The document outlines plans for a Specsavers advertisement campaign. It will use humor and sex appeal, featuring an actor who mistakes an attractive man for a woman. The ad aims to appeal to 16-25 year olds. Posters will promote Specsavers' 2 for 1 student offer and try-on services. The ad budget is £41,348 for airing between 11am-2pm and 6pm-11pm to target students watching shows like Hollyoaks. Resources needed include cameras, actors, sound equipment and props. The ad must abide by legal and ethical guidelines around copyright, stereotypes, offense and misleading claims.
The document discusses the financial considerations for creating a 30 second radio advertisement to promote Bon Jovi's upcoming 2017 tour. It estimates it will cost around £25,000 to air the ad during peak hours between 6-10am and 4:30-6:30pm over the course of 2-3 weeks. The advertising agency plans to schedule the ad to play at least once an hour to target commuters. They do not anticipate licensing fees for using Bon Jovi's music in the ad since Island Records owns the band. Voiceover work will be done voluntarily, and studio space is provided free of charge by the college. Overall costs are expected to be limited since many contributions are in-kind.
The campaign aims to promote Ringwood School to parents and students to influence them to join the school. Two radio advertisements will be created - one targeting parents of year 5/6 students and one targeting post-16 students. Both ads will feature student testimonials and highlight the school's opportunities and success rates. The ads will be recorded professionally at the school's radio station studio and played on local radio stations Heart and Capital FM to reach a wide audience. The budget will be spent primarily on air time and voiceover talent. Precautions will be taken to comply with relevant codes of conduct and ensure the safety of any drivers listening.
The campaign aims to promote Ringwood School to parents and students to influence them to join the school. Two radio advertisements will be created - one targeting parents of year 5/6 students and one targeting post-16 students. Both ads will feature student testimonials and highlight the school's academic success and extracurricular opportunities. The ads will be recorded professionally at the school's radio station studio and played on local radio stations Heart and Capital FM to reach a wide audience. The budget will be spent primarily on air time and voiceover talent. [/SUMMARY]
The campaign aims to promote Ringwood School to parents and students to influence them to join the school. Two radio advertisements will be created - one targeting parents of year 5/6 students and one targeting post-16 students. Both ads will feature student testimonials and highlight the school's opportunities and success rates. The ads will be recorded professionally at the school's radio station studio and played on local radio stations Heart and Capital to reach a wide audience. Within the £2,000 budget, most funds will be spent on air time and voice actors to maximize outreach.
Celador Films was originally founded in 1983 as an independent company but was later acquired by other groups. It is now an umbrella company with divisions such as Celador Films, Radio, and Theatrical. Some of its most well-known and successful productions include the TV game show "Who Wants To Be A Millionaire?" and the Oscar-winning film "Slumdog Millionaire." As a film studio, its market position is strongest when compared to similar mid-sized studios like Working Title, but it does not have as large an audience or box office success as major studios like Sony Pictures. Celador faces competition from both Working Title and Sony Pictures in the film and entertainment industries.
Branded entertainment involves integrating brands into various forms of entertainment content like films, television shows, novels, songs, and games. It serves the dual purpose of entertaining audiences while promoting brand awareness and image. Branded entertainment has evolved from early practices of freely using branded products in films to now negotiating paid placements. Successful branded content perfectly aligns with the brand personality and creates positive associations between the brand and entertainment property.
This document analyzes the logos of three major film institutions: Warner Bros., Columbia Pictures, and DreamWorks. The Warner Bros. logo depicts a gold crest implying wealth and influence. The Columbia Pictures logo features a statue holding a torch representing power and authority. DreamWorks' logo shows a boy on the moon fishing in clouds, symbolizing dreams and their target younger audience. All three logos have evolved over time but maintain their original symbolic concepts to effectively represent the institutions.
The document outlines plans for a Specsavers advertisement campaign. It will use humor and sex appeal, featuring an actor who mistakes an attractive man for a woman. The ad aims to appeal to 16-25 year olds. Posters will promote Specsavers' 2 for 1 student offer and try-on services. The ad budget is £41,348 for airing between 11am-2pm and 6pm-11pm to target students watching shows like Hollyoaks. Resources needed include cameras, actors, sound equipment and props. The ad must abide by legal and ethical guidelines around copyright, stereotypes, offense and misleading claims.
The document discusses the financial considerations for creating a 30 second radio advertisement to promote Bon Jovi's upcoming 2017 tour. It estimates it will cost around £25,000 to air the ad during peak hours between 6-10am and 4:30-6:30pm over the course of 2-3 weeks. The advertising agency plans to schedule the ad to play at least once an hour to target commuters. They do not anticipate licensing fees for using Bon Jovi's music in the ad since Island Records owns the band. Voiceover work will be done voluntarily, and studio space is provided free of charge by the college. Overall costs are expected to be limited since many contributions are in-kind.
The campaign aims to promote Ringwood School to parents and students to influence them to join the school. Two radio advertisements will be created - one targeting parents of year 5/6 students and one targeting post-16 students. Both ads will feature student testimonials and highlight the school's opportunities and success rates. The ads will be recorded professionally at the school's radio station studio and played on local radio stations Heart and Capital FM to reach a wide audience. The budget will be spent primarily on air time and voiceover talent. Precautions will be taken to comply with relevant codes of conduct and ensure the safety of any drivers listening.
The campaign aims to promote Ringwood School to parents and students to influence them to join the school. Two radio advertisements will be created - one targeting parents of year 5/6 students and one targeting post-16 students. Both ads will feature student testimonials and highlight the school's academic success and extracurricular opportunities. The ads will be recorded professionally at the school's radio station studio and played on local radio stations Heart and Capital FM to reach a wide audience. The budget will be spent primarily on air time and voiceover talent. [/SUMMARY]
The campaign aims to promote Ringwood School to parents and students to influence them to join the school. Two radio advertisements will be created - one targeting parents of year 5/6 students and one targeting post-16 students. Both ads will feature student testimonials and highlight the school's opportunities and success rates. The ads will be recorded professionally at the school's radio station studio and played on local radio stations Heart and Capital to reach a wide audience. Within the £2,000 budget, most funds will be spent on air time and voice actors to maximize outreach.
Celador Films was originally founded in 1983 as an independent company but was later acquired by other groups. It is now an umbrella company with divisions such as Celador Films, Radio, and Theatrical. Some of its most well-known and successful productions include the TV game show "Who Wants To Be A Millionaire?" and the Oscar-winning film "Slumdog Millionaire." As a film studio, its market position is strongest when compared to similar mid-sized studios like Working Title, but it does not have as large an audience or box office success as major studios like Sony Pictures. Celador faces competition from both Working Title and Sony Pictures in the film and entertainment industries.
Branded entertainment involves integrating brands into various forms of entertainment content like films, television shows, novels, songs, and games. It serves the dual purpose of entertaining audiences while promoting brand awareness and image. Branded entertainment has evolved from early practices of freely using branded products in films to now negotiating paid placements. Successful branded content perfectly aligns with the brand personality and creates positive associations between the brand and entertainment property.
This document analyzes the logos of three major film institutions: Warner Bros., Columbia Pictures, and DreamWorks. The Warner Bros. logo depicts a gold crest implying wealth and influence. The Columbia Pictures logo features a statue holding a torch representing power and authority. DreamWorks' logo shows a boy on the moon fishing in clouds, symbolizing dreams and their target younger audience. All three logos have evolved over time but maintain their original symbolic concepts to effectively represent the institutions.
The document proposes a partnership for the Black Maria Short Film Awards, an event organized by DOT Foundation to promote organ donation awareness through short films. It details the various partnership opportunities for the title sponsor, category sponsors, fashion show sponsors, and theatre promotion sponsors. Partners would receive extensive promotions and branding benefits during the award functions and film festivals held across Tamil Nadu. Interested sponsors can contact the organizer for further details.
Simon J Smith is a 26 year veteran of computer graphics with over 32 years of experience in film, television, and post-production. He is known for directing feature animation films at DreamWorks Animation, including Penguins of Madagascar and Bee Movie. During his 18 years at DreamWorks, he created the layout pipeline for Antz and served as head of layout for Antz and Shrek. He has also directed theme park rides and short films. Prior to coming to the US, he worked in London on commercials and music videos. His goal now is to get involved with a new team to create unique and memorable experiences using emerging technologies like VR.
The proposal is for a documentary about Bromley FC, a football club that has achieved success over the last decade. The documentary will involve interviews with the chairman, manager, and players to give insight into the club. It will be filmed at Bromley FC's stadium. The documentary will be either 5-10 minutes for a short version or 20-30 minutes for a longer version requested by the club. The target audience will be both younger and older football fans who want to learn more about a non-league club.
Where would our campaign be placed in the market?backstageA2media
This document discusses the marketing and distribution strategy for a documentary film called "Backstage". It proposes working with Mosaic Films for production due to their focus on storytelling. Journeyman Pictures is suggested for distribution as they specialize in factual content. Exhibition would be at the Phoenix Cinema, known for niche and art films, as well as film festivals. Marketing tactics proposed include social media, posters in creative magazines, and radio ads on Radio X and Absolute Radio. The goal is to create awareness, interest, desire, and action among the target audiences through repeated exposure to release date and screening information.
An ident is a short sequence shown on television between programmes to identify the channel. To the general public, idents help recognize shows and films by representing the genre and intended audience of the channel. For television channels, idents can represent the type of content generally shown on that channel through their design and style. For a film production team, including an ident may help them identify whether to work with larger or smaller production companies based on whether their film is a large-scale production or smaller independent film.
The document provides an analysis of a radio advertisement for the documentary "Backstage". It examines the content and meaning conveyed in different sections of the 40 second advertisement. Key points analyzed include the voiceovers encouraging the audience to "come inside" and "experience what's really like" in the creative industries. The document also compares the Backstage radio ad to one for the TV show Doctor Who to analyze differences in approach.
The document discusses the effectiveness of combining a documentary with ancillary texts like a magazine article and radio trailer. It aimed to promote the documentary about brand identity and manipulation to 16-25 year olds. The radio trailer used sound bites and interviews to intrigue audiences in 30 seconds while the magazine double page spread provided different information to maximize promotion across mediums targeting the same BBC audience. Both ancillary texts were designed to complement and extend the documentary's content and experience for the audience.
The document discusses budgets for video, radio, and print advertising. For video advertising on ITV between 9:30-17:30, the cost is estimated between £450-£11,000 depending on company size. Radio advertising on Capital FM is estimated to cost around £3000 for a 30-40 second spot based on their estimated 100,000 listeners. Print advertising costs vary depending on size, location, and images. A full-page magazine ad is £950 while an eighth page is £175, and premium locations cost up to £1300. Photographer costs are around £150 per photo session.
The document compares the 1976 and 2013 film adaptations of Carrie. The 1976 version was directed by Brian De Palma with a budget of $1.8 million and box office takings of $33.8 million. The 2013 remake was directed by Kimberly Peirce with a higher budget of $30 million but lower box office of $82.7 million. Technological advances allowed the 2013 version to utilize new filmmaking techniques not available in 1976. Chloe Grace Moretz was cast in the 2013 version to attract both new younger audiences and fans of the original film.
CaliforniaChoice is a health insurance exchange that has supported small businesses for 20 years. As the small group market grows, CaliforniaChoice offers a variety of health plans and additional services to support businesses with 51-100 employees. They provide richer benefits than other exchanges through 8 health plans, dental, vision, and other services. CaliforniaChoice aims to partner with agents to help their clients through countless options in one simple program.
This UK production company was founded in 1981 by Paul Smith and Jasper Carrott. They produce radio, television, and film content, including the popular game show Who Wants To Be A Millionaire. The company collaborates with broadcasters like BBC and Channel 4 for funding and distribution. Notable TV and film productions include The Detectives, The Descent films, and Slumdog Millionaire. As a smaller production house compared to major studios like Sony Pictures, Celador releases fewer films each year due to limited resources.
The radio advertisement summarizes the documentary "Backstage" which gives viewers a behind-the-scenes look at the theater industry. It uses a female narrator with an upbeat, welcoming tone to encourage the target audience of 18-25 year olds to "come inside" and "experience what's really like" in the industry. The ad features clips from interviews with people in the documentary to give listeners a firsthand account. It promotes the film as a "must see" for those interested in joining the arts and encourages viewers to "see if the industry is for you." In its 40 second runtime, the ad aims to concisely provide information about the documentary and persuade listeners to view it.
The document outlines a proposed radio ad for the fictional cereal "Kool Kidz" aimed at teenagers ages 12-18. The ad would feature famous skateboarder Tony Hawk explaining the cereal's flavors and promoting prizes available by scanning a QR code on the box. It lists similar cereals, proposed radio stations to air the ad, a sample script, and credits team members to film the ad with a budget of £0 on a date to be determined.
This document summarizes and analyzes several radio advertisements based on their unique selling points, target audiences, and compliance with advertising standards and codes. It discusses ads for Nivea for Men shaving balm, Churchill car insurance, Zoopla property search, and TomTom navigation. For each ad, it identifies the USP, intended purpose, likely target demographics, and relevant advertising regulations considered in production.
The document outlines a marketing campaign for Ringwood School and Sixth Form. It includes:
- The aims are to bring students and parents to two open evenings using radio ads featuring conversations about the school.
- The target audiences are years 5-6 students and parents for the school ad, and years 10-11 students and parents for the sixth form ad.
- The campaign will launch 3-4 weeks before the open evenings through radio ads on Capital South Coast during school runs and print ads distributed to local schools.
- Considerations are given to avoiding libel, discrimination, age restrictions, and copyright issues in ad content.
The VOSS advertisement campaign aims to create awareness of Voss water and sell more bottles by positioning it as a fashionable, healthy elite water brand. The multi-pronged campaign will include magazine ads highlighting health benefits, two TV ads showing people enjoying Voss water while jogging or with changing backgrounds/flavors, and social media pages promoting the #ThinkPure hashtag. The target audience is males and females aged 17-28 from middle-class urban areas. The budget is £11,095 to air the TV ads on Channel 4 between shows about health and cooking.
The VOSS advertisement campaign aims to create awareness of Voss water and sell more bottles by positioning it as a fashionable, healthy elite water brand. The multi-pronged campaign will include magazine ads highlighting health benefits, two TV ads showing people enjoying Voss water while jogging or with changing backgrounds/flavors, and social media pages promoting the #ThinkPure hashtag. The target audience is males and females aged 17-28 from middle-class urban areas. The budget is £11,095 to air the TV ads on Channel 4 between shows about health and cooking.
The document outlines plans for a YouTube hair channel. It identifies the presenters and crew roles. The channel will feature different hair styles for various ethnicities. The target audience is women ages 15-19. The production team must create a 30-second advertisement for a new channel per the client brief. The budget is £490 to cover equipment and product costs. Locations, schedules, and potential sponsorships are discussed in planning the logistics.
The document outlines plans for a YouTube channel about hairstyles aimed at women. It discusses the presenters and roles, idea for the channel focusing on different ethnicities and hair types. It also addresses the client brief to create an advert for 15-19 year olds. The summary includes planning logistics like filming locations, times, and decisions made as a crew. Product sponsorship is mentioned as a future opportunity.
The document outlines a marketing campaign for Voss Water. The campaign aims to create awareness of Voss water and position it as an elite product. Elements include magazine ads, billboards, social media pages, and two TV ads - one featuring men jogging who rehydrate with Voss, and one with a changing background and ingredients in the bottle. The target audience is ages 17-28, male and female, from a C1 socio-economic grouping. The budget allocates advertising funds across various UK regions.
Our media products used and developed conventions of real media. We created a TV documentary introduction, magazine listing, and radio trailer about how branding and advertising influence people. We researched conventions for each format. Our documentary used two on-screen presenters like "Supersize Me" and facts/stats graphics. The magazine listing had consistent colors like Radio Times and images from our documentary. The radio trailer was 30-60 seconds with an upbeat style to promote our colloquial documentary in an exciting way.
The document outlines plans for a Specsavers advertisement campaign aimed at 16-25 year olds. It will use humor and sex appeal, featuring a character who mistakes an attractive man for a woman. Two posters will promote glasses styles and a student deal. The ad budget is £41,348 to air between 11am-2pm and 6pm-11pm. Resources needed include cameras, actors, sound equipment and props. Legal issues that must be addressed include copyright and paying royalties to use the song "Dude Looks Like a Lady". Ethically, the ad cannot mislead, offend or use negative stereotypes.
The document proposes a partnership for the Black Maria Short Film Awards, an event organized by DOT Foundation to promote organ donation awareness through short films. It details the various partnership opportunities for the title sponsor, category sponsors, fashion show sponsors, and theatre promotion sponsors. Partners would receive extensive promotions and branding benefits during the award functions and film festivals held across Tamil Nadu. Interested sponsors can contact the organizer for further details.
Simon J Smith is a 26 year veteran of computer graphics with over 32 years of experience in film, television, and post-production. He is known for directing feature animation films at DreamWorks Animation, including Penguins of Madagascar and Bee Movie. During his 18 years at DreamWorks, he created the layout pipeline for Antz and served as head of layout for Antz and Shrek. He has also directed theme park rides and short films. Prior to coming to the US, he worked in London on commercials and music videos. His goal now is to get involved with a new team to create unique and memorable experiences using emerging technologies like VR.
The proposal is for a documentary about Bromley FC, a football club that has achieved success over the last decade. The documentary will involve interviews with the chairman, manager, and players to give insight into the club. It will be filmed at Bromley FC's stadium. The documentary will be either 5-10 minutes for a short version or 20-30 minutes for a longer version requested by the club. The target audience will be both younger and older football fans who want to learn more about a non-league club.
Where would our campaign be placed in the market?backstageA2media
This document discusses the marketing and distribution strategy for a documentary film called "Backstage". It proposes working with Mosaic Films for production due to their focus on storytelling. Journeyman Pictures is suggested for distribution as they specialize in factual content. Exhibition would be at the Phoenix Cinema, known for niche and art films, as well as film festivals. Marketing tactics proposed include social media, posters in creative magazines, and radio ads on Radio X and Absolute Radio. The goal is to create awareness, interest, desire, and action among the target audiences through repeated exposure to release date and screening information.
An ident is a short sequence shown on television between programmes to identify the channel. To the general public, idents help recognize shows and films by representing the genre and intended audience of the channel. For television channels, idents can represent the type of content generally shown on that channel through their design and style. For a film production team, including an ident may help them identify whether to work with larger or smaller production companies based on whether their film is a large-scale production or smaller independent film.
The document provides an analysis of a radio advertisement for the documentary "Backstage". It examines the content and meaning conveyed in different sections of the 40 second advertisement. Key points analyzed include the voiceovers encouraging the audience to "come inside" and "experience what's really like" in the creative industries. The document also compares the Backstage radio ad to one for the TV show Doctor Who to analyze differences in approach.
The document discusses the effectiveness of combining a documentary with ancillary texts like a magazine article and radio trailer. It aimed to promote the documentary about brand identity and manipulation to 16-25 year olds. The radio trailer used sound bites and interviews to intrigue audiences in 30 seconds while the magazine double page spread provided different information to maximize promotion across mediums targeting the same BBC audience. Both ancillary texts were designed to complement and extend the documentary's content and experience for the audience.
The document discusses budgets for video, radio, and print advertising. For video advertising on ITV between 9:30-17:30, the cost is estimated between £450-£11,000 depending on company size. Radio advertising on Capital FM is estimated to cost around £3000 for a 30-40 second spot based on their estimated 100,000 listeners. Print advertising costs vary depending on size, location, and images. A full-page magazine ad is £950 while an eighth page is £175, and premium locations cost up to £1300. Photographer costs are around £150 per photo session.
The document compares the 1976 and 2013 film adaptations of Carrie. The 1976 version was directed by Brian De Palma with a budget of $1.8 million and box office takings of $33.8 million. The 2013 remake was directed by Kimberly Peirce with a higher budget of $30 million but lower box office of $82.7 million. Technological advances allowed the 2013 version to utilize new filmmaking techniques not available in 1976. Chloe Grace Moretz was cast in the 2013 version to attract both new younger audiences and fans of the original film.
CaliforniaChoice is a health insurance exchange that has supported small businesses for 20 years. As the small group market grows, CaliforniaChoice offers a variety of health plans and additional services to support businesses with 51-100 employees. They provide richer benefits than other exchanges through 8 health plans, dental, vision, and other services. CaliforniaChoice aims to partner with agents to help their clients through countless options in one simple program.
This UK production company was founded in 1981 by Paul Smith and Jasper Carrott. They produce radio, television, and film content, including the popular game show Who Wants To Be A Millionaire. The company collaborates with broadcasters like BBC and Channel 4 for funding and distribution. Notable TV and film productions include The Detectives, The Descent films, and Slumdog Millionaire. As a smaller production house compared to major studios like Sony Pictures, Celador releases fewer films each year due to limited resources.
The radio advertisement summarizes the documentary "Backstage" which gives viewers a behind-the-scenes look at the theater industry. It uses a female narrator with an upbeat, welcoming tone to encourage the target audience of 18-25 year olds to "come inside" and "experience what's really like" in the industry. The ad features clips from interviews with people in the documentary to give listeners a firsthand account. It promotes the film as a "must see" for those interested in joining the arts and encourages viewers to "see if the industry is for you." In its 40 second runtime, the ad aims to concisely provide information about the documentary and persuade listeners to view it.
The document outlines a proposed radio ad for the fictional cereal "Kool Kidz" aimed at teenagers ages 12-18. The ad would feature famous skateboarder Tony Hawk explaining the cereal's flavors and promoting prizes available by scanning a QR code on the box. It lists similar cereals, proposed radio stations to air the ad, a sample script, and credits team members to film the ad with a budget of £0 on a date to be determined.
This document summarizes and analyzes several radio advertisements based on their unique selling points, target audiences, and compliance with advertising standards and codes. It discusses ads for Nivea for Men shaving balm, Churchill car insurance, Zoopla property search, and TomTom navigation. For each ad, it identifies the USP, intended purpose, likely target demographics, and relevant advertising regulations considered in production.
The document outlines a marketing campaign for Ringwood School and Sixth Form. It includes:
- The aims are to bring students and parents to two open evenings using radio ads featuring conversations about the school.
- The target audiences are years 5-6 students and parents for the school ad, and years 10-11 students and parents for the sixth form ad.
- The campaign will launch 3-4 weeks before the open evenings through radio ads on Capital South Coast during school runs and print ads distributed to local schools.
- Considerations are given to avoiding libel, discrimination, age restrictions, and copyright issues in ad content.
The VOSS advertisement campaign aims to create awareness of Voss water and sell more bottles by positioning it as a fashionable, healthy elite water brand. The multi-pronged campaign will include magazine ads highlighting health benefits, two TV ads showing people enjoying Voss water while jogging or with changing backgrounds/flavors, and social media pages promoting the #ThinkPure hashtag. The target audience is males and females aged 17-28 from middle-class urban areas. The budget is £11,095 to air the TV ads on Channel 4 between shows about health and cooking.
The VOSS advertisement campaign aims to create awareness of Voss water and sell more bottles by positioning it as a fashionable, healthy elite water brand. The multi-pronged campaign will include magazine ads highlighting health benefits, two TV ads showing people enjoying Voss water while jogging or with changing backgrounds/flavors, and social media pages promoting the #ThinkPure hashtag. The target audience is males and females aged 17-28 from middle-class urban areas. The budget is £11,095 to air the TV ads on Channel 4 between shows about health and cooking.
The document outlines plans for a YouTube hair channel. It identifies the presenters and crew roles. The channel will feature different hair styles for various ethnicities. The target audience is women ages 15-19. The production team must create a 30-second advertisement for a new channel per the client brief. The budget is £490 to cover equipment and product costs. Locations, schedules, and potential sponsorships are discussed in planning the logistics.
The document outlines plans for a YouTube channel about hairstyles aimed at women. It discusses the presenters and roles, idea for the channel focusing on different ethnicities and hair types. It also addresses the client brief to create an advert for 15-19 year olds. The summary includes planning logistics like filming locations, times, and decisions made as a crew. Product sponsorship is mentioned as a future opportunity.
The document outlines a marketing campaign for Voss Water. The campaign aims to create awareness of Voss water and position it as an elite product. Elements include magazine ads, billboards, social media pages, and two TV ads - one featuring men jogging who rehydrate with Voss, and one with a changing background and ingredients in the bottle. The target audience is ages 17-28, male and female, from a C1 socio-economic grouping. The budget allocates advertising funds across various UK regions.
Our media products used and developed conventions of real media. We created a TV documentary introduction, magazine listing, and radio trailer about how branding and advertising influence people. We researched conventions for each format. Our documentary used two on-screen presenters like "Supersize Me" and facts/stats graphics. The magazine listing had consistent colors like Radio Times and images from our documentary. The radio trailer was 30-60 seconds with an upbeat style to promote our colloquial documentary in an exciting way.
The document outlines plans for a Specsavers advertisement campaign aimed at 16-25 year olds. It will use humor and sex appeal, featuring a character who mistakes an attractive man for a woman. Two posters will promote glasses styles and a student deal. The ad budget is £41,348 to air between 11am-2pm and 6pm-11pm. Resources needed include cameras, actors, sound equipment and props. Legal issues that must be addressed include copyright and paying royalties to use the song "Dude Looks Like a Lady". Ethically, the ad cannot mislead, offend or use negative stereotypes.
In what ways does your media product use or develop media conventions evaluat...Markusforrest96
The document discusses conventions used in advertising and how the author's media product followed or challenged these conventions. It notes that most ads are 25-30 seconds, use voiceovers and endorsements, and have simple storylines. It then describes how the author's smoothie ad incorporated research on conventions by having a 30 second runtime, voiceover, and clear message while also using a sports theme to portray a healthy lifestyle. The ad aimed to clearly showcase the product and differentiate it from competitors by following typical advertising conventions.
A distribution company would distribute the film to theaters and streaming services. A smaller but not major distributor like Icon Productions would be suitable, as they have experience with thriller films but aren't too large to work with on the planned $7 million budget. Marketing would be limited due to budget, focusing on magazines, trailers, and internet/social media to reach the target audience of those over 35 as well as expand the audience among younger internet users.
Showtime Networks would be a good potential distributor for the film because they have experience distributing similar thriller genres that deal with bullying and crime stories. Showtime Networks distributes films and TV shows like Scream and Bang Bang You're Dead, which the film is based on. They understand how to market and distribute this type of film. While self-distribution could allow keeping all profits, it would be very time consuming without the industry connections that distributors have.
The document discusses how a film's trailers can be advertised, marketed, published, and distributed. It outlines several strategies: using social media, billboards, newspapers, magazines, TV advertisements, underground posters and bus stops to reach broad audiences. It aims to target teenagers 15+ through platforms like Facebook, Instagram, and youth magazines. It also plans to advertise on film-focused TV channels and in public transit areas with high traffic in London to maximize visibility. The filmmakers chose Paramount Pictures UK to publish and distribute the horror film since they have experience with similar genres which could help attract interested audiences.
The document discusses a marketing campaign for Maryland Cookies to promote the brand for Valentine's Day. It will use comedy and play on the tradition of giving chocolates. The TV commercial will show a man on a date who thinks he's talking to his partner but it's revealed to be a cookie. Print ads will show cookies in romantic settings. The campaign timeline starts with posters then billboards and social media before the TV commercial airs, followed by radio and more print materials. The target audiences are males and females aged 13-23 from lower socioeconomic groups who can afford the product.
The document discusses the crucial role that film directors play in overseeing all aspects of the creative process, from managing budgets and communicating their vision during planning, execution, and post-production to selecting actors, locations, and the final version of the film. It also lists the key responsibilities of a film director, such as reading scripts, directing actors during filming, and maintaining technical skills.
The document outlines Pure Productions' plan to create two advertisements - one for Ringwood School and one for the sixth form - with a budget of £1000 for each. They will target year 6 and 11 students and their parents. The ads will highlight Ringwood's academic achievements and extracurricular opportunities. Pure Productions will either record the ads themselves at the free RSR studio or pay £40 to use a professional studio, and pay £250-£1000 to air them on Capital FM radio.
The document outlines Pure Productions' plan to create two advertisements - one for Ringwood School and one for the sixth form - with a budget of £1000 for each. They will target year 6 and 11 students and their parents. The ads will highlight Ringwood's academic achievements and extracurricular opportunities. Pure Productions will either record the ads themselves at the free RSR studio or pay £40 to use a professional studio, and pay £250-£1000 to air them on Capital FM radio.
The document outlines Pure Productions' plan to create two advertisements - one for Ringwood School and one for the sixth form - with a budget of £1000 for each. They will target year 6 and 11 students and their parents. The ads will highlight Ringwood's academic achievements and extracurricular opportunities. Pure Productions will either record the ads themselves at the free RSR studio or pay £40 to use a professional studio, and pay £250-£1000 to air them on Capital FM radio.
The document outlines Pure Productions' plan to create two advertisements - one for Ringwood School and one for the sixth form - with a budget of £1000 for each. They will target year 6 and 11 students and their parents. The ads will highlight Ringwood's academic achievements and extracurricular opportunities. Pure Productions will either record the ads themselves at the free RSR studio or pay £40 to use a professional studio, and pay £250-£1000 to air them on Capital FM radio.
The document outlines Pure Productions' plan to create two advertisements - one for Ringwood School and one for the sixth form - with a budget of £1000 for each. They will target year 6 and 11 students and their parents. The ads will highlight Ringwood's academic achievements and extracurricular opportunities. Pure Productions will either record the ads themselves at the free RSR studio or pay £40 to use a professional studio, and pay £250-£1000 to air them on Capital FM radio.
Our documentary will follow some conventions of the genre while breaking others. It will be an informative documentary about the niche streetwear industry aimed at a younger audience. Typically documentaries have a factual style, but ours will have an entertaining aspect with upbeat music and varied editing to engage our target viewers. We have a low budget as an independent production, but will give it a cinematic look normally seen in higher-budget works. It will show the message of community in the streetwear industry rather than a typically deep meaningful message.
This document discusses how the media product of a documentary on body image and plastic surgery utilizes and develops conventions of the documentary and magazine genres.
For the documentary, conventions like including vox pops, expert interviews, picture collages, and an upbeat soundtrack were used. However, only one presenter was used instead of two to suit the serious topic.
For the radio trailer, conventions of including voiceovers describing the documentary, clips from interviews, and an upbeat soundtrack were followed. However, no sound effects were included given the sensitive topic.
In the TV listings magazine, conventions like channel/time/date, images and captions, and quotes were used. However, a mix of article and Q&A styles of
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Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
2. Description of Cadbury
Crunchie
We are trying to sell the Cadbury Crunchie to raise
awareness as this chocolate bar is not seen as a
popular bar anymore since every other Cadbury
chocolate bar has been released. It was first
released in 1929 and made by Cadbury, launched
by J.S. Fry & Sons. Chocolate around then wasn't as
popular as it is today. Nowadays people like to
experiment with chocolate e.g. the marvelous
creations by Cadbury that has jelly beans, popping
candy, cookie, etc. The chocolate is smooth and the
crunchy bit is a delicate honeycomb that is so pure,
the taste will stick on with you so you have a
memorable experience.
3. Campaign schedule
• This advert would be shown around in more
than 50 countries worldwide on billboards,
posters, magazine print and also TV adverts
that would show it in action what is actually
happening
• The channels that this advert would mainly be
shown on would be the main channels like ITV,
Channel 5 etc. it would mostly be shown in the
evening time when most people are watching
TV so they know about the chocolate.
• Our print advert would be up on billboards on
the roads that will be big enough for drivers by
to read and see well when driving past. It
would also be outside pubs because that is a
place that many people go to watch football so
they will see it when they enter and leave as it
would be on boards outside the pub.
4. Target Audience
We are going to advertise our Cadbury
crunchie to an age range of 12-35. This is
aimed at both genders however it is aimed
more towards the males side since the TV
advert has got to do with football and males
watch and play more football compared to
females. Its practically for anyone who enjoys
a bit of a crunch and chocolate.
5. Generation of ideas
we have chosen
to use these
images
as our advert is
football based
and these
are some of the
exact
products we will
be using/
wearing in our
advert.
we have put the
image of
the golden
block as it is
represented like
a
crunchy bar.
6. Annotation of Brief
Legal and ethical issues will be sorted by using only
copyright free music or gaining permission from
the artist.
Also by trying to get permission from Nike and
Adidas to use their football boots and ball in our TV
and print advert.
One TV advert and two print adverts are required.
The TV advert should be 30 seconds. We must
consider the target audience and the market. We
will also need to comply with the codes and
conventions. It will need to meet a requirement to
satisfy our clients and the customers. We will
synergise the TV advert and the print adverts by
using the same relevant images and characters in
both adverts.
7. Initial ideas form
(TV)
1. The first idea we had was for Milan and Ornob to be playing
football and training for or next match, but then we both get
tired so we decide to stop playing and then Ornob takes off his
football boot and tips it upside down and two crunchie bars fall
out of it so be both have one each and then we get full of energy
and carry on training .
2. The second idea we had was to have some
people playing football and when someone
Slide tackles a sound of a crunch would happen
and it would show a fan taking a bite of
A crunchie bar because that’s the sound of it when
you take a bite of it
8. Key Messages
The key message we are trying to show is that
the crunchie bar gives you energy to move on and
carry on what you were doing but it also cheers
you up since its really sweet. It is also supposed to
make you laugh since its trying to relate to the
average Sunday League player/footballer so we
added a comedic element to our TV advert. This
will be done by adding the crunch from the
honeycomb when a tackle has taken place.
9. TV and Print ideas
Television
Actors-
The actors that will be shown in
Our advert would be Ornob and
Myself as the main actors and
Then we will find other people
To help out for it. The players that
Ornob and I are proposing to be
Is Sergio Aguero which would
Be Ornob and Alexis Sanchez that
I would propose to be.
Themes-
The themes that we will use in
Our advert would be a typical
Football themed, one like
A crowd cheering loud
atmosphere
In a filed just playing football
Colour-
The colours our advert
Would have are bright, l
Vibrant colours that
Suit the game of football.
10. Stylistic approach
We are going to make our advert as close as possible to perfection.
There hasn’t been a single advert for the Crunchie bar for over 15
years. The last advert was released in 1990! This meaning the
audience will be pleased for a new advert. Me and Milan would be
using different shots ranging from close ups, etc. We will be editing by
using the IMAC’s and our actors will be Ornob and Milan. We will be
wearing football kits and use a football to make it as original as
possible since our theme is Sunday League Football. Since it will be
filmed outside, there will be no lighting, just the daylight. We want
our advert to look like a typical Sunday league game, Ornob and Milan
will challenge for the ball so both players go for a tackle to claim the
ball. While they go for the tackle, the crunch noise from the crunchie
bar will be played over the video it make it sound like bones breaking
but this adds humour to it.
11. Legal and ethical issues
• We will avoid the use of copyright by not
copying any other logos, symbols or slogans. If
we do wish to use already used products by
other companies we would ask the specific
company if we can use their slogan or product
to make it legit and we would have permission
from them.
• If we use other companies images of their
brands we could change them in a way we want
so it is not the exact logo so it wont be classes
as copyright.
• As we are filming our TV advert in a open field
and there are no restrictions to stop us from
doing so we don’t need any permission from
anyone to film there legally.
12. Media Choices
.
We will be making 2 print adverts that relate to the
TV advert we will be doing. The TV advert will be
edited via IMAC and then shown for evaluation,
same goes for the print adverts. The print adverts
will be made into copies and the best 2 will be
laminated for a much more premium effect. One of
the print adverts will be laminated and the other
will have the effect of a newspaper/magazine. The
TV advert will last for about 30 seconds. Our print
adverts will be displayed on billboards and at bus
stops/train stations since people would have time
to read the print at the stops and for the billboard
there will be less words and more images that
represent our product.
13. ASA – ( advertising standards
authority)
• Our TV advert would abide by the ASA ruling
by not displaying any violent or rude
behaviour.
• The rules that I have got from the
ASA website:
1. Not to have rude or inappropriate words in
the advert
2. Not to have any copyright