The document discusses pre-production details for a haunted escape room game, including: - The target audience is both male and female ages 17-25 who can afford a game console, with a focus on appealing more to male gamers who make up 70% of the market. - The color scheme and atmosphere will be dark and spooky to match the horror theme, using colors like black, purple, and featuring a bright moon and dark trees. - Pixel art animations will be simple to avoid overcrowding and let the player focus on objects to complete the game. - Sound effects will include creepy background music, bat noises, creaking doors, and footsteps to enhance the horror experience