1. Proposal
1
Working Title:
What is it called? This can change if you think of something better later
Through the lens
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
My products purpose is to entertain people, and educate them on how to take a action sequenced
photo, this will make my magazine good for younger people or older people who are interested into
this type of photography.
Genre:
What sort of product is it?
Sports/photography magazine
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
The content which will be included into my magazine will have small information about the sport
used, and there will be a lot of information on how to set up your camera to take the action
sequenced photos, I will talk about what this type of photography is, and what setting you will have
to change.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc.
Why would your project appeal to this person?
My audience will be aimed at men and women aged from 16-50, who are A, B, C1 and C2 social
class, this is because my magazine could interest teenagers who are just beginning to learn how
to take professional photos, however people aged around 40-50 could be starting a new hobby
and will need a step by step guide on how to set up the camera. I Have chosen these types of
social class because any other will most likely not be able to afford a camera capable of taking
these photos.
Legal & Ethical Considerations:
Think about any offensive material you will include? None
Will you restrict younger people using/accessing it? No
Will it offend any social groups/religions/ethnicities? No
How will you ensure you do not offend anyone? I will not include any offensive material
Are you using characters/names/logos of existing products/IPs? No
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
My magazine will not include offensive material, and will not offend any certain groups or religions.
This is because I could get sued or my magazine could be taken of the market and my profit would
begin to decrease. Also I do not want to make anyone feel offended. All images which will be used
will be taken by myself or I will make sure that none of them copy right.
