This document analyzes several advertisements including: 1) A Honda Accord ad that uses a domino effect to represent how the car's parts work together reliably. 2) A Sony Bravia TV ad where 250,000 bouncing balls represent the vibrant color of the TV. 3) A John Smith's beer ad featuring footballer Peter Kay kicking a ball and encouraging drinking beer while watching football. 4) A T-Mobile dance-themed ad taking place in a flash mob at a train station to represent sharing life experiences through mobile phones.

1. Media Production – Advert Analysis
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
Honda
The Cog
By Wieden
/Kennedy
Car part working as a machiene
“ACCORD”
Honda
Domino effect of car parts making each
piece make the other piece move
Car parts (fan & window wipers).
Rappers delight by the Sugerhill Gang
Families because it is
a big car
Older people
This vehicle is good
You wont have any
problems with this car
“isn’t it nice when things
just work”
Sony
Bravia TV
Fallon
Worldwide
250,000 Bouncy Balls going down a hill
in America
“colour like no other”
Slow motion
23 man camera crew getting different
agles e.g. long shot etc.
“BRAVA the new LCD television”
“like.no.other”
“sony”
Heatbeats by Jose Gonzalez Families
Anyone who wants
to buy a TV
Young couples
The colour is bouncing out
at us
Colour is literally bursting
out at us
Jhon Smith’s
Ball Skills
TBWA
“No nonsence”
People kicking around a football
Peter kay smashes the ball and says
“have it”
People doing some kicky uppies
Sound of :
the wind
ball being kicked up in the air
Peter kay saying “have it”
Young and older
man
Anyone who likes
beers
Football fans
18+
Northern people
Fans of Peter kay
Beer is the best thing for
football
No messing around
A man with football and
beer
T-Mobile -
Dance
Saatchi &
Saatchi
Flash mob in Liverpool street station
“life is for sharing”
“T-Mobile”
Shout – Lulu & The Luvvers
The only way is up – Yazz
Don’t Cha – The Pussycat Dolls
Blue Danube Waltz – Strauss.
Get down on it – Blue (I think rather
than kool and the gang?)
Everyone
Anyone who wants a
phone sim card
Anyone who has a
phone and wants to
change tarrifs
Taking photos and sharing
them with friends and
family
Taking photos of important
things and sharing them
with socal media, sharing
with different people

2. Since you’ve been gone – Rainbow
My boy Lollipop – Millie
Do you love me – The contours