Marketing campaign final

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HTTP://WWW.EXTERIONMEDIA.COM/UK/BE-INSPIRED/VISUALISER/?ADVERTID=EN_GBX_UK-
02X_D0AA0265257AD461BDD1C4B07EE5950C

https://www.youtube.com/wat
ch?v=G8QHMESQQg4
https://www.youtube
.com/watch?v=O7E
m1OPSJYE
https://www.youtube.com/watc
h?v=dIx_0EOfBUk

5 gum is our main rival
Because…
Target audience PackagingFlavours
However we decided that…

HOW WE WILL GET OUR GUM OUT THERE !
Our plan is to hand out free packets of gum for 2 weeks all over the county
Persuading people to buy our gum.
When the 2 weeks is over we will have a prize if you buy a
certain packet of gum you will win…E.g. a chance to meet George Clooney.

GOOD POINTS
• It stands out
• Range of flavours
• Stands out from the rest
• Aimed at a younger audience showed through design

IMPROVEMENTS
• Wider variety of flavours
• Diverse range of age
• varied packaging sizes

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