The document analyzes several advertisements, summarizing for each: - The visuals/text used in the ad - The music/sound effects - The intended audience - The overall meaning or message conveyed It discusses ads for Honda, Sony Bravia TVs, John Smith's beer, and T-Mobile, covering things like animated car parts, bouncing balls, football skills, and a flash mob dance scene. The analyses identify the target demographics and central ideas of each ad, such as reliability, picture quality, masculinity, and sharing on social media.

1. BTEC Creative Media Production – Advert Analysis Name:__________________
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
Honda- Cog
(wieden and
kennedy)
The car parts being a machine on a
convayabelt. Domino affect
Text-Accord, Honda
Isnt nice when things just work.
Sugarhill Gang- Rappers Delight
Sound Affects of car parts moving.
Voice over-Isnt it nice when things
just work.
Older Generation
(40+)
Everything works
together,you will have no
problems with this car.
Sony Bravia
(Fallon
Worldwide)
250,000 boundcy balls being
launched down a road in a narrow
street in America. Longshots, close
ups and slow motion affects to
emphasise the momentium in each
ball.
Text- Colour like no other
Text- Bravia new LCD TV
Text – Sony and their website
Jose Gonzalez – Heartbeats
Families and
people that are
going to buy TV’s
for example yound
couples in new
houses and
parents.
Colour in this new tv is so
the colour is literally
bursting out at the
audience. Quality of the
new tv is better than no
other.
John smith’s
ball skills
(TBWA)
Friends doing kick ups and passing
it around in a circle ( All of them
doing skilful movements) then peter
kay boots it )
Text- No nonsence
Runs up to camera pushes the
oranges out of the way and take the
can of beer.
Sound effect- Ball in contact with
foot.
Voice- Ave it
Men aged 18+
who like to drink a
beer and watch
football.
Don’t waste your time on
fruit when playing
football just drink a can
of beer instead hence the
phrase ‘no nonsence’.
T mobile-
Dance
(Saatchi and
saatchi)
Flash Mob in Liverpool Street
Station using 350 dancers!
Number of dancers gradually
building up. People who wernt
dancing were taking photos and
recordings
• Shout – Lulu & The Luvvers
• The only way is up – Yazz
• Don’t Cha – The Pussycat Dolls
• Blue Danube Waltz – Strauss.
• Get down on it – Blue (I think
rather than kool and the gang?)
This audience is
anybody with a
phone.
That sharing is good for
example the photos to
advertise there product.
Sharing with friend using
social media and text.

2. Text- Lifes for sharing
Text- Tmobile
• Since you’ve been gone –
Rainbow
• My boy Lollipop – Millie
• Do you love me – The contours