Bauer Media group could potentially distribute the magazine as the largest privately owned publishing group in Europe with over 300 magazines in 15 countries and various online/TV/radio properties. IPC Media is also a potential distributor as the leading UK consumer magazine publisher engaging with two thirds of UK women and 42% of UK men through their award winning websites and magazines, including NME. The author chooses IPC Media for distribution since they already publish a similar magazine, NME, so the new magazine would fit within their existing niche.