A presentation for Cadbury Crunchie that me and Milan Patel are doing. This includes all pre production and production. There are images of everything.

1. Evaluation
Of Brief

2. Description of Cadbury
Crunchie
We are trying to sell the Cadbury Crunchie to raise
awareness as this chocolate bar is not seen as a
popular bar anymore since every other Cadbury
chocolate bar has been released. It was first
released in 1929 and made by Cadbury, launched
by J.S. Fry & Sons. Chocolate around then wasn't as
popular as it is today. Nowadays people like to
experiment with chocolate e.g. the marvelous
creations by Cadbury that has jelly beans, popping
candy, cookie, etc. The chocolate is smooth and the
crunchy bit is a delicate honeycomb that is so pure,
the taste will stick on with you so you have a
memorable experience.

3. Campaign schedule
• This advert would be shown around in more
than 50 countries worldwide on billboards,
posters, magazine print and also TV adverts
that would show it in action what is actually
happening
• The channels that this advert would mainly be
shown on would be the main channels like ITV,
Channel 5 etc. it would mostly be shown in the
evening time when most people are watching
TV so they know about the chocolate.
• Our print advert would be up on billboards on
the roads that will be big enough for drivers by
to read and see well when driving past. It
would also be outside pubs because that is a
place that many people go to watch football so
they will see it when they enter and leave as it
would be on boards outside the pub.

4. Target Audience
We are going to advertise our Cadbury
crunchie to an age range of 12-35. This is
aimed at both genders however it is aimed
more towards the males side since the TV
advert has got to do with football and males
watch and play more football compared to
females. Its practically for anyone who enjoys
a bit of a crunch and chocolate.

5. Generation of ideas
we have chosen
to use these
images
as our advert is
football based
and these
are some of the
exact
products we will
be using/
wearing in our
advert.
we have put the
image of
the golden
block as it is
represented like
a
crunchy bar.

6. Annotation of Brief
Legal and ethical issues will be sorted by using only
copyright free music or gaining permission from
the artist.
Also by trying to get permission from Nike and
Adidas to use their football boots and ball in our TV
and print advert.
One TV advert and two print adverts are required.
The TV advert should be 30 seconds. We must
consider the target audience and the market. We
will also need to comply with the codes and
conventions. It will need to meet a requirement to
satisfy our clients and the customers. We will
synergise the TV advert and the print adverts by
using the same relevant images and characters in
both adverts.

7. Initial ideas form
(TV)
1. The first idea we had was for Milan and Ornob to be playing
football and training for or next match, but then we both get
tired so we decide to stop playing and then Ornob takes off his
football boot and tips it upside down and two crunchie bars fall
out of it so be both have one each and then we get full of energy
and carry on training .
2. The second idea we had was to have some
people playing football and when someone
Slide tackles a sound of a crunch would happen
and it would show a fan taking a bite of
A crunchie bar because that’s the sound of it when
you take a bite of it

8. Key Messages
The key message we are trying to show is that
the crunchie bar gives you energy to move on and
carry on what you were doing but it also cheers
you up since its really sweet. It is also supposed to
make you laugh since its trying to relate to the
average Sunday League player/footballer so we
added a comedic element to our TV advert. This
will be done by adding the crunch from the
honeycomb when a tackle has taken place.

9. TV and Print ideas
Television
Actors-
The actors that will be shown in
Our advert would be Ornob and
Myself as the main actors and
Then we will find other people
To help out for it. The players that
Ornob and I are proposing to be
Is Sergio Aguero which would
Be Ornob and Alexis Sanchez that
I would propose to be.
Themes-
The themes that we will use in
Our advert would be a typical
Football themed, one like
A crowd cheering loud
atmosphere
In a filed just playing football
Colour-
The colours our advert
Would have are bright, l
Vibrant colours that
Suit the game of football.

10. Stylistic approach
We are going to make our advert as close as possible to perfection.
There hasn’t been a single advert for the Crunchie bar for over 15
years. The last advert was released in 1990! This meaning the
audience will be pleased for a new advert. Me and Milan would be
using different shots ranging from close ups, etc. We will be editing by
using the IMAC’s and our actors will be Ornob and Milan. We will be
wearing football kits and use a football to make it as original as
possible since our theme is Sunday League Football. Since it will be
filmed outside, there will be no lighting, just the daylight. We want
our advert to look like a typical Sunday league game, Ornob and Milan
will challenge for the ball so both players go for a tackle to claim the
ball. While they go for the tackle, the crunch noise from the crunchie
bar will be played over the video it make it sound like bones breaking
but this adds humour to it.

11. Legal and ethical issues
• We will avoid the use of copyright by not
copying any other logos, symbols or slogans. If
we do wish to use already used products by
other companies we would ask the specific
company if we can use their slogan or product
to make it legit and we would have permission
from them.
• If we use other companies images of their
brands we could change them in a way we want
so it is not the exact logo so it wont be classes
as copyright.
• As we are filming our TV advert in a open field
and there are no restrictions to stop us from
doing so we don’t need any permission from
anyone to film there legally.

12. Media Choices
.
We will be making 2 print adverts that relate to the
TV advert we will be doing. The TV advert will be
edited via IMAC and then shown for evaluation,
same goes for the print adverts. The print adverts
will be made into copies and the best 2 will be
laminated for a much more premium effect. One of
the print adverts will be laminated and the other
will have the effect of a newspaper/magazine. The
TV advert will last for about 30 seconds. Our print
adverts will be displayed on billboards and at bus
stops/train stations since people would have time
to read the print at the stops and for the billboard
there will be less words and more images that
represent our product.

13. ASA – ( advertising standards
authority)
• Our TV advert would abide by the ASA ruling
by not displaying any violent or rude
behaviour.
• The rules that I have got from the
ASA website:
1. Not to have rude or inappropriate words in
the advert
2. Not to have any copyright

14. Flat Plan Print Adverts

15. Advertisement Prop List

16. Risk Assessment Form

17. Daily Filming Sheet ( Call Sheet )

18. Advertising Cast List

19. Advertisement Crew List

20. Roles

21. Story board

22. Storyboard

23. Voiceover Script