LinkedIn has become a leader in the helping professionals be more productive and successful. Now delivering the best in professional content is part of the dynamic of LinkedIn as the power LinkedIn Today, Slideshare and Pulse combine to deliver the most relevant content across Desktop, Tablet and Mobile.
An overview of LinkedIn's publisher toolkit - covering LinkedIn Today/Channels, Pulse and SlideShare. More information on Publisher APIs/plugins available at slideshare.net/rverma21
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 10 Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
The presentation was delivered November 13, 2009 by Marlena Reed and Sharon Goldmacher of Atlanta based marketing firm communications 21 to the National Credit Reporting Association.
An overview of LinkedIn's publisher toolkit - covering LinkedIn Today/Channels, Pulse and SlideShare. More information on Publisher APIs/plugins available at slideshare.net/rverma21
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 10 Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
The presentation was delivered November 13, 2009 by Marlena Reed and Sharon Goldmacher of Atlanta based marketing firm communications 21 to the National Credit Reporting Association.
How organisations can harness the power of Web 2.0?Amit Ranjan
Slides from a talk I gave at Nasscom titled "How organisatioins can harness the power of Web2.0"?
Venue - Nasscom, IYC, Chanakaya Puri, New Delhi on 14th March, 08.
The audience was drawn from Nasscom member companies- typically small to mid sized organizations. The talk was focused on the marketing & social media aspects of Web 2.0.
A detailed study on LinkedIn and its associated components, the Do's and Don'ts with case studies. It will help developing an idea about fundraising too.
Chapter 7, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 7, Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
LinkedIn's Evolution for Big Brands: Social Media Week Chicago 2013 presentationDaniel Honigman
LinkedIn has evolved from a networking site to a unique publishing and marketing platform. We explored this in a 2013 Social Media Week presentation with Daniel B. Honigman, from Critical Mass, and Ryan Walker from LinkedIn.
In early 2012, Nike introduced its Make It Count social media campaign. The campaign kickoff began YouTubers Casey Neistat and Max Joseph launching a YouTube video, where they traveled 34,000 miles to visit 16 cities in 13 countries. They promoted the #makeitcount hashtag, which millions of consumers shared via Twitter and Instagram by uploading photos and sending tweets.
Chapter 4 Part C, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 4, Part C of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
An overview of LinkedIn's publisher tools, including Pulse, the InShare plugin and LinkedIn Company Pages.
For more information, please visit http://developer.linkedin.com/publishers
An overview of LinkedIn's publisher tools, including Pulse, the InShare plugin and LinkedIn Company Pages.
For more information, visit http://developer.linkedin.com/publishers
How organisations can harness the power of Web 2.0?Amit Ranjan
Slides from a talk I gave at Nasscom titled "How organisatioins can harness the power of Web2.0"?
Venue - Nasscom, IYC, Chanakaya Puri, New Delhi on 14th March, 08.
The audience was drawn from Nasscom member companies- typically small to mid sized organizations. The talk was focused on the marketing & social media aspects of Web 2.0.
A detailed study on LinkedIn and its associated components, the Do's and Don'ts with case studies. It will help developing an idea about fundraising too.
Chapter 7, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 7, Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
LinkedIn's Evolution for Big Brands: Social Media Week Chicago 2013 presentationDaniel Honigman
LinkedIn has evolved from a networking site to a unique publishing and marketing platform. We explored this in a 2013 Social Media Week presentation with Daniel B. Honigman, from Critical Mass, and Ryan Walker from LinkedIn.
In early 2012, Nike introduced its Make It Count social media campaign. The campaign kickoff began YouTubers Casey Neistat and Max Joseph launching a YouTube video, where they traveled 34,000 miles to visit 16 cities in 13 countries. They promoted the #makeitcount hashtag, which millions of consumers shared via Twitter and Instagram by uploading photos and sending tweets.
Chapter 4 Part C, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 4, Part C of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
An overview of LinkedIn's publisher tools, including Pulse, the InShare plugin and LinkedIn Company Pages.
For more information, please visit http://developer.linkedin.com/publishers
An overview of LinkedIn's publisher tools, including Pulse, the InShare plugin and LinkedIn Company Pages.
For more information, visit http://developer.linkedin.com/publishers
Our new whitepaper highlights the benefits that a company can reap from developing a structured ecosystem approach to the platform, backed up with a strong editorial strategy for the Company and Group discussion spaces.
In addition, the whitepaper discusses community management strategies on LinkedIn.
Mastering Content Marketing on LinkedIn: Will Hambly's Inbound 2013 PresentationWill Hambly
Learn how to master content marketing on the world's largest professional network. This presentation is from my discussion at Inbound 2013, HubSpot's annual customer conference in Boston, MA.
This is a short compilation slide deck of some of the best digital services slides created by EASTWEST over the past year. Feel free to share with potential clients or incorporate into an existing presentation.
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
If you're a blogger, you should be investing more time on LinkedIn. This presentation walks you through all the reasons why and how. I gave this talk at BlogHer PRO 2013 in Redwood City on October 23, 2013.
LinkedIn Publisher Offerings - Full Reference Guide - January 2013Rohan Verma
Overview of LinkedIn's end-to-end publisher offerings, including the InShare Plugin, Share API, LinkedIn Today and APIs/plugins such as Company Insider, Member Profile, Groups API and SignIn With LinkedIn
With more than 364 million members on LinkedIn, how do you ensure your messages reach the right people at the right time? It takes a diligent approach to segmentation—delivering different content to various audiences based on five key factors.
Among Many Things, You Will Learn How to:
-Align your segmentation strategy with your overall business objectives.
-Target specific segments within your Company Page following.
-Develop deeper, more meaningful connections.
Changing role of PR profession, the role of online media in PR, defining PR 2.0 and PR 2.0 tools, discussing social media tools for PR professionals and journalists
iWillPublish.com simplifies your publishing strategy for all types of publishing. Learn why LinkedIn offers some unique advantages over all other social networks for your business or book launch.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
LinkedIn The "Knowledge" platform
1. The “Knowledge” Platform
An overview of the content dynamic on LinkedIn
LinkedIn Today, Pulse, SlideShare
Gary Fearnall
Director, Global Marketing Solutions – LinkedIn Canada
June 25, 2013
6. **
*19
170M+
Unique monthly visitors
Languages
11.1B
Page views per month
200
Countries
Use LinkedIn 6X more to
discover professional
content and insights than
use our job properties (2)
Are 2X more likely to
trust information from
LinkedIn than from
competitors (1)
Follow companies
and publishers for
professional
insights
Our members:
Connect your brand to our audience
We’ve got the world’s largest network of high-quality, engaged professionals who crave
content and insights
225+ MILLION
REGISTERED MEMBERS
Sources: 1. LinkedIn Internal study – Audience 360; 2. LinkedIn internal data, September 2012
7. SALES EFFECTIVENESS (SEFF)
Content
is our core
7
6XMore engagement with
content vs jobs
BRANDS
2.7MM Company Pages
Company Updates
SlideShare
Groups
THOUGHT
LEADERS
200+ Influencers
NEWS
1.3MM Publishers
LinkedIn Today
PEERS
1.5MM Groups
Connections
8. SALES EFFECTIVENESS (SEFF)
The definitive
professional publishing platform
8
Rich data drives content relevance
1.3 million+ publishers send diverse
content to LinkedIn
Members share compelling content
through the network
Individually relevant content from
brands and publishers
9. SALES EFFECTIVENESS (SEFF)
200 million minds.
One aspirational mindset.
9
1 – The Mindset Divide research study, TNS, September 2012
Top 3 types of content expected1
Spend Time
Personal Networks
Info on friends
Info on personal interests
Entertainment updates
Invest Time
Professional Networks
Career info
Updates on brands
Current affairs
1
2
3
10. SALES EFFECTIVENESS (SEFF)
Brands build relationships with
the world’s professionals
by using accurate targeting to deliver relevant content
10
Target Publish Extend
Target with accuracy
to reach a high
quality audience
Publish relevant
content in a
professional context
Extend through social
sharing and extend
quality traffic and data
to your sites
11. LinkedIn Content Properties
LinkedIn Today
with Channels
SlideSharePulse
The news and insights
professionals need to
be more informed
Leading news reader
and mobile content
distribution platform
The world’s largest
community for sharing
professional content
1 2
3
12. Agenda for Today
I. Overview of LinkedIn company and audience
II. Overview of LinkedIn content products
III. LinkedIn Today / Channels
IV. Pulse
V. SlideShare
VI. Resources
13. 13
Identity & Network
Leverage signals from members’
identity, behavior and network to
personalize discovery
+
Content
Procure professional content
from the most relevant sources
globally
Insights
Deliver the right content at the
right time to the right professionals
Everywhere
Across every device and platform that our members use
Vision: The Definitive Professional Publishing Platform
Professionals contribute to the body of business knowledge via publishing, commenting,
curating and sharing
14. We want to be the definitive professional publishing
platform where professionals can:
Updates, comments,
presentations
Influencers, Groups, news,
Company Pages
Share, like,
comment
15. How Content Appears on all LinkedIn Properties
Across all
devices & platforms…
Homepage News Module Today / Channels Groups
Top Headline Emails
Pulse
Network Update Stream
Profile Pages
Company Pages
SlideShare
17. Value Proposition to Brands and Publishers
Increased content distribution
Referral traffic
Exposure and brand awareness amongst LinkedIn’s high quality
audience
Access to unique data and insights via plugins and APIs
LinkedIn offers content publishing partners a host of benefits
19. The refreshed LinkedIn Today with Channels makes
it easier for members to
Discover and Share
professional news and insights.
Launched May 2013
20. Channels on LinkedIn Today
• Broad topic areas cover multiple
industries and professional sectors
• Surface LinkedIn Influencer content
and news articles from strategic
publishing partners shared via the
InShare plugin, as well as
SlideShare presentations
• Follow a Channel see updates
in the Homepage
• Channels tab on new LinkedIn
Today page:
http://lnkd.in/channels
21. LinkedIn Share Tools - InShare plugin and Share API
http://linkedin.com/publishers
1 2
23. Sharing interface – desktop web (via InShare plugin)
Article can be
shared as a
status update
Or shared
directly with
connections
Or shared with a
group
26. In October 2012, LinkedIn
was the #1 high-quality
traffic source for Business
Insider, with longer visit
duration than any other site.
Julie Hansen
President/COO, Business Insider
Example: LinkedIn Share on Business Insider
http://www.digiday.com/publishers/busines
s-insiders-linkedin-strategy/
28. LinkedIn is driving traffic and engagement for publishers
Mike Rodov,
Director of BD
Seeking Alpha
MG Siegler
TechCrunch
“LinkedIn users have very
high page views per visit
compared to our other
distribution partners”
“Yes, LinkedIn, the
professional social
network ... is now by far
our 2nd biggest referrer of
social traffic.”
Bruce Upbin, Managing Director, Forbes: "LinkedIn, man. Big
wet smack to you. You are a traffic driver par excellence."
Andrew Lipsman, VP Industry Analytics, comScore: “the trend
you’re honing in on, and that I see, too, is a lot more ‘InSharing’ going
on now, which I think has to do with LinkedIn’s effort to turn its network
into less of a utility and more of a content site.”
29. LinkedIn is driving traffic and engagement for publishers
In October 2012, LinkedIn was
the #1 high-quality traffic
source for Business Insider,
with longer visit duration than
any other source.
Liz Heron
Editor, Emerging Media
Wall Street Journal
“Since the launch of LinkedIn
Today, Mashable has seen
growth in both visitors and
engagement from the LinkedIn
community."
“CNET has seen extraordinary
increases in LinkedIn traffic --
up to a tenfold increase! And
these users visit our site more
frequently than our site avg."
Meghan Peters
Community Manager
Mashable
Mark Kaufman
Former AVP Audience Dev
CNET
“Traffic from LinkedIn to BBC
News jumps tenfold
in six months.”
Sarah Marshall
Journalism.co.uk
30. LinkedIn Share drives high click-backs to publishers
For every article a user "shares" with her network, LinkedIn drives an average
of 1.5 clicks back to the publisher. "That is better than the average across
all of our networks, of about 1.1 clicks, and is about as effective as
Twitter.” Greg Cypes – Director of Product, AddThis
“Linkedin Share is disproportionately powerful given the size of the network
because "people care much more about what they're sharing [on Linkedin],"
Cypes says. On LinkedIn, however, your future bosses and employees are
watching. People think before they share.”
Linkedin's 'Share' Button: Here's The Secret Behind Its Disproportionate Power In Social MediaSource
Source Social Media Smackdown: LinkedIn vs. Twitter
Roughly speaking LinkedIn shares generate 4 – 5 x more traffic to my
Inc.com articles than tweets, Facebook likes and Google +1s combined.
32. Worlds largest professional network
on the internet
Leading news reader and mobile
content distribution platform
Helping you discover and share
professional knowledge from
anywhere, on any device
34. • Join over 750 of the world’s leading publishers and
expand your audience on Pulse. Our content catalog
features a diverse range of interest categories,
allowing users to easily discover your content and
publishers to grow their readership.
• We’re actively looking for partnerships with publishers
of all sizes, so submit your site to Pulse now
How Publishers Can Leverage Pulse
40. Leverage the power of two unique platforms
Discover people through content and content through people
• Binding LinkedIn and SlideShare accounts
unlocks distribution potential
• (1) Alert your LinkedIn network when you
upload and share content on SlideShare
• (2) Add SlideShare content to your
LinkedIn profile
1
2
41. Countries
Resources
Share button code for web and mobile:
https://developer.linkedin.com/publishers
Add LinkedIn share into your app:
1) https://developer.linkedin.com/documents/share-api
2) https://developer.linkedin.com/documents/authentication
LinkedIn Today / Channels
Pulse
SlideShare
Set up a Company Page to attract and engage followers:
http://marketing.linkedin.com/company-pages/
Additional questions? E-mail publisher@linkedin.com or if you
would like more information about our API / plugin toolkit
Additional questions? E-mail content@pulse.me if you do not
find the information you need in this document
Additional questions? E-mail editor@slideshare.com if you do not
find the information you need in this document
Publisher submission FAQ
http://blog.pulse.me/pubfaqSubmit your site to Pulse here
SlideShare 101 http://www.slideshare.net/about
43. And drive greater engagement
than Display alone
Generates results
0.50% average engagement rates
18% higher lift in purchase intent
than display1
Drives conversations
Better storytelling through content
Dialogue not monologue
Reaches across all devices
Seamlessly reach your audience
across desktop, phone, and tablet
Maximize word-of-mouth with social
sharing
1 IPG Media Lab and Sharethrough
Native Advertising Effectiveness Study
43
45. SlideShare Channel
Bring your story to life
and deliver it to your target audience at scale
Influencer Posts
Sponsored Updates
45
46. Infuse personality & thought leadership
into your content marketing with LinkedIn Influencers
46
47. Add visual impact and wide distribution
with SlideShare Channels
Create an immersive
visual experience
showcasing video and presentations
Collect leads
with embedded lead form
in your content
Distribute
to all major social networks
SlideShare’s price-to-lead ratio can be
exceptional.
Slideshare has become a major source
of business leads and traffic to our
own online properties.
Todd Wheatland
VP Marketing, Kelly Services 47