The document proposes an urban football mobile game aimed at males aged 16-19. The game would involve kicking a ball into bins located in run-down urban streets, with obstacles adding difficulty. As levels progress, locations and obstacles would change. The player would earn currency to purchase different balls and characters. Research would include street football locations to authentically depict settings, and determining features that engage the target audience. Weekly evaluations would assess progress and identify strengths, weaknesses, and opportunities for improvement. A final evaluation would provide detailed reflection on each production and pre-production phase.