1. BTEC Creative Media Production – Advert Analysis Name:__________________
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
Honda- Cog
(Wieden +
Kennedy)
Car parts working as a machine/a
coveyer belt and create a domino
affect. Includes the text ‘Accord’ at
the end.
“Isn’t it nice, when things just work”
is spoken by a man at the end.
Music is Rapper’s Delight by the
Sugarhill Gang. Noises of the car
parts moving, and them clashing.
Targeted to older
people who can
drive. Both sexes,
probably males
more as it focuses
on the parts and
build up of the car
which is
considered to
interest males
more.
The advert tells us that if
we buy this vehicle,
everything will just work
and that nothing will go
wrong with it.
Sony Bravia-
Balls (Fallon
Worldwide)
250,000 coloured bouncy balls are
shown getting launched into a
narrow street/road in America. Use
of slow motion. The text ‘Colour like
no other’ and ‘Bravia- New LCD
television’ (shown in a tv screen) is
shown. Also ‘Sony’ is shown, along
with the weblink.
The song Heartbeats by Jose
Gonzalez is played throughtout the
video.
Anyone who is
wanting to buy a
television, people
who are moving
into new houses,
young couples,
families, people
with a love of tv
and film.
Colour is bouncing out at
us. It tells us about the
quality of the visuals.
John Smith’s
Ball Skills
(TBWA)
People kicking around a football,
doing skillfull foot work. Peter Kay
goes for the ball, kicks it into the
shed and says “ave it”. The camera
changes to the can of John Smiths,
where he shoves the oranges to the
side and grabs the can.
‘No Nonsense’ is then written across
the screen.
Peter Kay says “ave it”. Along with
this, we hear the noises of the
football skills and the big kick from
Peter Key.
Football fans, Boys
18+, Northon
people, fans of
Peter Key.
You don’t need to waste
your time on fruit, Beer is
a good fuel and
replacement. The advert
is about no nonsense,
and being a man/lad.

2. T-Mobile
Dance
(Saatchi &
Saatchi)
350 dancers at Liverpool street
station. The number of people
dancing built up. The people who
weren’t dancing were taking pictures
or videos on their phone of what
they were seeing, then to share on
social media. The texts included ‘Life
is for sharing’ and then ‘T-Mobile’.
· Shout – Lulu & The Luvvers
· The only way is up – Yazz
· Don’t Cha – The Pussycat Dolls
· Blue Danube Waltz – Strauss.
· Get down on it – Blue (I think
rather than kool and the gang?)
· Since you’ve been gone – Rainbow
· My boy Lollipop – Millie
· Do you love me – The contours
Anyone with a
phone.
Life is for sharing. Taking
photos/sharing good
memories with friends-their
company will allow
this to happen.