The document analyzes several advertisements, describing their visual/text components, music/sound effects used, intended audience, and overall meaning or message. The ads analyzed include Honda's "the cog" from 2003, Sony Bravia's "Balls" from 2005, a 2012 John Smith beer ad featuring football skills, and T-Mobile's 2009 "dance" flash mob ad in London. The analyses provide details on what each ad shows and the music used to portray the brands' messages of reliability to their intended audiences.

1. BTEC Creative Media Production – Advert Analysis Name:__________________
Name of Product Visual / Text Music / Sound FX Audience Meaning / Message
Honda the cog
(2003)
Wieden+Kennedy
Components of the
Honda are traveling like a
dominoes course. Every
components that is used
in the car.
Honda the power of
dreams
Rappers delight – Sugar
Hill Gang
Clicks, bumps,noises to
reflect on the movement
of the components
Car owners
Honda fans
Potential
buyers
Families
Middle class
Well off
people
“isn’t it nice when
things just works”
Buying a product
that you can
trusty and it will
work.
Sony Bravia – Balls
(Fallon World wide)
(2005)
Quarter of a million
bouncing balls roaming
down the street of san
Francisco.
Colour like no other
Heart beats by Jose
Gonzalez
Tv owners
Middle
upper class
Families
Children
Tech
enthusiasts
The colour what
your going to get is
like no other and it
looks realistic
John Smith – Ball
skills
(2012)
A group of people
showing off their
football skills
Peter Kay (average
man) boots it
Generic sounds
Diagetic sounds (belongs in the
world e.g football hitting shed
etc)
Football fans
Ale drinkers
Average people
The ale for anyone and
everyone
No nonsense

2. T-Mobile dance
(2009) Saatchi
and Saatchi
Flash mob at London
liverpool street at 11
am with 350 dancers
with hidden. Cameras
all around.
Text: Lifes for sharing
Shout – Lula
The only way is up – Yazz
Dontcha – The pussy cat dolls
The blue danuee waltz – struass
Get down on it – blue
Since you’ve been gone – Rainbow
My boy lolliepop – Millie
Do you love me – The contours
Diagetic sounds
(clapping,cheering)
Anyone!
T-mobile fans
Phone users
People switching
network
Lifes for sharing
With this network
youll be able to stay in
touch and share your
life with everyone