SlideShare a Scribd company logo
5Proven
Lead Generation
TipsYou can Do
RIGHT NOW!
The ultimate goal for
every business is to
generate more leads
to convert into customers
so that they can grow.
Butunfortunately,
leadsdon’tgrow
ontrees...
Buthereare5quickand
PROVENwaysto
increaseyourleadflow.
LESSON 1: Use subscribe FORMS instead of
subscribe buttons at the end of your blog posts.
Throughourresearch,we’vefoundthatbyembeddinga
subscribeformattheendofeachpost,ratherthana
subscribebuttonleadingtoalandingpage,weincreased
ourconversionsby20%.
TESTED
Instead, embed a one-field form, like this one:
Don’t use a CTA button, like this one:
LESSON 2: A/B test your content titles.
HubSpotchangedthetitleofanebookfrom
“TheProductivityHandbookforBusyMarketers”
to
“7AppsThatWillChangetheWayYouDoMarketing.”
Weincreasedleadsby776%.
TESTED
LESSON 3: Use Facebook dark posts.
Facebook“darkposts”(NewsFeed-styleadsthatdon’t
actuallygetpublishedtoyourPage’sNewsFeed)are
extremelyeffective--evenifyouhaveasmallbudgetto
invest.
Jon Loomer sawa35xROIfrominvestingthebetter
partofhis$279.96Facebookadinvestmentindarkposts.
TESTED
LESSON 4: Use progressive profiling on landing
page forms.
Progressiveprofilingisafeaturethatdetectswhether
theuserhasalreadyfilledoutanotherformonyoursite
andletsyoureplacepreviouslycapturedfieldswitha
newsetoffields.
ImageScape improvedaclient’sconversionrateby
120%byreducingthenumberofformfieldsfrom11
to4.
Byusingprogressiveprofiling,youcangetridofthe
frictionofaskingtoomanyquestionswhilestill
collectingthedatayouneed.TESTED
LESSON 5:Test the colour of your CTA buttons.
WetestedagreenCTAbuttonagainstaredoneand
madeasurprisingdiscovery:Theredbutton
outperformedthegreenbyawhopping21%!
TESTED
For 40quick and
effective ways to generate
more leads, sign up for our
email course.
Sign Me Up
Go forth and
powercharge your
lead flow with
HubSpot!

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