until they become sales-ready leads.
SearchLeeds 2017 - Neil Astin & Steve Baker - Epiphany - Desire, Data, and De...Branded3
Exploring search trends in an age of complexity. Consumer behaviour is evolving and we must adapt. There is no such thing as an “online session” anymore. We are constantly connected. Those are all moments where you could potentially interact
with your target audience. But how do you know which moments are the right moments for your brand?
NetElixir CEO Udayan Bose and our other thought leaders will share their expertise about AI in search marketing.
With the ever-changing nature of the digital marketplace, AI is the next great development retailers must embrace in their marketing strategies. Retailers of every size and industry can re-energize their search marketing efforts with these new insights.
In an ABM world, you will start measuring your success differently – instead of campaign metrics like hand raises and MQLs, you will start to track metrics that are closer to Revenue – close rates, ACV and more. We’ll provide you with the metrics to track, and the best reports for measuring that will keep your stakeholders informed on your ABM success!
What is Account-Based Marketing and Where Does Content Fit In?Uberflip
Account-Based Marketing is on the mind of every B2B marketer today.
Instead of a one-to-many approach to marketing, ABM focuses on building one-to-one relationships with your key customers’ accounts. With ABM, content and marketing is personalized to fit the real buying process and its stakeholders.
In this presentation, co-founder of Marketo and Engagio Jon Miller explains how ABM can dramatically improve your demand generation strategy.
Global Minds Series #3 | Mark Roberge - The Sales Acceleration FormulaALPHA Camp Taiwan
Video Recording : https://www.youtube.com/watch?v=5z4SUD6pJIs
Global Minds Series #3 invites Mark Roberge, Chief Revenue Officer of HubSpot Sales Division. Prior to this role, Mark served as HubSpot’s SVP of Worldwide Sales and Services from 2007 to 2013, during which time he increased revenue over 6,000% and expanded the team from 1 to 450 employees. These results placed HubSpot #33 on the 2011 INC 500 Fastest Growing Companies list. Mark was ranked #19 in Forbes’ Top 30 Social Sellers in the World. He was also awarded the 2010 Salesperson of the Year at the MIT Sales Conference.
In Global Minds Series #3 Mark shared "the secrets to creating revenue growth" by answering questions such as: How can effective marketing generate revenue? How can we use technology to improves sales? Also, how do you build a strong sales team? What kind of person has the talent to help you achieve your sales goals?
Co-hosted by Taiwan's first startup school, ALPHA Camp, and Taiwan Startup Stadium (TSS), Global Mind Series is a multi-site, cross-border lecture series with the aim of aligning Taiwan and Southeast Asian startups with the latest from the global tech scene, as well as strengthening the links between startups in America and Southeast Asia. We have brought together international experts from various fields to engage in an international discussion with startups from Singapore, Hong Kong, South Korea, and Taiwan.
Digital Marketing = Results. Buyers are changing. Buyers are more educated and more self-reliant than ever. Marketers roles are changing. They must do more with less. With digital marketing, you can maximize your ROI and stop wasting time. You can reduce expenses in marketing and sales and generate qualified sales leads to increase revenue.
Global Minds Series #4 | Heather Brunner - Charting your path to $1M in revenueALPHA Camp Taiwan
Video Recording : https://www.youtube.com/watch?v=RvuJgMy9Xac
Heather J. Brunner, CEO of WE Engine, a 26 year technology veteran, shared how she has been leading a team of 60% female dominated company serving international business with 50,000 customers in 136 countries.
Co-hosted by Taiwan's first startup school, ALPHA Camp, and Taiwan Startup Stadium (TSS), Global Mind Series is a multi-site, cross-border lecture series with the aim of aligning Taiwan and Southeast Asian startups with the latest from the global tech scene, as well as strengthening the links between startups in America and Southeast Asia. We have brought together international experts from various fields to engage in an international discussion with startups from Singapore, Hong Kong, South Korea, and Taiwan.
More of Global Minds Series : https://www.alphacamp.co/global-minds-series/
Inbound vs. Outbound the Marketing Battle that Could cost your Entire Revenue...Radius
Inbound and outbound marketing don't always mesh well within organizations. We took a step back to understand why, and in the process discovered how vital it is for organizations to use them together.
Holiday Marketing By The Numbers: Metrics That MatteriContact
Simone Watson (Digital Marketing Manager, iContact) and Hank Hoffmeier (Strategic Insights Manager, iContact) walk you through key metrics for holiday campaign success. Get the scoop on campaign tracking, email marketing metrics, and key holiday marketing strategy.
5 Critical Steps to Account-Based MarketingUberflip
In today's world, sales and marketing professionals are implementing account-based marketing (ABM) strategies to win new business and create lasting relationships.
In this presentation, Marketo's ABM expert Charm Bianchini shares five easy steps to use ABM to drive demand and generate revenue within target accounts.
You can’t read a news article without some reference to Artificial Intelligence (AI). From Siri, to Spotify, to Call of Duty and now self-driving cars, AI is becoming a standard part of our daily lives. That is no different for the B2B world. A recent study surveying 500 marketing executives found that 80% believe AI will revolutionize marketing by 2020 while only 10% are actually using it.
But that is all about to change. In June 2016, Demandbase acquired Spiderbook, an AI-based solution that helps B2B companies overcome the most complex data challenges. Host Analytics was one of the first customers to leverage Spiderbook’s AI technology and achieved amazing results.
Join Demandbase and Host Analytics for a webinar on January 24 to learn:
- How AI is changing the B2B landscape and what powers the technology behind Demandbase
- How Host Analytics leveraged Spiderbook to make its marketing more efficient
- The challenges marketing and sales professionals face with AI
- How to overcome those challenges to maximize sales conversations and close more deals
Whether you’re planning your initial PPC budget or evaluating your current spend every day, there are plenty of tips and strategies for spending your PPC dollars more wisely. PPC accounts in all stages could probably use a refresher when it comes to spend planning, overall budgeting, and cost measurement.
For more information, visit www.wordstream.com
Whether you're planning your initial PPC budget or re-evaluating your current spend, there are always ways to spend your PPC dollars more wisely. Chances are, your PPC account could use a refresher when it comes to spend planning, overall budgeting, and cost measurement.
In this webinar, WordStream's Larry Kim and Hanapin Marketing's Carrie Albright will share best practices and creative tips for budget management, including:
- Reconciling PPC budget with your overall marketing costs
- Adjusting your strategy for large or small accounts
- Choosing the right metrics to help define your spend
- Incorporating expenses like agency or staff overhead
Watch now to learn proven strategies for better managing your ad spend.
Content Marketing ROI: What's Your Content Formula?Michael Brenner
Calculate the ROI of content marketing and never waste money again. In this webinar, Liz Bedor and explain the core foundations from our book "The Content Formula" We go over Building a solid Business Case, getting the Budget, and Proving the ROI of content marketing
MNsearch Event - "Success Stories in Digital Marketing"
Presented by Nick Noble, Digital Marketing Manager, Versique
Focus area: PPC
An inside look at the playbook that took one eCommerce company’s AdWords account to the big league of results. We’ll count down the top 10 plays that made the account great. This is a Wednesday night highlight that you won’t want to miss.
Engagement 2.0 New Mindset For B2 B Marketers OmsSilverpop
Adam Needles, SIlverpop presentation from the OMS Roadshow events in Portland and Seattle - discussing a new mindset that B2B marketers need to embrace. B2B marketers need focus on engaging in dialog with prospects, focusing on nurturing leads with content and conversation until they become sales-ready leads.
SearchLeeds 2017 - Neil Astin & Steve Baker - Epiphany - Desire, Data, and De...Branded3
Exploring search trends in an age of complexity. Consumer behaviour is evolving and we must adapt. There is no such thing as an “online session” anymore. We are constantly connected. Those are all moments where you could potentially interact
with your target audience. But how do you know which moments are the right moments for your brand?
NetElixir CEO Udayan Bose and our other thought leaders will share their expertise about AI in search marketing.
With the ever-changing nature of the digital marketplace, AI is the next great development retailers must embrace in their marketing strategies. Retailers of every size and industry can re-energize their search marketing efforts with these new insights.
In an ABM world, you will start measuring your success differently – instead of campaign metrics like hand raises and MQLs, you will start to track metrics that are closer to Revenue – close rates, ACV and more. We’ll provide you with the metrics to track, and the best reports for measuring that will keep your stakeholders informed on your ABM success!
What is Account-Based Marketing and Where Does Content Fit In?Uberflip
Account-Based Marketing is on the mind of every B2B marketer today.
Instead of a one-to-many approach to marketing, ABM focuses on building one-to-one relationships with your key customers’ accounts. With ABM, content and marketing is personalized to fit the real buying process and its stakeholders.
In this presentation, co-founder of Marketo and Engagio Jon Miller explains how ABM can dramatically improve your demand generation strategy.
Global Minds Series #3 | Mark Roberge - The Sales Acceleration FormulaALPHA Camp Taiwan
Video Recording : https://www.youtube.com/watch?v=5z4SUD6pJIs
Global Minds Series #3 invites Mark Roberge, Chief Revenue Officer of HubSpot Sales Division. Prior to this role, Mark served as HubSpot’s SVP of Worldwide Sales and Services from 2007 to 2013, during which time he increased revenue over 6,000% and expanded the team from 1 to 450 employees. These results placed HubSpot #33 on the 2011 INC 500 Fastest Growing Companies list. Mark was ranked #19 in Forbes’ Top 30 Social Sellers in the World. He was also awarded the 2010 Salesperson of the Year at the MIT Sales Conference.
In Global Minds Series #3 Mark shared "the secrets to creating revenue growth" by answering questions such as: How can effective marketing generate revenue? How can we use technology to improves sales? Also, how do you build a strong sales team? What kind of person has the talent to help you achieve your sales goals?
Co-hosted by Taiwan's first startup school, ALPHA Camp, and Taiwan Startup Stadium (TSS), Global Mind Series is a multi-site, cross-border lecture series with the aim of aligning Taiwan and Southeast Asian startups with the latest from the global tech scene, as well as strengthening the links between startups in America and Southeast Asia. We have brought together international experts from various fields to engage in an international discussion with startups from Singapore, Hong Kong, South Korea, and Taiwan.
Digital Marketing = Results. Buyers are changing. Buyers are more educated and more self-reliant than ever. Marketers roles are changing. They must do more with less. With digital marketing, you can maximize your ROI and stop wasting time. You can reduce expenses in marketing and sales and generate qualified sales leads to increase revenue.
Global Minds Series #4 | Heather Brunner - Charting your path to $1M in revenueALPHA Camp Taiwan
Video Recording : https://www.youtube.com/watch?v=RvuJgMy9Xac
Heather J. Brunner, CEO of WE Engine, a 26 year technology veteran, shared how she has been leading a team of 60% female dominated company serving international business with 50,000 customers in 136 countries.
Co-hosted by Taiwan's first startup school, ALPHA Camp, and Taiwan Startup Stadium (TSS), Global Mind Series is a multi-site, cross-border lecture series with the aim of aligning Taiwan and Southeast Asian startups with the latest from the global tech scene, as well as strengthening the links between startups in America and Southeast Asia. We have brought together international experts from various fields to engage in an international discussion with startups from Singapore, Hong Kong, South Korea, and Taiwan.
More of Global Minds Series : https://www.alphacamp.co/global-minds-series/
Inbound vs. Outbound the Marketing Battle that Could cost your Entire Revenue...Radius
Inbound and outbound marketing don't always mesh well within organizations. We took a step back to understand why, and in the process discovered how vital it is for organizations to use them together.
Holiday Marketing By The Numbers: Metrics That MatteriContact
Simone Watson (Digital Marketing Manager, iContact) and Hank Hoffmeier (Strategic Insights Manager, iContact) walk you through key metrics for holiday campaign success. Get the scoop on campaign tracking, email marketing metrics, and key holiday marketing strategy.
5 Critical Steps to Account-Based MarketingUberflip
In today's world, sales and marketing professionals are implementing account-based marketing (ABM) strategies to win new business and create lasting relationships.
In this presentation, Marketo's ABM expert Charm Bianchini shares five easy steps to use ABM to drive demand and generate revenue within target accounts.
You can’t read a news article without some reference to Artificial Intelligence (AI). From Siri, to Spotify, to Call of Duty and now self-driving cars, AI is becoming a standard part of our daily lives. That is no different for the B2B world. A recent study surveying 500 marketing executives found that 80% believe AI will revolutionize marketing by 2020 while only 10% are actually using it.
But that is all about to change. In June 2016, Demandbase acquired Spiderbook, an AI-based solution that helps B2B companies overcome the most complex data challenges. Host Analytics was one of the first customers to leverage Spiderbook’s AI technology and achieved amazing results.
Join Demandbase and Host Analytics for a webinar on January 24 to learn:
- How AI is changing the B2B landscape and what powers the technology behind Demandbase
- How Host Analytics leveraged Spiderbook to make its marketing more efficient
- The challenges marketing and sales professionals face with AI
- How to overcome those challenges to maximize sales conversations and close more deals
Whether you’re planning your initial PPC budget or evaluating your current spend every day, there are plenty of tips and strategies for spending your PPC dollars more wisely. PPC accounts in all stages could probably use a refresher when it comes to spend planning, overall budgeting, and cost measurement.
For more information, visit www.wordstream.com
Whether you're planning your initial PPC budget or re-evaluating your current spend, there are always ways to spend your PPC dollars more wisely. Chances are, your PPC account could use a refresher when it comes to spend planning, overall budgeting, and cost measurement.
In this webinar, WordStream's Larry Kim and Hanapin Marketing's Carrie Albright will share best practices and creative tips for budget management, including:
- Reconciling PPC budget with your overall marketing costs
- Adjusting your strategy for large or small accounts
- Choosing the right metrics to help define your spend
- Incorporating expenses like agency or staff overhead
Watch now to learn proven strategies for better managing your ad spend.
Content Marketing ROI: What's Your Content Formula?Michael Brenner
Calculate the ROI of content marketing and never waste money again. In this webinar, Liz Bedor and explain the core foundations from our book "The Content Formula" We go over Building a solid Business Case, getting the Budget, and Proving the ROI of content marketing
How To Drive Conversions with Content Marketing - NewsCredChase Neinken
This is a presentation delivered by Chase Neinken at the Argyle Executive Forum for Financial Services in New York City, June 2017.
In my talk we cover how to:
- Use distribution channels to generate more conversions than traditional paid media
- Use content via email to generate qualified leads
- Monetize traffic coming to your content hub
- Build a formula to track the ROI of your content marketing efforts
Is content still king in 2020? Yes, content is alive and well, helping define your brand, build relevance and influence users towards conversion. Learn how to leverage content to draw disparate audiences into the funnel, make them stickier and improve life-time value. Helena will demonstrate what some of SEA’s biggest brands have done to drive growth through content and native amplification, and how you can apply these methods to your own brand.
NewsCred's Ultimate Guide to Content Marketing ROIstu.Dio
"You need a process and analytical framework to support your content strategy and tie it to your company’s bottom line. Building your content strategy around your key performance indicators (KPIs) before you dive into content production, will build greater credibility and focus amongst all team members."
Via NewsCred
A presentation on determining if PPC is right for your company, how to calculate a Cost Per Action and how to improve the ROI of your PPC Campaign.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
During each day, you will be taught a conversion tactic that can help increase your sales. The tactics will vary from tracking specific key performance indicators to running qualitative research studies (and if you don’t know what these things are, don’t worry as I will explain all of that in the guide as well).
http://codecondo.com/
How To Predict Your SEO Success: A 5-Step Formula To Help You WinSearch Engine Journal
Before you launch your next marketing campaign, wouldn’t it help to have an expectation for how much traffic and revenue you’ll bring in?
After all, why promote a product or service without first understanding its market potential?
Having the ability to estimate your ROI is key to making smart decisions for your business – whether you’re determining how to allocate your marketing budget or trying to select the best SEO keywords for your brand.
In this webinar, you’ll discover how to predict the outcome of your next campaign, using a simple mathematical formula that leverages your company’s data.
And if you’re not really a fan of math, don’t worry. You’ll also get access to some free tools and a downloadable calculator to help you save time and automate this process.
Watch Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, as they share real-life examples and provide guidance on how to analyze specific keywords and forecast your SEO results.
Key Insights:
- Learn how forecasting your SEO can help you build better campaigns and choose the right keywords.
- Get step-by-step instructions to predict revenue and website traffic for your next SEO campaign.
- Access a free handout, resources, and online tools that will save you time and supercharge your content strategy.
Watch this webinar and find out how predicting the ROI of your next content campaign can help influence the decision-makers in your organization.
The Problems at Small Marketing Agencies & How to Fix ThemPeter Caputa
How small and mid sized agencies can fix common problems like acquiring new clients, cash flow, revenue per client, proving ROI, client retention, client upselling and profitability.
Marketing ROI is the practice of attributing revenue growth to the impact of your marketing initiatives.
Practically, marketing ROI is used to justify the budget allocation for ongoing and future initiatives.
So it’s important to know how to calculate the ROI accurately.
Especially for activities that do not directly provide the metrics of calculation.
This guide teaches you the basics of calculating Marketing ROI in simple terms.
Similar to Infographic: The ROI of Content Marketing (In Numbers Everyone Understands and With a Case Study) (20)
Explaining the difference between content strategy and content marketing is best done in culinary terms. Read the full piece on our Write Blog: https://expresswriters.com/how-to-explain-content-strategy/
Content Creation & Content Writing: How Express Writers Helps Your Brand Grow...Julia McCoy
Learn all about our content creation and content writing agency. Nine years, over 19,500 projects completed successfully. To work with us today, visit: http://expresswriters.com
20-Minute Session on How to Build Profitable Online Content: By Julia McCoy, ...Julia McCoy
I gave this as a live speaking session to an audience in Austin, Texas at a mastermind hosted by Jessica Campos. I was the invited guest speaker for the mastermind. Read the blog all about my first speaking experience: https://expresswriters.com/julia-mccoy-speaks-in-austin-texas
The State of Content Marketing (2018 Highlights) Julia McCoy
Learn why a documented content marketing strategy can contribute to your brand's success, and what the cores of a strong content strategy are.
PLUS: How we can help you by creating done-for-you, profitable & high quality content! Talk to us today: https://expresswriters.com/contact-us/
57 Timeless Pieces of Copywriting Advice (PPT)Julia McCoy
Are you a freelance writer? Be inspired by reading the top copywriting quotes from 57 of the greatest writing experts. From ad writers in the 1880s to modern-day content marketing geniuses.
This list presented and created by Express Writers is perfect for writing inspiration!
Visit us at: www.expresswriters.com
52 Incredible Blogging Statistics to Inspire You to BlogJulia McCoy
Struggling with inspiration and a vision when it comes to your blogging commitment?
Wondering if it even makes sense to blog for your business?
Here's a couple facts about blogging:
It's important not to give up, &
The game has changed.
Giving up too early can be the worst decision of your life (since results come 8+ months many times down the road), but it's important to know that the bar has been raised and the game changed.
To inspire you to keep at it, here's a recap of a few of our blogging statistics from an upcoming post on the Write Blog, 52 Incredible Blogging Statistics to Inspire You to Blog!
If little boys are made of snakes and snails, and puppy dog tails, and little girls are sugar and spice, and everything nice, what is the perfect blog post made of?
Good news: it’s a selection of ingredients you probably already have in your content “pantry!" Check out The Perfect Blog ingredient list and full recipe in our fun infographic on the subject, here.
See our full post for more: https://expresswriters.com/recipe-for-a-perfect-blog-post-infographic/
Visit the Write Blog: https://expresswriters.com/write-blog
Listen to our podcast: https://expresswriters.com/write-podcast
Follow us on Twitter: https://twitter.com/expwriters
Copywriters today don't hold fancy quill pens and write manuscripts. Their content creation is the entire glue that holds the web together. Learn about what a copywriter's role looks like today, their skills, common deliverables and process, as well as five of the biggest copywriting myths in our infographic.
How To Write A Press Release - InfographicJulia McCoy
Do press releases still matter? What are top experts saying today, and how can businesses create a successful, professional press release for publication online? View our infographic below for how to write a press release and several other useful answers!
How To Repurpose Your Content Correctly (Infographic)Julia McCoy
In Express Writers latest infographic, we study why you should repurpose your content, and why Twitter should be your main focus, and give you 6 easy ways to repurpose content and 4 tools you can use right now. Get started on awesome content re-purposing right away with this aid. Don’t forget to share if you’ve found our infographic helpful (thanks!).
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
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Infographic: The ROI of Content Marketing (In Numbers Everyone Understands and With a Case Study)
1. EXPLAINING THE ROI
OF CONTENT STRATEGY
THROUGH NUMBERS EVERYONE UNDERSTANDS
THE CONTENT MARKETING TRIFECTA:
EARNED TRAFFIC = HIGH
QUALITY LEADS = SALES
3 STEPS TO EXPLAIN
THE ROI OF CONTENT STRATEGY
TO CLIENTS AND SUPERIORS
Need great content
for your marketing?
Let our strategic team serve you.
SOURCES:
https://neilpatel.com/blog/38-content-marketing-stats-that-every-marketer-needs-to-know/
https://www.slideshare.net/CMI/mastering-the-buyin-conversation-
on-content-marketing-the-essential-starter-kit/15-The_B2B_marketers_who_ratethemselves
https://www.marketingsherpa.com/article/chart/conversion-rates-organic-traffic
https://www.business2community.com/brandviews/shelley-media-arts/70-seo-statistics-prove-
power-search-01946881
https://ignitevisibility.com/ctr-google-2017/
e x p r e s s w r i t e r s . c o m / c o n t e n t - s h o p
THE PROBLEM:
How do you explain
the ROI of content
marketing in a way that’s
immediately understandable
to people who aren’t you?
Important people like…
THE ROI OF
CONTENT
MARKETING
Content marketing is effective – but you certainly don’t
need convincing. You already know how good it is:
The way to make a client’s or high-level executive’s ears
perk up when you talk about content marketing is not by showing
them examples of others’ success. Instead:
A great content marketing
benchmark to use for estimating
dollar signs is conversions.
At its most basic level, content
marketing’s main goal is to drive
targeted traffic to a website, where
that traffic is converted into high
quality leads. These leads are then
converted to sales.
They want to hear about the dollars,
cents, and ROI THEY will get.
They want to know how this
strategy will help THEM.
• Content marketers get 6x more website
conversions than non-adopters.
• Marketers who rate themselves as
effective make sure at least 37% of their
budgets go toward their content and
content goals.
Instead of putting these key players to sleep
with a long list of incomprehensible stats,
you need to be more persuasive. Here’s how.
• CLIENTS
• EXECUTIVES
• STAKEHOLDERS
• BUSINESS
PARTNERS
How do you estimate what this will be?
You need the Content Marketing Trifecta.
• Earned traffic & high
quality leads & sales.
• This is a simplification,
but that’s the goal.
• We need to translate
conversions into dollar
signs, A.K.A. speak the
most simple yet persua-
sive language for key
players to get on board.
THE BENCHMARK
NUMBERS
16% TRAFFIC & LEADS
• According to Marketing Sherpa, the
average rate for converting traffic to
leads across industries is 16%.
14% LEADS & SALES
• SEO leads convert at a higher rate
than outbound methods, like paid
advertising.
• Studies have shown that leads
generated from SEO have an average
close rate of 14%, while outbound-
generated leads have a close rate
of 2%.
How do we compute the ROI associated with conversions from content
marketing? We need some benchmark numbers. We need to know:
• The average rate at which targeted traffic coming into
a website converts to high quality leads.
• The average rate that those leads convert into sales.
The Content Marketing
TRIFECTA EQUATION
Using our benchmark numbers and monthly traffic numbers, we can plug
them into an equation that will estimate how many leads and sales we can
expect to see per month using content marketing.
• Monthly Visitors x 16% Organic Traffic
to Lead Conversion Rate = X Leads/Month
• X Leads/Month x 14% Lead to Sale
Conversion Rate = X Sales/Month
EXAMPLE SCENARIO
If Business A gets 1,000 visitors to their website monthly:
1,000 Visitors x 16% = 160 Leads/Month
160 Leads x 14% = 22.4 Sales/Month
According to average conversion rates, out of 1,000 visitors
in website traffic per month, Business A could expect 160 leads
and 22.4 sales per month if they use content marketing.
JUDGING THE
CONTENT MARKETING
TRIFECTA EQUATION
AGAINST REAL NUMBERS: CASE STUDY
- While we did come up 57
orders short of the expected
total, this was a deliberate
move for 2018 as we have
shifted our focus to serving
only clients who we believe
are the right fit.
- Due to this shift in focus,
our average order size for
January 2018 was $416 (new
record for us at EW).
You’ve got some good numbers up your sleeve that are immediately
understandable and persuasive for higher-ups and clients.
This will help push them toward investing in content strategy.
Now it’s time to pull it all together.
Organic traffic from content marketing will help a business’ garden
plot grow lush and thriving – think lots of green growing on that money tree.
The evergreen effect makes it possible:
• According to a SEMrush traffic analysis,
Express Writers earns 22.1k visitors in
monthly organic traffic.
• Our evergreen content pieces do most
of that legwork.
• If we didn’t have an evergreen content
strategy in place, SEMrush estimates
that we’d have to pay $45,400/month
on Google AdWords (over $500,000/
year!) to achieve the same results.
HOW WILL EVERGREEN CONTENT
MAKE THEIR GARDEN GROW?1.
Once you understand the potential leads and sales your business could earn per
month, you need to show your clients/bosses/higher-ups/stakeholders the green.
• Pull the numbers together to illustrate
the revenue potential of content
marketing.
• Show them what they must invest to
see real ROI.
• Compare what they’d have to spend
on paid advertising versus getting
the same results with organic content
marketing.
• Show them what the ROI looks like in
the form of potential leads, sales, and
increased revenue.
SHOW THEM THE GREEN3.
In content marketing, to get the green rolling in, it takes some investment
up front. How do you fertilize the content soil to grow your business garden?
What must be put into content marketing at the outset to see your efforts
grow tall?
WHAT WILL THEY NEED TO FERTILIZE
THEIR CONTENT SOIL FOR ROI?2.
EXAMPLE:
Estimate what you’re willing to invest.
• If you outsource to a copywriting agency like
Express Writers, the cost would average about
$375 for one authority content piece.
• If you commit to one piece per week, that’s an
investment of about $19,500/year.
How does this investment shake out?
• If we focus on low competition, high volume
keywords, we could safely estimate ranking
3rd place in Google results within a year for
2/3 of those keywords (around 34 out of 52).
• Assuming those keywords had a search volume
of 1,500/month each, we could expect a click-
thru rate of 13.4% according to Ignite Visibility.
• We’d also get an overall search volume of
51,000 (34 keywords x 1,500 monthly search
volume) and an average of 6,701 visitors per
month (51,000 total search volume x 13.4%
click-thru rate).
How does this investment translate
to leads and sales?
• Use our content marketing trifecta equation
to predict the leads and sales you’ll get from
that traffic influx of 6,701 visitors per month.
• 6,701 Monthly Visitors x 16% Organic Traffic to
Lead Conversion Rate = 1,072 Leads/Month
• 1,072 Leads/Month x 14% Lead to Sale
Conversion Rate = 150 Sales/Month
Why is this investment better?
• According to the numbers, we would pay
$19,500 per year (or $1,625/month) to reach
6,701 visitors per month.
• To get the same amount of traffic with paid
advertising, we would have to spend around
$17,000 per month, according to SEMrush data.
• That’s 10x more expensive.
• That means investing in organic content mar-
keting is 10x cheaper than paid advertising.
Once your key decision-makers can see the green potential
for themselves and their business, it’s in the bag.
To show how well the equation holds up in real life, let’s
compare actual results with what the equation predicts.
• The monthly traffic for Express Writers
in January 2018 was about 15,470.
• 15,470 Monthly Visitors x 16% = 2,475 Leads
• 2,475 Leads x 14% = 346 Sales
DO THE NUMBERS
HOLD UP?
• Expected: 346 orders
• Actual: 289 orders
THE ROI OF
CONTENT
MARKETING(In Numbers Everyone Understands
and With a Case Study)