SlideShare a Scribd company logo
STANDARDS
 Sets appropriate productivity standards – consistent w/Brand Attributes
 Enhances employee productivity
 Maximizes use of resources
 Maximizes Brand recognition
 Balances quality & quantity
 Enhances customer satisfaction
 Increase Brand Loyalty – Repeat Business
HOW TO STAFF A STORE?
Determine a consistent staffing model
for the The Retail Company Brand that establishes
Ideal productivity measures
for all functional areas
to optimize the balance between desired profitability and delivering the
brand service promise!
STRATEGIC PLAN
Brand Equity
Increase the value of our brands and generate profits by means of loyalty
and customer transformation that assures premium prices for our
products.
COMPETITION
Competition among brands will be based more and more on the experience
you create, and the depth of the experience will depend on how well you
develop the intangibles.
CUSTOMER PERCEPTION
Customers may not always remember specifics on the products or services
we offered…..
They will always remember - how we made them feel!
WHAT ARE ASSOCIATES?
In the service Industry
labor is both a key to
driving revenue growth
and
One of the largest cost items in the operating budget.
MEASURING PRODUCTIVITY
Productivity is usually defined as the volume of work units produced by a
worker within a given period of time.

Ex: one sales associate per X customers in an 8 hour shift, etc.
PAYROLL COSTS
 If you break down your payroll into “fixed” and “variable” cost labor,
you may find that the largest portion of your payroll is fixed, i.e., a
constant expense of the business that does not change based on sales,
number of employees or other variables.

The fixed cost portion of payroll is not just management salaries that
must be paid regardless of sales volume.
VARIABLE COST
The employees who are added to the fixed schedule as business increases
are your “variable cost employees”.
It is having too many or too few variable staff that either can negatively
impact profits or the customer’s experience and ultimately the Brand’s
image!
PLANNING SERVICE
 Discuss and agree on the consistent brand service standards, and
determine what needs to be done to meet the expected customer
demand for planning periods.
 Identify the productivity & performance standards for each area.
 Determine if position is fixed or variable.
 Create employee-staffing guidelines that identify “fixed (non-volume
related) and “variable” (volume related) labor requirements by job.
Living the Brand
Passive

Understand

Believe

Deliver

“I
understand
the brand”

“I believe in
trying to
deliver the
brand”
“I know what
it takes to
deliver the
brand”

Informed

“I
understand
how I can
contribute”

Engaged

“I
understand I
need to
contribute”

“I believe
there are
tools to help
me deliver
the brand”

“I believe I
make a
difference
when I
contribute”

“I know how
to use tools
from the
company to
deliver the
brand”

“I take
proactive
steps to
make a
difference
when I
deliver the
brand”

Active

“I understand
my role to
deliver the
brand”
“I am
accountable
for delivering
the brand”
“I deliver the
brand … and
make a
difference …
every day,
every
customer”

Advocate

“I
understand
how to
impact the
brand and
the
company”
“I am
passionate
about the
brand, and
the
company”

“I am the
Brand”
Retail Company Branding

More Related Content

What's hot

Lilit Resume
Lilit ResumeLilit Resume
Lilit Resume
Lilit Pepeyan
 
Asim resume
Asim resumeAsim resume
Asim resume
asim pasha
 
TAJMUL SHARIEFF
TAJMUL SHARIEFFTAJMUL SHARIEFF
TAJMUL SHARIEFF
TAJMUL SHARIEFF
 
Shamil's Final CV
Shamil's Final CVShamil's Final CV
Shamil's Final CV
Shamil Azeez
 
Executive resume 2.3(5)
Executive resume 2.3(5)Executive resume 2.3(5)
Executive resume 2.3(5)
John Marshall
 
Resume-Harpalsingh
Resume-HarpalsinghResume-Harpalsingh
Resume-Harpalsingh
Harpalsingh Adiyal
 
Mahtab CV
Mahtab CVMahtab CV
Mahtab CV
Mahtab Ud Din
 
Rameez Resume Updated
Rameez Resume UpdatedRameez Resume Updated
Rameez Resume Updated
Rameez Mughal
 
vserrano resume
vserrano resumevserrano resume
vserrano resume
Venus Serrano
 
GRISHMA MISTRY CV
GRISHMA MISTRY CVGRISHMA MISTRY CV
GRISHMA MISTRY CV
Grishma Mistry
 
jitenkumar
jitenkumarjitenkumar
jitenkumar
Jitenkumar Rathod
 
Train The Trainer
Train The TrainerTrain The Trainer
Train The Trainer
Jeetander Wadhwa
 
Developing Mission Vision And Lt Os
Developing Mission Vision And Lt OsDeveloping Mission Vision And Lt Os
Developing Mission Vision And Lt Os
FNian
 
Khalid CV
Khalid CVKhalid CV
Khalid CV
Khalid Ansari
 
Elizabeth Mantione (1)
Elizabeth Mantione (1)Elizabeth Mantione (1)
Elizabeth Mantione (1)
Elizabeth Mantione
 
Resume_Rahul Sharma Dt 06091215
Resume_Rahul Sharma Dt 06091215Resume_Rahul Sharma Dt 06091215
Resume_Rahul Sharma Dt 06091215
Rahul Sharma
 
Amit Resume
Amit ResumeAmit Resume
Amit Resume
Amit Arora
 
PHiltonCV15
PHiltonCV15PHiltonCV15
PHiltonCV15
Paul Hilton
 
enParadigm Case Study - Abbott PPD
enParadigm Case Study - Abbott PPDenParadigm Case Study - Abbott PPD
enParadigm Case Study - Abbott PPD
enParadigm Knowledge Solutions
 
Curriculum vitae (1)
Curriculum vitae (1)Curriculum vitae (1)
Curriculum vitae (1)
mostafa elnagar
 

What's hot (20)

Lilit Resume
Lilit ResumeLilit Resume
Lilit Resume
 
Asim resume
Asim resumeAsim resume
Asim resume
 
TAJMUL SHARIEFF
TAJMUL SHARIEFFTAJMUL SHARIEFF
TAJMUL SHARIEFF
 
Shamil's Final CV
Shamil's Final CVShamil's Final CV
Shamil's Final CV
 
Executive resume 2.3(5)
Executive resume 2.3(5)Executive resume 2.3(5)
Executive resume 2.3(5)
 
Resume-Harpalsingh
Resume-HarpalsinghResume-Harpalsingh
Resume-Harpalsingh
 
Mahtab CV
Mahtab CVMahtab CV
Mahtab CV
 
Rameez Resume Updated
Rameez Resume UpdatedRameez Resume Updated
Rameez Resume Updated
 
vserrano resume
vserrano resumevserrano resume
vserrano resume
 
GRISHMA MISTRY CV
GRISHMA MISTRY CVGRISHMA MISTRY CV
GRISHMA MISTRY CV
 
jitenkumar
jitenkumarjitenkumar
jitenkumar
 
Train The Trainer
Train The TrainerTrain The Trainer
Train The Trainer
 
Developing Mission Vision And Lt Os
Developing Mission Vision And Lt OsDeveloping Mission Vision And Lt Os
Developing Mission Vision And Lt Os
 
Khalid CV
Khalid CVKhalid CV
Khalid CV
 
Elizabeth Mantione (1)
Elizabeth Mantione (1)Elizabeth Mantione (1)
Elizabeth Mantione (1)
 
Resume_Rahul Sharma Dt 06091215
Resume_Rahul Sharma Dt 06091215Resume_Rahul Sharma Dt 06091215
Resume_Rahul Sharma Dt 06091215
 
Amit Resume
Amit ResumeAmit Resume
Amit Resume
 
PHiltonCV15
PHiltonCV15PHiltonCV15
PHiltonCV15
 
enParadigm Case Study - Abbott PPD
enParadigm Case Study - Abbott PPDenParadigm Case Study - Abbott PPD
enParadigm Case Study - Abbott PPD
 
Curriculum vitae (1)
Curriculum vitae (1)Curriculum vitae (1)
Curriculum vitae (1)
 

Viewers also liked

Corporate branding
Corporate brandingCorporate branding
Corporate branding
Mukeshkumar Dubey
 
SEO Integration by Matt Lacuesta | SEMPO Cities KC 2016
SEO Integration by Matt Lacuesta | SEMPO Cities KC 2016 SEO Integration by Matt Lacuesta | SEMPO Cities KC 2016
SEO Integration by Matt Lacuesta | SEMPO Cities KC 2016
Burns Marketing
 
Web Design & Print Design Company, Chennai
Web Design & Print Design Company, ChennaiWeb Design & Print Design Company, Chennai
Web Design & Print Design Company, Chennai
Rajesh Nair
 
tne Branding, Company Profile & Website
tne Branding, Company Profile & Websitetne Branding, Company Profile & Website
tne Branding, Company Profile & Website
Saurabh Singh Co.
 
BookExpo America 2009 -- POD For Dummies 2 of 3 (LIGHTNING SOURCE)
BookExpo America 2009 -- POD For Dummies 2 of 3 (LIGHTNING SOURCE)BookExpo America 2009 -- POD For Dummies 2 of 3 (LIGHTNING SOURCE)
BookExpo America 2009 -- POD For Dummies 2 of 3 (LIGHTNING SOURCE)
bisg
 
March 2011 - Marketing Roundtable - Jim Hume
March 2011 - Marketing Roundtable - Jim HumeMarch 2011 - Marketing Roundtable - Jim Hume
March 2011 - Marketing Roundtable - Jim Hume
AnnArborSPARK
 
Print Art Company
Print Art CompanyPrint Art Company
Print Art Company
PrintArtCompany
 
Print House Company Profile
Print House Company ProfilePrint House Company Profile
Print House Company Profile
Yogendra Singh Rathore
 
Branding presentation 15 mins
Branding presentation 15 minsBranding presentation 15 mins
Branding presentation 15 mins
Adele Harries-nicholas
 
Ingredient branding
Ingredient brandingIngredient branding
Ingredient branding
Microban
 
Corporate Brand Strategy of Dupont
Corporate Brand Strategy of DupontCorporate Brand Strategy of Dupont
Corporate Brand Strategy of Dupont
Nishant Varshney
 
Retail branding - Reliance Fresh
Retail branding - Reliance FreshRetail branding - Reliance Fresh
Retail branding - Reliance Fresh
marhsenag
 
Ecommerce rules india
Ecommerce rules indiaEcommerce rules india
Ecommerce rules india
Harveer Singh
 

Viewers also liked (13)

Corporate branding
Corporate brandingCorporate branding
Corporate branding
 
SEO Integration by Matt Lacuesta | SEMPO Cities KC 2016
SEO Integration by Matt Lacuesta | SEMPO Cities KC 2016 SEO Integration by Matt Lacuesta | SEMPO Cities KC 2016
SEO Integration by Matt Lacuesta | SEMPO Cities KC 2016
 
Web Design & Print Design Company, Chennai
Web Design & Print Design Company, ChennaiWeb Design & Print Design Company, Chennai
Web Design & Print Design Company, Chennai
 
tne Branding, Company Profile & Website
tne Branding, Company Profile & Websitetne Branding, Company Profile & Website
tne Branding, Company Profile & Website
 
BookExpo America 2009 -- POD For Dummies 2 of 3 (LIGHTNING SOURCE)
BookExpo America 2009 -- POD For Dummies 2 of 3 (LIGHTNING SOURCE)BookExpo America 2009 -- POD For Dummies 2 of 3 (LIGHTNING SOURCE)
BookExpo America 2009 -- POD For Dummies 2 of 3 (LIGHTNING SOURCE)
 
March 2011 - Marketing Roundtable - Jim Hume
March 2011 - Marketing Roundtable - Jim HumeMarch 2011 - Marketing Roundtable - Jim Hume
March 2011 - Marketing Roundtable - Jim Hume
 
Print Art Company
Print Art CompanyPrint Art Company
Print Art Company
 
Print House Company Profile
Print House Company ProfilePrint House Company Profile
Print House Company Profile
 
Branding presentation 15 mins
Branding presentation 15 minsBranding presentation 15 mins
Branding presentation 15 mins
 
Ingredient branding
Ingredient brandingIngredient branding
Ingredient branding
 
Corporate Brand Strategy of Dupont
Corporate Brand Strategy of DupontCorporate Brand Strategy of Dupont
Corporate Brand Strategy of Dupont
 
Retail branding - Reliance Fresh
Retail branding - Reliance FreshRetail branding - Reliance Fresh
Retail branding - Reliance Fresh
 
Ecommerce rules india
Ecommerce rules indiaEcommerce rules india
Ecommerce rules india
 

Similar to Retail Company Branding

How to profit from customer experience - an introduction to Lexden
How to profit from customer experience - an introduction to LexdenHow to profit from customer experience - an introduction to Lexden
How to profit from customer experience - an introduction to Lexden
Christopher Brooks
 
Mission Statement and Objective Setting
Mission Statement and Objective SettingMission Statement and Objective Setting
Mission Statement and Objective Setting
Amna Ayaz
 
Bb Marketing
Bb MarketingBb Marketing
Bb Marketing
bhagchand
 
The employment cycle
The employment cycleThe employment cycle
The employment cycle
Hannah-Lee Obst
 
DTP Portfolio
DTP PortfolioDTP Portfolio
DTP Portfolio
Sally Parker-Boyd
 
Lesson 5 developing the right marketing mix and plan
Lesson 5   developing the right marketing mix and planLesson 5   developing the right marketing mix and plan
Lesson 5 developing the right marketing mix and plan
Mervyn Maico Aldana
 
Employee Empowerment
Employee EmpowermentEmployee Empowerment
Employee Empowerment
theinnovator
 
Craig M HSI
Craig M HSICraig M HSI
Marketing 101 chapter2 building customer satisfaction
Marketing 101 chapter2 building customer satisfactionMarketing 101 chapter2 building customer satisfaction
Marketing 101 chapter2 building customer satisfaction
Marivic Macale
 
Implementing a successful customer relations strategy.pptx main
Implementing a successful customer relations strategy.pptx mainImplementing a successful customer relations strategy.pptx main
Implementing a successful customer relations strategy.pptx main
Beatrice Nyamache
 
Strategies for Managing Sales Teams: How to find, select and compensate these...
Strategies for Managing Sales Teams: How to find, select and compensate these...Strategies for Managing Sales Teams: How to find, select and compensate these...
Strategies for Managing Sales Teams: How to find, select and compensate these...
MaRS Discovery District
 
Value Equation
Value EquationValue Equation
Value Equation
BrandJuice
 
Customer value propositions
Customer value propositionsCustomer value propositions
Customer value propositions
Vlerick Business School
 
Aligning Brand Strategy to Customer Experience
Aligning Brand Strategy to Customer ExperienceAligning Brand Strategy to Customer Experience
Aligning Brand Strategy to Customer Experience
G3 Communications
 
Customer centricity creating value for your customers and value for your orga...
Customer centricity creating value for your customers and value for your orga...Customer centricity creating value for your customers and value for your orga...
Customer centricity creating value for your customers and value for your orga...
Simon Rodaway
 
Beyond Sales: The New KPI's Of Marketing ROI
Beyond Sales: The New KPI's Of Marketing ROIBeyond Sales: The New KPI's Of Marketing ROI
Beyond Sales: The New KPI's Of Marketing ROI
Daniel Newman
 
Customer Experience audit
Customer Experience auditCustomer Experience audit
Customer Experience audit
Laura Balentyne, CCXP
 
Experienceaudit
Experienceaudit Experienceaudit
Experienceaudit
Amit Modi
 
Experience Audit
Experience AuditExperience Audit
Experience Audit
Laura Balentyne, CCXP
 
CO2 Presentation - The Largest Profit Levers
CO2 Presentation - The Largest Profit LeversCO2 Presentation - The Largest Profit Levers
CO2 Presentation - The Largest Profit Levers
Coalmarch
 

Similar to Retail Company Branding (20)

How to profit from customer experience - an introduction to Lexden
How to profit from customer experience - an introduction to LexdenHow to profit from customer experience - an introduction to Lexden
How to profit from customer experience - an introduction to Lexden
 
Mission Statement and Objective Setting
Mission Statement and Objective SettingMission Statement and Objective Setting
Mission Statement and Objective Setting
 
Bb Marketing
Bb MarketingBb Marketing
Bb Marketing
 
The employment cycle
The employment cycleThe employment cycle
The employment cycle
 
DTP Portfolio
DTP PortfolioDTP Portfolio
DTP Portfolio
 
Lesson 5 developing the right marketing mix and plan
Lesson 5   developing the right marketing mix and planLesson 5   developing the right marketing mix and plan
Lesson 5 developing the right marketing mix and plan
 
Employee Empowerment
Employee EmpowermentEmployee Empowerment
Employee Empowerment
 
Craig M HSI
Craig M HSICraig M HSI
Craig M HSI
 
Marketing 101 chapter2 building customer satisfaction
Marketing 101 chapter2 building customer satisfactionMarketing 101 chapter2 building customer satisfaction
Marketing 101 chapter2 building customer satisfaction
 
Implementing a successful customer relations strategy.pptx main
Implementing a successful customer relations strategy.pptx mainImplementing a successful customer relations strategy.pptx main
Implementing a successful customer relations strategy.pptx main
 
Strategies for Managing Sales Teams: How to find, select and compensate these...
Strategies for Managing Sales Teams: How to find, select and compensate these...Strategies for Managing Sales Teams: How to find, select and compensate these...
Strategies for Managing Sales Teams: How to find, select and compensate these...
 
Value Equation
Value EquationValue Equation
Value Equation
 
Customer value propositions
Customer value propositionsCustomer value propositions
Customer value propositions
 
Aligning Brand Strategy to Customer Experience
Aligning Brand Strategy to Customer ExperienceAligning Brand Strategy to Customer Experience
Aligning Brand Strategy to Customer Experience
 
Customer centricity creating value for your customers and value for your orga...
Customer centricity creating value for your customers and value for your orga...Customer centricity creating value for your customers and value for your orga...
Customer centricity creating value for your customers and value for your orga...
 
Beyond Sales: The New KPI's Of Marketing ROI
Beyond Sales: The New KPI's Of Marketing ROIBeyond Sales: The New KPI's Of Marketing ROI
Beyond Sales: The New KPI's Of Marketing ROI
 
Customer Experience audit
Customer Experience auditCustomer Experience audit
Customer Experience audit
 
Experienceaudit
Experienceaudit Experienceaudit
Experienceaudit
 
Experience Audit
Experience AuditExperience Audit
Experience Audit
 
CO2 Presentation - The Largest Profit Levers
CO2 Presentation - The Largest Profit LeversCO2 Presentation - The Largest Profit Levers
CO2 Presentation - The Largest Profit Levers
 

More from Flevy.com Best Practices

100 Case Studies on Strategy & Transformation.pdf
100 Case Studies on Strategy & Transformation.pdf100 Case Studies on Strategy & Transformation.pdf
100 Case Studies on Strategy & Transformation.pdf
Flevy.com Best Practices
 
Project Management for MBA (in French)
Project Management for MBA (in French)Project Management for MBA (in French)
Project Management for MBA (in French)
Flevy.com Best Practices
 
4 Stages of Disruption
4 Stages of Disruption4 Stages of Disruption
4 Stages of Disruption
Flevy.com Best Practices
 
Customer-centric Culture
Customer-centric CultureCustomer-centric Culture
Customer-centric Culture
Flevy.com Best Practices
 
[Whitepaper] Business Transformation Success Factors
[Whitepaper] Business Transformation Success Factors[Whitepaper] Business Transformation Success Factors
[Whitepaper] Business Transformation Success Factors
Flevy.com Best Practices
 
[Whitepaper] 5 Dimensions of Employee Engagement Scorecard
[Whitepaper] 5 Dimensions of Employee Engagement Scorecard[Whitepaper] 5 Dimensions of Employee Engagement Scorecard
[Whitepaper] 5 Dimensions of Employee Engagement Scorecard
Flevy.com Best Practices
 
[Whitepaper] Digital Transformation: Workforce Digitization
[Whitepaper] Digital Transformation: Workforce Digitization[Whitepaper] Digital Transformation: Workforce Digitization
[Whitepaper] Digital Transformation: Workforce Digitization
Flevy.com Best Practices
 
[Whitepaper] Strategic Human Resources: Evolution of Competition
[Whitepaper] Strategic Human Resources: Evolution of Competition[Whitepaper] Strategic Human Resources: Evolution of Competition
[Whitepaper] Strategic Human Resources: Evolution of Competition
Flevy.com Best Practices
 
[Whitepaper] 8 Key Steps of Data Integration: Restructuring Redeployment Asse...
[Whitepaper] 8 Key Steps of Data Integration: Restructuring Redeployment Asse...[Whitepaper] 8 Key Steps of Data Integration: Restructuring Redeployment Asse...
[Whitepaper] 8 Key Steps of Data Integration: Restructuring Redeployment Asse...
Flevy.com Best Practices
 
[Whitepaper] Strategy Classics: Value Disciplines Model
[Whitepaper] Strategy Classics: Value Disciplines Model[Whitepaper] Strategy Classics: Value Disciplines Model
[Whitepaper] Strategy Classics: Value Disciplines Model
Flevy.com Best Practices
 
[Whitepaper] The Definitive Guide to Strategic Planning: Here’s What You Need...
[Whitepaper] The Definitive Guide to Strategic Planning: Here’s What You Need...[Whitepaper] The Definitive Guide to Strategic Planning: Here’s What You Need...
[Whitepaper] The Definitive Guide to Strategic Planning: Here’s What You Need...
Flevy.com Best Practices
 
[Whitepaper] The Definitive Introduction to Strategy Development and Strategy...
[Whitepaper] The Definitive Introduction to Strategy Development and Strategy...[Whitepaper] The Definitive Introduction to Strategy Development and Strategy...
[Whitepaper] The Definitive Introduction to Strategy Development and Strategy...
Flevy.com Best Practices
 
[Whitepaper] The “Theory of Constraints:” What’s Limiting Your Organization?
[Whitepaper] The “Theory of Constraints:” What’s Limiting Your Organization?[Whitepaper] The “Theory of Constraints:” What’s Limiting Your Organization?
[Whitepaper] The “Theory of Constraints:” What’s Limiting Your Organization?
Flevy.com Best Practices
 
[Whitepaper] Transportation Cost Reduction in Supply Chain Management
[Whitepaper] Transportation Cost Reduction in Supply Chain Management[Whitepaper] Transportation Cost Reduction in Supply Chain Management
[Whitepaper] Transportation Cost Reduction in Supply Chain Management
Flevy.com Best Practices
 
[Whitepaper] A Great Leadership Experience: Dr. Rachid Yazami, Inventor of th...
[Whitepaper] A Great Leadership Experience: Dr. Rachid Yazami, Inventor of th...[Whitepaper] A Great Leadership Experience: Dr. Rachid Yazami, Inventor of th...
[Whitepaper] A Great Leadership Experience: Dr. Rachid Yazami, Inventor of th...
Flevy.com Best Practices
 
[Whitepaper] Finding It Hard to Manage Conflict at the Workplace? Use the Tho...
[Whitepaper] Finding It Hard to Manage Conflict at the Workplace? Use the Tho...[Whitepaper] Finding It Hard to Manage Conflict at the Workplace? Use the Tho...
[Whitepaper] Finding It Hard to Manage Conflict at the Workplace? Use the Tho...
Flevy.com Best Practices
 
[Whitepaper] Key Account Management: Handling Large Global Accounts the Right...
[Whitepaper] Key Account Management: Handling Large Global Accounts the Right...[Whitepaper] Key Account Management: Handling Large Global Accounts the Right...
[Whitepaper] Key Account Management: Handling Large Global Accounts the Right...
Flevy.com Best Practices
 
[Whitepaper] Nudge Theory: An Effective Way to Transform Negative Behaviors
[Whitepaper] Nudge Theory: An Effective Way to Transform Negative Behaviors[Whitepaper] Nudge Theory: An Effective Way to Transform Negative Behaviors
[Whitepaper] Nudge Theory: An Effective Way to Transform Negative Behaviors
Flevy.com Best Practices
 
[Whitepaper] Business Model Innovation: Creation of Scalable Business Models ...
[Whitepaper] Business Model Innovation: Creation of Scalable Business Models ...[Whitepaper] Business Model Innovation: Creation of Scalable Business Models ...
[Whitepaper] Business Model Innovation: Creation of Scalable Business Models ...
Flevy.com Best Practices
 
[Whitepaper] Shareholder Value Traps: How to Evade Them and Focus on Value Cr...
[Whitepaper] Shareholder Value Traps: How to Evade Them and Focus on Value Cr...[Whitepaper] Shareholder Value Traps: How to Evade Them and Focus on Value Cr...
[Whitepaper] Shareholder Value Traps: How to Evade Them and Focus on Value Cr...
Flevy.com Best Practices
 

More from Flevy.com Best Practices (20)

100 Case Studies on Strategy & Transformation.pdf
100 Case Studies on Strategy & Transformation.pdf100 Case Studies on Strategy & Transformation.pdf
100 Case Studies on Strategy & Transformation.pdf
 
Project Management for MBA (in French)
Project Management for MBA (in French)Project Management for MBA (in French)
Project Management for MBA (in French)
 
4 Stages of Disruption
4 Stages of Disruption4 Stages of Disruption
4 Stages of Disruption
 
Customer-centric Culture
Customer-centric CultureCustomer-centric Culture
Customer-centric Culture
 
[Whitepaper] Business Transformation Success Factors
[Whitepaper] Business Transformation Success Factors[Whitepaper] Business Transformation Success Factors
[Whitepaper] Business Transformation Success Factors
 
[Whitepaper] 5 Dimensions of Employee Engagement Scorecard
[Whitepaper] 5 Dimensions of Employee Engagement Scorecard[Whitepaper] 5 Dimensions of Employee Engagement Scorecard
[Whitepaper] 5 Dimensions of Employee Engagement Scorecard
 
[Whitepaper] Digital Transformation: Workforce Digitization
[Whitepaper] Digital Transformation: Workforce Digitization[Whitepaper] Digital Transformation: Workforce Digitization
[Whitepaper] Digital Transformation: Workforce Digitization
 
[Whitepaper] Strategic Human Resources: Evolution of Competition
[Whitepaper] Strategic Human Resources: Evolution of Competition[Whitepaper] Strategic Human Resources: Evolution of Competition
[Whitepaper] Strategic Human Resources: Evolution of Competition
 
[Whitepaper] 8 Key Steps of Data Integration: Restructuring Redeployment Asse...
[Whitepaper] 8 Key Steps of Data Integration: Restructuring Redeployment Asse...[Whitepaper] 8 Key Steps of Data Integration: Restructuring Redeployment Asse...
[Whitepaper] 8 Key Steps of Data Integration: Restructuring Redeployment Asse...
 
[Whitepaper] Strategy Classics: Value Disciplines Model
[Whitepaper] Strategy Classics: Value Disciplines Model[Whitepaper] Strategy Classics: Value Disciplines Model
[Whitepaper] Strategy Classics: Value Disciplines Model
 
[Whitepaper] The Definitive Guide to Strategic Planning: Here’s What You Need...
[Whitepaper] The Definitive Guide to Strategic Planning: Here’s What You Need...[Whitepaper] The Definitive Guide to Strategic Planning: Here’s What You Need...
[Whitepaper] The Definitive Guide to Strategic Planning: Here’s What You Need...
 
[Whitepaper] The Definitive Introduction to Strategy Development and Strategy...
[Whitepaper] The Definitive Introduction to Strategy Development and Strategy...[Whitepaper] The Definitive Introduction to Strategy Development and Strategy...
[Whitepaper] The Definitive Introduction to Strategy Development and Strategy...
 
[Whitepaper] The “Theory of Constraints:” What’s Limiting Your Organization?
[Whitepaper] The “Theory of Constraints:” What’s Limiting Your Organization?[Whitepaper] The “Theory of Constraints:” What’s Limiting Your Organization?
[Whitepaper] The “Theory of Constraints:” What’s Limiting Your Organization?
 
[Whitepaper] Transportation Cost Reduction in Supply Chain Management
[Whitepaper] Transportation Cost Reduction in Supply Chain Management[Whitepaper] Transportation Cost Reduction in Supply Chain Management
[Whitepaper] Transportation Cost Reduction in Supply Chain Management
 
[Whitepaper] A Great Leadership Experience: Dr. Rachid Yazami, Inventor of th...
[Whitepaper] A Great Leadership Experience: Dr. Rachid Yazami, Inventor of th...[Whitepaper] A Great Leadership Experience: Dr. Rachid Yazami, Inventor of th...
[Whitepaper] A Great Leadership Experience: Dr. Rachid Yazami, Inventor of th...
 
[Whitepaper] Finding It Hard to Manage Conflict at the Workplace? Use the Tho...
[Whitepaper] Finding It Hard to Manage Conflict at the Workplace? Use the Tho...[Whitepaper] Finding It Hard to Manage Conflict at the Workplace? Use the Tho...
[Whitepaper] Finding It Hard to Manage Conflict at the Workplace? Use the Tho...
 
[Whitepaper] Key Account Management: Handling Large Global Accounts the Right...
[Whitepaper] Key Account Management: Handling Large Global Accounts the Right...[Whitepaper] Key Account Management: Handling Large Global Accounts the Right...
[Whitepaper] Key Account Management: Handling Large Global Accounts the Right...
 
[Whitepaper] Nudge Theory: An Effective Way to Transform Negative Behaviors
[Whitepaper] Nudge Theory: An Effective Way to Transform Negative Behaviors[Whitepaper] Nudge Theory: An Effective Way to Transform Negative Behaviors
[Whitepaper] Nudge Theory: An Effective Way to Transform Negative Behaviors
 
[Whitepaper] Business Model Innovation: Creation of Scalable Business Models ...
[Whitepaper] Business Model Innovation: Creation of Scalable Business Models ...[Whitepaper] Business Model Innovation: Creation of Scalable Business Models ...
[Whitepaper] Business Model Innovation: Creation of Scalable Business Models ...
 
[Whitepaper] Shareholder Value Traps: How to Evade Them and Focus on Value Cr...
[Whitepaper] Shareholder Value Traps: How to Evade Them and Focus on Value Cr...[Whitepaper] Shareholder Value Traps: How to Evade Them and Focus on Value Cr...
[Whitepaper] Shareholder Value Traps: How to Evade Them and Focus on Value Cr...
 

Recently uploaded

Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
LuanWise
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
ssuser567e2d
 
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Corey Perlman, Social Media Speaker and Consultant
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
my Pandit
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Lviv Startup Club
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Lital Barkan
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
SEOSMMEARTH
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
NZSG
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
AnnySerafinaLove
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
jeffkluth1
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
MJ Global
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
FelixPerez547899
 
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for BuildingsStructural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
Chandresh Chudasama
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
ecamare2
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Avirahi City Dholera
 

Recently uploaded (20)

Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
 
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
 
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
 
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for BuildingsStructural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
 

Retail Company Branding

  • 1.
  • 2. STANDARDS  Sets appropriate productivity standards – consistent w/Brand Attributes  Enhances employee productivity  Maximizes use of resources  Maximizes Brand recognition  Balances quality & quantity  Enhances customer satisfaction  Increase Brand Loyalty – Repeat Business
  • 3. HOW TO STAFF A STORE? Determine a consistent staffing model for the The Retail Company Brand that establishes Ideal productivity measures for all functional areas to optimize the balance between desired profitability and delivering the brand service promise!
  • 4. STRATEGIC PLAN Brand Equity Increase the value of our brands and generate profits by means of loyalty and customer transformation that assures premium prices for our products.
  • 5. COMPETITION Competition among brands will be based more and more on the experience you create, and the depth of the experience will depend on how well you develop the intangibles.
  • 6. CUSTOMER PERCEPTION Customers may not always remember specifics on the products or services we offered….. They will always remember - how we made them feel!
  • 7. WHAT ARE ASSOCIATES? In the service Industry labor is both a key to driving revenue growth and One of the largest cost items in the operating budget.
  • 8. MEASURING PRODUCTIVITY Productivity is usually defined as the volume of work units produced by a worker within a given period of time. Ex: one sales associate per X customers in an 8 hour shift, etc.
  • 9. PAYROLL COSTS  If you break down your payroll into “fixed” and “variable” cost labor, you may find that the largest portion of your payroll is fixed, i.e., a constant expense of the business that does not change based on sales, number of employees or other variables. The fixed cost portion of payroll is not just management salaries that must be paid regardless of sales volume.
  • 10. VARIABLE COST The employees who are added to the fixed schedule as business increases are your “variable cost employees”. It is having too many or too few variable staff that either can negatively impact profits or the customer’s experience and ultimately the Brand’s image!
  • 11. PLANNING SERVICE  Discuss and agree on the consistent brand service standards, and determine what needs to be done to meet the expected customer demand for planning periods.  Identify the productivity & performance standards for each area.  Determine if position is fixed or variable.  Create employee-staffing guidelines that identify “fixed (non-volume related) and “variable” (volume related) labor requirements by job.
  • 12. Living the Brand Passive Understand Believe Deliver “I understand the brand” “I believe in trying to deliver the brand” “I know what it takes to deliver the brand” Informed “I understand how I can contribute” Engaged “I understand I need to contribute” “I believe there are tools to help me deliver the brand” “I believe I make a difference when I contribute” “I know how to use tools from the company to deliver the brand” “I take proactive steps to make a difference when I deliver the brand” Active “I understand my role to deliver the brand” “I am accountable for delivering the brand” “I deliver the brand … and make a difference … every day, every customer” Advocate “I understand how to impact the brand and the company” “I am passionate about the brand, and the company” “I am the Brand”