1. BTEC Creative Media Production – Advert Analysis Name:__________________
Name of
Product
Visual / Text Music / Sound FX Audience Meaning / Message
Honda 2003
(Cog)
Wieden +
kennedy
Car
Car parts placed in a dominoe effect.
(Rube Ruldberg)
No text on screen apart from the
cars name.
No music until the car is presented
at the end but there is noise from
the parts moving.
Song – sugarhill gang, rappers
delight
Family car
Adults, people with
a family. Car
drivers.
The product is
telling us it’s a
family car because
its quite large.
Everything works
perfectly.
“isn’t it great when things
work”. Reassurance that it
will be reliable.
Sony - Bravia
TV
2005
Fallen
Worldwide
Multicoloued balls falling down a
street in San Francisco
(250,000)
“Colour like no other” text
Jose Gonzalez – Heart Beats
Sony customers
Families
House owners
People that want
high quality
images
The colourful balls are
important as it will show
the quality colours to
represent the TV well.
“Colour like no other”
By buying this tv you will
be able to enjoy TV like
you have never seen
before!
John Smiths
“ball Skills”
2002
Football pitch (stereotypical)
Celebrity indorsment (Peter Kay)
Ball skills and then Peter kay kicks
the ball over the fence and shouts
“’have it”
First of the adverts to use humour
No music, just the sound of the ball.
Diegetic sounds
Footballers, young
adults (as it’s a
beer)
Men – 18 years +
“no nonsense”
No thrills
Does the job, no
nonsense.
2. Very short – Low budget
T-Mobile
Saatchi &
Saatchi
Dance
2009
350 dancers + random
comuters/people who joined in.
Shout – LuLu
Yaz – The only way is up
Don’t cha’ – Pussy cat dolls
Blue Danubn - Strause
Get down on it
Since you’ve been gone - rainbow
My boy lollypop – Millie
Do you love me – Contours
Clapping/Whistling
For people who
want a network
that allows them to
share their life. Use
technology
Younger audience
(teenagers and
young adults)
Life is for sharing
