This document analyzes and summarizes several advertisements:
1. A 2003 Honda Accord advertisement features the car's parts assembling in a Rube Goldberg-style domino effect to demonstrate how reliably all the parts work together.
2. A 2005 Sony Bravia TV advertisement shows thousands of colored balls traveling down San Francisco hills to convey the message that the TV will provide a higher resolution picture "like nothing you have ever seen before."
3. A 2002 John Smith's beer advertisement features people playing casual football and Peter Kay casually kicking a ball into someone's backyard, endorsing the brand as affordable and "no nonsense."
4. A 2009 T-Mobile dance advertisement filmed people's spontaneous
Success and innovation in difficult times IS possible -- as is fun and learning. This presentation profiles unconventional business models and leaders succeeding in the New World.
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The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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1. BTEC Creative Media Production – Advert Analysis Name:__________________
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
Honda 2003
‘Cog’
(Wieden +
Kennedy)
The parts of the car assembled in a
domino effect ( Rube Goldberg)
Flag that drapes down at the end of
the advert says the cars individual
name “Accord”.
Parts of the car create sound effects
from pieces of metale touching each
other e.g. windscreen wipers).
At the en of the advert the song that
is played is Sugarhill gang rappers
delight
Adults, Families
who need a car to
get around and for
utilities
Everything in the car
works, everything in the
car works together. It is
reliable!
Sony Bravia
2005 (Fallon
worldwide)
San Fransisco
Thousands of multi – coloured
balls traveling down the hills of San
Fransisco
Heart beats – Jose Gonzalez People who really
like Sony products.
Young adults and
families who want
a higher quality
picture from their
T.V.
‘Colour like no other’ You
will be able to enjoy tv
like nothing you have
ever seen before. A
higher resolution than
other competitors.
John Smith’s
Ball skills
(TBWA) 2002
People doing football skills and then
someone casually (Peter Kay) kicks
the ball into someone’s back
yard.Celibrity endorsement by Peter
Kay. Generic something you would
except to see in England dirty
football pitch.
Sound of people playing and kicking
with football. Diegetic sound that
belongs to the area that the advet or
film takes place in e.g. at school the
school bell.
People who are
over the legal
drinking edge.
Sterotypically male
audience.
‘No noncense’ cheap and
affordable.
2. T mobile –
Dance 9
(Saatchi &
Saatchi 2009)
350 dancers at Liverpool street
station in London. Hidden cameras
situated everywhere in the station
Shout - Lulu
The only way is up - Yaz
Dontcha – The pussycat dolls
Get down on it – cool and the gang
Since you’ve been gone – rainbow
My boy Lollipop – Milli
Do you love me- the contours
Crowd people walking around.
Younger peole
who want top
share information
about their lifes.
Life is for sharing
