Inbound marketing is a customer-centric approach that uses content and multiple marketing channels to attract potential customers and convert them into lasting customers. It focuses on delivering valuable content to attract visitors and turn them into leads. This is done through blogging, search engine optimization, social media promotion, and landing pages with calls-to-action. Inbound marketing generates more leads than outbound tactics like cold calling and direct mail, and it costs an average of 61% less per lead. Companies are advised to write content for various channels, run marketing campaigns, and track results to improve success over time.
The video of the workshop can be found at http://goo.gl/1oUKzz
Learn from Google Analytics certified training partners on how to interpret the vast amount of data you can collect from your websites and turn them into a list of actionable items.
Takeaway:
-Learn how to get actionable insights from the analytics reports
-How to set up Google Analytics for e-commerce websites
-How to measure business outcomes
-Learn techniques that can improve your AdWords campaigns or any other marketing campaigns you are running
The MSA Launch (http://bit.ly/1yhQPZV) is a 5-day event aiming to provide an introduction to MaGIC Academy. It is presented as a condensed version of how MaGIC Academy is going to contribute to you and the startup community. You will be able to experience a series of workshops, skill and sharing knowledge opportunity, and mentoring with our selected network of mentors.
Website : www.mymagic.my
Facebook : https://www.facebook.com/magic.cyberjaya
Twitter : https://twitter.com/magiccyberjaya
Youtube : http://goo.gl/HvrRLa
SlideShare : http://slidesha.re/1BfSncP
Email : enquiries@mymagic.my
Funnel to Flywheel: Growing Your Business in an On Demand WorldKnoxville HUG
HubSpot Director of Marketing and #KnoxHUG Guest Speaker Debbie Farese covers the latest shift in inbound sales and marketing and how to use it to delight your prospects and customers.
The magnetic opt in blueprint for local offline business reportColin Cousins
Marketing your business online could very well be the most essential thing you can do to keep your doors open.
There are only two ways a business survives, bring in new customers, or make money on the customers it already has.
Do you have the perfect email marketing program? Think again, because there is no such thing as a perfect email program.
However, if you want to stay ahead of the game this presentation will challenge you with some questions to see how close you come to being awesome.
This presentation is created with love and 21 years of email marketing experience on the client, agency, and vendor sides.
A simple but powerful slide deck that I use to explain the mission, structure, and guiding principles of an effective B2B marketing team. I use the analogy of a flywheel to show how the key components of the org revolve around and pick up energy from, the brand, website, content assets and marketing automation system.
There are a ton of organic (content: blog, podcast, whitepaper...; SEO; Social, Email..) and Paid (PPC, FB, PR...) channel - How to pick the right customer acquisition channel for my startup?
Regardless of channel, what are the basics of creating compelling copy, creatives, messages etc.
How to scale once you've identified target customer, channel, and message
ToFu, MoFu, BoFu: Content Marketing and Its Role in the Sales FunnelDOZ.com
No matter where a salesperson finds themselves in the sales funnel there is a role for content marketing. Whether it's attracting qualified prospects with fun, interesting, and shareable content at the ToFu stage, educating and informing prospects with longform content at the MoFu stage, or converting those prospects at the BoFu stage, content marketing can deliver for salespeople. This SlideShare not only explains how the funnel works, but what content should do and even what content to employ at each stage.
The video of the workshop can be found at http://goo.gl/1oUKzz
Learn from Google Analytics certified training partners on how to interpret the vast amount of data you can collect from your websites and turn them into a list of actionable items.
Takeaway:
-Learn how to get actionable insights from the analytics reports
-How to set up Google Analytics for e-commerce websites
-How to measure business outcomes
-Learn techniques that can improve your AdWords campaigns or any other marketing campaigns you are running
The MSA Launch (http://bit.ly/1yhQPZV) is a 5-day event aiming to provide an introduction to MaGIC Academy. It is presented as a condensed version of how MaGIC Academy is going to contribute to you and the startup community. You will be able to experience a series of workshops, skill and sharing knowledge opportunity, and mentoring with our selected network of mentors.
Website : www.mymagic.my
Facebook : https://www.facebook.com/magic.cyberjaya
Twitter : https://twitter.com/magiccyberjaya
Youtube : http://goo.gl/HvrRLa
SlideShare : http://slidesha.re/1BfSncP
Email : enquiries@mymagic.my
Funnel to Flywheel: Growing Your Business in an On Demand WorldKnoxville HUG
HubSpot Director of Marketing and #KnoxHUG Guest Speaker Debbie Farese covers the latest shift in inbound sales and marketing and how to use it to delight your prospects and customers.
The magnetic opt in blueprint for local offline business reportColin Cousins
Marketing your business online could very well be the most essential thing you can do to keep your doors open.
There are only two ways a business survives, bring in new customers, or make money on the customers it already has.
Do you have the perfect email marketing program? Think again, because there is no such thing as a perfect email program.
However, if you want to stay ahead of the game this presentation will challenge you with some questions to see how close you come to being awesome.
This presentation is created with love and 21 years of email marketing experience on the client, agency, and vendor sides.
A simple but powerful slide deck that I use to explain the mission, structure, and guiding principles of an effective B2B marketing team. I use the analogy of a flywheel to show how the key components of the org revolve around and pick up energy from, the brand, website, content assets and marketing automation system.
There are a ton of organic (content: blog, podcast, whitepaper...; SEO; Social, Email..) and Paid (PPC, FB, PR...) channel - How to pick the right customer acquisition channel for my startup?
Regardless of channel, what are the basics of creating compelling copy, creatives, messages etc.
How to scale once you've identified target customer, channel, and message
ToFu, MoFu, BoFu: Content Marketing and Its Role in the Sales FunnelDOZ.com
No matter where a salesperson finds themselves in the sales funnel there is a role for content marketing. Whether it's attracting qualified prospects with fun, interesting, and shareable content at the ToFu stage, educating and informing prospects with longform content at the MoFu stage, or converting those prospects at the BoFu stage, content marketing can deliver for salespeople. This SlideShare not only explains how the funnel works, but what content should do and even what content to employ at each stage.
Funnel Vs Flywheel PowerPoint Presentation SlidesSlideTeam
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Funnel Vs Flywheel PowerPoint Presentation Slid with well suited graphics and subject driven content. This deck consists of total of twenty nine slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. http://bit.ly/2urz99y
A brief perspective on ROI with helpful tips and advice on creating an ROI rationale. Includes insights and tips on building content as well as some base metrics for calculating ROI.
ABM in Practice: How to Personalize your HomepageOptimizely
How do you implement an ABM program you can trust to deepen engagement with the accounts that matter most?
In this presentation, learn:
1) How Optimizely started by identifying high-value website personalization opportunities for our most valuable audiences.
2) The homepage redesign process, and the requirements that enabled strategic personalization.
3) Real results from our personalization efforts so far, and plans for next tests and personalization campaigns.
A B2B SaaS marketing leader with over 10 years of experience in growth-stage product companies, Mohita Nagpal is currently the VP of Marketing at Hiver. She started her career in print journalism and transitioned to marketing when she joined Wingify as a Content Specialist. She is a full-stack marketer with experience in demand generation, PPC, branding, and product marketing. She loves building content-driven inbound engines to fuel the Sales-Marketing funnel and is a strong proponent of making B2B marketing more human.
Building a Sales Funnel That Sells with WordpressDan Kaufman
Having a nice looking website is great – but if you are not able to lead your prospect down the right path they will never become a customer / client. How to build a sales funnel within WordPress. A sales funnel is a structured method for developing products and/or service offerings at multiple price points, designed to entice prospects to first divulge their contact information, then make an initial purchase, followed by additional purchases. The Marketing Funnel, done right, maximizes the lifetime value of a client.
Elevating the SMB Digital Marketing Industry, Sharon Rowlands, ReachLocal CEOReachLocal
What do SMBs in today's digital marketing landscape need to know in order to succeed and grow their business? ReachLocal CEO Sharon Rowlands discusses the core concepts ReachLocal practices in order to elevate digital marketing for local SMBs in this 2014 BIA/Kelsey keynote presentation.
A guide to some of the best practices and tools for acquiring, activating and retaining users in a crowed world of ever increasing distraction and limited consumer attention. This was given by Sherif Makhlouf at Riseup Summit 2014 in Egypt. For full disclosure some of the slides are from Growth Hacking presentation by Mattan Griffel from Y Combinator.
Digital Marketing Road Map For a Local Restaurant Chain Jishnu Brahma
It's a brief road map on digital marketing for a local restaurant Rand De Basanti Dhaba(RDBD). Please go through it.Download it if you find it useful.And please give me your feedback.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: From choosing a merchant to link strategies to reporting to commissions, we’ll answer a baker’s dozen of the most frequent affiliate questions, with time to ask your #1 question too.
Topic: Marketing for Startups
- How founders should go about marketing at initial days
- Things founders can do without a marketing team
- When and how to hire the right marketing team
- How to set the right goals/ targets for marketing teams
- Getting sales and marketing to work together
Funnel Vs Flywheel PowerPoint Presentation SlidesSlideTeam
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Funnel Vs Flywheel PowerPoint Presentation Slid with well suited graphics and subject driven content. This deck consists of total of twenty nine slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. http://bit.ly/2urz99y
A brief perspective on ROI with helpful tips and advice on creating an ROI rationale. Includes insights and tips on building content as well as some base metrics for calculating ROI.
ABM in Practice: How to Personalize your HomepageOptimizely
How do you implement an ABM program you can trust to deepen engagement with the accounts that matter most?
In this presentation, learn:
1) How Optimizely started by identifying high-value website personalization opportunities for our most valuable audiences.
2) The homepage redesign process, and the requirements that enabled strategic personalization.
3) Real results from our personalization efforts so far, and plans for next tests and personalization campaigns.
A B2B SaaS marketing leader with over 10 years of experience in growth-stage product companies, Mohita Nagpal is currently the VP of Marketing at Hiver. She started her career in print journalism and transitioned to marketing when she joined Wingify as a Content Specialist. She is a full-stack marketer with experience in demand generation, PPC, branding, and product marketing. She loves building content-driven inbound engines to fuel the Sales-Marketing funnel and is a strong proponent of making B2B marketing more human.
Building a Sales Funnel That Sells with WordpressDan Kaufman
Having a nice looking website is great – but if you are not able to lead your prospect down the right path they will never become a customer / client. How to build a sales funnel within WordPress. A sales funnel is a structured method for developing products and/or service offerings at multiple price points, designed to entice prospects to first divulge their contact information, then make an initial purchase, followed by additional purchases. The Marketing Funnel, done right, maximizes the lifetime value of a client.
Elevating the SMB Digital Marketing Industry, Sharon Rowlands, ReachLocal CEOReachLocal
What do SMBs in today's digital marketing landscape need to know in order to succeed and grow their business? ReachLocal CEO Sharon Rowlands discusses the core concepts ReachLocal practices in order to elevate digital marketing for local SMBs in this 2014 BIA/Kelsey keynote presentation.
A guide to some of the best practices and tools for acquiring, activating and retaining users in a crowed world of ever increasing distraction and limited consumer attention. This was given by Sherif Makhlouf at Riseup Summit 2014 in Egypt. For full disclosure some of the slides are from Growth Hacking presentation by Mattan Griffel from Y Combinator.
Digital Marketing Road Map For a Local Restaurant Chain Jishnu Brahma
It's a brief road map on digital marketing for a local restaurant Rand De Basanti Dhaba(RDBD). Please go through it.Download it if you find it useful.And please give me your feedback.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: From choosing a merchant to link strategies to reporting to commissions, we’ll answer a baker’s dozen of the most frequent affiliate questions, with time to ask your #1 question too.
Topic: Marketing for Startups
- How founders should go about marketing at initial days
- Things founders can do without a marketing team
- When and how to hire the right marketing team
- How to set the right goals/ targets for marketing teams
- Getting sales and marketing to work together
Inbound marketing is a technique for gaining the attention of customers through content creation, social media etc. By consistently developing and promoting content, you can appeal your ideal customer and entice them to keep coming back.
What is the best way to get business leads? With time, things have changed, and the overwhelming response of online promotion and marketing has given business owners a reason to think.
This slideshow covers the basics of content and content marketing to introduce B2B businesses to the benefits of working with inbound and content marketing.
In the presentation:
-Content
-Content production
-Content marketing
-Content marketing model
-Content for B2B markets
The Problems at Small Marketing Agencies & How to Fix ThemPeter Caputa
How small and mid sized agencies can fix common problems like acquiring new clients, cash flow, revenue per client, proving ROI, client retention, client upselling and profitability.
Finding, Nurturing and Converting potential leads is the aim of Lead Generation. An effective strategy can boost the Lead Generation for your sales. Learn to use Google Logins, Content and effective headlines for a better Lead Generation.
A Smarter Approach To Building And RemodelingWyatt Knight
For more information on how we can help you build and grow
a STRATEGICALLY DESIGNED BUSINESS that provides an experience your EMPLOYEES will embrace and your CUSTOMERS will love that you’ll be PROUD OF, every time.
Digital Marketing 101: Everything You Need To KnowFolsom Creative
Webinar slide deck from Folsom Creative and Inteum
Inteum develops industry-leading intellectual property management software with clients include technology transfer offices at over 400 installations in 22 countries around the globe, including universities, research institutions, federal labs, corporations, and startups.
Folsom Creative is a design and marketing agency that specializes helping clients create full stack marketing strategies. We provide a full suite of services to assist in our customers in these areas. Our clients rage from tech startups to large multi marketed enterprises.
The buying process of old times has changed. Marketers need to find new ways to reach the right customers.
Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with customers.
Lead generation is an effective way to talk to relevant customers at the right time... however, lead generation in the MENA region has over 65% wastage; with tighter budgets, this calls for a more transparent and accountable process while most lead generation/Affiliate marketing work on a spray and pray method with no confirmation of authentic leads.
Thus we are proud to introduce Verify: A complete lead generation process that verifies the lead and understands at what stage of the purchase journey the lead. This means only verified leads will be delivered to the client in order to avoid wastage of time and resources.
*This product is offered to clients directly and to media agencies
Inbound Marketing: Don’t buy your customers’ attention. Earn it.Alex Rascanu
Marketing means communicating true value and significance to your audience.
If you want to succeed with marketing, don't buy your customers' attention. Earn it.
More on this presentation: http://www.alexrascanu.com/inbound-marketing-earn-customer-attention/
Webinar: Build Loyalty and Drive Revenue with Effective Welcome JourneysPure360
Within this webinar you will discover the importance of implementing welcome email journeys, including how to build loyalty, increase engagement and drive revenue.
We cover acquisition based welcome journeys, industry examples and which types of content you should be using for your different stages throughout this welcome journey, including personalising the content based on your subscribers signup-point.
This webinar covers all the crucial areas you need to consider when implementing effective welcome email journeys.
Compared to a normal marketing email, welcome emails generate:
50-60% more open rates
5 x the click through rate
9 x more purchasing potential
8 x more revenue per email
50% – 86% more engagement than email newsletters
An overview of the sales lead generation for Business-to-Business (B2B) companies. Describes the goals for lead generation, and the main categories (Inbound and Outbound). Describes the key steps in setting up a lead generation programme. Also provides short overview of Account Based Sales.
Creating a High Converting Inbound Marketing Strategysemrush_webinars
Is your digital strategy strong enough to tackle the market challenges and deliver growth in this fast-changing consumer landscape?
Andrew Levy and Tony Eades from the BrandManager (Sydney/Perth) will teach you the most important online marketing trends and how you can craft an effective Inbound marketing strategy aimed at increasing web traffic, high qualified leads and sales revenue . You will also discover what the future of marketing looks like.
Halifax HubSpot User Group Meetup - Dec 9, 2014Kula Partners
On December 9th, 2014 as a part of our quarterly HubSpot User Group Meetup Mike Ewing, Author of "Inbound Commerce, How to Sell Better Than Amazon" delivered a presentation to a packed crowd at the Kula Partners office.
Similar to Whatisinboundmarketing newdestinymedia (20)
4. The old marketing playbook is BROKEN.
•86% skip TV ads
•91% unsubscribe from email
•200M on the Do Not Call list
•44% of direct mail is never opened
5. In order to attract customers,
marketers have to provide them with
something they will love.
7. Definition:
Inbound marketing
is a holistic, data-driven approach to
marketing that attracts individuals to
your brand and converts them into
lasting customers.
8. What Makes Inbound Different?
Cold Calling
Cold Emails(SPAM)
Interruptive Direct Mail
SEO
Blogging
Offers
Marketer - Centric Customer - Centric
TRADITIONAL INBOUND
10. Inbound Marketing is all About Content…
Delivering remarkable content that will attract leads.
Blogs Interactive
Tools
Photos &
Info-graphics
Videos &
Podcasts
Presentations
& eBooks
11. And it’s About Multi-Channel Marketing…
Inbound Marketing is multi-channel by nature
because it approaches people where they are, in the
channel where they want to interact with you.
12. The Inbound Funnel
Create blog content, search engine
optimize (SEO) your content, and
promote it on social media sites.
Place calls-to-action throughout your website
to drive visitors to landing pages with forms.
Visitors fill out the forms to get a special
Offer and automatically become leads.
Send your leads automated emails to drive them
along your buying cycle. Provide your sales team
with lead intelligence so they can make more
effective Sales calls.
Analyze the success of your marketing campaigns,
and determine which areas need further
optimizations for future success.
13. more leads are generated by
inbound than outbound
Inbound Creates More Leads
14. Inbound leads cost 61% less than outbound
OUTBOUND:
AVG COST / LEAD: $346
INBOUND:
AVG COST / LEAD: $135
Source: State of Inbound Marketing, Hubspot, 2012
15. Inbound marketing channels cost less than
any outbound marketing channel
Source: State of Inbound Marketing, Hubspot, 2012
16. How to Make Inbound Work for You…
Writing content on many
channels
Creating campaigns
Tracking campaigns and leads
Creating landing pages and
other web structure
Here’s what’s required:
There are so many channels, and a different tool for
each channel. All this will take up a lot of your
time.
17. We are New Destiny Media:
We make Inbound Marketing
Simple.
18. We are your marketing team.
We are certified partners
We will make it happen.