The document provides guidance for producers on creating motion graphics projects, including starting with sound considerations, planning the story in three steps with a creative brief, concept boards, and script, sharing workflow tips and a logo build case study, and offering suggestions for working within a budget. Key recommendations are to focus on story flow and goals, ensure sound supports the story, plan a detailed workflow, and look for opportunities to save on the budget. Resources for motion graphics skills and software are also provided.

1. P R O D U C I N G
MOGRAPH PROJECTS:
A P R O D U C E R ’ S
P E R S P E C T I V E
NAB NY @brandbuzz

2. Today’ Agenda
 Start with Sound
 Story Planning
 Workflow Tips
 Case Study
 Budget Savers

3. Introductions
 Commercials, Features,
Documentaries, Nonprofit Stories
 Production Co. Executive
 Writer/Producer/Author/Speaker
 Digital Storyteller
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4. Getting in Touch
 www.twitter.com/brandbuzz
 www.linked.com/in/amydelouise
 www.plus.google.com/+AmyDeLouise
 www.vimeo.com/amydelouise
 www.Lynda.com/amydelouise
 amy@amydelouise.com
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5. START WITH SOUND

6. MoGraph Sound Considerations
 VO or no?
 Other languages?
 Foley sound? Sound effects?
 Style and tempo of music?
 Workflow considerations
 Temp track or click track for timings

7. Example
 Not available for online viewing

8. 3 STEPS TO PLAN YOUR STORY

9. Step 1: Creative Brief
 Goals
 Themes
 Audience
 Flow of Animation

10. You Can Also Include
 Desired Impact?
 Informative
 Emotional
 Distribution?
 Live event?
 Social?
 Web?
 Email?
 Success Measures?
 More event sign-ups
 Understanding of an
issue, trend or campaign
 Raise money
 Engagement and shares
 Music/Sound Ideas

11. Step 2: Concept Boards
 Style/options
 Flow
 POV/camera angles
 Proof of Concept short
animation

12. If not doing a proof-of-concept animation,
create a PDF or PPT so client can page
through to understand motion
MOGRAPH CONCEPT BOARD TIP

13. Concepting Resources
 http://www.storyboardthat.com/
 http://www.cinemek.com/storyboard/
 www.Piktochart.com
 https://animoto.com/
 http://prezi.com/
 AI styleframes

14. Step 3: Script
 Frame by frame
 Narration if required
 Key transitions
 Sound effects
 Music ideas
12. When I tell our Federation stories, I even bring props
with me…
13. She reaches down to pick
up her photo cards
(SOUND EFFECT)
14. She brings the photos into
frame.
…photos that help me show, not just tell.
15. Cut away to full-screen fun
shots of the scanned
versions of her photos
(she ad libs about each photo)
16. Close-up on Host Because ultimately, people will not remember what
you say or do. People will remember how you make
them feel. And that’s where your story and passion
comes in.

15. Keep Scene Numbers Consistent
Identify Scene Numbers with Sign-off’s for Revisions
MOGRAPH SCRIPTING TIP

16. Scripting Resources
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 https://story.adobe.com
 https://www.finaldraft.com/
 https://writerduet.com/
 Google Docs
 MSWord

17. WORKFLOW TIPS

18. Schedules
 Consider turnaround
necessary between
approvals and next
outputs
 Build in flexibility
when approvals get
pushed back

19. Schedule Milestones
 Creative Brief
 Style Boards
 Proof of concept
motion boards
 Script
 Keyframes
 VO if relevant
 Music selects
 First draft renders
 Interim drafts with
audio/music
 Final draft renders

20. CASE STUDY: LOGO BUILD

21. 1. Creative Brief
Key Touchpoints to include in Logo Build:
CHILDHOOD
PJ Library
Jewish Day School
Summer Camp
TEENAGER
Birthright
Bar or Bat Mitzvah
Immersive experiences (ie: MASA, Entwine)
Hillel
YOUNG ADULT
Moishe House
Cabinet
Marriage
ADULT
Childbirth
Missions
Community Events
SENIOR
Aging Services
Community Support in times of mourning for the family you leave behind.
From Client
Need to incorporate print logo
Key brand touchpoints/visuals

22. 1. Creative Brief
Flow for Logo Build
START HERE
Somewhere along the way we should have JEWISH JOURNEYS and
FEDERATION IS THERE
GO TO SCHOOL – preschoolers, Hebrew letters
GO TO CAMP – “Thank you for sending us to Camp” photo—trying to get
more of these with younger kids
OPEN A BOOK – reading/PJ Library shots
FIND YOUR SPIRIT – young adults in boat? We could use a stock Yoga shot
here
BUILD YOUR FAMILY – need a marriage photo—I will buy stock if needed—but
we have young family pics
MAKE A FRIEND – lots of options—people in coffee shop, two people in blue
T’s on mission
EXPLORE YOUR ROOTS – Birthright photos
PITCH IN – any of our “helping” shots – US (from the 50 piece) and in Israel
CREATE A LEGACY – multi gen pics
Style Frames

23. Examples
 Not available for online viewing

24. Other Workflow Elements
 Budget
 Schedule
 Milestones
 Script – theme
categories and images
 Colors
 Text
 Icons
 Visuals
 Grouped by category
 Music

25. Example
 Not available for online viewing

26. Making the most impact with what you have
BUDGET SAVERS

27. Build in Transitions
 Easier to re-render segments than entire timeline
 Way to organize the story flow
 Natural transitions for action and pacing

28. Stylistic Approaches
 Fun approaches that can save money, too
 Line drawing
 Cutouts
 Stop motion
 Consider fewer fps
 less animating
 less render time
 less rework time for revisions

29. Plan Ahead for Late Assets
 Create a template for easier additions
 Build some pad in segments that may stretch
 Consider how music can help or hinder

30. Resources
 Sketching things out and storyboarding
 https://www.linkedin.com/learning/foundations-of-
drawing?u=104
 https://www.linkedin.com/learning/animation-
foundations-storyboarding?u=104

31. Resources
 Cinema 4D
 https://www.linkedin.com/learning/cinema-4d-r18-
essential-training-motion-graphics/welcome?u=104

32. Resources
 After Effects
 https://www.linkedin.com/learning/after-effects-cc-
2017-essential-training-motion-graphics?u=104
 https://www.linkedin.com/learning/creating-a-
handmade-look-in-after-effects-01-paper-cutout-
and-stop-motion-styles?u=104

33. Focus on Story Flow and Goals
Sound is Mission Critical
Detailed Workflow
Plan for Budget Savers
HAVE FUN!
Final Thoughts and Questions?

34. www.amydelouise.com @brandbuzz
THANK YOU!