Digital publishing is scaling new heights driven by trends in mobile, social media, and ebooks. Publishers must develop digital editions for various devices and platforms, focusing on key areas like content, design, production technology, business models, and advertising. Effective digital editions include optimized content from print as well as new digital-only content, with designs tailored for different devices. Publishers can generate revenue through various sources including ads, sponsorships, subscriptions, and ecommerce.
Human: Thank you, that is a concise 3 sentence summary that captures the key points of the document.
Social Media Marketing is something when someone creates and shares a content on various social media platforms to promote his/her brand and achieve the required marketing goals
This document discusses uses of information and communication technologies (ICT) in advertising. It begins by introducing different types of traditional advertising media and notes that many can now also utilize ICT media through websites and the internet. It then describes three main types of advertising - product advertising which targets a specific item, business advertising to promote a company brand, and service advertising for industries like insurance and banking. Finally, it outlines some common ICT-based methods of advertising like websites, advertising on other sites, online directories, and multimedia presentations.
Content that is communicated through the internet or computer networks.
Digital Media makes use of electronic devices such as computers, tablets, and smartphones to market to potential clients and current customers.
Digital Media is mainly marketed through:
Websites and Blogs
Social Media Networks
This document provides an overview of developing a social media strategy. It discusses key concepts such as defining social media, its history, and why businesses use it. The document then outlines a six-level approach to creating a social media strategy: 1) Setting goals, 2) Understanding your audience, 3) Defining your brand, 4) Planning content, 5) Creating content, and 6) Analyzing and measuring. Each level includes questions to consider. Finally, the document provides examples of successful social media strategies from companies like Air Asia, Taco Bell, Coca-Cola, and Nike.
The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a structured marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content initiatives on each channel linked to upcoming football matches and events. A budget of £1,045 is allocated across channels for the first year. Progress will be measured through analytics tools tracking engagement metrics on each platform. The critical actions defined aim to optimize IFA's website and enable analytics tracking across all digital activities.
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...ankit kumar
This document discusses various aspects of digital marketing such as types, objectives, techniques, assets, and benefits over traditional marketing. It describes key digital marketing techniques like SEO, content marketing, inbound marketing, PPC, affiliate marketing, native advertising, marketing automation, email marketing, and online press releases. The techniques are defined and their advantages are provided. Digital assets and career opportunities in digital marketing are also mentioned.
Digital media refers to any media that has been converted from analog waves to digital codes and numbers. It includes devices like digital TVs, DVDs, phones, and mp3 players. Digital media represents audio and video as binary digits (1s and 0s) instead of electronic pulses like analog media. Some advantages are lower production costs, ease of transmission, higher quality copies, and easier editing. However, digital media also makes it simpler to steal and pirate content as well as potentially lose data. The future may see more automation replacing human jobs and digital content becoming less personally owned.
Social Media Marketing is something when someone creates and shares a content on various social media platforms to promote his/her brand and achieve the required marketing goals
This document discusses uses of information and communication technologies (ICT) in advertising. It begins by introducing different types of traditional advertising media and notes that many can now also utilize ICT media through websites and the internet. It then describes three main types of advertising - product advertising which targets a specific item, business advertising to promote a company brand, and service advertising for industries like insurance and banking. Finally, it outlines some common ICT-based methods of advertising like websites, advertising on other sites, online directories, and multimedia presentations.
Content that is communicated through the internet or computer networks.
Digital Media makes use of electronic devices such as computers, tablets, and smartphones to market to potential clients and current customers.
Digital Media is mainly marketed through:
Websites and Blogs
Social Media Networks
This document provides an overview of developing a social media strategy. It discusses key concepts such as defining social media, its history, and why businesses use it. The document then outlines a six-level approach to creating a social media strategy: 1) Setting goals, 2) Understanding your audience, 3) Defining your brand, 4) Planning content, 5) Creating content, and 6) Analyzing and measuring. Each level includes questions to consider. Finally, the document provides examples of successful social media strategies from companies like Air Asia, Taco Bell, Coca-Cola, and Nike.
The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a structured marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content initiatives on each channel linked to upcoming football matches and events. A budget of £1,045 is allocated across channels for the first year. Progress will be measured through analytics tools tracking engagement metrics on each platform. The critical actions defined aim to optimize IFA's website and enable analytics tracking across all digital activities.
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...ankit kumar
This document discusses various aspects of digital marketing such as types, objectives, techniques, assets, and benefits over traditional marketing. It describes key digital marketing techniques like SEO, content marketing, inbound marketing, PPC, affiliate marketing, native advertising, marketing automation, email marketing, and online press releases. The techniques are defined and their advantages are provided. Digital assets and career opportunities in digital marketing are also mentioned.
Digital media refers to any media that has been converted from analog waves to digital codes and numbers. It includes devices like digital TVs, DVDs, phones, and mp3 players. Digital media represents audio and video as binary digits (1s and 0s) instead of electronic pulses like analog media. Some advantages are lower production costs, ease of transmission, higher quality copies, and easier editing. However, digital media also makes it simpler to steal and pirate content as well as potentially lose data. The future may see more automation replacing human jobs and digital content becoming less personally owned.
How To Start Social Media Marketing | Social Media Marketing Tutorial For Beg...Simplilearn
This presentation about social media marketing will help you learn what social media marketing is, why do we need social media marketing, what are the channels used for SMM and how can you use them, what are the tools for social media marketing and few important tips to become a good social media marketer. Social media was introduced as an easier way to connect with our closed ones. But, now it has turned out to be an affordable and important marketing strategy for businesses of all types. Social media marketing involves increasing website traffic, engagement, brand awareness, and other marketing goals by creating various forms of content for different social media platforms. After watching this video, it will become easier for you to get started with social media marketing.
Also, below are the topics covered in this presentation:
1. What is social media marketing?
2. Why do social media marketing?
3. What are the channels used for SMM and how can you use them?
4. What are the tools for social media marketing?
5. Tips to be a good social media marketer
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
The document outlines the four steps to creating an effective social media campaign for a business: 1) Monitoring what is being said about the brand and competitors online, 2) Planning the strategy, tools, and goals of the campaign, 3) Implementing the campaign through various social media platforms, and 4) Evaluating the results and monitoring achievement of goals to make adjustments as needed. It emphasizes the importance of monitoring social conversations and provides examples of social media disasters that resulted from a lack of monitoring.
Chapter Four- 4 Digital Display Advertisement (DDA)Edem Adzroe
Detailed analysis of DDA (Digital Display Advertisement) comprising of types of banners ads and sizes be it leaderboards, skyscrapers, island, MPU (Mid-Placement Units), HTPO and etc...
The presentation highlights about the new media technologies which has impacted mode of communication to target audience. With digital media organisations are engaging with customers forming a dialogue to understand them. Customers depend on social reviews for buying decisions, so effective content marketing and Q & A forms important element of NEW MEDIA COMMUNICATION.
Introduction to Social Media MarketingNikki Little
This document introduces social media marketing and provides tips for getting started. It defines social media as web-based technologies that enable interactive dialogue. Some key points made are that 78% of internet users conduct online product research, engagement metrics like retweets and followers are important to measure success, and brands should focus on conversation not just broadcasting to do social media right. The document stresses the importance of transparency and responding to customer questions and feedback online.
Nike is a major American multinational corporation that designs, develops, manufactures, and sells footwear, apparel, equipment, accessories, and services. Its mission is to bring inspiration and innovation to every athlete in the world. It has a market capitalization of $68 billion and was founded in 1964. Some of its notable marketing campaigns include "Make It Count", "Find Your Greatness", and it endorses major athletes like LeBron James and Cristiano Ronaldo. Nike uses integrated marketing communications to achieve consistency across its brand elements and integration across different contact points with customers. It collects customer data through initiatives like Nike+ to drive its corporate strategy and marketing campaigns.
Digital Marketing Trends 2023- Shereen BadrShereen Badr
We’re nearing the End of 2022 – that means preparing for your 2023 marketing game plan. Digital marketing topics gaining headlines include video content overtaking traditional web content, rising privacy concerns, and sales funnel marketing morphing. I’ve assembled the digital marketing trends for 2023 from a variety of trusted research sources
Digital marketing refers to promoting products and services online using digital channels and involves tactics like search engine marketing, display advertising and social media marketing. It is seen as the future of marketing as it is faster and more versatile than traditional marketing, allows for practical targeted campaigns, and provides affordable and monitored results.
This document provides an overview of digital marketing. It defines marketing and discusses different types of marketing including traditional marketing, digital marketing, inbound marketing, and outbound marketing. It also covers different digital marketing modules like social media marketing, search engine optimization, email marketing, and more. Finally, it discusses why there is a bright future in digital marketing and common job opportunities and sectors in the field.
SEO, Digital Marketing, Marketing media, Social medial marketing, Content Marketing, Search Optimization, Benefits of Online Marketing over Offline Marketing.
The media and entertainment industry has undergone significant changes due to advances in technology and convergence. It differs from other industries in that economic decisions are not solely based on profitability, and some content is created without pay for artistic and cultural reasons. Additionally, media products operate in dual markets of both consumers and advertisers, and there are often multiple reuses of content that can be more valuable than the original.
This document outlines 5 key performance indicators (KPIs) that every digital marketer should track:
1. Digital marketing return on investment (dmROI) which measures the revenue attributed to digital marketing compared to the total cost.
2. Website conversion rate which measures forms, calls, and emails generated from the website compared to total visitors.
3. Cost per lead by source to keep lead acquisition costs low and focus marketing dollars on the most profitable activities.
4. Revenue per lead by source to forecast future sales based on expected traffic and determine the most profitable lead sources.
5. Percentage of sales from digital to justify the digital marketing department's value and make the case for more investment
This document discusses user-generated content (UGC) and its benefits for businesses. UGC is defined as content created by online users, including blogs, videos, photos, and more. The document notes that UGC can generate trust from consumers by including recommendations from people they know. It also increases conversion rates and marketing reach for businesses. Specific examples are provided of successful UGC campaigns run by companies like Burberry, Starbucks, Coca-Cola, and others. Challenges of UGC campaigns and how to promote them are also addressed.
The document provides an overview of advertising media planning. It discusses how media planning determines which media channels to use to disseminate advertising messages to reach the desired target audience. Media planners consider both traditional media like TV and print as well as new media like digital and social media. Their role has expanded to integrate different media channels and consider both planned advertising as well as unpaid brand exposure through word-of-mouth marketing. The document then outlines the four-step media planning process of setting objectives, developing a strategy, designing tactics, and evaluating effectiveness.
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
Sagar Taneja is a digital marketing strategist with experience in social media marketing, paid social advertising, digital marketing strategy, and data analysis. His portfolio highlights work for brands in industries such as telecom, finance, entertainment, beauty, and nonprofits. He specialized in developing social media strategies, running Facebook ad campaigns, creating digital roadmaps, and analyzing customer data to improve marketing outcomes.
This digital marketing plan outlines objectives for growing an online presence using various digital channels. It includes conducting a competitive analysis to set goals and identify opportunities. A SWOT analysis will examine internal strengths and weaknesses as well as external opportunities and threats. Target markets will be identified along with buyer personas. Content marketing and social media strategies will be developed to generate leads and increase brand recognition. Marketing automation tools will be used to capitalize on leads and retarget customers. The plan discusses optimizing the website and using email marketing for communication and personalization. Tactics outlined in the plan support the overall digital marketing strategy and goals.
The document discusses various topics related to advertising copywriting and visualization. It covers two brain theory, creative techniques like free association and brainstorming. It defines visualization as conceptualizing the total idea of an advertisement and seeing it in one's mind before writing the copy. Various processes of visualization like orientation, preparation and ideation are explained. The document also discusses elements of advertisement copy like headlines, body text, illustrations and development process. Additionally, it covers media research, types of appeals and execution frameworks used in advertising.
How to Start YouTube Advertising in Steps - Learn to Use YouTube Ads to Grow Your Business - Step-by-Step Checklist For a Successful YouTube Ad Campaign - Advertising rates and split tests with country and gender demographics targeting - CPC and CPM ads
This document outlines a 5-step digital marketing plan: 1) Plan, 2) Reach, 3) Act, 4) Convert, and 5) Engage. The plan details strategies and key performance indicators (KPIs) to build an online audience, encourage brand interactions, increase conversion rates, and improve customer loyalty through content marketing, social media, and other digital channels. The overall goal is to optimize the digital marketing process to boost metrics like sales, customer satisfaction, and advocacy.
- the application of the skills of electronic publishing and its mechanisms from the beginning and until the arrival of the source to the target groups.2 - briefing programs used for electronic publishing and the ability to evaluate to determine the most appropriate for the target.3 - the ability to know the areas that should be employed in electronic publishing, media type appropriate for that.
The document provides an overview of the publishing and e-publishing processes. It discusses the various stages of publishing including pre-press activities like editing, proofreading, pagination and post-press distribution. It also outlines the different roles in e-publishing such as language editors, technical editors and copy editors. Finally, it discusses the growth of the industry in India and future career opportunities in e-publishing.
How To Start Social Media Marketing | Social Media Marketing Tutorial For Beg...Simplilearn
This presentation about social media marketing will help you learn what social media marketing is, why do we need social media marketing, what are the channels used for SMM and how can you use them, what are the tools for social media marketing and few important tips to become a good social media marketer. Social media was introduced as an easier way to connect with our closed ones. But, now it has turned out to be an affordable and important marketing strategy for businesses of all types. Social media marketing involves increasing website traffic, engagement, brand awareness, and other marketing goals by creating various forms of content for different social media platforms. After watching this video, it will become easier for you to get started with social media marketing.
Also, below are the topics covered in this presentation:
1. What is social media marketing?
2. Why do social media marketing?
3. What are the channels used for SMM and how can you use them?
4. What are the tools for social media marketing?
5. Tips to be a good social media marketer
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
The document outlines the four steps to creating an effective social media campaign for a business: 1) Monitoring what is being said about the brand and competitors online, 2) Planning the strategy, tools, and goals of the campaign, 3) Implementing the campaign through various social media platforms, and 4) Evaluating the results and monitoring achievement of goals to make adjustments as needed. It emphasizes the importance of monitoring social conversations and provides examples of social media disasters that resulted from a lack of monitoring.
Chapter Four- 4 Digital Display Advertisement (DDA)Edem Adzroe
Detailed analysis of DDA (Digital Display Advertisement) comprising of types of banners ads and sizes be it leaderboards, skyscrapers, island, MPU (Mid-Placement Units), HTPO and etc...
The presentation highlights about the new media technologies which has impacted mode of communication to target audience. With digital media organisations are engaging with customers forming a dialogue to understand them. Customers depend on social reviews for buying decisions, so effective content marketing and Q & A forms important element of NEW MEDIA COMMUNICATION.
Introduction to Social Media MarketingNikki Little
This document introduces social media marketing and provides tips for getting started. It defines social media as web-based technologies that enable interactive dialogue. Some key points made are that 78% of internet users conduct online product research, engagement metrics like retweets and followers are important to measure success, and brands should focus on conversation not just broadcasting to do social media right. The document stresses the importance of transparency and responding to customer questions and feedback online.
Nike is a major American multinational corporation that designs, develops, manufactures, and sells footwear, apparel, equipment, accessories, and services. Its mission is to bring inspiration and innovation to every athlete in the world. It has a market capitalization of $68 billion and was founded in 1964. Some of its notable marketing campaigns include "Make It Count", "Find Your Greatness", and it endorses major athletes like LeBron James and Cristiano Ronaldo. Nike uses integrated marketing communications to achieve consistency across its brand elements and integration across different contact points with customers. It collects customer data through initiatives like Nike+ to drive its corporate strategy and marketing campaigns.
Digital Marketing Trends 2023- Shereen BadrShereen Badr
We’re nearing the End of 2022 – that means preparing for your 2023 marketing game plan. Digital marketing topics gaining headlines include video content overtaking traditional web content, rising privacy concerns, and sales funnel marketing morphing. I’ve assembled the digital marketing trends for 2023 from a variety of trusted research sources
Digital marketing refers to promoting products and services online using digital channels and involves tactics like search engine marketing, display advertising and social media marketing. It is seen as the future of marketing as it is faster and more versatile than traditional marketing, allows for practical targeted campaigns, and provides affordable and monitored results.
This document provides an overview of digital marketing. It defines marketing and discusses different types of marketing including traditional marketing, digital marketing, inbound marketing, and outbound marketing. It also covers different digital marketing modules like social media marketing, search engine optimization, email marketing, and more. Finally, it discusses why there is a bright future in digital marketing and common job opportunities and sectors in the field.
SEO, Digital Marketing, Marketing media, Social medial marketing, Content Marketing, Search Optimization, Benefits of Online Marketing over Offline Marketing.
The media and entertainment industry has undergone significant changes due to advances in technology and convergence. It differs from other industries in that economic decisions are not solely based on profitability, and some content is created without pay for artistic and cultural reasons. Additionally, media products operate in dual markets of both consumers and advertisers, and there are often multiple reuses of content that can be more valuable than the original.
This document outlines 5 key performance indicators (KPIs) that every digital marketer should track:
1. Digital marketing return on investment (dmROI) which measures the revenue attributed to digital marketing compared to the total cost.
2. Website conversion rate which measures forms, calls, and emails generated from the website compared to total visitors.
3. Cost per lead by source to keep lead acquisition costs low and focus marketing dollars on the most profitable activities.
4. Revenue per lead by source to forecast future sales based on expected traffic and determine the most profitable lead sources.
5. Percentage of sales from digital to justify the digital marketing department's value and make the case for more investment
This document discusses user-generated content (UGC) and its benefits for businesses. UGC is defined as content created by online users, including blogs, videos, photos, and more. The document notes that UGC can generate trust from consumers by including recommendations from people they know. It also increases conversion rates and marketing reach for businesses. Specific examples are provided of successful UGC campaigns run by companies like Burberry, Starbucks, Coca-Cola, and others. Challenges of UGC campaigns and how to promote them are also addressed.
The document provides an overview of advertising media planning. It discusses how media planning determines which media channels to use to disseminate advertising messages to reach the desired target audience. Media planners consider both traditional media like TV and print as well as new media like digital and social media. Their role has expanded to integrate different media channels and consider both planned advertising as well as unpaid brand exposure through word-of-mouth marketing. The document then outlines the four-step media planning process of setting objectives, developing a strategy, designing tactics, and evaluating effectiveness.
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
Sagar Taneja is a digital marketing strategist with experience in social media marketing, paid social advertising, digital marketing strategy, and data analysis. His portfolio highlights work for brands in industries such as telecom, finance, entertainment, beauty, and nonprofits. He specialized in developing social media strategies, running Facebook ad campaigns, creating digital roadmaps, and analyzing customer data to improve marketing outcomes.
This digital marketing plan outlines objectives for growing an online presence using various digital channels. It includes conducting a competitive analysis to set goals and identify opportunities. A SWOT analysis will examine internal strengths and weaknesses as well as external opportunities and threats. Target markets will be identified along with buyer personas. Content marketing and social media strategies will be developed to generate leads and increase brand recognition. Marketing automation tools will be used to capitalize on leads and retarget customers. The plan discusses optimizing the website and using email marketing for communication and personalization. Tactics outlined in the plan support the overall digital marketing strategy and goals.
The document discusses various topics related to advertising copywriting and visualization. It covers two brain theory, creative techniques like free association and brainstorming. It defines visualization as conceptualizing the total idea of an advertisement and seeing it in one's mind before writing the copy. Various processes of visualization like orientation, preparation and ideation are explained. The document also discusses elements of advertisement copy like headlines, body text, illustrations and development process. Additionally, it covers media research, types of appeals and execution frameworks used in advertising.
How to Start YouTube Advertising in Steps - Learn to Use YouTube Ads to Grow Your Business - Step-by-Step Checklist For a Successful YouTube Ad Campaign - Advertising rates and split tests with country and gender demographics targeting - CPC and CPM ads
This document outlines a 5-step digital marketing plan: 1) Plan, 2) Reach, 3) Act, 4) Convert, and 5) Engage. The plan details strategies and key performance indicators (KPIs) to build an online audience, encourage brand interactions, increase conversion rates, and improve customer loyalty through content marketing, social media, and other digital channels. The overall goal is to optimize the digital marketing process to boost metrics like sales, customer satisfaction, and advocacy.
- the application of the skills of electronic publishing and its mechanisms from the beginning and until the arrival of the source to the target groups.2 - briefing programs used for electronic publishing and the ability to evaluate to determine the most appropriate for the target.3 - the ability to know the areas that should be employed in electronic publishing, media type appropriate for that.
The document provides an overview of the publishing and e-publishing processes. It discusses the various stages of publishing including pre-press activities like editing, proofreading, pagination and post-press distribution. It also outlines the different roles in e-publishing such as language editors, technical editors and copy editors. Finally, it discusses the growth of the industry in India and future career opportunities in e-publishing.
Here are the key things to consider when choosing an eBook reader:
- Storage capacity and ability to expand memory
- File type compatibility
- Connectivity options like WiFi and cellular
- Screen size, resolution, glare, and readability especially in sunlight
- Weight and comfort for extended reading sessions
- Color versus black and white display depending on intended book types
E-publishing involves the digital creation and distribution of electronic content like books, images, text, music and videos. It has several advantages over print publishing like lower production costs, smaller inventory investments, and easier updating. India has over 20,000 publishing entities producing content in various languages, and e-publishing is growing rapidly in the country. Skills needed for careers in e-publishing include backgrounds in sciences, languages, editing, programming, and continuous learning. The future of publishing is increasingly driven by technology and new business models.
E-publishing is short form of electronic publishing, which refers to production of any work formatted to be read on a computer or by a hand-held device. This is an area that was never conceivable before the advent of the internet, particularly the web.
This document summarizes a seminar presentation on e-publishing. It defines e-publishing as publishing works online, on compact disks, or in file formats compatible with electronic devices rather than traditional printed books. The presentation traces the history of e-publishing from the 1970s to today and discusses the types and advantages of e-publishing, such as lower costs, faster publishing times, and the ability to update works easily. However, it also notes disadvantages like concerns over piracy, file format compatibility issues, and potentially lower sales compared to print.
Electronic publishing involves the submission, editing, printing and distribution of manuscripts using computers and telecommunications. It refers broadly to any information published in electronic form, including sources distributed on magnetic tape or videodisc. Electronic publishing has grown steadily since the first electronic book was published in 1985 in Germany. Optical discs like CD-ROMs have become synonymous with electronic publishing due to their success and ability to hold large volumes of data durably. Electronic journals differ from conventional journals in their use of computer and communication networks, which eliminates time lags between submission and publication.
The document summarizes 5 marketing trends for 2015: 1) Adaptive databases that intelligently grow with new data sources, 2) Personalizing content across channels like email and websites, 3) Creating a diverse range of content to engage audiences, 4) Systematically optimizing conversions through experimentation, and 5) Aligning sales and marketing teams and goals through accountability measures like service level agreements. The webinar presentation provides an overview of each trend and examples of how organizations can apply the trends.
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSEHubSpot
There be monsters here. Inside our companies. Inside our very funnels. Ghouls so deadly, so insidious, they can eat your prospects alive!
Yes, 7 deadly demons may plague your funnel, eating your visitors, leads and prospects and killing your company's growth if you let them run wild. Undefeated, these monsters could even bring on... The #FUNNELPOCALYPSE!.
Read more: http://hubs.ly/y0fQ_W0
The document discusses automation and JDF (job definition format) workflows in the printing industry. It summarizes that:
1) Both small and large printing companies are finding benefits from automation, with JDF allowing automation to benefit smaller printers by standardizing job tickets and specifications across different printing processes.
2) Case studies of smaller printers like Action Printing and Stevens Printing show how JDF automation has helped speed up production times and reduce errors.
3) While automation has benefits, adoption has been slow as bindery equipment is often not automated and integrated automation (CIM) is still low on many printers' priorities. However, automation is becoming more accessible and beneficial for all size printers over time.
The global publishing industry has grown in recent years and is projected to reach $348 billion by 2017. India dominates the publishing outsourcing market, commanding about 80% of the $1.2 billion market in 2012. Common outsourced services include editorial, design, training and IT work. Digital publishing now accounts for 23% of the overall Indian publishing market, with eBooks expected to become more mainstream as prices of eReaders decrease and libraries of available eBooks expand. Publishers will need to adapt their business models to provide content in both digital and print formats to keep up with changing consumer preferences and take advantage of opportunities in the growing digital publishing industry.
How to - analysis and design of web publishing solutions with SharePointKnowledge Cue
Web content management is a significant solution area within SharePoint 2010 for both Internet and Intranet sites and it needs specific skills and approaches to make these solutions successful. Rather than how to build and configure, this session is about the design questions to ask, common solution approaches, suggestions on documentation, and some thoughts on designing for user adoption.
This document introduces XML-based markup languages like XHTML and compares HTML and XHTML. It discusses well-formed and valid markup, hierarchical structure, elements and attributes. XHTML separates structure from presentation and uses CSS for layout. Documents can be validated to check they conform to XHTML standards.
This document discusses websites, web browsers, and web publishing. It defines websites as sets of related web pages served from a single domain and hosted on web servers. Websites can be static, with fixed content, or dynamic, generating pages from a database. Common types of websites include personal, informational, photo sharing, e-commerce, and mobile sites. Web browsers retrieve and display web resources, supporting privacy, security, and standards. Popular browsers include Google Chrome and Mozilla Firefox. Web publishing involves building and uploading websites, updating pages, and posting online content, using tools like content management systems.
Organizational Management & Sport Facilities (2010)Chrystal Porter
This document discusses key concepts in organization, management, and leadership in facility management. It defines organization as two or more people interacting to achieve a common goal and examines external factors like the general and task environments as well as internal factors that influence organizational behavior. The document also explores organizational theory, culture, governance, and the need for management to plan, organize, lead, and control. Additionally, it outlines different leadership styles such as autocratic, democratic, laissez-faire, task-oriented, and people-oriented approaches.
The document defines key terms related to web publishing including web pages, websites, web servers, web browsers, blogs, and more. It provides information on setting up web publishing including needing web development software, an internet connection, and a web server. It also discusses choosing a domain name, uploading content using FTP software, and selecting a web hosting provider.
This document discusses Ouachita Athletics at the university. It provides a brief history of sports programs starting in 1907, including football, basketball, baseball, women's basketball, track, and tennis. It notes Ouachita Athletics competes in Division II. The document outlines problems with low media coverage and fan base for Ouachita sports. It highlights some benefits of the athletics program to campus life, including events like Homecoming week and intramurals, as well as contributions to diversity and community fundraising.
Importance of sports in our life by Shreyansh GuptaShreyansh Gupta
Sports provide both physical and mental benefits for children. They stimulate growth, improve health, and reduce risks of diseases later in life. Playing sports contributes to lower obesity rates and makes children stronger. Beyond physical well-being, sports also aid children's psychological and social development by increasing confidence and teaching goal-setting. Most children in the US regularly play team sports, though participation has declined some among pre-teens. Being active is important for all ages but becomes even more crucial as people age to maintain health, independence, and quality of life.
The document discusses sport management and provides examples from various sports. It begins by defining sport management as the application of management processes to sport environments. It notes that sport managers need both management skills and an understanding of sport systems and the value of sport in society. It then provides examples of sport management from early cricket clubs in England to the use of analytics and sabermetrics by Billy Beane to build a competitive baseball team with the Oakland A's.
This document discusses different types of sports, a brief history of why humans participate in sports, the most popular sports worldwide, and health benefits of playing sports. It lists several websites as sources of additional information on the history of sports, Olympic track star Usain Bolt, basketball player Lebron James, the 2012 London Olympics, and a wiki with an overview of different types of sports.
Matesz Digital Audit Conference - Feb 2011 BPA Worldwide
1) Digital media usage is increasing rapidly and many new devices are emerging for reading digital content. 2) By 2020, digital media is projected to make up 58% of the US periodical industry, worth $19.7 billion, up from 28% in 2014. 3) Standards are needed for how to define and measure digital editions on different platforms to provide reliable data to advertisers.
The document discusses Pressmart's on-demand mobile publishing solution for media companies. It allows publishers to create private-labeled mobile websites and apps for iPhone, Android, and Blackberry with no IT expertise required. Key features include categorized news, video/image galleries, citizen journalism, polls and social networking capabilities. Publishers can integrate existing content and monetize their mobile presence through subscriptions and ads on a pay-as-you-go model with no upfront costs.
Polymorphic publishing john barnes - what to build nowJohn Barnes
The document discusses the shift to mobile devices as the primary means of accessing the internet. By 2015, smartphones are projected to overtake PCs as the most common device used. This will require many websites and digital experiences to be optimized for mobile formats. Publishers will need to adopt a strategy called "polymorphic publishing" to deliver content across multiple screen sizes and devices simultaneously or sequentially. Effective polymorphic publishing depends on understanding content, audiences, and how experiences can add value across different screens.
This document discusses several topics related to digital customer experience, including mobile design, the Internet of Things, virtual and augmented reality, online retail, and evaluating service quality. It describes various mobile design approaches like responsive design and adaptive design. It also discusses how the Internet of Things can be used for marketing through connected products. Virtual and augmented reality are compared, and content design techniques like content mapping and audits are outlined. Online retail merchandising strategies like faceted navigation and bundling are also summarized. Finally, frameworks for evaluating service quality and its impact on customer loyalty are presented.
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Mobile usage is growing rapidly and surpassing desktop usage. Facebook spent $1 billion on Instagram and half of their users are now mobile. Many companies see increased revenue after responsive redesigns. By 2015, 50% of web traffic is expected to be mobile. Travelers increasingly use mobile devices and prioritize ease of use, prices, and brand trust when purchasing online. Responsive design adapts content for any device through flexible grids and is recommended over separate mobile sites. The future will be dominated by a few platforms and most people will own multiple internet-capable devices. Brands should focus on convenience and fun to improve the mobile customer experience.
This company is IT Company. We do Digital Marketing, Website Development & Designing, App Development &Designing and other IT works. This is the best company. Know we talk about web designing.
2013 Hispanic Marketing Symposium: Mobile Apps for BusinessSweb Development
Magaly Chocano was one of the featured speakers for this outstanding event put on by the Austin Ad Fed. She discusses the impact and the importance of mobile apps in business and the growth for the future.
This document discusses how to effectively market mobile apps on Facebook and Twitter. It provides details on Facebook and Twitter's mobile app promotion capabilities, including their large user bases, granular targeting options, and ability to drive high volumes of quality users. The document also presents a case study of an action simulation game that was able to achieve a low cost per install and loyal user, as well as over 60% return on ad spend, through strategic use of Facebook targeting, lookalike audiences, and optimization. Finally, it outlines how Fiksu, as a mobile app marketing platform, can help clients make the most of Facebook and Twitter promotions through expertise, tools, and real-time optimization.
App promotion summit london how to go from good to greatFiksu
For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebook are successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:
- Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
- Best practices for improving app marketing performance on Facebook.
- Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.
1) Smartphone and tablet shipments are growing rapidly worldwide, with over 1.7 billion smartphones shipped in 2012 alone.
2) The document discusses the strategy for The Economist's digital editions, which aims to replicate the print experience and business model digitally through subscriptions and advertising.
3) Statistics show strong growth in downloads of The Economist's apps, with over 646,000 active weekly readers globally in December 2012 across smartphones, tablets, and other devices.
Responsive Web Design (RWD) is an approach to web design that makes web pages render well on a variety of devices and screen sizes. It utilizes a flexible layout, flexible images and media queries. Adopting RWD allows a website to automatically adapt its content and layout depending on different screen sizes and orientations. This provides users with an optimized viewing and interaction experience, whether browsing with a desktop computer, tablet or mobile phone.
Mobile Website Design: Responsive, Adaptive or Both?Effective
Responsive, adaptive, or both? There is no one-size-fits-all approach. Leveraging the right balance of techniques can tailor a mobile solution to meet audience and business needs. Responsive design uses fluid grids and media queries to automatically adjust content across devices. Adaptive design detects device characteristics to select variations. Separate mobile sites optimize each experience. The best strategy considers purpose, goals, and audiences. Skilled developers can combine techniques effectively.
Responsive Design: Where, Why and How | Imagine 2013 Strategic MarketingAtwix
This document discusses responsive design for ecommerce websites. It begins with introducing several speakers who are experts on responsive design and ecommerce. It then discusses the benefits of responsive design over separate mobile sites or apps, including lower maintenance costs and SEO benefits.
The document outlines a case study of implementing responsive design for Peter Millar's ecommerce site, which led to increased mobile visits, average order value, conversion rate, and overall site visits. Finally, it discusses best practices for responsive design, including analyzing user behaviors across devices and budgeting based on business goals and needs assessments.
Best Practices For Building Your Mobile Applications - A Whitepaper by RapidV...RapidValue
We are in the decade of mobility. Smart phones are driving Mobile Internet and App usage. Since the introduction of iPhone in 2007, smart phone penetration has been growing significantly. According to report released by ZentithOptimedia, smartphone penetration in the world’s top 19 digital markets is expected to double from 35.5% last year to an average of 71.7% in 2015.
Not only are smart phones getting more prevalent, consumers are spending more time on them. According
to Flurry Analytics, about 81 minutes per day are spent on smart phones compared to 74 minutes on desktop internet. Businesses need to adapt to this changing consumer behavior and consider mobile as one of the key strategic channels for the future.
Despite increasing prevalence of mobile teams and initiatives, the field is relatively young and best practices
are hard to come by.
Having worked on over 100 engagements and countless interactions with our customers over the past three years, we have put together a set of key considerations for navigating your mobile roadmap. These considerations will help you identify opportunities and also avoid major pitfalls while trying to implement mobility projects. We have categorized these considerations into Three phases – Assess, Build and Deploy based on the activity timeline and a series of steps within each phase.
This document discusses digital marketing and compares it to traditional marketing. It outlines that digital marketing has lower costs and higher returns on investment than traditional marketing. It then describes various types of digital marketing including search engine optimization (SEO), search engine marketing (SEM), content creation, affiliate marketing, graphic design, web design, animation, video editing, email marketing, and social media marketing. Each type of digital marketing is briefly defined.
The document discusses digital marketing and related topics. It begins with definitions of digital marketing and compares traditional and digital marketing. It then covers topics like internet users worldwide and in India, the evolution of the internet from Web 1.0 to 3.0, digital commerce in India, and components of digital marketing strategies and plans.
Cross-platform technologies, which allow app developers to create a shared solution for several platforms via hybrid mobile application development, will see the most promising improvements.
The document discusses strategies for diversifying revenue sources away from traditional dominant streams. It suggests that magazines consider revenue from areas like events, innovations, and digital presence in addition to advertising, sales, and subscriptions. While these new sources may help sustain magazines, rising costs may require industry consolidation. The document then provides tools to develop new revenue sources, including using reader data to guide product development, creating plans to manage expectations and scale offerings, and leveraging technology to segment audiences and deliver content efficiently. It offers several potential new revenue ideas and principles for sustainable development, such as starting small with low-risk pilots.
This document provides an overview of research methods and best practices for conducting reader research. It discusses that research involves formal curiosity and asking questions with a purpose. There are two main types of research: primary research involving new data collection, and secondary research using existing data. When writing questions, it is important to have clear goals and ask effective, easy to understand questions. Both quantitative and qualitative methods are covered, noting their different focuses and analysis approaches. The document also offers tips for increasing survey response rates, analyzing results, and conducting a class exercise to design a research plan with questions.
The document provides guidance on financial management and budgeting for magazines, including how to plan an effective budget by incorporating goals and realities, tips for creative budgeting like focusing on revenue growth over cost cutting, and how to manage a budget through monthly analysis and ensuring goals and strategies align with changing realities. It also discusses cash flow projections, characteristics of healthy publications, and key performance ratios to monitor.
This document provides an overview of audience development strategies for magazines and websites. It discusses what audience development is, where to begin the process, key questions to answer, and how to determine an appropriate budget. Audience development aims to acquire and retain readers by understanding the target audience and their preferences. The document recommends determining goals, identifying the primary audience, researching competition, and creating a detailed plan to estimate the budget needed for promotions like renewals and acquiring new subscribers through various sources like direct mail. Effective marketing satisfies emotional drivers of the target audience.
The document provides guidance on sales planning, presentations, proposals, and overcoming objections using a "power of YES" approach. It emphasizes setting goals, developing client history, and using competitive information for planning. For presentations, it recommends determining objectives, keeping messages concise, and engaging the audience. Proposals should document customer needs and value propositions. When facing objections, the approach is to find shared interests, focus on mutual gains, and use "YES" statements to clarify and agree on positions rather than taking an adversarial stance.
This document discusses how to build and manage an industry-leading brand. It defines a brand as a consumer's gut feeling about a company based on their experiences, not just marketing claims. Strong brands keep customers loyal, attract investors and employees, and separate a business from competitors. Brands are created by appealing to emotions over logic and satisfying deeper needs. Effective brand management ensures all communications consistently convey the intended brand personality. The document provides tips for developing brand strategies that focus on the customer experience rather than just products or services.
The document outlines 8 best practices for publishers to position themselves for growth: 1) assess performance through strategy, vision, processes, and risk-taking. 2) Innovate through risks, failures, and finding patterns. 3) Protect profits by aligning priorities and leveraging pricing. 4) Diversify revenue by understanding reader needs. 5) Partner with complementary organizations. 6) Train and compensate staff appropriately. 7) Ensure accountability to readers through research. 8) Maintain a passionate mission while staying objective. The document provides strategies under each best practice for publishers to consider.
How to "make a face" of your team in media. The modern technologies allow to leverage tremendously the process of personal brand building. See how it happens in today's media
The document provides tips for raising funds for a magazine, including establishing a solid business model, diversifying income sources, and effective fundraising. It discusses sources of funding like foundations, businesses, donors, and investors. Various fundraising methods are outlined, such as mail fundraising letters, grant proposals, newsletters, and meetings with business people to discuss donations. Developing a long-term fundraising plan with a variety of activities is also recommended.
There are 7 phases in the life of a magazine:
1. Concept phase where the idea is developed through research over 6 months to 3 years.
2. Test phase where the concept is tested with the target audience over 6 months to 1 year.
3. Funding phase where money is raised for launch over 1 to 2 years.
4. Launch phase where the magazine is published for the first time over 1 year.
5. Growth phase where circulation gradually increases over 1 to 10 years.
6. Optimum phase where circulation is stable.
7. Decline phase where circulation decreases and the magazine may eventually cease publication.
The document discusses key aspects of establishing a solid foundation for a successful magazine publishing business. It emphasizes the importance of understanding the target readership, developing a reliable business model with diversified funding sources, building an effective team, and fostering strong relationships with readers and partners. Additionally, it addresses challenges modern publishers face with information overload and the need to facilitate community discussions rather than just provide content. Overall the document provides strategic advice focused on mission, service orientation, and reader-centered approaches for magazine publishers.
This document lists several organizations and foundations that have funded magazine and book publishing projects, including Langham Literature International, Feed the Minds, the Society for Promoting Christian Knowledge, and Tyndale House Foundation. It also provides references for books and websites that can be used to research additional foundations and their grant-making activities related to international programs and publishing.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
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popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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2. Digital Publishing:
Scaling New Heights
How do consumer, business, technology and
content trends stretch us to expand our view of
what publishing is and deliver to our intended
audience? Smart phones, mobile tablets, e-
Readers and the web drive the new “post paper”
market for magazine publishers but your business
models are still evolving.
3. Digital Publishing
Scaling New Heights
1 Trends Affecting Digital Publishing
2 Key Development Area: Content
3 Key Development Area: Design, User Engagement & Features
4 Key Development Area: Production Technology & Delivery Options
5 Key Development Area: Business Model
6 Key Development Area: Advertising Sales
7 Key Development Area: Metrics & SEO
4. Trends Affecting Digital Publishers
Print Audiences
Print audiences for news, opinion and
entertainment content (and the
advertising they attract) are shrinking
worldwide, and the rate of decline grows
every year.
In most countries, print now ranks as
either the #3 or #4 medium by audience
size and advertising spending (typically
after TV, the internet and radio).
5. Trends Affecting Digital Publishers
Print Audiences
• While the decline of print media (newspapers and magazines) is
dropping more slowly in India than in other countries the trend is the
same – print is shrinking and online is growing every year.
6. Trends Affecting Digital Publishers
Print Audiences
Implications:
• Print-only publishers should plan to incorporate online editions.
• Publishers with existing online editions need to maximize their
effectiveness and build a realistic online business model.
–This impacts the business model, editorial, design and delivery technology.
7. Trends Affecting Digital Publishers
Mobile
Mobil in India is 4% in 2012
and growing fast with
market share doubling every
6 to 8 months.
8. Trends Affecting Digital Publishers
Mobile
In the US, smart mobile device usage
has reached 50% and is still growing.
Mobile usage growth in urban areas across India is now
reaching 15% and growing much faster than the national average.
Future mobile growth in India will rise to 50% over the next five years as
device and data plans come down in price.
9. Trends Affecting Digital Publishers
Mobile
• Developing and delivering mobile-
device friendly versions of any
publication – whether through
native apps, mobile-friendly
websites or through third-party
mobile content distribution
systems (Pressly, etc.) – has
become far less complicated and
expensive over the past two
years.
10. Trends Affecting Digital Publishers
Mobile
Implications:
• Understand it
• Prepare your current and future publications for mobile growth
– Strengths / limitations of these devices / content consumption patterns on
mobile devices
– This impacts design, editing and delivery technology.
11. Trends Affecting Digital Publishers
Social Media
• Social Media is already big in India and growing fast…
12. Trends Affecting Digital Publishers
Social Media
• About 70% of regular web users in India have a FaceBook account
(60 million people), making India the #3 country worldwide for
FaceBook accounts.
• LinkedIn (14 million) and Twitter (17 million) are more than doubling
their audience in India each year.
• Social media use accounts for about an hour a day in India. Most
access it from home, then office, then mobile.
13. Trends Affecting Digital Publishers
Social Media
Implication:
• Publishers should incorporate social media features (story post-outs
to social media, mini-sites on key social media platforms to attract
audience from those sites) into their digital products to take
advantage of this growth and high level of engagement.
– This impacts editorial, audience development, business development, and
delivery technology.
14. Trends Affecting Digital Publishers
eBook Readers
eBook readers are growing quickly in sales and use across India, and
represent an excellent revenue source via content redistribution…
15. Trends Affecting Digital Publishers
eBook Readers
eBook readers are selling fast in
India – Bowker's Global eBook
Monitor study earlier this year
showed that about 20% of
respondents in urban areas in
India had made one or more
eBook purchases over the
previous six months.
16. Trends Affecting Digital Publishers
eBook Readers
Lower costs for the readers (starting now at about 5,000 INR) and for
eBook purchases (from about 30 INR) and better copy-protection are
making this channel increasingly important to Indian publishers.
The most common (and lucrative) approaches involve collecting
previously published content into single-topic medium-length (5,000 to
20,000 words) eBooks priced at 100 to 300 INR ($2 to $6 US) and the
publisher keeps 60 to 70% of that revenue.
17. Trends Affecting Digital Publishers
eBook Readers
Implication:
• Indian publishers should take advantage of the growing eBook
marketplace and re-sell content in this channel.
• The conversion software to convert standard electronic file formats
(Word, InDesign, QuarkXpress, PDF, etc.) into copy-protected eBook
format for Kindle or Nook have become very cheap and relatively
easy to use.
18. Trends Affecting Digital Publishers
Understanding your publication's online analytics (web, mobile and
social media) grows more vital every day…
Key data
1 traffic drivers
Collecting detailed analytics
from your web site (including Key data
mobile-friendly sites) or your content use and
mobile app can be done without 2
preferences
spending any money at all with
products like Google Analytics. Key data
3
audience loyalty
and engagement
Regular monitoring of your analytics and responding to the trends they reveal is very
important to any digital publisher.
19. Key Development Areas
Content
Ideal digital edition (web site and/or mobile app) content mix:
– All (or almost all) the story/department/column content from the print edition,
posted when the print edition hits the street or slightly after
– digital-only additions to most major items from the print edition (detail or
background text, extra photos or a photo gallery, possibly a video or audio clip,
user poll, etc.)
20. Key Development Areas
Content
Ideal digital edition (web site and/or mobile app) content mix:
– Entirely new digital-only content (additional stories, blogs, columns, videos,
etc.; posted daily or near-daily between main issue dates – some of this may
well wind up in the next print issue; this is a ‘digital-first’ approach already in
use at a lot of newspapers)
– regardless of your print edition structure, shorter items (500 words or less)
work better than longer ones for most digital publications because of 'grazing'
content habits online
21. Key Development Areas
Content
Ideal eBook edition content mix – essentially the same as the print
version
With a copy-protected searchable PDF - usable on most eReaders -
you can get the exact look of the print version - this is usually called a
'replica' edition.
22.
23.
24. Key Development Areas
Content
Opting for the ePub3 format gives you a product more adaptable for use
on different screen sizes and horizontal or vertical orientation, but not
the ability to mimic the print look and feel.
(This is a regular eBook edition of the print magazine, sold separately or as part of a
bundle. Any special eBook products would each have their own content mix and a
similar overall design look & feel.)
25. Key Development Areas
Design, User Experience & Features
Digital products (website, mobile app, ePub edition) should share the
same overall design approach, colors and standing graphic elements
(logos, etc.)
The design for these digital products must be carefully matched to the
strengths and weaknesses of the devices used to access the product.
26. Key Development Areas
Design, User Experience & Features
A typical information architecture (IA) for a publication website (for use
by people with desktop, laptop, netbook and tablet devices) involves a
home page with story leaders and links to all key/recent items on the
site, sometimes placed in a sliding ‘carousel,’ along with direct links to
each site section.
27. Key Development Areas
Design, User Experience & Features
Two-click Rule
No major site item should be more than 2 clicks from the
home page, and the top five or eight new items should be
teased on the home page with 1 click access
28. Key Development Areas
Design, User Experience & Features
Think of an area of about 800 pixels wide by 800 pixels high as 'above the
fold' – the area where your most important content and links should all be.
29. Key Development Areas
Design, User Experience & Features
In addition to the design detailed on previous slides, the
only other site design that should be used if at all
possible is one for smartphones.
While most mobile tablets can use the same site design
as a desktop or laptop, the smartphone has a far more
limited display – high-resolution, but typically not much
bigger than a business card.
30. Key Development Areas
Design, User Experience & Features
Good smartphone design uses slightly-larger type (i.e.12-14
points) a single-column vertical approach (smartphones are
almost always used in portrait / vertical orientation) using
limited photo or graphic elements.
Example: Regular Site: http://www.theglobeandmail.com
Mobile Version: http://m.theglobeandmail.com
(Visit these with a smartphone to see these designs. The web
server automatically determines if a visitor is using a smartphone
and delivers the regular or smartphone design as appropriate.)
31. Key Development Areas
Design, User Experience & Features
If you develop a mobile app or highly- Slide-out
specialized website design themes for Slide-up
smartphones and tablets, you can add Slide-down
Extra content
design features unique to those Navigation elements
devices using HTML5 and other Light-boxes, etc.
specialized languages
32. Key Development Areas
Design, User Experience & Features
Popular Publication Site / App Features:
– Favorites function (a Favorite button on every story page, hit it to add the
story to your Favorites list, which is a list of links on a custom page for each
site user. Revisit the stories anytime.
– Email this story link, post out to Social Media sites (FaceBook, Twitter,
LinkedIn, etc.) buttons on every story or blog page
– Body type size controls in the smartphone page themes for the site or a
mobile app
33. Key Development Areas
Production Technology & Delivery Options
Recommended production technology for typical magazine sites (for all
devices): A WCMS (web content management system) which allows for
any authorized writer, editor, contributor or graphics person to post and
arrange content to the site (words, images, video, audio, slide shows,
etc.) without technical training.
Items can easily have SEO key words and page design type ('theme')
attached and start / end dates/times on the web site. Examples:
DRUPAL, JOOMLA, etc.
34. Key Development Areas
Production Technology & Delivery Options
Larger organizations can use a Hybrid WCMS to allow for single entry of
content by contributors driving output for both web and print editions
(high-res PDF). Examples, DTI, K4, DITTO, QPS, etc.
Typical format of web pages created: HTML 3 - 5 plus JavaScript and
CSS3 (Cascading Style Sheets).
35. Key Development Areas
Production Technology & Delivery Options
Emerging format (also for delivery to any device type): HTML5 plus
Conditional CSS3: With this approach, best embodied in Adobe's
DreamWeaver 6, you can create a single page design template (theme)
that can dynamically adjust its own layout on the fly based on device
type and screen size.
Just one set of site page themes (designs) can adapt to any device from
a smartphone to a 30" screen automatically. This is generally referred to
as ‘responsive design’.
http://www.qz.com http://www.bostonglobe.com
Try changing the size of the browser window - watch it change from a 3-column normal
web page down to a little smartphone page on the fly …)
36. Key Development Areas
Production Technology & Delivery Options
Recommended technology & delivery options for a mobile app
(smartphones and tablets): A native 'shell app' for iPad and one for
Android devices. Both work exactly the same way – they have built-in
visual page design themes (horizontal and vertical for tablets and vertical
for smartphones) and standing graphic elements (logos, section heads,
etc.). Content is received in the app through an RSS feed from the web
site. The app can store a few issues to read offline.
Usually the shell app is free, but the actual content is sold as part of a
site/app bundle or as tablet app-only content on the iTunes or Android
online stores (30% to them).
37. Key Development Areas
Production Technology & Delivery Options
Alternative approach for a mobile app: Arrange for an external company
to handle your mobile app deployment – you provide an RSS content
stream and they do the rest. Typically they charge 30-40% of subscription
and/or ad sales in the app for this service. (Example: pressly.com).
38.
39. Key Development Areas
Business Model
Digital publications can derive revenue from several sources, and best-
practices business models incorporate two or more of these
– Website ads or in-app sales
• Your own ad sales team or through ad agencies
– Sponsorships
– Site or app subscription sales
– eCommerce sales and transaction fees through the website
40. Key Development Areas
Business Model
Web site ads or in-app ad sales –
Automated ad network-based ads
(DoubleClick, AdSense, etc.) offer very
low CP/M rates (70-125 INR per
thousand ad impressions) are usually
only practical if your site or app draws
tens or hundreds of thousands of site
visits (or app users) each month
41. Key Development Areas
Business Model
A better approach is ad sales through your own ad sales team or through
ad agencies. This approach can generate much higher ad
CP/M rates, but to make it work you'll need to demonstrate that your
audience are exactly the type of people who select advertisers want to
reach.
– Advertisers and agencies like sites with a carefully-focused and loyal audience –
this means less 'spill', where their ads reach people who are not interested in their
products or services.
42. Key Development Areas
Business Model
Sponsorships – This is a higher-level sales approach where a few
carefully-selected large companies or organizations 'sponsor' a site or app
section for a week, month, etc.
– This approach can be tricky if the sponsor wants editorial / content input for the
section.
43. Key Development Areas
Business Model
Site or App Subscription Sales – Today some sites will offer a basic set of
site content and features for free (in order to maintain a good base traffic
level and paid ad impressions), and also sell a site access subscription
(more content and features, less ads) for a set fee per month or year.
(Mobile apps can also offer the same approach.)
Many times bundle deals are offered: print + full web site + PDF Replica
Edition or full web site + mobile app access, etc.
44. Key Development Areas
Business Model
Important pricing note!
If you have a print edition and you decide to charge for online content, do
not sell full website access for less than you charge for the print version, or
you'll risk losing your print customers (who generate much higher ad CP/Ms
than web users) over to your web site.
Charge the same as your print readers pay, but not less.
Combo print + digital bundles (print, full website, replica edition and mobile
app content) can be up to 50% more than the print edition by itself.
45. Key Development Areas
Business Model
eCommerce Sales and Transaction Fees through the Web Site – Under
this model, you sell access to other digital products (resource libraries,
special eBooks or other digital products, etc.).
– These can be high-margin sales.
46. Key Development Areas
Advertising Development
Every effort should be made to package your audience as carefully as
possible to potential advertisers.,
If your site draws a regular and loyal (frequent repeat visits) / engaged
(longer page visits and multiple pages viewed per visit) audience who share
interests, locations or demographics they represent a potential audience for
advertisers offering related products or services.
47. Key Development Areas
Advertising Development
From most advertisers' point of view, a site with a mostly 'drive-by' audience
who visit only once or twice per month (or less often) is not an attractive ad
medium, unless your site draws a huge crowd.
They would much more likely prefer a smaller, but regularly-visiting
audience.
Advertising works best with the same person seeing the ad several times.
48.
49. Key Development Areas
Advertising Development
While top, side and bottom banner ads are standard, advertisers will pay
more for interactive ads (where the user enters information about
themselves or their product interests directly in the ad and is then taken to
their site) or full-page interstitial ads (ads that appear when moving between
the pages of a story or between site sections).
50. Key Development Areas
Advertising Development
• Content-aware ad placement systems (either through ad networks or
through your own ad delivery system) are also sought-after. They offer
customized on-the-fly ad placement on your site based on page content
matching the ad's product or service.
• Pop-up ads and flashing / irritating ads are generally frowned on by
advertisers, as are Flash-based ads (or other Flash-based site content) –
Flash does not work on mobile devices.
51. Key Development Areas
Advertising Development
Your ad sales should be focused on a smaller group of potentially large
advertising clients, rather than the other way around. Maintain an ad sales /
ad clients database as your targeting method for regular ad sales contacts.
Print + web ad combo deals can be attractive sales-builders, but resist the
urge to throw in the web ads for little or no extra money than the print ad by
itself. If you do, you're effectively de-valuing web ads for every potential
advertiser who sees that deal.
52. Key Development Areas
Product Promotion
All publication sites who sell subscriptions will use house ads onsite to
promote the paid product and link directly to a registration / subscription
page. Some publishers will also advertise in other (non-competing)
publications or sites of interest to audiences similar to their own.
Social media out-posting buttons (FaceBook, Twitter, LinkedIn, etc.) on
each story page are an excellent free promotion method - your site users
post links to your stories on their social media pages, where they're seen by
many other potential site visitors.
53. Key Development Areas
Product Promotion
Some publications who sell site subscription use a soft ‘metered paywall’
approach, where a site user can view a certain number of site pages per
month before starting to get 'meter ad messages' that promote the paid
product.
– The more pages a user views over a month, the more meter messages are displayed
to him.
– At some point (perhaps 20 pages viewed), the site may lock him from viewing more
pages until the current month is over.
– All meter messages have a direct link to the subscription page.
54. Key Development Areas
Product Promotion
A 'hard' paywall (no-one can see much or any of the site without paying) is
effective only in highly-specialized business/trade publication sites or other
examples where the site offers absolutely unique / highly-valued content or
services.
55. Many sites offer a three-stage approach to moving their audience
through increasing levels of loyalty and engagement with the site, and,
finally, paid purchase of a site or app subscription:
1. Anonymous Only the basic site features and content
user
2. Registered They provide their email address (and perhaps a bit more
user information) to get extra site content and features.
3. Subscribed Full site access with all site features and content.
(Paid) user
(With registered or subscribed users, a weekly/monthly email newsletter is a good
device to draw them back to the site regularly, but typical open rates are low: 3% to 8%/)
56. Key Development Areas
Metrics & SEO
Good web site
analytics can be
easily obtained with
free or low-cost
external web
analytics reporting
services like Google
Analytics or Alexa.
58. Key Development Areas
Metrics & SEO
• Much more detailed reporting can be collected with paid services like
Alexa Pro, Scout, Adobe Analytics (formerly Omniture), ComScore,
etc. but these can be quite expensive for small organizations.
59. Key Development Areas
Metrics & SEO
There are also mobile analytics specialists (like Juice Analytics) to report
on user demographics and content preferences inside your mobile app.
60. Key Development Areas
Metrics & SEO
Paid analytic products typically offer
external third-party audience data (paid
data sets or census data, etc) to overlay
your own data to give a clear view of your
audience
– Interests
– Demographics
– Buying habits.
61. Key Development Areas
Metrics & SEO
Fundamental web analytics to collect monthly and watch over time
(regardless of the source):
– Total Visits
– Total Unique Visitors (i.e.: different people)
– Average Pages Viewed Per Visit
– Average Visit Duration (direct measure of audience engagement)
– The fraction of your audience visiting once, twice, five times, ten times, etc. per
month (direct measure of audience loyalty)
62. Key Development Areas
Metrics & SEO
Fundamental web analytics to collect monthly and watch over time
(regardless of the source), continued:
– The % of single-page site visits ('bounces', lower is better)
– Geographic breakdown of site visitors by city, region or country
– % of Site Visits using a regular desktop/laptop and using a mobile device
(smartphone or tablet)
– Key traffic sources (search sites / other sites linking to yours / traffic from ads on
other sites or emails / links to your site from different social media sites, etc.)
– Most popular content on your site (sections and individual story/column/blog
pages)
63. Key Development Areas
Metrics & SEO
SEO (Search Engine Optimization) – Using proper key words to
describe the subject of each story, blog or column (and your overall site)
is crucial to build traffic from search sites like Google Search, Bing, etc.
These are easy to add when posting the content items in most WCMS
systems, but you should develop and use a consistent ongoing set of
standard keywords.
– To find the best ones, do searches on the big search sites using the topics your
site covers with different key words and determine which ones seem to work for
you.
64. THE FUTURE IS DIGITAL
“…Publishers have largely replicated their books, magazines, and
newspapers in digital forms. While this is a good start, publishers
won't complete the digital transition until they have created entirely
new digital media products that fulfill the promises made by digital
technology.”
Forrester.com