This advertisement targets drivers of all ages to encourage them to stick to the speed limit. It shows a man who lives with the constant vision of the young boy he killed by speeding. Throughout his daily activities, the man is haunted by the image of the boy's body. No music plays, only ambient sounds. The ad's message is reinforced through the slogans "It's not worth it" and "Think!" which ask the audience to consider the consequences of speeding, such as taking a life and having to live with that burden forever. The shocking image of the dead boy and portrayal of the driver's mental anguish make the ad effective at communicating its message.

1. Issues – A Personal ResponseF486Activity 4TV Advert AnalysisDannielle Doyle

2. The target audience for this advertisement is Drivers. There is no specific age range this advert is targeted at, as drivers are of all ages from 18+.

3. The message communicated by this advertisement is for drivers to stick to the speed limit. In this advert the message is shown by a man living his everyday life but everyday he see’s the boy that he killed by speeding. This advert wants to show the audience that if you don’t stick to the speed limit accidents will happen and then you have to live with the consequences for the rest of your life.The advert shows shots of the body of a young boy everywhere the man looks. There is no music of soundtrack in the background of the advert just the sounds the man hears ; like the sound of brushing his teeth, office noises while he is at work, the sound of the bus, and the sound of children playing in the park.

4. Apart from the camera shots another visual devise used to communicate the message of the advertisement is text. The slogan and the logo for the TH!NK campaign are used at the end of the video.The Slogan for this campaign is ‘Its for a reason’. With the advert showing the reason why 30 is the speed limit.The logo for the campaign says THINK! ‘ .’This is to tell people to think about the advert they have just seen, and pay attention to what can happen when you go over the speed limit.

5. The issue the audience are being asked to consider by the producers of this advertisement is the consequences of speeding. I know this because at the end of the advert it says ‘Kill your speed, or live with it’. In the advert it shows a man that see’s the body of a young boy all the time. From the content of the advert the audience assume that the man killed this boy by speeding and now he has to literally live with it.

6. I think this advert is successful in communicating its message because the advert makes people think. The audience are shocked because of the image of the dead boy repeatedly being shown. Also people think about the feelings of the man in the advert, they wonder what it would be like to be in his situation and how horrible it must be. This advert makes people think about the mental consequences of speeding and how bad they are. I think they are the main points for this advertisement communicating its message.