1. BTECCreative Media Production – Advert Analysis Awful adverts are famous because they went viral.
Name:Nathan Bland
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
John west:
Bear fight
Year 2000
Documentary style
John west fisherman fighting a bear
for red salmon.
The only text we get is the name of
the product “john west red salmon”
We hear a voice over. The sound
effects are the bear and the noises
of the punching
People who like
salmon. People
who do the weekly
shop for a family
They go through the
worst to get the best for
us. So they do all the
hard work for us.
Honda
The Cog
2003
Different car parts set in a chain
reaction going to the small parts
then to the main parts of the car
which then goes to the car.
Acconder Honda the power of
dreams
We hear the different parts hitting
each other. Then we hear “another
one bites the dust” then we hear the
over voice saying “ isn‟t it nice when
everything just works”
Car owners
Family‟s
Honda lovers
The car is well put
together and that the car
runs smoothly. And it
reassures the public that
it runs amazingly.
skittles
Midas touch
2007
An old man in an office and when
he touches any object it turns into
skittles
Generic office noses the sound of a
phone ringing
Kids and adults
young and hold.
They‟ve also used
humour to attract
both sexes.
The message is that it‟s a
fun product and its not to
be taken too seriously.
There slogan is „touch the
rainbow taste the
rainbow‟.

2. T-Mobile
Flash Mob
2009
A flash mob and people were
dancing at Liverpool train station.
A compilation of various genre
tracks.
The audience were
a whole range of
people with a
mobile phone.
„Life is for sharing‟.