This document analyzes and summarizes four advertisements: 1) A John West salmon ad shows a man fighting a bear to convey their product endures the worst conditions. 2) A Honda Accord ad depicts car parts assembling to form the car, appealing to families seeking a practical vehicle. 3) A Skittles ad features a man turning everything he touches into Skittles to attract children's attention in a novel way. 4) A T-Mobile ad creates a flash mob in a train station to illustrate their message that "life is for sharing," as bystanders film and share the event.

1. BTEC Creative Media Production – Advert Analysis Name:__________________
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
John west
We can see a man fighting a bear there
is no text on this advert.
Bear growling and kicking and punching,
and a voice over.
People who like
eating tinned fish,
mainly over 40 or
younger kids who
like tinned fish more
male because it is
manly food.
John west endure the worst
to give you the best salmon,
Honda
Accord
A chain reaction of all the car pieces
and at the end it showed the proper
car.
The sounds of the engine and the
moving car pieces and the song the
sugar hill gang rappers delight they only
played a bit of the song to avoid
copyright. There is also a voiceover.
30 years and older,
A family because it
looks like a family
car because it is
bigger and looks
posh. Men mainly
because it’s grey and
mechanical and has
gadgets which attract
males.
It’s nice that everything fits
together and makes a car.
Skittles
Everything he touches turns to skittles,
text at the end says touch the rainbow,
taste the rainbow.
The sound of skittles falling and the
people talking and the phone rang and
the voiceover saying touches the
rainbow taste the rainbow.
Children because
they will think it’s
really cool because
everything the man
touches turns into
skittles.
For us to talk about the
new skittles advert and get
you talking about their
product because it is
different and strange.
T-Mobile
Everyone starts dancing in Liverpool
street station train station, they
invented the flash mob.
The text said lives for sharing and T-Mobile
and they put the word advertisement
because it may not have been clear that it
was an advert so they had to make it clear
they are trying to sell a product. The songs
they play are shout the only way is up,
don’t cha, get down on it and about 5
more.
Anyone who has a
phone or is on T-
Mobile. The advert
had people of
different ethnicities
and ages.
The people where filming it
and sharing it, and the
slogan for T-Mobile is life is
for sharing.