This document outlines different advertising techniques: 1) Beauty Appeal - Lancome uses images of beautiful women using their products to make audiences want to look like them. 2) Celebrity Endorsement - Using famous celebrities promotes the idea that people will be like them if they use the endorsed product. 3) Escape - Holiday ads depict relaxing destinations to make people want to escape from reality.

1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
Lancôme uses this advert to reinforce
how the product could make you look.
The woman’s face next to the product
makes the audience believe it and want
to look like that themselves.
Using celebrity
endorsement for
advertisement makes the
general public want to be
like them. So using this
product with a well-known
celebrity generates a lot of
fan based customers.

2. Independence/Individuality
Intelligence
Holiday adverts use bright, sunny places like this
beach to show what the holiday would be like if you
went on their holiday. The two people on the tree show
how relaxing and fun the holiday could be; Makes the
public want to escape reality.
Shows how everyone is difference and
can be as successful as the next person.
The car advert makes the public think that buying
this car they can become a smart individual.

3. Lifestyle
Nurture
Peer Approval
This lifestyle advert tells you that the phone is
part of your. It needs to be part of your life. A
phone which helps with everyday life; a phone
which connects with your life.
Nurture adverts make a sense of sorrow to the public.
It shows what life is like for an individual or group of
people or animal welfare. They know that you ant to
help.

4. Rebel
Rhetorical Question
Peer approval shown in the latest carling advert is where a
whole group of people are telling you to use a product
because you have earned it.
A company which is making you feel: by using the
product you are different from everyone else. Be
stupid and use our products.

5. Scientific / Statistical Claim
Unfinished Comparison / Claim
A rhetorical question makes the audicance think about the
question but they know they have no choice. They know
before you see it you want to help.
The advert claims that it has many benefits towards using
the product.
Adverts don’t claim to be anything special
because they know the public can trust them with
what they are producing and distributing.