Erin Stephenson is creating style sheets for images, fonts, and color palettes for a magazine. For images, most photos contained the color yellow and showed elements of nature. Different camera techniques will be explored. Professional-looking fonts in a variety of sizes were considered. Complementary yet contrasting colors will be used. The front cover may feature digital art depicting a camera lens. Muted colors will make the magazine appear "classy." Photographer magazines provided additional inspiration. A 30-second promotional video will focus on nature shots with a soft, professional look and copyright-free music. An Instagram page will showcase variety in photos and videos with an aesthetic feed. Equipment, locations, and contingencies are discussed. Health

1. Pre-Production
Erin Stephenson

2. Style sheet - Images

3. Style sheet - Images
For the images inspiration, I looked for pictures which
show shadows and elements of nature being incorporated
in. Looking at something similar between the photos, the
majority all have the colour yellow in them at some point,
this could be because of the season they were taken in but
also it is a very vibrant colour which draws peoples
attention in comparison to colours more muted.
There is also a variation of
different camera tricks and
tips to create more
interesting photo results

4. Style sheet - Fonts

5. Style sheet - Fonts
When looking at potential fonts to use I wanted to find
‘professional’ looking fonts that will appeal to my
target audience more. I wanted to also try a variety of
sizes to see if they would work as both a large and
small font.

6. Style sheet – Colour Palettes
For colour palettes that I will be
potentially using in my work, I
wanted to have the colours be
complementary towards each other
but also have some contrast.

7. Front Cover – Magazine ideas
One thing that I want to incorporate into my front
covers is digital art, this can be rotoscoping,
overlaying and many other opportunities to show
my skills.
Something that I want the magazine to look like
is professional so that it will appeal to my target
audience
I would like for the
front cover to de
depicting
something
revolving around a
camera lens being
the main focus
possibly??For colour palettes, I will probably end up with a more
muted approach rather than bold to appear more
‘classy’ in a sense.
For some further
inspiration, look at
photographer
magazines

8. Video Promotion ideas
 Wants to be no more than a minute, 30 seconds is most ideal
 Include a range of shots (wide, extreme close up etc.)
 Focusing on nature, nature shots mainly used
 Enigmatic??
 Soft look, however still professional
 Edit in either Final Cut Pro X or Premiere Pro
 Music – obviously copyright free! Have a nice beat to it (doesn’t really
make sense). Try to find one without lyrics, more focus on the video!

9. Social Media page ideas
 To create an ‘Instagram page’ in Photoshop
 Show multiple forms of promotion
 Have both videos and photos
 Have a flowing and aesthetic feed – way in which photos are edited
 Variety of media
 Eye catching profile photo – logo?
 Teaser video snippet

10. Resources
Equipment/ Props/
Costume needed
Locations needed
 DSLR Camera  Garden/outdoor space
 iPhone  Room with a white/blank wall
 Dark (black) wardrobe/outfits
 Ring-light
 Mirrors – sizes can vary
 LED light strip

11. Contingency Planning
Potential Issue Solution
Computer crashing – could end up with loss
of work
always save work onto an external drive,
multiple saves also. Also use creative cloud
where needed and onedrive
Equipment being damaged due to weather check weather forecasts beforehand
adobe creative cloud crashing Double check and make sure to do multiple
saves, always make sure to be logged in
Modelling issues - involvement Have backup within household, if not resort
to self portraits
Unable to find lighting that will allow me to
edit the photos easily
Find the best times to take photos whether
it is more mid-day or ‘golden hour’
File Corruption Keeping all versions stored internally and
externally, eject hard drives and electrical
devices properly.

12. Health and Safety
Potential Issue How will the issue be
avoided?
Equipment getting damaged due to
weather complications
Check weather forecasts beforehand to
find the best and most ideal times to follow
out production work.
Tripping over wires Cover wires up, tuck them away
Liquids spilling onto technology Always have closed lids, avoid having
drinks in glasses
Camera falling, getting damaged Be aware of locations shooting in,
Beforehand location spot where possible to
get an idea of potential hazards.
Computer being damaged Be aware of surroundings
Eye strain Wear glasses, take breaks between
‘lessons’