KONEAV is a leading distributor of high-end audio and video equipment located in Seoul, South Korea. It has showrooms displaying products from brands such as Wilson Audio, Thiel, Meridian, Boulder, Chord, and others. The document outlines KONEAV's plans to distribute and promote Sennheiser products through its existing sales networks, partnerships, and marketing strategies, which include major retailers, subway and bus advertisements, and department store displays. KONEAV believes that its reputation and understanding of the Korean consumer market make it well-suited to represent Sennheiser.

1. Overview KONEAV
www.KONEAV.com
2008.11
Copyright © by KONEAV All rights reserved.

2. Company Location
 We are located at the Heart of economic power of very downtown Seoul. Surrounded by all the
luxury car showrooms such as BMW, Audi, Benz and Porsche. There is No better venue for
exposing high end consumer products. Also the highest level department store, Hyundai,
Intercontinental hotel and Korea’s most famous convention center Coex are our neighbors all
in 3~5 mins walking distance.
 Bosung Building, 1005-8, Daechi-dong, Kangnam-gu, Seoul, Korea
 TEL : 82 (2)761 6697~8 FAX : 82 (2)761 6144
 Contact : info@koneav.com Web : www.koneav.com

3. Showrooms
Reference Room Meridian Room
Hi-Fi Room Home Theater Room

4. Introduction
 K One AV was established in 1994 by Sam Park. Sam Park was
one of the youngest audio critics for hifi magazines very early
90s. K One AV was started after his 4 years of duty of
international trading at Hyundai Oil Refinery company. And
after years of dedication to specialty audio industry with
World’s top class brands, K One became the most influential
and powerful leading high end audio and video distributor in
Korea.
 We are proud to say we have best distribution network for high
quality consumer products. Our dealers are the most powerful
ones in each territory.
 We can also emphasis that we have such a solid relationship
with press as we’ve been promoting with them in very
aggressive way.

5. Carrying Brands.
 We are also proud that we’ve been making our carrying brands the best in
its field by putting so much efforts and time. We’ve been really the most
aggressive marketing and sales team and it is the record that we never skip
any convention so far.
• Wilson Audio (USA) : Best selling high end speaker in Korea.
• THIEL (USA) : Best selling US-made Hifi speaker.
• Meridian (UK) : Best-known high end home cinema brand.
• Boulder (USA) : Best selling high end amp in Korea.
• CHORD (UK) : Best-known UK-made high end amp in Korea.
• Kimber Kable (USA) : Best selling high end cable in Korea.
• Magnum Dynalab (Canada) : Best selling high end tuner in Korea.
• BAT (USA) : Very highly reputed US-made tube amp in Korea.
• Sim2 (Italy) : Best-known high end projector in Korea.
• WBT (Germany) : Best selling connector in Korea.
• Pathos (Italy) : Best-known hybrid amp in Korea.

6. Organization Chart
President
Sam Park
Sales Director Administration
Minkyu Kim Euna Kim
Yong Min Hyunmi Kim
Tech Service
On Line Sales Manager Sales Manager Inchan Whang
JunHee Lee YongSoo Park Sanggil Jung

7. Advertisement.
 We’ve been advertising heavily in following magazines
than any other competitors.

8. On-Line Advertisement
 We are the biggest advertiser still in 3 major on-line
community/magazines. We put our ad in their main pages.

9. Trade References
BRAND CONTACT TITLE EMAIL ADDRESS
International Sales
Wilson Audio Trent Workman trent@wilsonaudio.com
Director
Director of Sales
Meridian John Buchanan John.buchanan@meridian.co.uk
and Marketing
THIEL Kathy Gornik President kgornik@thielaudio.com
Boulder Jeff Nelson President jnelson@boulderamp.com
CHORD John Franks President sales@chordelectronics.co.uk
MAGNUM DYNALAB Larry Zurowski President lzurowski@magnumdynalab.com
Kimber Kable Ray Kimber President ray@kimber.com
WBT Gabriele Hofmann Vice President g.hofmann@wbt.de
Asia Regional
SIM2 Alvin Chang achang@sim2.it
Manager
Balanced Audio
Steve Bednarski Sales Director steve@balanced.com
Tech
Pathos Gianni Borinato Managing Director gborix@gmail.com

10. Sales Plan for Sennheiser.
 We will supply to all the major chain stores.

11. Sales Plan for Sennheiser.
 We are in very solid co-work relationship with Apple
Korea and will share all the sales network with them.

12. On-line Sales Plan for Sennheiser.
 We will supply 4 major online shopping channel.
Earphone shop Headphone shop G market GSeshop.co.kr

13. Marketing Plans(1)
1. Exposition in 3 most popular subway station for young
generation.
ChungMuRo Station
Gangnam Station
Subway Route Map
English SEOUL Samsung Station
(COEX)
Examples

14. Marketing Plans(2)
1. Ad thru Bus.
• We will study how we advertise thru bus.
2. Exposition in major department store.
• We will also be able to open Sennheiser booth in 3 major
department stores.
Hyundai Department Lotte Department Store The Galleria
Store

15. Why K One AV and Last comments.
 We have best reputation and image in high performance
consumer products and we believe it really fits with
brand image of Sennheiser. And we know high
consumer market better than anyone in Korea. Once the
image of Sennheiser meets image of K One AV, it will be
a best matching image in Korea. Sennheiser deserve to
be handled by best distributor in Korea for sure.
 Let us do the proper job for Sennheiser.
THANK YOU.