The document provides details on the pre-production planning for a marketing campaign for an energy drink. It includes color schemes and font options considered for branding, as well as layout designs for different advertising formats like billboards, social media, and posters. Production schedules outline the timeline for creating assets like the can design, video ad, and celebrity endorsement. Contingency planning and health and safety considerations are also addressed.

1. Pre-Production
Samuel Fielden

2. Style sheet
These are colour schemes
that I have created using
Adobe Colour. I have taken
five colours from each of
the nature photographs
which are displayed at the
bottom of the images. This
is a good way to get color
combinations, as the
photographs can help you
visualise the colours
together, and then you can
extract the colours that
you need. My favorite is
the top left photo of a
forest fire, as it shows how
brighter and warmer
colours can contrast the
quieter and loss bright
colours. I could use the
reds of the fire for my logo
so it stands out from the
rest of the designs whereas
the dark blue could be
used as a background
colour. I think I would use
These are potential fonts that I may
use in my work. I have chosen bold
lettering that Stands out for my
drink as I think that it is the most eye
catching and outstanding therefore
It would be better for a marketing
campaign. My favourite of the fonts
is Masked Hero as I think it
represents the bold and stylish
theme that I want to have in my
marketing campaign. I would like to
use masked hero for Logos, can
design and titles on adverts,
whereas I would like to use
American captain for text on adverts
as it is less stylised.

3. Layout 1 (Billboard)
Photo of
product can
Logo of product
company
Slogan/tagline

4. For the Billboard, I have decided that it will require larger images and text as
many people who pass it would be driving . This means everything needs to
be blown up so that they can see and read the advert whilst moving quickly. I
have chosen To put the product photo on the left of the billboard as your eyes
naturally read from right to left. I have chosen to use a slogan on the billboard
as a catchy phrase will be remembered by a viewer. Finally I think that having
a large logo underneath the Text is a good Idea as it means people can see it
better. People tend to remember logos of brands so displaying it wherever
you can is important if you want people to recognise your products.
Layout 1 (Billboard)
These are examples of billboards that I found that use a
similar style to what I want to make.

5. Layout 2 (Social Media)
Photo of
product can
Slogan/tagline
Logo
(small)
Background
(skatepark, Rock
climbing,
football game)

6. For the social media advert I wanted to create a
short video video. I would like the product to be
static in the foreground with the slogan hovering
above it. Because the advert is smaller due to the
fact that it will be displayed on a mobile device
(such as a phone or Tablet), less can be shown,
therefore I need to make the logo smaller, so I have
put it at the top right corner. Finally, I want to use
some video, and have sports related activity in the
background, so the viewer gets a better
understanding of what the drink is for and who it is
aimed at.
Layout 2 (Social Media)

7. Layout 3 (Poster)
Photo of
product can
Photo of
product can
Logo
Slogan/tagline

8. In this advert I have decided, that as the poster will
obviously be static, to make it more interesting by
putting one of the cans at an angle. This will make it
more visually appealing as it makes the poster ore
aesthetic. I will use the same slogan as the other
two adverts as it creates familiarity with the brand
which would be important when presenting it to
the public. Finally, I have decided to put the logo at
the bottom of the page so that it becomes better
known and recognised when people see it.
Layout 3 (Poster)

9. Video Advert Storyboard

10. Logo
Slogan
Ingredients
Product
ingredients
and
nutritional
information
Company
information
Barcode
Can Design

11. Product Information (For Can Design)
• Brand Name: Target
• Tagline: Do Your Best
• Ingredients: caffeine, taurine, glucuronolactone, B
vitamins, guarana, ginseng, ginkgo biloba, l-carnitine, sugars,
antioxidants, and trace minerals.
• Company Address: Sim Balk Ln, Bishopthorpe, York,
YO23 2BB

12. Equipment/Software Needed
Equipment/Software Use
Computer I will need a computer to do the majority of my
work. It will be the most important piece of
equipment as it will allow me to do all of my editing
and written work for this project.
Camera I will need a camera to take photos of my product so
that I can create adverts for the project.
Adobe Premiere Pro I will need adobe premiere pro so that I can create a
realistic video advert.
Adobe Photoshop Photoshop will be used to create print adverts such
as, Posters, billboards and even social media adverts.
Microsoft PowerPoint I will need PowerPoint to do a lot of my written work
otherwise I can not create PowerPoint to show my
ideas for this project.
Microsoft Word Microsoft word will be used to do my written work. It
is important I use it as it allows me to create
documents for the project easily.

13. Equipment/Software Needed
Equipment/Software Use
Pexels.com Royalty Free stock footage and photos.
Pixabay.com Royalty free stock footage.
Videvo.net Royalty free stock footage.
Mediamodifier.com This will allow me to paste the designs I create onto
templates to let them look like real adverts.

14. Production Schedule - Week 1
Day What will be Done
1 Can design - Create the logo design for
the energy drink I will be creating.
2 Can design – Create the design to be
applied to the can.
3 Can design – Apply the can design to a
can template to make the final product
of the can.

15. Production Schedule – Week 2
Day What will be Done
1 Competition poster – Create the design
for the competition poster.
2 Instagram adverts – Create the first
Instagram advertisements.
3 Instagram Adverts – Finish making the
Instagram Adverts.

16. Production Schedule - Week 3
Day What will be Done
1 Video advert – Gather Footage for the
video advert.
2 Video advert – Start editing the video
advert.
3 Video advert – Finish editing the video
advert.

17. Production Schedule - Week 4
Day What will be Done
1 Celebrity advert – Create the advert with
a celebrity endorsement.
2 Billboard advert – Create an advert
designed for a billboard.
3 Publicity stunt – Create an advert for a
publicity stunt.

18. What Needs to be Made
To be made: What it is for
Competition Poster This is to attract customers by getting
them involved in the company. They
would sign up to a competition for the
prize but overall it would boost company
publicity.
Celebrity Endorsement Poster People are more likely to buy a product if
they see a celebrity using it as they have
influence over their fans.
Video Advert This type of advert is meant to with over
the viewers by entertaining them and
displaying their product.
Social Media Advert Social media adverts can reach a targeted
audience and your product is shown to
people who are most likely to buy it.

19. Contingency Planning
Potential Issue Solution
Computer breaks and is unusable. Make sure I have access to another computer
with capabilities to run the software needed.
Files become corrupted. Keep backups of files in OneDrive and on a USB
stick.
Computer gets a virus. Make sure I have Antivirus or another
computer ready to use if a virus is on my
computer.
I become ill. Make sure I am working outside of timetabled
hours and keeping up to date with the work so
that I can catch up.
Files get lost or left on a College Mac. Make sure that all work is saved to OneDrive so
that they can get moved from home or college.
equipment needed to use computer (e.g.
mouse and keyboard) break.
have spare equipment ready or have a laptop
ready in case it happens.

20. Health and Safety
Potential Issue How will the issue be
avoided?
Water spillage on computer. Keep liquids away from the computer at all
times.
Eye strain Take breaks and don’t stare at the screen for
too long.
Neck Strain/back strain Get a comfy chair don’t sit down for too long.
Cramp stay active whilst working to stop muscles from
ceasing up.
Wrist and finger strain Take breaks from using the keyboard and
mouse.
Cable hazards Keep cables clear off the floor to avoid tripping
on them.