Salesforce believes that "the business of business is improving the state of the world," and a well-defined culture is the keystone of an engaged workforce who can deliver on that commitment. Over the past 17 years, Salesforce has focused on five key steps that they use to build and maintain their "Ohana" culture. Join us for an informative and thought-provoking session that will leave you with action-oriented takeaways about this important element of organizational growth and customer success.

1. L. David Kingsley
Vice President, Salesforce
Employee Success Strategy & Operations
ldkingsley@salesforce.com
@ldkings
5 Steps to Build & Maintain
an Engaging Culture

2. 2
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Housekeeping

3. L David Kingsley
VP, GLOBAL HR STRATEGY AND OPERATIONS
A talent management and organizational effectiveness executive with experience
leading global teams to deliver measurable outcomes against core business
objectives in high growth industries and markets, David currently serves as
Salesforce's Vice President, Global Human Resources Strategy and Operations
(S&O). Leading a global team of 60, the S&O team serves the 25,000 employees of
Salesforce across 26 countries. In previous roles at Salesforce, David served as the
HR Business Partner for the Technology and Products (T&P), Commercial Business
Unit (CBU) and Customer Success Group (CSG) organizations.
With a B.A. in International Relations from Catholic University and an M.A. in
Organizational Science from George Washington University, David and his family
relocated to San Francisco from Washington, D.C. in 2012, where he joined
Salesforce after more than 12 years in management consulting with Accenture and
Booz Allen. At Salesforce, David is focused on the design, development and delivery
of the employee experience with the perspective that company culture is a thread
which runs from the candidate and new hire experience, to the employee experience,
through to the customer experience.

5. “Engaged employees feel a sense of passion for their work
and spend their days driving innovation and moving their company forward.”
Source: Gallup’s “State of the Global Workforce”

6. 87%
of employees worldwide
are disengaged
Source: Gallup State of the Global Workforce Report

7. Gallup’s Q12
Statements to Measure Employee Engagement
1 I know what is expected of me at work.
2
I have the material and equipment
I need to do my work right.
4
In the last seven days, I have received recognition
or praise for doing good work.
3
At work, I have the opportunity to do what I
do best every day.
6
There is someone at work who
encourages my development.
5
My supervisor, or someone at work,
seems to care about me as a person.
7 At work, my opinions seem to count.
8
The mission or purpose of my company
makes me feel my job is important.
10 I have a best friend at work.
9
My associates or fellow employees are
committed to doing quality work.
12
This last year, I have had opportunities
at work to learn and grow.
11
In the last six months, someone at work
has talked to me about my progress.

8. The world OUTSIDE
work has changed . . .
The world INSIDE
work hasn’t . . .
What’s going wrong here?

9. Source: Kevin Kruse, Employee Engagement 2.0
Happy Employees = Happy Customers = Happy Stakeholders
The Engagement-Profit Chain
Investments
in Employee
Engagement
Increases in
EMPLOYEE
Effort
Productivity
Retention
Increases in
CUSTOMER
Service
Satisfaction
Loyalty
Increases in
Growth
and Profits

10. Our Strategy

11. Culture + Technology = Engagement

12. Culture is our greatest asset and core differentiator
“The business of business is to improve the state of the world.”
– Marc Benioff

13. Technology is how we scale culture across our company
Communities
Apps
Analytics
Sales
Service
Marketing

14. Consideration
Candidate Experience
Attraction
Employer BrandRenewal
Engagement
Adoption
Onboarding
& Referral
5 Steps to Build and Maintain an Engaging Culture

15. Our Strategy in Practice
Attraction Consideration Adoption Engagement Renewal/Referral

16. Manage, build & engage our employees to share our brand
Attraction: Employer Brand Consideration Adoption Engagement Renewal/Referral

17. We social advocates of
Attraction: Employer Brand Consideration Adoption Engagement Renewal/Referral

18. Make a good decision on culture fit during the hiring process
Attraction Consideration: Candidate Experience Adoption Engagement Renewal/Referral

19. Automate onboarding with new hire success email journeys
Attraction Consideration Adoption: Onboarding Engagement Renewal/Referral

20. Becoming Salesforce – 1 Day Culture Immersion
Exec Keynotes Volunteering
Interactive Learning
Happy
Hour
Camp
Ground
Make onboarding fun using a blend of people and technology
Attraction Consideration Adoption: Onboarding Engagement Renewal/Referral

21. Wow them with our innovative technology
Attraction Consideration Adoption: Onboarding Engagement Renewal/Referral

22. 71%
of people in the labor force are
ACTIVELY SEEKING and/or OPEN TO a new job
That percentage increases to
75% for ages 45-54 / 84% for ages 35-44 / 90% for ages 18-34
Source: Indeed Study

23. Deliver on our brand promise to win the renewal every day
Meaningful
Work
With Good
People in a
Good
Environment
And Be Fairly
Rewarded
For It
Attraction Consideration Adoption Engagement Renewal/Referral

24. Use V2MOM to drive transparency and alignment
What do we want to do?
What is important to us?
What could get in our way?
How will we do it?
How will we measure success?
Vision
Values
Methods
Obstacles
Measures
Attraction Consideration Adoption Engagement Renewal/Referral

25. Use community to drive innovation and customer success
Connect Communicate Collaborate
Attraction Consideration Adoption Engagement Renewal/Referral

26. Walk the walk on our values and bring others along with us
Giving Back Equality for All Well Being Fun
Attraction Consideration Adoption Engagement Renewal/Referral

27. 96%
of our employees
say they are
willing to do extra
to get the job
done
76%
of our employees
see themselves
at Salesforce
in 3 years
50%
of Salesforce
New Hires come
from employee
referrals
Measure impact and continuously adjust to drive results
87%
of our employees
say they would
recommend
Salesforce
Engagement Renewals Recommendations Referrals
Attraction Consideration Adoption Engagement Renewal & Referral

28. Consideration
Candidate Experience
Attraction
Employer BrandRenewal
Engagement
Adoption
Onboarding
& Referral
5 Steps to Building & Maintaining an Engaging Culture

29. Thank Y u