The poster for the horror film "Sinister" establishes a creepy and supernatural atmosphere through its dark title font, shadow effects, and unsettling main image of a face with demonic eyes drawn in blood. This ominous visual is enhanced by the tagline "Once you see him, nothing can save you" and cracked background, drawing viewers into the mysterious and violent story. Information about the director's previous films and a website address provide opportunities to learn more about the film while promoting its upcoming release and viral marketing campaign.

3. - The title ‘Sinister’ creates a creepy
atmosphere for the audience as it is
typically bold for a horror movie poster
and has a slight shadow, also indicating
that there are supernatural presences in
the film.
- The letter style does not match, as the ‘S’
are not identical and neither are the ‘I’.
This presents the crookedness of the film
and possibly a medieval tone, as
supernatural presences are typically
based on ghosts (or monsters) that died
in medieval times.
- The dark titles with the strange font also
contrast with the grey background,
standing out for viewers to notice much
easier. For the titles to be a dark colour
also relates to the supernatural state and
gives a dark vibe with the lack of bright
‘Once you see
him, nothing can
save you’
This tagline below
the title also relates
heavily to the
narrative of the
story, this also
relates to the image
below the title.

4. - The main image is the selling point of the
film, the blood red picture of a face with
demonic eyes relates to the tagline,
creating that horrific and frightening
atmosphere.
- This does not show a clear picture of his
face. This makes the viewers want to see
it clearly but creates a sense of fear as
they don’t know what to expect from the
film.
- This also cements the supernatural vibe,
the use of demonic eyes (direct address
with the audience) also draws the viewer
into the picture and creates a creepy and
supernatural feeling.
- The picture being drawn in blood
associates the supernatural presence with
violence, also touching on the feelings of
the viewers creating a more devil-like
atmosphere.
The cracked and deteriorated
background suggests the presence of
a strong supernatural being, possibly
trying to break through the wall or
slowly decaying it to represent his
power in the film. This is also shown
by the faded spots in the corners of
the poster.
The girl in
the picture
walking into
the
darkness
represents
the power of
the evil
presence in
this film. Her
face is also
not shown,
allowing the
audience to
become
more
excited
about an
unknown
character.

5. - The previous films that this director or producer has
done are down above the title, out of the way of the
main image.
- It is also there as the themes of the films relate, and to
promote other films that this director has done.
- It also depicts that the film may have the same
elements as these films did (e.g. Supernatural and
horrific aspects).
- Putting the website at the bottom of the poster
‘haveyouseenhim.com’ promotes the film more and allows
more versatility to find out more information about it. It
also relates back to the tagline and the main focus point
of the picture.
- ‘COMING SOON’ This gives no information to when it is
coming out and makes the viewers want to search for it
and become more excited about it.
- It also promotes the company and the leading distributor
(e.g. Warner bros.) and informing the viewers of the
director and actors in the film, allowing the audience to
see anyone they recognise and make the film appeal to
them more; but still out of the way of the main focus of the
picture.
Social media groups
are involved in order
to promote the film
further, it is more
accessible, and allow
others to see follow
updates about the film
(when it will be
released, watch
trailers etc.) this
creates a much larger
audience.