Our Keynote presentation at the launch of Glasgow City Council's 'Digital Glasgow Strategy' 18th March, 2013. In the presentation we call for the launch of a Gen C Digital Leadership Programme - a programme that would create high quality career opportunities for our young people; while at the same time improving the international competitiveness of Scottish companies through the strategic use of digital technology.
In his new book, Steven advises companies to become conversation companies. A conversation company is a very consumer oriented company, relying on the power of people and using social media as a perfect partner. The Conversation Company invests in 4 C's to optimize its conversation potential: customer experience, conversation management, content, collaboration. This report gives an update to which extent companies are investing in these 4 dimensions.
A recent survey explains how companies aiming to reach customers through social media have been successful using three key capabilities. These capabilities help strengthen organizations' social media presence as they move to digitize their brands.
In his new book, Steven advises companies to become conversation companies. A conversation company is a very consumer oriented company, relying on the power of people and using social media as a perfect partner. The Conversation Company invests in 4 C's to optimize its conversation potential: customer experience, conversation management, content, collaboration. This report gives an update to which extent companies are investing in these 4 dimensions.
A recent survey explains how companies aiming to reach customers through social media have been successful using three key capabilities. These capabilities help strengthen organizations' social media presence as they move to digitize their brands.
Complex organizations must integrate social into how they do business despite the shifts needed to make it happen. Contact David.Armano[at]Edelman.com for more information on Social Business Planning and how it can help your organization integrate social at scale.
Advertiser Wants and Needs in 2012: Audience, Devices, Ease with Special Gues...Michael Zarcone
A new study conducted by PointRoll and Kelton Research asked leading brands and agencies what their major marketing wants and needs are in 2012. Industry trends, how their media spend is changing and how important audience targeting tools, social media, tablets, and cross-screen media were highlighted. During this 45 minute webinar we’ll share the insightful results and also the perspective of Baylen Springer, a leading digital strategist and SVP, Director Digital Media Analytics for Team Detroit.
The Economics of the Socially Engaged Enterprise: What Separates the Leaders ...PulsePoint Group
A PulsePoint Group Study based on a survey by The Economist Intelligence Unit (Wave I - 2012) presented at Arthur W. Page Society, Spring Seminar, March 2012
GroupM Brand Safety Playbook For MarketersSocial Samosa
This brand safety report released by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety.
Presentation given as part of ARF's Leadership Lab summer session, on how emotions can be used to optimise media planning processes, enabling advertisers to select their best content, target the audiences who respond best to it, integrate with programmatic platforms and make better channel split decisions by predicting their videos' earned media potential.
The top media trends that consumers don’t even know aboutKantar
This presentation focuses on the Top media trends consumers don’t even know about. The purpose of this presentation is to move a step back from what we as marketers speak about, about the newest shiny thing and the big buzz word of the year – and see what this actually looks like from the perspective of the consumer.
And why does this matter? Because how consumers feel about or perceive marketing trends and advertising will impact how they feel about your brand and therefore the long-term financial success of your company.
Creatives in Japan: Turning Technology In the Face of ChangeAdobe
We surveyed over 300 Japanese creative professionals to find out how they're navigating the pace of change and new technology shifts. This report shares key findings and dives in for a deeper look.
Responsive Marketing in a Real Time World David Armano
It used to be easy. Plan, test and launch marketing campaigns over an ample amount of time. But marketers need to think more like developers who deal in rapidly changing and fast moving environments where technology constantly evolves. Today, brands are both built and preserved in real time and content is the currency of the Web. The modern day imperative for organizations is evolving their marketing machines to operate both at scale and with agility.
Education institutions across the world are engaged in a Game of Thrones type battle for resources and recognition. Being able to communicate authentically and effectively is critical to win in the Attention Economy. But it's tough to get cut-through amid fragmented media and a cacophony of communications. Here's how - based on following the principles and practices of the world's best newsrooms.
***
This deck includes a BONUS at a glance on the main social media platforms.
In spring 2013, we conducted a workshop for a large newspaper. They had needed an outside perspective on the state of publishing, social media, digital etc. So we used that opportunity to put all our favorite cases and insights from the media industry into this one deck. It has been fascinating to observe how publishers all over the world have started to implement a lot of the ideas, we’ve mentioned here.
More then one year later, we’re still coming back to this presentation constantly. This is why we have decided to release it to the public.
Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with:
Stephane Munier - Director, Munier-BBN
Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services
Tom Scott - Communications Manager, GE Transportation
Xavier Guepet - Head of Multimedia, Veolia Environnement
Катерина Василенко, стратегический директор по развитию Dentsu Aegis Network Ukraine и Александр Яценко, менеджер по развитию бизнеса Dentsu Aegis Network Ukraine о приходе новой эры в закупках медиарекламы - эры Программатик.
[HUBOFRUM Sao Paulo] HUBInstitute - Emmanuel VivierHUB INSTITUTE
HUBFORUM Sao Paulo : http://hubforum.com/saopaulo/
On June 5th 2014, the HUBFORUM made its first appearance in Sao Paulo. The opportunity to gather 80 brazilian and international experts on the up coming trends and best practices in digital marketing. On the eve of the world cup, fifteen speakers have made an overview of the brazilian digital market and ecosystem.
How Nonprofits Are Using Digital Communications To Build The Future Of Progra...TechSoup
Hosted by TechSoup on June 29, 2022.
https://events.techsoup.org/e/mgajtq/
From text messaging to video chat, digital communications are central to the ways we live and work today. They are also reshaping the way nonprofit organizations help people around the world. In fact, 89% of nonprofits say digital communications are critical to achieving their organization's mission.
In this webinar, we share the key insights from Twilio.org’s new report, The State of Nonprofit Digital Engagement. We’ll highlight:
How nonprofits are outpacing the private sector in digital engagement
What program participants and beneficiaries expect from nonprofit communications
The main ways nonprofits can get started building modern communications into their programs
Complex organizations must integrate social into how they do business despite the shifts needed to make it happen. Contact David.Armano[at]Edelman.com for more information on Social Business Planning and how it can help your organization integrate social at scale.
Advertiser Wants and Needs in 2012: Audience, Devices, Ease with Special Gues...Michael Zarcone
A new study conducted by PointRoll and Kelton Research asked leading brands and agencies what their major marketing wants and needs are in 2012. Industry trends, how their media spend is changing and how important audience targeting tools, social media, tablets, and cross-screen media were highlighted. During this 45 minute webinar we’ll share the insightful results and also the perspective of Baylen Springer, a leading digital strategist and SVP, Director Digital Media Analytics for Team Detroit.
The Economics of the Socially Engaged Enterprise: What Separates the Leaders ...PulsePoint Group
A PulsePoint Group Study based on a survey by The Economist Intelligence Unit (Wave I - 2012) presented at Arthur W. Page Society, Spring Seminar, March 2012
GroupM Brand Safety Playbook For MarketersSocial Samosa
This brand safety report released by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety.
Presentation given as part of ARF's Leadership Lab summer session, on how emotions can be used to optimise media planning processes, enabling advertisers to select their best content, target the audiences who respond best to it, integrate with programmatic platforms and make better channel split decisions by predicting their videos' earned media potential.
The top media trends that consumers don’t even know aboutKantar
This presentation focuses on the Top media trends consumers don’t even know about. The purpose of this presentation is to move a step back from what we as marketers speak about, about the newest shiny thing and the big buzz word of the year – and see what this actually looks like from the perspective of the consumer.
And why does this matter? Because how consumers feel about or perceive marketing trends and advertising will impact how they feel about your brand and therefore the long-term financial success of your company.
Creatives in Japan: Turning Technology In the Face of ChangeAdobe
We surveyed over 300 Japanese creative professionals to find out how they're navigating the pace of change and new technology shifts. This report shares key findings and dives in for a deeper look.
Responsive Marketing in a Real Time World David Armano
It used to be easy. Plan, test and launch marketing campaigns over an ample amount of time. But marketers need to think more like developers who deal in rapidly changing and fast moving environments where technology constantly evolves. Today, brands are both built and preserved in real time and content is the currency of the Web. The modern day imperative for organizations is evolving their marketing machines to operate both at scale and with agility.
Education institutions across the world are engaged in a Game of Thrones type battle for resources and recognition. Being able to communicate authentically and effectively is critical to win in the Attention Economy. But it's tough to get cut-through amid fragmented media and a cacophony of communications. Here's how - based on following the principles and practices of the world's best newsrooms.
***
This deck includes a BONUS at a glance on the main social media platforms.
In spring 2013, we conducted a workshop for a large newspaper. They had needed an outside perspective on the state of publishing, social media, digital etc. So we used that opportunity to put all our favorite cases and insights from the media industry into this one deck. It has been fascinating to observe how publishers all over the world have started to implement a lot of the ideas, we’ve mentioned here.
More then one year later, we’re still coming back to this presentation constantly. This is why we have decided to release it to the public.
Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with:
Stephane Munier - Director, Munier-BBN
Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services
Tom Scott - Communications Manager, GE Transportation
Xavier Guepet - Head of Multimedia, Veolia Environnement
Катерина Василенко, стратегический директор по развитию Dentsu Aegis Network Ukraine и Александр Яценко, менеджер по развитию бизнеса Dentsu Aegis Network Ukraine о приходе новой эры в закупках медиарекламы - эры Программатик.
[HUBOFRUM Sao Paulo] HUBInstitute - Emmanuel VivierHUB INSTITUTE
HUBFORUM Sao Paulo : http://hubforum.com/saopaulo/
On June 5th 2014, the HUBFORUM made its first appearance in Sao Paulo. The opportunity to gather 80 brazilian and international experts on the up coming trends and best practices in digital marketing. On the eve of the world cup, fifteen speakers have made an overview of the brazilian digital market and ecosystem.
How Nonprofits Are Using Digital Communications To Build The Future Of Progra...TechSoup
Hosted by TechSoup on June 29, 2022.
https://events.techsoup.org/e/mgajtq/
From text messaging to video chat, digital communications are central to the ways we live and work today. They are also reshaping the way nonprofit organizations help people around the world. In fact, 89% of nonprofits say digital communications are critical to achieving their organization's mission.
In this webinar, we share the key insights from Twilio.org’s new report, The State of Nonprofit Digital Engagement. We’ll highlight:
How nonprofits are outpacing the private sector in digital engagement
What program participants and beneficiaries expect from nonprofit communications
The main ways nonprofits can get started building modern communications into their programs
In Finland, Enterprise 2.0 is currently at the early (but accelerating) adoption stage, where competitive advantages will come to those who embrace the new tools and business models. In today's economic climate, that can mean the difference between survival and failure for many companies.
Enterprises and organizations in Finland have found Web 2.0 tools to be effective in reducing costs, however, Finnish organizations and businesses are still early adopters when it comes to the use of Enterprise 2.0 and web 2.0 for revenue growth and innovation.
The State of Marketing—Talent, Tech and StrategyPR 20/20
Paul Roetzer’s newest book, The Marketing Performance Blueprint, draws on key findings and insights from dozens of industry reports, articles, books and interviews to demonstrate the gaps that exist in today’s marketing programs. This infographic highlights some of our favorite findings.
A practical step-by-step guide to developing digital strategies that work.
With recommendations on approach process and management from a team with over 50 major industry awards.
More details at:
http://protocoldigital.com/
Guide to Green Business Social Media Success by Taiga CompanyTaiga Company
Are you a small or mid-sized business marketer? Do you own or promote a green / sustainable business? Taiga Company's guide can help you kick start a successful social media program and generate easy social media success.
This is an independent study, commissioned by Adobe, that looks at social media marketing measurement across Europe.
Learn how Adobe can help you tie social media marketing to real business results: http://www.omniture.com/go/39875
Plataformas colaborativas: ¿Cómo gestionar tus comunicaciones y proyectos con...IBM Digital Sales Colombia
Las nuevas plataformas “Enfocadas en Personas” ponen en su centro a sus empleados, integrando comunicaciones, conexiones a contenidos y proyectos con un enfoque laboral. Contar con un flujo de actividad personalizado permite a los empleados mantenerse al tanto de sus requerimientos, actualizaciones y notificaciones.
Empodera tu equipo a través de colaboración y redes sociales empresariales con IBM Connections y sus aplicaciones: XCC y Projexec.
In February 2009, Vignette conducted a survey of 200 marketing executives on the subject of Social Media. The organizations surveyed know they need to utilize Social Media on their Web sites, but most are unsure how to implement a strategy.
This presentation by Gerardo Dada, senior director of product marketing for Vignette, explores a summary of trends captured in the survey as well as a step-by-step guide to implementing a successful Social Media strategy in your organization. The presentation also includes discussion on the state of Social Media today, what Web 2.0 means for your business and key strategies for successfully implementing Social Media in your organization.
Many large companies recognize the importance of social media tools but lack the vision on how to use them in conjunction with long-term initiatives and measure their effectiveness, according to a survey conducted by Vignette Corporation (NASDAQ: VIGN) in partnership with the Marketing Leadership Roundtable and the Corporate Executive Board. The results will be discussed in a June 10 Webcast presented by Vignette.
The survey collected almost 200 responses from companies with median revenue of $333 million. Fifty percent of the respondents work at companies that have 1,000 employees or more and 62 percent come from B2B organizations.
Session 1 slides from our Digital Leaders 2-Day Bootcamp, January 2016. The next bootcamp is being held on 14th/15th June - details at www.digital-leaders-bootcamp.eventbrite.co.uk
Our presentation to be delivered at the Scottish Business Exhibition/Export Week Scotland on the 14th and 15th of November. Please see our blog for booking details - www.energise2-0.com The presentation asks whether we need a new approach to Export Support Policy in an increasingly 'connected world' and presents 10 key action points for effective use of digital and social media to support SME internationalisation.
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 2 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus is on the emerging topic of Social Business and should be studied together with Slide Set 1 on Social Media.
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 1 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus of the slides is Social Media and Social Media/Social Business Strategy Development. The slides should be studied together with Slide Set 2 entitled 'From Social Media to Social Business'
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
8. HMV- Hopelessly Misplaced Vision
• HMV Group’s plans to consolidate HMV and Waterstone’s
marketing will help it share good marketing ideas across both
brands
• Newly appointed group marketing director xxxxxxxx says the
restructure will allow the group to leverage campaigns,
promotions and CRM across both brands
• Under the new structure, xxxx, the former marketing director
of HMV, will be supported by three marketing heads working
on CRM, brand and creative across both brands. Waterstone’s
and HMV will maintain separate marketing teams reporting to
the group heads
ENERGISE2-0.COM
14. Bob Dylan (Mashed Up )
Come gather 'round people
Wherever you roam
And don’t criticise
What you can't understand
Your sons and your daughters
Are beyond your command
Your old road is
Rapidly agin‘
Then you better start swimmin’
Or you'll sink like a stone
For the times they are a-changin’
ENERGISE2-0.COM
15. The times they are a changin'
• Current leading-edge thinking is that we are on the verge
of another tectonic shift: from Social Media to Social
Business
• A Social Business is one that develops innovative new
work methods and processes by applying social thinking,
social strategy, social culture, social organisation and
social technologies to everything it does (internally as
well as externally)
• Organisations who ‘get this’ will survive and prosper -
those who don’t will become 21st century dinosaurs
ENERGISE2-0.COM
20. The Connected Customer is also
the Connected Employee
Yet many organisations still
restrict access to Social Media
Translated that means ‘we don’t
trust you’
ENERGISE2-0.COM
21. Adapt or Die
• Are we changing quickly enough?
• Are we ready?
• International competitors?
ENERGISE2-0.COM
24. Digital Scotland Survey: Scotland
• 90% using Social Media but only 35% using it
strategically. Only 5% claim to be a Social Business
• 22% have clear mobile strategy
• 25% using the Cloud strategically
• Only 29% of export companies are using digital to
support internationalisation
ENERGISE2-0.COM
25. Which of the following statements best describes your
company's approach to Social Media? Q3
While 90% of
respondents use Social
Media, 51% have no
clear strategy or
objectives governing its
use or are still
experimenting.
Encouragingly, 35%
are using Social Media
strategically whilst a
further 5% believe
they have become a
Social Business.
N=193
26. Which of the following statements best describes your company's approach
to the Mobile Internet e.g. mobile marketing, websites and apps? Q10
Only 3% of respondent companies had never heard of the
Mobile Internet. 19% have heard of the Mobile Internet but
are taking no action whilst a further 15% are finding out more.
41% have no clear strategy or objectives governing its use or
are still experimenting. 22% are using the Mobile Internet
strategically , albeit only 8% have integrated mobile into wider
initiatives.
N=166
27. Which of the following statements best describes your
company's use of Cloud Computing? Q9
Only 7% of respondent companies had never heard of Cloud
Computing. 25% have heard of the Cloud but are taking no
action whilst a further 15% are finding out more. 29% have no
clear strategy or objectives governing its use or are still
experimenting. 25% are using the Cloud strategically many as
part of their wider IT strategy.
N=166
28. How do you use Digital Technology to support your
current level of internationalisation? Q12
Of those companies that
are ‘international’, only
29% are using Digital
Technologies strategically
to support their
internationalisation
efforts (including 20%
who have integrated
Digital into their
international strategy).
57% have no clear
strategy or objectives
governing its use or
‘make some use but
could do more’. 15%
don’t use Digital
Technologies.
N=81
29. What about our
International Competitors?
15 of the top OECD countries have identified
digital as the main driver of economic growth
leading to a wide range of Digital Support
Programmes being put in place
34. So What?
• Digital is NOT just a channel change e.g.
putting services online
• It is a major paradigm shift in the way we do
business/ the way our organisations operate
• From ‘Liking’ and ‘Following’ to Leading
ENERGISE2-0.COM
36. Stood on the
table with my
glass of gin.
And came straight
to the point
ENERGISE2-0.COM
37. From ‘Liking’ to Leading
• The major challenge facing the Scottish/Glasgow
economy is…..
• How do we achieve a sustained improvement in our
global competitiveness?
• Our ability to compete in global markets is the key to
economic growth and job creation
ENERGISE2-0.COM
38. From ‘Liking’ to Leading
• There is a very strong correlation between
National/City competitiveness and the strategic use
of digital technology (OECD; various studies)
• 15 of the top OECD countries have identified digital
as a strategic priority
• Organisations face major barriers/obstacles to
leveraging the full potential of digital, especially
SMEs………
ENERGISE2-0.COM
39. Digital Barriers
• Time
• Resources
• Lack of Understanding
• Mindset
• Fear of the Unknown
• Limited Digital Skills and Experience
ENERGISE2-0.COM
40. Gen C or a Lost Generation?
• Our young people (Gen C; Digital Natives) have the
digital mindset and confidence that our companies
need – yet we have a major problem with youth
unemployment and underemployment
• There is a market failure in connecting supply and
demand – some good programmes available but are
we doing enough?
ENERGISE2-0.COM
41. Gen C or a Lost Generation?
• Is there a need for a Support Programme matching
the digital needs of our SMEs to the core skills and
experience of Gen C – the Constantly Connected
Generation
• Provide an innovative, new, radical approach to
creating quality job opportunities for our young
people – tackling the twin problems of graduate
unemployment and underemployment
• While at the same time, delivering real, tangible
business benefits to Scottish/Glasgow companies –
improved performance and international
competitiveness ENERGISE2-0.COM
42. Gen C or a Lost Generation?
• Digital skills cover a wide range of areas
– Basic foundation
– Technical
– Operational
– Information processing
– Strategic
• There may be a particular need to develop Digital
Leaders – a Gen C Digital Leaders Programme……
ENERGISE2-0.COM
44. Skills Shortages
• McKinsey – Digital Marketing, Social & Big Data are
among the Top 10 priorities of CEOs for 2013
• By 2015, 25% of corporations will have a Chief Digital
Officer
• Gartner – Big Data, Social, Mobile & the Cloud will
create 4.4m new jobs worldwide by 2015
• Only a third of these new jobs will be filled due to
skills shortages
• Recent EU initiative to fill 900,000 unfilled digital
vacancies
ENERGISE2-0.COM