The document discusses which media institution would be best suited to distribute the author's magazine product. The author previously researched several publishing houses, including Conde Nast, IPC Media, and Bauer. After extensive research, the author concluded that IPC Media would be the best fit to distribute their magazine, as IPC Media already distributes magazines like NME that are similar in subject matter to the author's magazine, and thus would have experience targeting the right audiences.

1. What kind of media institution
might distribute this product and
why?

2. I previously research publishing houses in the early stages of my magazines production.
For example conde nast publish higher class magazines such as vogue and vanity fair.
IPC media publish: NME, Ideal Home,Marie Claire, and look.
Bauer publish to a wide audience the following magazines : Q,Nuts, Kerrang, FHM, garden news
and country walking.
Future publish more click type of magazine for certain people such as: Guitar world and T3
After looking at the publishing houses and doing extensive research into each one, I came to the
conclusion that my magazine best suited IPC media institution. I think IPC media would distribute
my product as they already distribute the magazine ‘NME’ which is somewhat along the same
lines as mine, due to this I think they’d have more than ample experience to handle my magazine
correctly and send it in the right direction to get it distributed to the right audiences. Below are
pictures of the magazines that IPC media currently publish: