This document analyzes and summarizes four advertisements. For the John West Red Salmon ad, it features a man fighting a bear with growling sounds, targeting males by showing fighting. The Honda Accord ad shows how different car parts work together with a voiceover, targeting drivers and parents. The Skittles ad shows a man turning everything he touches into Skittles with falling candy sounds, targeting children. Finally, the T-Mobile ad features people dancing to various songs in a train station with the message of sharing, targeting all mobile phone users.

1. BTEC Creative Media Production – Advert Analysis Name: Aidan Seymour
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
John West -
Red Salmon
 A man fighting a bear  Bear growls
 Kicking and punching sounds
 Voiceover
 People who
like fish
 Aimed at
males
because
there is
fighting
 The fisherman work
hard so we can
consume their
products
Honda Accord  Different parts of a car that
create a chain reaction
 Text – Honda Accord
 Voiceover at the end
 Music: Rappers Delight
 SFX: car parts rolling and
swinging around
 Drivers
 Adults 20+
 parents
 They’re trying to
show us that a lot
goes into a car and
that it all works
Skittles  Everything the man touches
turns into skittles
 Text – “Touch the rainbow,
taste the rainbow”
 SFX: Skittles falling, phone
ringing
 People talking
 Voice over at the end
 Children  Wants us to talk
about Skittles
T-Mobile  People dancing in Liverpool
Street Station
 Text – “Life’s for sharing”,
“advertisement”
 Music: Shout, The only way is
up, don’t ya, waltz music, get
down on it, Since you’ve been
gone, my boy lollipop, Do you
love me
 Mobile
phone users
 All ages
 All about sharing
things