FROM “STATE OF INBOUND 2014-2015”
11 CRAZY MARKETING STATISTICS

85% The number of marketers
who state they are practicing inbound rose from 60% last year to 85% this year.

inbound as their primary source
of leads In 2014, more than twice as many respondents (45%) cited versus outbound (22%).

While ROI tops marketing challenges,
the number one marketing priority is lead generation followed by lead conversion. “ “

Sales professionals are nearly seven
times more likely to value organic, top of funnel sources than outbound marketers. 7x Whoa! Click to Tweet this stat here

84% of inbound marketers –
compared to only 9% of outbound marketers – cite organic, top of funnel sources (social media, blogs, SEO) as rising in importance.!

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25% 25% of sales professionals
have begun to employ inbound practices, along with 10% of services professionals.

Marketers who have prioritized blogging
are 13x more likely to enjoy positive ROI. 13x

Inbound as their primary source
of leads In 2014, more than twice as many respondents (45%) cited versus outbound (22%).

80% 80% of companies with
an annual budget of under $25,000 are practicing inbound.

… while only 7% of
enterprises with larger budgets ($5m+) practice inbound. compared to only 9% of outbound marketers – cite organic, top of funnel sources (social media, blogs, SEO) as rising in importance.!

For the first time in
the past 4 years, outbound as a primary lead source has dropped, and sharply, from 34% to 22%. That’s a 12% drop in 4 years! -12%

Looks like everyone’s ditching outbound
marketing.

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of the Inbound Marketing Revolution?

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