This proposal is for a clothing brand that uses motivational and funny quotes as designs printed on t-shirts, jumpers, and dresses. The purpose is to make the audience feel involved and able to relate to the quotes. The target audience is ages 15-24, appealing to both genders equally. Middle class individuals are seen as most likely to appreciate motivational messages that could improve life and lead to success. Care is taken to avoid potentially offensive content and ensure the brand will not upset or infringe on any existing intellectual properties. Legal and ethical considerations were made to restrict no audiences and respect all social groups.
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Basic phrases for greeting and assisting costumers
4. proposal (10)
1. Proposal
1
Working Title: Clothing Brand
What is it called? This can change if you think of something better later
Product’s Purpose:
My aim in this project is to speak with the audience through my piece of work, The t-shirts,
jumpers and dresses is to use motivational quotes as the theme and make the audience
feel involved and relate to the quotes used.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: Comedy, aspirational & motivational
What sort of product is it
Content
This product is about a clothing printing using animatesand aspirational quotes as well
funny and goofy quotes to contrast between the two emotions of been happy and
sometimes been alone and sad or having a mental health problem and the fact that it’s okay
to feel any kind of way this also links to how we feel sometimes depending on the mood.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience:
My targeted audience is from the age 15-24, because I think that this will appeal to this audience
because I think it will be more relevant to them, they take messages motivational and find it useful
and may find some funny. It’s made for both genders, each item will be made specifically for a
gender. I think this is more appealing to middle class people because a little motivation help
improve and lead to a way to success and also, I want everyone to have access to the product.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
In this product there is no use of words or any doing that’s going to offense anyone or any group of
people, this includes younger people having access to the product as it doesn’t contain anything
that’s going to cause any damage or affect anyone in anyway. My product doesn’t contain anything
that is going to disturb anyone or any offensive words that’s going to cause any harm any group or
individuals.
