This document provides summaries of 6 advertisements: 1) A 2003 Honda advertisement that uses a "marble run" to represent how car parts work together, set to music from "Rapper's Delight". It aims to show that Honda cars are stylish yet simple. 2) A 2005 Sony Bravia advertisement showing colorful bouncing balls on the streets of San Francisco set to music, meant to demonstrate the TV's color quality and realism. 3) A 2002 John Smith's beer advertisement featuring everyday football skills and humor, creating a manly atmosphere for their ale. 4) A T-Mobile dance advertisement from hidden cameras of a flash mob in Liverpool Station, released 48 hours later while

1. BTEC Creative Media Production – AdvertAnalysis Name: Liam Geary
Name of
Product
Visual/ Text Music / Sound FX Audience Meaning / Message
Honda – Cog
‘2003’
Agency:
Wienden +
Kennedy
Costs: 1mTo
make. 6mon
advertisement.
In the advert we see the parts of
the Honda car which act together
to create a style like ‘Marble
run’.
After the ‘marble run’ we get to
see the car. A link to what the
parts create.
Logo with slogon: ‘The Power of
Dreams’.
We can hear the sound effects
on the ‘Marble Run’ when the
car parts moveand collide.
Rappers Delight – Suger Hill Gang
– Outro music when the car
scene is shown.
The Audience
Honda and the
agency have
aimed this advert
at are people
who have owned
a car beforeor
potential new
buyers who were
intregged by the
advert. Familys,
Fans of Honda,
Buisness Men.
The messagefrom the
adverttells the
audience that it takes
skill and time to create
the Honda car.
Everything works
together but all
together the finished
productit is stylish and
simple: “Its nice when
things just work”.
Sony Bravia –
Balls ‘2005’
(Work started
on advert
‘2002)
Agency: Fallon
Worldwide
(1/4 Bouncy Balls)
(Closed of entire block in San-
Fransisco)
The advert shows how good the
TV’s quality and color through all
the colourfulbouncy balls.
Bouncing down streets in san-
frasisco.
Itis made memareble and
exciting to watch.
Heartbeat – JoséGonzalez
The music is slow and helps
caprturethe imagination with
the blured shots and colourful
bouncy balls.
TV Owners or
people who are
wanting a TV.
Relitavly
wealthey
(Familys and
middle class)
The messagefrom the
advertis that the
audience should trust
and see how good the
TV is. By showing the
video and text it shows
that the color and
quality given by the TV
is going to look like real
life.

2. TEXT: ‘Colour’ ‘Like No Other’
These words tell the audicance
that their TV is the best and you
can trustthe product.
John Smiths –
Ball Skills
‘2002’
Agency:
TBWA
A group of people showingof
their football skills, then ‘Peter
Kay’ The everyday man who
smacks the ball in to a nearby
garden.
‘No Nonsens’.
Diagetic ‘The world of the
film’: the kicks, the football,
the ball landingetc.
Football fans
who want to
drink beer.
Avarge beer
drinkers at pubs
or at home. The
beer is an ale.
The aim of the advert
is to create a manly
feel by showingthe
drink in the everyday
man on a football
pitch.
The Ale for anyone
and everyone.
T-Mobile –
Dance
Agency:
Saatchi &
Saatchi
A flash mob of dancers in liver
poole street with 350 dancers.
There were hidden cameras
aroundthe station which
helped made the advert.
The advert was on TV 48
Hours later. They wanted to
keep it fresh and release it
quickly.
‘Twist and shout’
‘Shout’ – LuLu
‘The only way is up’ – Yazz
‘Dont’cha’ – Pussycat Dolls
‘The bluse Danube Waltz’ –
Straouss
‘Get Down on It’ –Blue
‘Since you been gone’ -
Rainbow
‘My boy Lollypop’ – Millie
‘Do You Love Me’ - Contours
Anyone.
T-Mobile fans,
Phone users,
Public at event
To advertise the
network and how fun
sharingis with
friends.
People lookingfor
new network or new
contract.
‘Life is for sharing’