What Have You Done for Me Lately? 5 Questions to Ask Your CMSPercussion Software
Your website has a job to do, and in higher education, that includes engaging the students you hope to enroll. But is your website doing its job, and more importantly, is your CMS helping or in the way? Ask these 5 questions to find out once and for all.
Marketing Automation Hacks: The Act-On EditionAct-On Software
If you’re already using Act-On, then you know that marketing automation is an indispensable tool for executing on your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
Act-On's Director of Digital Marketing, Linda West shares various #MAHacks to help you get ahead!
SPARK 2016: Searching for the Content Bigfoot: How to Create a Data-Driven Co...TrackMaven
See Dayna Rothman's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
Like Bigfoot and the Loch Ness Monster, creating a fully data-driven content marketing strategy and tracking true ROI seems to the stuff of myths. However, with crafty pre-planning, the right tools, and proper insight, you can truly tackle the content marketing mythical beast of ROI.
Join Dayna Rothman, Senior Director of Brand, Content, and Demand Generation at EverString and Author of Lead Generation for Dummies as she discusses how she built EverString's data-driven content program.
What Have You Done for Me Lately? 5 Questions to Ask Your CMSPercussion Software
Your website has a job to do, and in higher education, that includes engaging the students you hope to enroll. But is your website doing its job, and more importantly, is your CMS helping or in the way? Ask these 5 questions to find out once and for all.
Marketing Automation Hacks: The Act-On EditionAct-On Software
If you’re already using Act-On, then you know that marketing automation is an indispensable tool for executing on your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
Act-On's Director of Digital Marketing, Linda West shares various #MAHacks to help you get ahead!
SPARK 2016: Searching for the Content Bigfoot: How to Create a Data-Driven Co...TrackMaven
See Dayna Rothman's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
Like Bigfoot and the Loch Ness Monster, creating a fully data-driven content marketing strategy and tracking true ROI seems to the stuff of myths. However, with crafty pre-planning, the right tools, and proper insight, you can truly tackle the content marketing mythical beast of ROI.
Join Dayna Rothman, Senior Director of Brand, Content, and Demand Generation at EverString and Author of Lead Generation for Dummies as she discusses how she built EverString's data-driven content program.
Live Webinar: Lead Nurturing Beyond the Email InboxLinkedIn
The way companies nurture leads has changed dramatically. What once was the domain of the sales department now is the responsibility of the marketing team.
Today's most effective marketers are moving their lead nurturing programs beyond the email inbox and embracing multichannel nurturing - which includes display and social media advertising.
This webcast will explore the basics of building a complete lead-nurturing program to reach and engage both known and anonymous prospects. Plus, John McTigue of Kuno Creative and Andrew Hickey of eCornell will share their secrets for reaching more of the right people with always-on tactics that deliver measurable results.
Leverage your content at all stages of your marketing funnel. In this presentation Sujan Patel walks through 11 ways to leverage content for the top of the funnel, middle and bottom of the funnel and even for customer success.
These slides were presented at #growthmarktingconf #infoshare & #digitalelitecamp
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
Wondering how many more blog posts you need to write in order to increase your search rank? Think again: there IS a way for you to increase blog conversions and traffic without publishing new content.
In this on-demand Google Hangout, Uberflip VP of Marketing Hana Abaza chats with HubSpot's Principle Optimization Marketing Manager on how to increase blog conversions... without creating another post!
Check out the page here: http://offers.hubspot.com/generate-traffic-and-conversions-on-your-blog-hangout
The number one killer of a successful web project is bad assumptions running amok. Whether it’s a complete redesign, switching to a new CMS, or developing a completely new digital property, faulty expectations can doom a project before it even starts.
Join Sara Murray from Boston Interactive to debunk the top 10 web design myths and break free of the most common misconceptions:
CMS selection can wait
- Visual design is the most important piece of any project
- Mobile comes in the next phase
- The project is done after you launch
- and more!
Make sure your next website project stays on track by separating fact from fiction. Plan for a successful design and launch with the right information and expectations from day one.
If you are practicing a short-sighted content marketing campaign and struggling to produce results, perhaps it’s time to take a step back and look at the big picture.
Loren Baker, Founder at SEJ and VP of Business Development & Co-founder at Foundation Digital, will let you in on how you can gain maximum SEO value – and more – through content.
You know you need a content strategy for your brand, but where do you even start? Here's your content strategy starter kit, straight from McMURRY/TMG's Chief Content Officer, Kim Caviness.
Joe Pulizzi and 59 other content marketing thought leaders and practitioners offer their best content predictions for 2015. Take a look at predictions from Jay Baer, Michael Brenner, Lee Odden, Kristen Hicks, Pawan Deshpande, Dayna Rothman, Doug Kessler and so many others. Leave a comment with your own content prediction!
Scoopit's Content Marketing Grader for ROIScoop.it
Are you on path to Content Marketing ROI?
Do you know how good is your Content Marketing?
These are not easy questions to answer. Yet, there are effective ways to measure if you're in the right direction with your content marketing strategy and if your efforts do or will pay off in the near future.
LinkedIn Company Pages Managers, this infographic will teach you:
- Why great images are even more important than great headlines
- Tips and tricks for creating visual content
- How to use free (or mostly free) online tools to keep costs in check
Inbound Marketing: Your Competitive AdvantageHubSpot
Want to create marketing campaigns that your audience will love? Thousands of companies in the UK are using inbound marketing to help crush their competition. If your marketing strategy hasn't taken account of buyers' new habits -- or depends on renting attention -- you may soon discover you are one of the companies being crushed.
B2B Content Marketing: Overcoming Challenges and Avoiding Common Pitfallscircle S studio
Content marketing continues to grow in popularity and play a bigger role in B2B marketing strategies. But while adoption of content marketing is on the rise and confidence in its effectiveness is growing, B2B marketers still face ongoing challenges and common pitfalls.
Boost Your Content Reach and Engagement: Why, Where, When & HowSearch Engine Journal
Did you know that more than 60% of all content is never used, viewed, or downloaded? That's a huge missed opportunity.
Join Christopher Hart and Corinne Schmid of ScribbleLive as they share the fundamentals of content amplification and audience engagement.
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Live Webinar: Creating a Winning Content Strategy for Sponsored ContentLinkedIn
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Content that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
Ask any CEO what they want from their marketing team and they'll all say the same thing: growth. But with so many different things you could do, how do you know what you should do to unlock new growth?
The answers you're looking for are hiding in your data. In this presentation we'll cover exactly how you can analyze your data to uncover new growth opportunities and achieve your goals.
You'll learn how to:
Slice your data to find new growth opportunities
Validate ideas with simple tests before committing to expensive initiatives
Use data to drive product changes that maximize growth
You'll see real-world examples of how the growth teams at Airbnb, GrowthHackers and Facebook use this same process to unlock new growth from smart data insights.
ThinkContent London 2017: Michael Mischker and Jack Dyson, SAP HybrisHeather Eng
Michael Mischker, Global Vice President, Digital Marketing, and Jack Dyson, Global Head of Content Strategy, SAP Hybris, on 10 actionable ways to gain the most value from your content.
I walk through the content marketing framework I used to drive 7 million visitors to my website last year. The traffic generated $1m in revenue and 10,000 leads.
Five Content Marketing Actions You Can Take Now to Improve Your SEOPercussion Software
Traditional SEO is gone for good. Over the past year or two, Google has released a series of updates to its algorithm that has
profoundly impacted SEO as we’ve known it. Updates include encryptions on searches, personalized search results tailored
especially to you, and a brand new social media platform. When taken individually, each impacts one particular issue such as
helping to eliminate content farms from top search results, or helping to rank freshly updated content higher. But when taken together and with the benefit of hindsight, it’s game over for what you thought you knew about traditional SEO.
Get actionable tips and strategies for using content marketing to support sales, SEO, PR, and more.
You will learn:
- How to execute and promote an effective content marketing campaign
- Marketing strategies for specific types of content Software tools you can leverage for content marketing
- Where to get the scoop on your competition
And last but not least find out how to build a strong foundation for your content marketing efforts by following best practices for the start.
Live Webinar: Lead Nurturing Beyond the Email InboxLinkedIn
The way companies nurture leads has changed dramatically. What once was the domain of the sales department now is the responsibility of the marketing team.
Today's most effective marketers are moving their lead nurturing programs beyond the email inbox and embracing multichannel nurturing - which includes display and social media advertising.
This webcast will explore the basics of building a complete lead-nurturing program to reach and engage both known and anonymous prospects. Plus, John McTigue of Kuno Creative and Andrew Hickey of eCornell will share their secrets for reaching more of the right people with always-on tactics that deliver measurable results.
Leverage your content at all stages of your marketing funnel. In this presentation Sujan Patel walks through 11 ways to leverage content for the top of the funnel, middle and bottom of the funnel and even for customer success.
These slides were presented at #growthmarktingconf #infoshare & #digitalelitecamp
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
Wondering how many more blog posts you need to write in order to increase your search rank? Think again: there IS a way for you to increase blog conversions and traffic without publishing new content.
In this on-demand Google Hangout, Uberflip VP of Marketing Hana Abaza chats with HubSpot's Principle Optimization Marketing Manager on how to increase blog conversions... without creating another post!
Check out the page here: http://offers.hubspot.com/generate-traffic-and-conversions-on-your-blog-hangout
The number one killer of a successful web project is bad assumptions running amok. Whether it’s a complete redesign, switching to a new CMS, or developing a completely new digital property, faulty expectations can doom a project before it even starts.
Join Sara Murray from Boston Interactive to debunk the top 10 web design myths and break free of the most common misconceptions:
CMS selection can wait
- Visual design is the most important piece of any project
- Mobile comes in the next phase
- The project is done after you launch
- and more!
Make sure your next website project stays on track by separating fact from fiction. Plan for a successful design and launch with the right information and expectations from day one.
If you are practicing a short-sighted content marketing campaign and struggling to produce results, perhaps it’s time to take a step back and look at the big picture.
Loren Baker, Founder at SEJ and VP of Business Development & Co-founder at Foundation Digital, will let you in on how you can gain maximum SEO value – and more – through content.
You know you need a content strategy for your brand, but where do you even start? Here's your content strategy starter kit, straight from McMURRY/TMG's Chief Content Officer, Kim Caviness.
Joe Pulizzi and 59 other content marketing thought leaders and practitioners offer their best content predictions for 2015. Take a look at predictions from Jay Baer, Michael Brenner, Lee Odden, Kristen Hicks, Pawan Deshpande, Dayna Rothman, Doug Kessler and so many others. Leave a comment with your own content prediction!
Scoopit's Content Marketing Grader for ROIScoop.it
Are you on path to Content Marketing ROI?
Do you know how good is your Content Marketing?
These are not easy questions to answer. Yet, there are effective ways to measure if you're in the right direction with your content marketing strategy and if your efforts do or will pay off in the near future.
LinkedIn Company Pages Managers, this infographic will teach you:
- Why great images are even more important than great headlines
- Tips and tricks for creating visual content
- How to use free (or mostly free) online tools to keep costs in check
Inbound Marketing: Your Competitive AdvantageHubSpot
Want to create marketing campaigns that your audience will love? Thousands of companies in the UK are using inbound marketing to help crush their competition. If your marketing strategy hasn't taken account of buyers' new habits -- or depends on renting attention -- you may soon discover you are one of the companies being crushed.
B2B Content Marketing: Overcoming Challenges and Avoiding Common Pitfallscircle S studio
Content marketing continues to grow in popularity and play a bigger role in B2B marketing strategies. But while adoption of content marketing is on the rise and confidence in its effectiveness is growing, B2B marketers still face ongoing challenges and common pitfalls.
Boost Your Content Reach and Engagement: Why, Where, When & HowSearch Engine Journal
Did you know that more than 60% of all content is never used, viewed, or downloaded? That's a huge missed opportunity.
Join Christopher Hart and Corinne Schmid of ScribbleLive as they share the fundamentals of content amplification and audience engagement.
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Live Webinar: Creating a Winning Content Strategy for Sponsored ContentLinkedIn
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Content that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
Ask any CEO what they want from their marketing team and they'll all say the same thing: growth. But with so many different things you could do, how do you know what you should do to unlock new growth?
The answers you're looking for are hiding in your data. In this presentation we'll cover exactly how you can analyze your data to uncover new growth opportunities and achieve your goals.
You'll learn how to:
Slice your data to find new growth opportunities
Validate ideas with simple tests before committing to expensive initiatives
Use data to drive product changes that maximize growth
You'll see real-world examples of how the growth teams at Airbnb, GrowthHackers and Facebook use this same process to unlock new growth from smart data insights.
ThinkContent London 2017: Michael Mischker and Jack Dyson, SAP HybrisHeather Eng
Michael Mischker, Global Vice President, Digital Marketing, and Jack Dyson, Global Head of Content Strategy, SAP Hybris, on 10 actionable ways to gain the most value from your content.
I walk through the content marketing framework I used to drive 7 million visitors to my website last year. The traffic generated $1m in revenue and 10,000 leads.
Five Content Marketing Actions You Can Take Now to Improve Your SEOPercussion Software
Traditional SEO is gone for good. Over the past year or two, Google has released a series of updates to its algorithm that has
profoundly impacted SEO as we’ve known it. Updates include encryptions on searches, personalized search results tailored
especially to you, and a brand new social media platform. When taken individually, each impacts one particular issue such as
helping to eliminate content farms from top search results, or helping to rank freshly updated content higher. But when taken together and with the benefit of hindsight, it’s game over for what you thought you knew about traditional SEO.
Get actionable tips and strategies for using content marketing to support sales, SEO, PR, and more.
You will learn:
- How to execute and promote an effective content marketing campaign
- Marketing strategies for specific types of content Software tools you can leverage for content marketing
- Where to get the scoop on your competition
And last but not least find out how to build a strong foundation for your content marketing efforts by following best practices for the start.
Live in Five: Changing the definition of going live to drive faster resultsPercussion Software
About 75% of the Marketing professionals we speak to are somewhat to extremely dissatisfied with their websites, but feel stuck due to the traditional high cost associated with implementing or migrating to a WCM. With LiveFirst, Percussion set out on the quest to remove this barrier.
The biggest challenge of moving to a new CMS is that you are forced to rebuild your site from scratch. Even if there are things you are happy with in your current website, such as your calls to action, or things that you’d prefer to leave alone, such as your old press releases, changing your CMS means needing to handle these as part of a new WCM implementation. With LiveFirst you don’t have to start over.
Download this white paper to learn more about:
- How a Percussion Customer went live in five days with LiveFirst
- Examples of things LiveFirst allows you to do after you go live on Percussion CMS
- And how LiveFirst works
11 Signs It's Time to Break Up with Your CMS - 2015 MixtapePercussion Software
If you've lost that loving feeling towards your CMS and you're not sure if you should stay or you should go, check out the top 11 signs it might be time to break up with your CMS. It's not right, but it's okay, and you will survive.
Rhythmyx is a development platform ideally suited to organizations with a strong internal development team that has invested heavily in other core web applications, processes, and technologies and simply wants a development platform that manages the “content infrastructure” with the freedom to continue to build and integrate other web applications without restrictions.
Digital Government Strategy—Percussion Enables CompliancePercussion Software
The new Digital Government Strategy (released in May 2012 as “Digital Government: Building a 21st
Century Platform to Better Serve the American People”) lays out a compelling vision for the use of
technology to improve the delivery of information to all through web sites and online channels. The
strategy covers many trends, from mobile devices, to cloud computing, to security and transparency
and provides vision and guidelines for all. But beyond this, the Digital Government Strategy (DGS)
also lays down a clear mandate for action, in the form of milestones and a delivery timeline for all
government agencies. This Brief outlines how Percussion will help you comply with the DGS mandates.
Join Dan Flanigan, VP of Products at Percussion Software and Karl Wirth, CEO and Co-Founder of Evergage and learn how to personalize to make every website experience awesome.
Learn more at: http://www.percussion.com & http://www.evergage.com
Creating a High Converting Inbound Marketing Strategysemrush_webinars
Is your digital strategy strong enough to tackle the market challenges and deliver growth in this fast-changing consumer landscape?
Andrew Levy and Tony Eades from the BrandManager (Sydney/Perth) will teach you the most important online marketing trends and how you can craft an effective Inbound marketing strategy aimed at increasing web traffic, high qualified leads and sales revenue . You will also discover what the future of marketing looks like.
CatHige: Facebook Analytics & Sentiment Analysis for page managersRichard Moh
If you're an agency:
1. Training team members to be proficient in social media analytics takes time, effort, and resources.
2. Hiring talents with social media analytics skills are not easy
3. Copy and pasting data from multiple sources takes up bulk of report preparation time (you can crosscheck this with your team)
The situation able applies to small medium enterprises and startups as well.
With this in mind, we at Rebaem Media introduces CatHige.
1. Reduces report preparation time from to minutes.
2. Get your team to work on insights
3. Identify types of users within your social assets (evangelists, trolls etc)
4. Know what they comment about in your assets.
IF you are looking for ways to improve how your team works with social media, do reach out to us at richard@catjira.com
Website Methodology: Attract Visitors and Acquire Leadss.h.e. CONSULTING
What will keep visitors from leaving your site seconds after landing on your page is not only your colors, design and graphics, it’s a strategic structure, intuitive interface and relevant content. This presentation will walk you through the most important components of your website strategy.
Optimize your customer’s journey with contextual marketing. Contextual marketing takes into account the user’s needs, habits, and goals to create a personalized website experience.
LinkedIn is seen by many as the most trusted social environment. Learn about the different types of ads and how to make them the most successful depending on your goal. You'll also learn about a new integration between HubSpot and LinkedIn.
Inbound Investor Relations, Investor Marketing For The Digital AgeInvestor Testing
Attract, Engage, Connect, and Convert your way to more liquidity, improved valuation, and lower cost of capital.
A major goal of investor relations is shifting from finding more investors for your company to making sure more investors
find you.
Learn how Investor Conversion Optimization and Inbound IR will more effectively reach your IR goals.
Make Your Website Your Best Admissions Officer with Real-Time PersonalizationPercussion Software
Online research is a critical tool for students and parents choosing a college.
Personalization allows you to target students by academic, athletic, or any other interests, and to target parents with content they find most relevant such as cost and safety.
Learn more about Percussion CMS: http://www.percussion.com/products/index
Learn more about Evergage: http://www.evergage.com/
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
There are so many shiny objects and fads in digital marketing. But it's challenging to sort through the noise and decipher what's here to stay. In the B2B world where the only rule is that everything is changing, Tina Serio of Modern Digital helps you navigate and identify the trends that are here to stay and chart your path for B2B growth.
The plan is simple. To grow your business with effective online marketing you have to understand the basics. These 28 pages quickly introduce you to digital marketing principles and will save you a ton of time. www.feldmancreative.com
Similar to Increase Conversions on Content Rich Websites Using Personalization (20)
Content Marketing for the Beginner: A Guide to Getting StartedPercussion Software
Get the overview of content marketing foundations you've been looking for. Find out the advantages of content marketing, the key steps in the content marketing process, and how you can use it to drive business outcomes.
Designing for mobile devices first is no longer optional after Google's most recent algorithm update. Learn what it takes to make your website truly mobile friendly.
How is a website redesign like a dangerous polar expedition? What do you need to survive? Learn how marketers can successfully lead a website redesign project.
How to Write a Request for Proposal (RFP) for Web Content ManagementPercussion Software
Writing an effective and useful RFP for content management can be a complex, lengthy process. Learn how to leverage available resources and templates to get a document that puts the vendors to work for you, and helps you get the right solution for your business.
Using Video Analytics to Measure Effectiveness and Set Metrics for SuccessPercussion Software
Video is the fastest growing form of web content, and by far the most popular on mobile devices. How do you know if your video content is helping your marketing efforts? Marketers want to do more with video, but when you have limited resources to invest, you want to maximize impact. Experts from Wistia discuss how.
Web Analytics: Defining & Driving Key Performance Indicators for Your Higher ...Percussion Software
Learn how using analytics can help you make better decisions and deliver higher ROI for your college’s website. Percussion Software will cover five easy ways to start using web analytics to increase your college’s student engagement and ultimately drive enrollment.
Learn more here: http://www.percussion.com/edu
Web Accessibility Compliance in Higher Education - Fully Meet Legal Requireme...Percussion Software
Universities face liability if their web content is inaccessible. As college campuses adopt new technologies and make their communication increasingly digital, disability rights advocates fight to ensure students with disabilities aren’t left behind. Navigating the complex legal landscape isn’t easy, and many schools aren’t aware of their unintentional violations.
View these slides to make sure your college website complies with sections 504 and 508 of the Rehabilitation Act, and that you can extend full web and IT access to every student.
Learn more about HiSoftware & Percussion's recent partnership announcement:
http://www.percussion.com/about/news-and-events/press-releases/2014/hisoftware-and-percussion-announce-partnership
Don’t Stop at Responsive: Optimize Your Site to Increase Conversions on MobilePercussion Software
Optimizing the delivery of assets ensures that the most important content and calls to action are prioritized when the site loads. In this webinar Ari Weil of Yottaa will explain how Application Sequencing technology can boost site performance and serve up what you want your customers to see.
You will learn:
Why responsive design is just the tip of the optimization iceberg
How Application Sequencing intelligently serves content based on device, browser, and connection speed
How site speed and perceived responsiveness impact conversions and sales
Website visitors increasingly expect speed, responsiveness, social integration, and personalization on any device. See how you can still deliver a well-rounded experience and capture business without sacrificing performance.
How to Redesign for Student Success Like the Princeton ReviewPercussion Software
The Princeton Review's redesigned portal gave students faster and easier access to the tools that could shape their future.
Learn how Ayantek helped the Princeton Review overhaul their student portal.
http://www.percussion.com
Most discussions around the web today focus on the visual and technical challenges associated with communicating our message across different platforms. How will the layout adapt, what will the design do, who can write the code? Great questions, but all of these fail to acknowledge perhaps the most important aspect of your digital presence - your content. Regardless of design and development, failure to deliver content that delivers a consistent experience across all platforms leaves your digital strategy with little value.
Visit http://www.percussion.com to learn more.
Website Governance: Tips for Defining a Successful StrategyPercussion Software
In this presentation, Tony Poillucci, Vice President of Strategy and Creative from VisionPoint Marketing will address content creation and publication across various levels of responsibility for content creators, editors and unit leaders, among many others.
Learn more at: http://www.percussion.com
Let's be honest. A lot of college and university websites could use some improvement. Visitors get lost, offerings are unclear and the content and design don't represent all the amazing things you do.
Learn more at http://www.percussion.com
Join VisionPoint Marketing and Percussion as we walk you through a step-by-step process and share lessons learned from two of the largest institutions on the east coast.
How do brands like Puma, Red Bull, Oracle, and Marks and Spencer lead in content marketing? How do they leverage video and rich media to amplify their brand and cut through the noise in the market? This webinar will analyze the challenges of reaching the "always-on" consumer, discuss how video fits into a content marketing strategy, and showcase highlights from Puma's historic campaign at the London Olympics in 2012. We'll also examine winning strategies from B2C and B2B that effectively deploy video across all platforms to engage larger audiences and convert more customers.
Join Shiri Friedman of Brightcove to learn how to amplify your content marketing strategy with video.
Millennials don't remember daily life without the web. When they have a question, they don't have to ask a person for the answer. They ask Google or Siri. They are digital natives. They are mobile users. And they expect you to meet them where they are. Because most of their college research now also happens online, you need a way to connect with prospective students and their parents early and across multiple devices. Interactive content, maps, and videos are some of the ways top brands have been engaging Millennials. Help them choose the right college, your college, by speaking their language.
How to Boost Your SEO With Mobile Performance OptimizationPercussion Software
In this presentation, we'll cover:
- The rise in mobile browsing and substantial projected growth
- Why site speed is now an important SERP and credibility factor
- Important new findings on how perceived and real performance problems impact users' browsing behavior
- A three-step system for getting started with performance optimization
- How to implement performance techniques and tools to maximize your site's mobile search ranking
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
2. DAVID CUNNINGHAM
DIRECTOR of MARKETING
@gdc75
linkedin.com/in/gdavidcunningham
INTRO.
KARL WIRTH
CEO/FOUNDER
@wirthkarl
linkedin.com/in/karlewirth
#personalizecontent
4. Evergage enables marketers to increase
conversions using real-time visitor persona
and intent data to personalize the digital
experience for every visitor.
All without IT.
#personalizecontent
5. #personalizecontent
Percussion Software's award-winning web
content management system is used by
higher education, government agencies,
financial institutions, and businesses
to create engaging, effective content that
looks great on any device.
6. AGENDA.
The challenges of content marketers today
How to keep great content from getting lost on your
content rich website
Personalization techniques that increase conversion
rates
#personalizecontent
12. #personalizecontent
Your audience will consume around three pieces of content on
your website for every one piece you can realistically complete
and deliver. – Forrester Research
29. CAPTURE BEHAVIOR
(visually out of the site)
UNDERSTAND
PERSONA – INTENT
#personalizecontent
RESPOND IN
REAL-TIME
Per-Visitor, User, Account
Anonymous to Named
Clickstream, Context, Tags
Time on page and in
category
Progress in funnel
Attributes, Transactions
Form Fields, Surveys
History from other systems
Set up rules to segment
Analyze differences amongst
segments
Visually browse site and
target communications.
Personalize site in <300ms
31. RELATIONSHIP: Visit occasionally
PERSONA: Personal investor
INTENT: Read 1 article then leave
1. UNDERSTAND PERSONA-INTENT 2. RESPOND
Comes in deep-linked to article
Spends 5 minutes reading, leaves
Take a tour of MarketWatch.
See what else we can offer. Start ›
32. WHAT WE ARE DOING.
Progressive
interaction with
our visitors
34. Define your personas
Create great content for your personas
Personalization is a dialogue, not a monologue
Measure and analyze
What are you waiting for?
#personalizecontent
35. Q&A
www.percussion.com
Learn more about Percussion at
www.percussion.com
twitter.com/percussion
linkedin.com/company/percussion-software
facebook.com/percussionsoftware
#personalizecontent
www.evergage.com
Free Real-Time Personalization Resources:
www.evergage.com/resources
See a Demo of Evergage
www.Evergage.com/demo
twitter.com/evergage
linkedin.com/company/evergage
Editor's Notes
David to intro.
Karl will speak here
Karl will speak here
David speak here
Karl will speak here
Dan?
As a company or marketing team, you can make the decision that content is important and give it staff and a budget, but you can’t create it for the sake of creation
If content is going to drive business, it has to connect with your audience so that they want to stay on your website and keep interacting with you
Karl speak here
In order to create content that engages, there has to be something about it that speaks to your audience
When your content is a conversion tool, it has to speak to the specific needs of your ideal buyer
Humans are great at filtering out information they don’t immediately recognize as critical or relevant—you know this for a fact if you’ve ever tried talking to a teenager
If you have multiple buyer personas, targeting visitors with the right message gets a little more challenging because you have to create content for each of them, and then make sure they see it when visiting your site
Karl speak here
Even as content marketing has grown, many marketing teams still struggle to produce as much content as they think they will need to move the needle in the right direction
Quality and relevance are important, it’s not just about quantity
But it’s an ongoing effort that gives repeat visitors a reason to keep coming back until they are ready to become customers—one blog post, one white paper is rarely enough to feed that relationship
Dan?
If generating enough content is not a problem, chances are you’re on the other end of the spectrum:
You have great content and lots of it, and enough so that really great content gets lost in the shuffle and never reaches its intended audience
We’re all extra impatient on the web, and want both the ability to get plentiful information on any subject, and also to get exactly what we want as quickly as possible—you don’t want visitors to your site having to work hard to find information once they get there—the good stuff should rise to the top.
Marketers can use personalization to help filter for only what the audience is interested in
Karl speak here
Karl wrap up and do transition
Dan to talk here.
Understand a visitor’s interest from the content they search for and consume, then promote relevant articles based on tags, categories, topics and authors.
Understand a visitor’s interest from the content they search for and consume, then promote relevant articles based on tags, categories, topics and authors.
Understand a visitor’s interest from the content they search for and consume, then promote relevant articles based on tags, categories, topics and authors.
Understand a visitor’s interest from the content they search for and consume, then promote relevant articles based on tags, categories, topics and authors.
Understand a visitor’s interest from the content they search for and consume, then promote relevant articles based on tags, categories, topics and authors.
Welcome new or returning visitors and point out relevant content based on referring source or past behavior. Keep visitors engaged by introducing other relevant content!
Dynamic CTAS! Don’t waste valuable real estate on irrelevant sliders or out of date CTAs. Promote the right CTA for each visitor at the right time.
Dynamic CTAS! Don’t waste valuable real estate on irrelevant sliders or out of date CTAs. Promote the right CTA for each visitor at the right time.
What does it take to do this
Understand big data
Respond in real-time
Convert better
Karl to talk here
David will jump in with his own examples
RPI – Karl, please add any additional methodology slides after
Karl to talk here
Dan will jump in with his own examples
Depending on the interests of our visitors and/or past actions – we serve the most relevant/up to date content.