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5 Proven Lead Generation Tips You Can Do Right Now!

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The ultimate goal for every business is to generate more leads to convert into customers so that they can grow. In this SlideShare, we show you the tried and tested lead generation tactics that actually work, with little time, resource, or financial investment.

Published in: Marketing
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5 Proven Lead Generation Tips You Can Do Right Now!

  1. 1. 5Proven Lead Generation TipsYou can Do RIGHT NOW!
  2. 2. The ultimate goal for every business is to generate more leads to convert into customers so that they can grow.
  3. 3. Butunfortunately, leadsdon’tgrow ontrees...
  4. 4. Buthereare5quickand PROVENwaysto increaseyourleadflow.
  5. 5. LESSON 1: Use subscribe FORMS instead of subscribe buttons at the end of your blog posts. Throughourresearch,we’vefoundthatbyembeddinga subscribeformattheendofeachpost,ratherthana subscribebuttonleadingtoalandingpage,weincreased ourconversionsby20%. TESTED
  6. 6. Instead, embed a one-field form, like this one: Don’t use a CTA button, like this one:
  7. 7. LESSON 2: A/B test your content titles. HubSpotchangedthetitleofanebookfrom “TheProductivityHandbookforBusyMarketers” to “7AppsThatWillChangetheWayYouDoMarketing.” Weincreasedleadsby776%. TESTED
  8. 8. LESSON 3: Use Facebook dark posts. Facebook“darkposts”(NewsFeed-styleadsthatdon’t actuallygetpublishedtoyourPage’sNewsFeed)are extremelyeffective--evenifyouhaveasmallbudgetto invest. Jon Loomer sawa35xROIfrominvestingthebetter partofhis$279.96Facebookadinvestmentindarkposts. TESTED
  9. 9. LESSON 4: Use progressive profiling on landing page forms. Progressiveprofilingisafeaturethatdetectswhether theuserhasalreadyfilledoutanotherformonyoursite andletsyoureplacepreviouslycapturedfieldswitha newsetoffields.
  10. 10. ImageScape improvedaclient’sconversionrateby 120%byreducingthenumberofformfieldsfrom11 to4. Byusingprogressiveprofiling,youcangetridofthe frictionofaskingtoomanyquestionswhilestill collectingthedatayouneed.TESTED
  11. 11. LESSON 5:Test the colour of your CTA buttons. WetestedagreenCTAbuttonagainstaredoneand madeasurprisingdiscovery:Theredbutton outperformedthegreenbyawhopping21%! TESTED
  12. 12. For 40quick and effective ways to generate more leads, sign up for our email course. Sign Me Up
  13. 13. Go forth and powercharge your lead flow with HubSpot!

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