The Art Of Lead Gen: Understanding Factors That Matter

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The document discusses factors that are important for lead generation strategies. It outlines two key components of a good lead generation strategy: understanding the typical consumer journey and creating personalized content based on buyer personas. The document provides examples of tools and steps that can be used to gain insights into stakeholders, identify untapped opportunities, stay relevant in real-time, and marry insights with buyer personas to create effective personalized content for lead generation.

Marketing

The Art of Lead Gen
Understanding factors that matter

HI, I’M JOE
I’ll be your moderator today

Digital Marketing
Agency of the
Year 2016
Search Marketing
Agency of the
Year 2016
Social Media
Agency of the
Year 2016
Best Data &
Analytics
Campaign 2016
Best Digital Team
2016
We’re an award-winning digital & inbound marketing
agency

And last year, we partnered with HubSpot…
GetApp Names HubSpot #1 in
Marketing Automation (2016)
Named “Best CRM” in CMS Critic
Awards (2016)

Our HubSpot journey
● One of Singapore’s 1st:
▪ Gold-tier HubSpot agency partners
▪ HubSpot resellers
● HubSpot Impact Award for International
Client Growth Story
Some of our HubSpot clients:

Today’s Speakers
Khyathi
Head of Digital Planning
Happy Marketer
Justin
Senior Marketing Manager
HubSpot

POLL TIME:
Is your business in the B2B or B2C space?

So what’s the key to successful “lead gen”?

2 key components of a good lead gen strategy

“Personalized emails increase
transaction and revenue rates by 6x”

POLL TIME:
What are some of the common personas relevant to your
business?

Consumer Reviews & Interviews
Reviews on Consumer
Forums
Internal Stakeholder
Interviews
External Stakeholder
Interviews
To identify:
1. Challenges/Barriers
2. Motivations
3. Opportunities

POLL TIME:
Which of these tools have you used for “social listening” in
the past?

#4 - Marrying Insights with the Personas

Facing challenges with inbound marketing or
HubSpot?
We can help you!
www.hello@happymarketer.com

Good news!
You’ll receive a free website audit in your inbox

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The Art Of Lead Gen: Understanding Factors That Matter

1. The Art of Lead Gen Understanding factors that matter

2. HI, I’M JOE I’ll be your moderator today

3. Digital Marketing Agency of the Year 2016 Search Marketing Agency of the Year 2016 Social Media Agency of the Year 2016 Best Data & Analytics Campaign 2016 Best Digital Team 2016 We’re an award-winning digital & inbound marketing agency

4. And last year, we partnered with HubSpot… GetApp Names HubSpot #1 in Marketing Automation (2016) Named “Best CRM” in CMS Critic Awards (2016)

5. Our HubSpot journey ● One of Singapore’s 1st: ▪ Gold-tier HubSpot agency partners ▪ HubSpot resellers ● HubSpot Impact Award for International Client Growth Story Some of our HubSpot clients:

6. POLL TIME: Are you a HubSpot user?

7. Today’s Speakers Khyathi Head of Digital Planning Happy Marketer Justin Senior Marketing Manager HubSpot

8. What is a typical consumer journey?

9. POLL TIME: Is your business in the B2B or B2C space?

10. The HubSpot Consumer Journey

11. The HubSpot Consumer Journey

12. The HubSpot Consumer Journey

13. The HubSpot Consumer Journey

14. So what’s the key to successful “lead gen”?

15. 2 key components of a good lead gen strategy

16. “Personalized emails increase transaction and revenue rates by 6x”

17. The HubSpot Way - Personas

18. POLL TIME: What are some of the common personas relevant to your business?

19. 4 Steps to Getting Your Context Right

20. #1 - Understanding Your Stakeholders

21. Consumer Reviews & Interviews Reviews on Consumer Forums Internal Stakeholder Interviews External Stakeholder Interviews To identify: 1. Challenges/Barriers 2. Motivations 3. Opportunities

22. #2 - Find Untapped Opportunities

23. Keyword Research & Insights

24. Past Data & Analytics

25. #3 - Stay Relevant & Real-time

26. POLL TIME: Which of these tools have you used for “social listening” in the past?

27.

28.

29.

30. #4 - Marrying Insights with the Personas

31. What’s a Good Persona?

32. It’s overwhelming...but we get it!

33. Fastacash HubSpot Case Study