This document analyzes several advertisements, summarizing their key visual and audio elements, intended audiences, and intended messages. The ads analyzed include: 1) A 2003 Honda ad showing parts of a car moving like dominos to represent how the brand's products "just work". 2) A 2005 Sony Bravia ad using bouncing balls in San Francisco to represent the vivid colors of their TVs. 3) A 2002 John Smith's beer ad showing football skills, representing that their beer is for everyday people. 4) A 2009 T-Mobile ad using a flash mob dance to portray their message that "life is for sharing" through connectivity.

1. BTEC Creative Media Production – Advert Analysis Name:__________________
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
Honda- The
Cog (2003)
(Wieden +
Kennedy)
Parts of the Honda car moving-domino
type effect.
Results in the car at the end after
seeing all the intricate stuff.
Text: ‘The Power Of Dreams’.
Rappers Delight- SugarHill Gang.
Mechanical noises as each car part
collides with eachother.
Car owners.
Honda fans.
Potential buyers.
Families.
Middle class.
Business.
“Isn’t it nice when things
just work.”
Buying a product and
brand that you can trust-it
will work.
Sony Bravia-
Balls (2005)
(Fallon
Worldwide)
Quarter of a million balls bouncing
down the streets of San Francisco.
Text: ‘Colour like no other’.
Heartbeats- Jose Gonzalez TV owners
Middle-Upper
class
Children
Families
Tech enthusiasts
Colour you get from this
TV is better than anything
you’ll ever see, almost like
real life colour.
John Smith’s
Ball Skills-
(2002)
(TBWA)
People showing off football skills
(good).
Peter Kay (representing the average
man comes in and smashes the ball
towards a house.
Text: ‘No Nonsense’.
Generic sounds.
Diagetic sounds (belongs in the
world, e.g. football, kicks, ball hitting
shed etc).
Beer drinkers
Ale drinkers
Normal people,
just everyday
person
“The Ale For Anyone And
Everyone”.

2. T Mobile-
Dance
(2009)
(Saatchi &
Saatchi)
Flash Mob at London Liverpool
Street at 11am with 350 dancers
with hidden cameras all around the
station. The advert was on tv less
than 48 hours after they filmed it.
Advertising the network.
Text: ‘Life’s for sharing’.
Shout- Lulu
The Only Way Is Up- Yazz
Dontcha- The Pussycat Dolls
The Blue Danuee Waltz- Strauss
Get Down On It- Blue
Since You’ve Been Gone- Rainbow
My Boy Lollipop- Millie
Do You Love Me- The Contours
Diagetic sounds (clapping, cheering
etc.)
Anyone!
T Mobile fans
Phone users
People switiching
networks, find a
new network.
“Life’s For Sharing”.
With this network you’ll
be able to stay in touch
and share your life with
everyone.