8. There are key drivers of corporate reputation Source – Edelman study 2009 Offers high quality products and services 76% Stays within the spirit and letter of the law 76% Treats employees well 75% Senior leadership can be trusted 74% Company I trust 70% Communicates frequently and honestly 69% Gives value for money 66% Strong financial future 60% Commits resources to greater public good 59% Strong commitment to environment 58% Creates and keeps jobs 48% Innovator of new products 40%
11. How we execute on our communications strategy locally Content Compelling, relevant, and interesting. KISS. Channels Multi-platform, two-way communications Initiatives Giving back to employees
Economic reset has helped re-establish the importance of communications to drive change in the businesses Employees require more frequent, open and two-way communication Don’t just want to be spoken to, they want to engage
Melissa
Melissa
Seek input, test ideas, gather feedback quickly Generate new ideas from all over the company Gives leaders a true insight into employee thoughts Collaborate in large numbers on a global scale Build a connection with employees; give them a voice Connect with undiscovered communities Harness collective wisdom Do anything we already do face-to-face
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