Three key concepts in 3Ds MAX lighting are: 1. Intensity, direction, and diffuseness are properties of light that determine how light spreads and illuminates surfaces. Shadows are cast by objects blocking light, not by lights themselves. 2. Three-point lighting is a basic lighting setup that illuminates a scene using a key light, fill light, and highlight. The key light is the primary light source, the fill light reduces shadows, and the highlight adds depth. 3. Ambient light and IES skies/suns are used to simulate indirect lighting and realistic outdoor lighting conditions, though creative lighting is also possible.