The document provides details on plans for an advertising campaign for Cadbury Crunchie chocolate bars. It includes descriptions of the target audience as ages 12-35 with a focus on males who enjoy football. It outlines a schedule to air TV advertisements on major channels in the evening and use billboards near pubs and on roads. Initial ideas for the 30-second TV ad involve footballers finding Crunchie bars after a tackle or training session. Legal, ethical and branding guidelines will be followed to gain permissions and avoid copyright issues. Accompanying print ads will relate to the football theme of the TV ad.