The document proposes a short film project titled "CHOICE UNKNOWN" aimed at teenagers ages 16-24. It will be a thriller genre film exploring a time loop concept where the main character repeatedly experiences the same day, with some events changing each time. The proposal includes details on target audience, rationale, concept, production techniques, evaluation plans, and a 5-week schedule. Research sources are cited.

1. Proposal
1
Working Title: CHOICE UNKNOWN
Audience:
My audience is going to be more aimed toward Male due to the fact that I have some violence in it
and the genre is thriller which more males tend to like but females can watch it too because it is a
movie which are not gender specific because that would be sexist. The age I have decided for my
audience is teenagers between the ages 16-24, I have chosen this as my audience because it has
some violence so it is not meant for children but also this is the main audience age range which
watches movies, plus if the character in the movie is the same age then it tends to draw in more of
this age group. The social grade of the people watching my movie is BE and it is this because I am
planning on people from these classes such as students, teachers and media industry’s workers to
watch my movie since it also relates to these topics and people. The psychographic for my game
is Needs driven, this group act upon impulse and instinct. This group does not plan and will
respond to messages relating to missing opportunities and impulse buying. It is an impulse to
watch thriller movies and it can be very unexpected because they are meant to keep you on the
edge and sometimes wing it just like the psychographic class. My movie will not be
geodemographic due to the fact that it is free and anybody can watch it. The aim of my movie is
too get people engaged and making them think, I will do this by using twists and loops with cliff-
hangers.
Rationale (approx. 100 words)
This year I have worked on a few projects but the only one that relates to this is an irn-bru TV
advert that I made earlier on in the year. From this advert I learned how to edit well and make a
good smooth running video, the camera I didn’t do much with because we were in groups doing
good teamwork and I didn’t get much of a go. I did experiments at the start of this project and I
learned some editing skills such as visual and audio effects and transitions like a black and white
colour scheme over the video and fading audio in and out at the end.
Project Concept (approx. 200 words)
I am going to make a short film, which will last a time of 60-90 seconds, the genre for this movie
will be a thriller and it will be time loop concept based, it also only includes one character in it
making it simple to create. I am going to make a story in which the character wakes up in his bed
and checks the clock, once he has awakened he then arises and goes about his day maybe doing
some productive tasks which everybody does in the morning until it becomes night, where it cuts to
him closing a car door. It is night and the character is walking down an alley then all of a sudden
he feels a tap on the back of his head and he freezes he knows that it is a gun and he can’t see
the man behind him he doesn’t even speak and wears a mask, before the man can say anything
he is shot in the back of the head. The same day and thing repeats again and again after he keeps
dying but it is sped up a little bit faster and then at the end we see the man standing with the mask
of and it is the same person in which has kept dying over and over again because he finds out who
the person is he then has a choice to keep on killing himself or to stop the loop but the character
decided to choose to kill himself again, this leaves the audience questioning why. For research for
the project I am going to look up specific tasks such as the right locations and camera settings to
get it all right just before I do my filming to make it too the best of my ability.
Production Techniques (approx. 150 words)
In the creation of my short film I will use simple Foley techniques, where I will film but not include
sounds but record them separately, then when I move on towards editing I shall place them over
the top. My film will not need any special camera techniques because I can get all of my shots well
with just the camera and tripod, maybe for one shot I could use a more realistic camera specialist
techniques for a spin. I am going to include many shots such as low angles, povs, mid shots and
extreme close-ups, as well as many more. Whilst editing I am going to adjust with some of the
effects and make the brightness and colour contrast more appealing than what it started with. With
the sound, I will record ambient sounds and other sound effects, I am not going to get sound
effects online so I don’t need free sound effects, it is all original.

2. Proposal
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Evaluation (approx. 50 words)
For evaluating I plan to write about the processes I went through after every day of production, I
will also write about how I think it looks and any strengths and weaknesses/improvements that I
would make. Another way of evaluating will be my progress diary, which I write at the end of every
week about everything I have done and learned in detail, and include images as well to reference.
The final part of a project is evaluating, I will self-evaluate the whole project in great detail taking
about all of the outcomes. This will help me to improve and make things better when I move on to
making another project.

3. Proposal
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Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 -Initial Response
-Production Experiments
Complete my initial plans for
the project talking about ideas
and mood boards about what
I might want to create as well
as doing some filming, editing
and audio experimenting.
2 -Product
-Audience Research
-Proposal
-Begin Pre-production
For this week I will be doing
audience research and
proposal documents to make
up a clear decision of what I
want to make but I can make
little tweaks to it later, all of
this is just further planning in
lots of detail even include
audience facts.
3 -Pre-production
-Filming
Complete my pre-production
PowerPoint in which I decide
all the necessary details of
what I am going to include. I
will also start doing a bit of
filming towards the end of the
week.
4 -Filming/Editing I will finish my filming and
double check that all the
footage is okay, then I will
move onto premier pro and do
my editing to get the movie
just how I want it.
5 -Post-production
-Screening/Evaluation
Whilst working on my editing I
shall also do a reflection every
day to talk about what I have
done. Finally the last task I
am going to carry out will be
my evaluation in which I self-
evaluate myself for the entire
project as well as getting
some peer feedback.
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. Birkin,Kai.(2018) Target Audience Research Survey (16th January)
2. Sedgwick, Fintan.(2018) Target Audience Interviews (17th January)
3. Anon. (.). British Board of Film Classification. Available:http://www.bbfc.co.uk. Last accessed 15th
January 2018.
4. Anon. (2015). BFI – Research and statistics.Available:
http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-audiences-2015-11.pdf.Lastaccessed 15th
January 2018
5. Saraevening. (2012). Horror Audience Research. Available:
https://saraeveninga2media.wordpress.com/2012/10/09/audience-research/.Lastaccessed 16th
January 2018
6. Aritz Moreno. (2011). LOOP. Available:https://www.youtube.com/watch?v=PArM9atP6nE. Last
accessed 18th January 2018.

4. Proposal
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7. Anon. (.) survey monkey. Available:www.Surveymonkey.com Lastaccessed 14th January 2018