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This document provides research on various theorists, concepts, and brands that will help inform the creation of the author's final project. It summarizes key points about photographers Cindy Sherman and Pamela Hanson, influencer Niki Demar, and model Mia Regan. It also analyzes the brand Urban Outfitters, looking at its history, representation of gender in clothing, and evaluation of its environmental, labor, and animal welfare practices. Finally, it outlines various media theories around form, narrative, representation, and audience segmentation that will be useful for both print and film elements of the final project.













